COURIUS

I deliver highly interactive keynotes and presentations (Dutch and English) where people listen, play, experiment, laugh, learn and... get into action. A selection of topics like The power of the Connection Quotient, Connective Leadership, Empathy in Action: A Personal Experience, Leading Virtual Teams, Advanced Storytelling, Who does Carl Jung think you are, Powerful Collaborations, Networking: do you dare to be Vulnerable, Strategic Skills & Change Management. Hereby also some examples including the number of the audience:
- ING, Verbindend Vermogen & High Performance Organisaties (220+)
- International Leadership Week 2020, We can ALL be leaders if choose to be (130+)
- Capgemini, Winning Behaviors (240+, 21 nationalities)
- Majid Al Futtaim, Emotional Intelligence (160+, 10+ nationalities)
- Scholengroep Het plein, Krachtig Samenwerken (450+)
- Het grootste kennisfestival van Nederland, Verbindend vermogen kun je ontwikkelen (250+)
- Catharina Ziekenhuis, Verbindend Vermogen (100+)
- Staffing Group, Powerful Human-to-Human connections (60+)
- Cosis, Working together with trust & intimacy (125+)
- Le Champion, Hoe haal je meer uit partnerships (80+)
- Dag van de coach, Verbindend Vermogen (200+)
- Huisartsbeurs, Verbindend Vermogen (200+)

Inspirational Speaker

I have coached & trained Leaders and Leadership Teams from 65+ different nationalities. All my interventions are experience based and have a clear focus leading to personal and team transformations. While delivering my work as well as in my personal life I feel, think and act in line with my core values: brutal honesty, fierce courage, pure playfulness and deep respect. I have had the privilege of working for clients like SHELL, Capgemini, AKZO Nobel, Sogeti, Heerema Marine Contractors, ENGIE, SAP, Usoft, Smurfit Kappa, Dutch National Police and many others. How can I support you personally or your organization? Feel free to reach out and discuss your request.

Leadership Expert, Team & Executive Coach, International Facilitator

My leadership purpose is to humanize society and the workplace by raising the consciousness level of people on their thoughts, feelings and actions. From awareness to choice and actions. From being reactive to being creative. Writing is one of the ways to do so. My writing activities:
- Book 'Verbindend Vermogen' (November 2016) - BESTSELLER
- Book 'The Connection Quotient' (June 2020)
- E-book '12 geheimen van SUCCESVOLLE teams' (May 2014)
- E-book '12 geheimen van KRACHTIG leiderschap' (April 2020)
- Co-author of 'Het Leiderschapsalfabet' (January 2014)
- Over 80 published articles (since 2008)

The bestseller 'Verbindend Vermogen' reached #1 bestseller list Management books in only 2 weeks after release, has been nominated for Management book of the year 2017 and have already reached the 5th print. June 2020 the English version of this bestseller has been published.

Bestseller Author

Our mission
We are a company that makes people, teams and organisations self-aware, connecting them and getting them moving. We help you to achieve your visions, your dreams and your goals. And our standards are high. We aim at creating fundamental breakthroughs and transformations, not just small steps and small changes.

Our specialism
We are specialists in the human side of change. We create focus at the individual, team and organisation levels, achieving decisiveness and results in an atmosphere of trust, respect and an appreciation of each other’s differences. In other words: by working on productivity and positivity. Forming a joint challenge for managers and employees.

Our team
COURIUS network consists of enthusiastic and extremely motivated senior professionals with passion for their vocation. They have extensive management experience and understand what your motivations are. With their experience in the field and as consultant, trainer and (team)coach, they have the knowledge and expertise to provide you with the support you need.

Managing Partner COURIUS

Capgemini

Lead facilitator delivering Leadership Development Programs worldwide. Currently facilitating Pace Setters Program (former IBS) for potential Vice Presidents (including Executive Coaching) and Leadership Exploration And Development (LEAD) for (upcoming) Principal Consultants, both international audiences. Also delivered Emerging Leadership Program (ELP) for the international audience of upcoming Management Consultants.

Executive Coach & Facilitator of Leadership Development Programs

Maastricht University School of Business and Economics

1) Lecturer course Leadership & Change Management as part of MBA program.

