“**Daddy, what have you done to keep Mother Earth healthy?**”  👉 Having a good answer for my kids when this Q hits is my personal North Star.

Over the last decade, I bootstrapped my technical education company to be the market leader (60+ NPS), helped 1,000s of people transition careers, sold the first $2M in revenue by myself, got acquired by the fastest growing EdTech company in the US, and scaled the entire online offering to 8-figures ARR in year 1, leading to a $750M acquisition. 

And learning an unbelievable amount of company-building skills (12 to 500 to 4,000 people).

Today, I use all this experience for my next chapter: 

Transitioning 1M people into the Climate Economy. 

My portfolio:
> I’m on the board of 3 high-impact organizations in climate and education. 
> I mentor impact entrepreneurs through the Edmund Hillary Fellowship.
> I built one 6-figure, one 7-figure, and one 8-figure business. 

**How I can help you today**:

→ The Climate Drift Community helps you build a successful career inside the Climate Economy.
Members learn from their peers, get feedback on projects they’re working on, and level up their skills through our weekly community events.
👉 Info + Apply here: ClimateDrift.com/Community

→ My FREE "Find Your Climate Niche" email crash course, helps 100s find their space in the Climate Economy.
👉 Get on the list here: https://tally.so/r/wodXoP

→ My 8-week Climate Drift Career Accelerator has an NPS of 75 and a 4.7/5 stars satisfaction rate, with an all-star community of mid-career professionals transitioning into climate from Apple, Spotify, Google, JP Morgan Chase, etc.
👉 Info + Apply here: ClimateDrift.com/Accelerator

Marco Morawec

Astronaut Ron Garan spent 178 days in space and came back with a simple conclusion: we’re living a lie.

From orbit, he saw a fragile, iridescent biosphere wrapped in a paper-thin atmosphere that keeps every living thing alive.

What he didn’t see was our supposedly most important system: the economy.

His message hit me hard as a climate founder:

We need to move from thinking “economy, society, planet” to “planet, society, economy” - only then can we actually evolve as a species.

Imagine designing careers, companies, and policies from that order of priorities.

That’s the shift the climate economy is really about.

Up-skilling 1M people into climate | Founder | Last exit at $750M | I break down climate solutions so 5th graders understand them

Someone just asked me: “How’s it going with getting 1M people up-skilled?” 🤔

My answer: one person at a time.

But the truth is:

We’re making deep progress across the Climate Drift community and our executive program, especially with climate leadership roles.

When one leader lands a climate job, they go on to build teams of 10–50. That’s the leverage play.

On top of that...

I’m advising Work on Climate (30k+ entry-level and mid-level professionals..plus their focus on system wide change is 🔥). 

Thank you to Eugene Kirpichov and Inbal Nachman for letting me be a part of your success.

I'm also serving on the board of AimHi Earth, helping large corporates like PepsiCo, Unilever, Ben & Jerry's, etc. embed circular supply chains... and reach all 300k+ employees through our training soon. 

Thank you to Matthew J Shribman, Sarah Humphrys and team for all the fun we're having together.

I’ve never spelled this out before, but that question made me pause and reflect.

It feels like I'm getting places with my big hairy mission...not because of me, but because of everyone else who enables me 🙏

Let's Go!

And come join us at Climate Drift  😅

Cold applying is dead.

Especially if you are looking for a salary north of $200k.

If you have identified your target list of 15 companies (see my previous post), do not just upload your resume to their portal. 

That is a black hole.

Execute the "Dominate" strategy instead:

1. The Warm Intro: Use your network. 
2nd-degree connections are good. 
Same pre-screened community membership are pure gold. 
You need a champion inside the building before your resume ever hits HR.

2. The Value Add: Don't send a cover letter. 
Send a work sample. 
"I saw you are struggling with X. Here is a 3-page strategy on how I solved X at my last company. The complete deep-dive was published over here [link]."

3. The Relationship: 
Connect with the hiring manager on LinkedIn. 
Engage with their content. 

Be a human, not a PDF.

The goal isn't to get "screened." 

The goal is to get invited for a conversation.

Stop applying. Start networking.

And above all, start building your network before you need it.

---

PS. I run regular executive level networking events (think speed dating with hand-picked leaders) inside our Climate Drift community.

If you want to get invited, comment on this post + follow me (so I can message you) and I send you the details for the next one.


#Networking #JobSearchTips #HiddenJobs #CareerGrowth

I have 25,000 followers and posted 1k+ posts! 

And still 👇

- I re-write so many posts.
- I overthink every comment 🤦‍♂️
- Make way too many dad jokes.
- But then I post anyways because "done is better than perfect" (99% of the time).
- I keep cheering for all the amazing work all our Climate Drift members are doing (my favorite part).

A quick thank you for all of you here.

You all make this space feel safe enough so I can show up every day 🙏

Let's go!

Not sure about joining an executive leadership community?
Here's some feedback we received last week 👇

And that feedback is coming from people who've "been there, done that".

They wouldn't share this publicly, if we didn't hit it out of the park.

How does the saying go:

"Want to be in demand tomorrow? Build with the right people today".

(but there gotta be a better saying...