2) Coach for an international group of MBA students, individually as well as in peer groups as part of their Leadership Development Trajectory Program.

Lecturer & Executive Coach MBA Programs

Majid Al Futtaim

Executive coach and facilitator of leadership transformation of MAF top talent who "Creates Great Moments For Everyone, Everyday".

 Executive Coach & Facilitator of Transformation at The Leadership Institute

Breda University of Applied Sciences

Guest Lecturer on Change Management and Leadership.

Guest Lecturer

Nyenrode Business University

Guest Lecturer on Strategic Skills for Senior Marketing Professionals.

Co-Active Training Institute

Senior facilitator delivering the public curriculum (Fundamentals, Fulfillment, Balance, Process and Synergy) as well as the Corporate Coach Training Programs, both worldwide.

Senior Facilitator for Co-Active Training Curriculum

Performance Consultants International

Delivering Coaching 4 Performance training and Executive Coaching.

Senior Consultant

Schouten & Nelissen

Design and delivery of Public and Corporate courses. Topics:
- Individual & Team Coaching
- Management Development
- Personal Development
- Organizational Development

Freelance trainer

Being a personal coach and management, soft skills and projectmanagement trainer I'm fullfilling my passion; developing people. As a consultant I add value to company's by setting up training programs with impact.

Trainer, Coach, Consultant

Responsible for the Microsoft and Service Management portfolio development, relationship with Microsoft and partners, sales and delivery, HR-manager for trainers.

Productmanager Microsoft & Service Management

Responsible for sales & delivery of JAVA and Oracle projects and expertise in the public market, HR and contractmanager.

Manager Java & Oracle

Several assignments like projectleader, implementation of new developed application, interim manager & ITIL proces optimalisation.

IT Consultant

Marco Buschman is an accredited master team and executive coach, internationally recognized leadership expert, facilitator, inspirational speaker, and best-selling author. He has facilitated and supported thousands of leaders, managers, teams, and companies on strategic issues and the development of individuals, teams, and organizations. He is particularly interested in leadership, the power of connection, and creating High-Performance cultures where the focus on results and productivity are combined with an atmosphere of trust, respect, and an appreciation of differences. 

Marco’s style can best be described as optimistic, decisive, empathetic, passionate, and inspirational. His core values of unconditional compassion, brutal honesty, fierce courage, pure playfulness, active inclusion, and deep respect influence the way he feels, thinks, and acts in both his professional and personal life. 

He works with his clients as a trusted partner, leading them to more fulfilment, growth in their personal lives, and business impact. His interventions are experience-based and have a clear focus, resulting in personal and team transformations. 

Marco has extensive intercultural experience, having coached and trained leaders and leadership teams from over 70 nationalities. His clients come from various industries, including technology, consulting, energy, chemicals, engineering, retail, offshore, utilities, software, and manufacturing. 

Marco has authored several publications, including his best-selling book, The Connection Quotient (Dutch: Verbindend Vermogen), and an article featured in HR Future Magazine. He is a guest lecturer at various Dutch educational institutions.

Specialization: Leadership, Executive & Business Coaching, High-Performance Teams/Organizations, Organization Development, Management Development, Team & Personal Development, and Life Coaching.

Marco Buschman, MCC, CTPC, CPCC

Louis Smith

ECommerce Traffic & Conversion Strategist

ECommerce SEO services (when done right) will help you increase your online organic sales. Use my proven results, tools, skills and SEO software that have helped clients generate £80million+ in MRR on Google.

Ecommerce Growth Specialist Helping Brands hit 7-9 figure growth 📈

Rebel Aromas Inspired Fragrances

At Rebel Aromas, I lead the digital marketing and growth strategy, transforming our vision into a 7-figure brand. From branding to performance marketing, I’ve overseen our e-commerce development, SEO, and paid media, driving triple-digit growth and scaling our DTC presence across the UK market.