(somebody please help this ESL 🤣)

Thank you for the kind words and everything you're doing: 
Tracy Cheung, MBA, @tessa peerless, Laura van Meer, Oliver Yorke, Nik Baumann 

Let's go!

Latitude Media

Latitude Media is made up of a world-class team of reporters, producers, and media strategists committed to advancing the energy transition.

Senior Growth Marketing Manager

Climate Drift

Chosen in a highly competitive selection process to be a founding member of the Climate Drift Career Accelerator to understand and tackle real-world climate tech challenges with 50 highly experienced leaders and executives who are dedicating the next phase of their career to fight climate change.

Founding Member

Acorn Digital Strategy

At Acorn Digital Strategy, we're not just a digital marketing agency – we're your growth catalyst. Helping purpose-driven climate companies integrate sustainability into their core strategy, so they can grow with confidence, using custom engagements that combine fractional sustainability leadership with a hybrid model of ESG strategy and communications clarity.

http://www.acorndigitalstrategy.com

Director of Marketing and Communications

XENDEE

Passionate about clean tech and innovation. Leading and executing Xendee's marketing initiatives to engage, educate, and inspire current and future customers. Collaborating across teams to create compelling content that showcases our software, embodies our values, and positions Xendee as a thought leader in the industry. Transforming intricate technical concepts into accessible, captivating content. Driving strategic PR and media relations plans in alignment with company goals. Cultivating relationships with key media contacts, journalists, influencers, and industry stakeholders. Crafting impactful press releases, media pitches, and written materials that communicate Xendee's news, initiatives, and innovations with clarity and precision.

Sr. Content and Communications Manager

Graduway

Throughout my tenure as a Marketing Director in the dynamic EdTech landscape, I drove transformative initiatives that amplified brand visibility, fueled exponential growth, and fostered strategic alliances.

Key Highlights:
-Team Leadership: Expertly led and mentored a high-performing team comprising marketing managers, product marketing specialists, and operations professionals.
-Strategic Planning: Devised and executed robust marketing plans for the five Graduway EdTech SAAS products, driving engagement and market influence.
-Brand & Content Mastery: Crafted and executed comprehensive brand and content strategies, ensuring consistent messaging and resonating narratives.
-Growth: Orchestrated impactful inbound/outbound growth marketing campaigns, generating demand, and catalyzing expansion.
-Strategic Partnerships: Forged and nurtured partnerships that amplified Graduway's market presence, enhancing collaborative opportunities.
-Spearheaded growth marketing initiatives, from webinars and case studies to digital ads, email drip campaigns, white papers, thought leadership, podcasts, and social engagement.
-Data-Driven Insights: Translated data into strategic insights, steering informed decisions that led to remarkable results.
-Sales Empowerment: Equipped sales teams with high-impact materials, harmonizing marketing efforts and enhancing conversion potential.

Director of Brand and Content

TEDxSeattle

In my role as Head of Content, I've captained a talented team of writers and editors, orchestrating the creation and production of compelling marketing content for TedXSeattle events. During my time with TedXSeattle, I conducted interviews with experts, highlighting their acumen and life stories. I also collaborated with Speaker Coaches, The Sponsorship Team, Social Media Promotions, Email Marketing, Program Creation, and Design.

Head Of Content

UCLA TSAN Board of Directors

Serving on the UCLA Board of Directors as the main contact for marketing and communicating with the Transfer Student Alumni Network.

Director Of Communications

Pandora

Content development and brand insights for B2B and enterprise teams at Pandora for Brands. 

Accountable for all content marketing initiatives to drive traffic, engagement, and leads to deliver sales and customer retention.

Collaborates across functions and silos to deliver an effective content marketing strategy and editorial plan to met the global business objectives.

Content Marketing Head

Forbes Agency Council

An invitation-only organization for senior-level executives in successful public relations, media strategy, creative and advertising agencies.

Official Member of Forbes Agency Council

Instapage

Managing, editing, and daily publishing of 1500 - 6000+ word articles on the blog with over 150k monthly visitors. Guest blogging outreach and writing.  Management of contractors, content calendar, designers, SEO and brand strategists.

Content Editor and Writer 

Marketing Leader | Content and Communications | Climate Tech

I am a data-driven digital marketer with over a decade of industry experience focused on growth marketing and performance metrics in the B2B Software, Climate, and Technology spaces. 

With experience in sales and marketing management, product marketing, journalism, content writing, editing, and remote team leadership, I am passionate about driving organizational growth and storytelling with data. 

Before coming to Seattle, I founded and ran my digital agency in NYC, traveled the world as a digital nomad while working with clients full-time, and spent several years in the San Francisco software and technology sector. 

After acquiring a degree in Marketing Communications from UCLA, I combined my love of writing with business objectives to develop and execute performance-driven marketing strategies. My primary focus is creating and leveraging targeted content for direct responses. This content captures leads, enables sales and client services, and drives overall revenue.

Other interests include food, music, music, yoga, synchronized swimming, and speed reading. 

Specialties: product-led growth, editing, content marketing, demand gen, growth marketing, inbound marketing, analytic analysis, SEM, SEO, performance marketing, customer persona development, social media marketing, lead magnet development, blogging, target audience, brand fit, value proposition, remote team management, international project management, curriculum building, and mentoring.

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Marco Morawec

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