Key achievements:

- Spearheading digital marketing efforts to grow Rebel Aromas into a 7-figure revenue brand
- Built and optimised our Shopify storefront for conversion and organic visibility
- Developed and executed full-funnel paid social and search campaigns
- Working as part of the incredible growth team
- Grew our online community and brand presence from the ground up

In addition to leading strategy, I’ve implemented data-driven CRO tactics to improve user experience and increase AOV continually. I’ve also applied deep e-commerce SEO expertise, from technical audits to content optimisation. Helping us rank for high-intent, purchase-driven keywords and drive consistent organic revenue.

Co-Founder

Upwork

Ecommerce Search Engine Optimization Specialist

Flyhighdigital

Owner

Sports specific

Web Developer

Sports specific 

Project Manager

Total Fitness

Certified Personal Trainer

Assistant Manager

Bring Digital

Working on developing new and existing websites through wordpress content management system (CMS).

Ecommerce SEO Consultant To 5x Your Traffic and Profits 📈 helped drive $80million+ MRR | Enterprise Shopify Search Engine Optimisation Specialist

Do you want to increase traffic and profits with SEO?

Here’s the truth. 

You might be:

- Consistently losing revenue to competitors 
- Losing customers because of bad UX
- Failing to create a solid site structure
- Giving up abandoned cart revenue 
- Stuck with stagnant traffic growth

Get help from an ECommerce SEO specialist that’s helped medium to fortune500 eCommerce brands generate over $100million in MRR. 

You need to build profits with SEO. You can then invest in other channels to continue the growth of your business. 

Rated in the top 1% of the worlds best SEOs, I’ve ranked 1000s of keywords in tough niches and helped brands dominate Google search. 

Over 9 years I’ve:

- Helped 50+ eCommerce brands scale with SEO  
- Helped one brand generate £80million+ MRR
- Helped brands rank for 1000s of keywords 
- Helped brands with a 50% increase in growth on Google in just 5 months. 

What can I help you with?

3x your organic sales and market share. 

If you own an eCommerce brand, I can help you scale with eCommerce SEO that gets you more sales on Google. 

ECommerce platforms I can help you with: 

- Shopify SEO
- WooCommerce SEO 
- bigCommerce SEO
- Magento SEO

(SEO audits, link building, content marketing, technical SEO)

Over 9 years I’ve helped a brands from small to medium, and enterprise increase organic sales. Working with brands such as:

- Ling’s Moment 
- Lifehack
- Otrium 
- Lenovo

And more.

I've taken underperforming e-commerce businesses and turned them into selling machines through SEO. 

Nothing but the best results is acceptable from me and I will do what’s needed to increase your eCommerce sales. 

What my clients say - "Absolute amazing quality of service and knowledge, the video provided regarding SEO audit was truly brilliant, the first time I have found someone that knows exactly what they are talking about, sending another project over to Louis to work on. He found many problems on my site that can easily be rectified. Thank you again".

I free up your time so you can focus on growing your business. 

Here’s the thing, you can rely on me to take care of the full SEO strategy/marketing, to generate more sales.

Don’t let your competitors take your sales.

What to do next?

Drop me a quick message or email at seo@louissmith.co.uk 

Thanks,

Louis, a leading eCommerce SEO Dubai consultant.

https://www.louissmith.co.uk/

Search Engine Optimization Specialist

I don't care if you call it SEO, AEO, GEO, I'm still asking these 41 questions with an eCommerce audit to improve ROI with organic search:

I don't want issues that won't move the needle.

We need to find what DOES move the needle.

Here are the 41 "ROI" key points I will be reviewing:

(With a focus on themed clustering for traffic)

1. is the topical architecture helping or hurting?
2. are key product pages buried?
3. how does the product catalogue look?
4. is internal linking distribution doing its job?
5. is the navigation working for users and crawlers?
6. are “money” pages crawlable?
7. is link equity leaking instead of helping?
8. are search pages bloating the index?
9. are they missing easy wins on query targeting?
10. are commercial pages too deep in the structure?
11. is trending product/commerce data used?
12. is crawl budget being wasted?
13. is external link equity being leveraged?
14. is the silo structure relevant and strong?
15. are templates consistent and optimised?
16. are funnel templates helping conversion + crawl?
17. are parameters causing crawl chaos?
18. are customer segments used for site structure?
19. will revenue stay flat due to IA issues?
20. are canonicals clean or a mess?
21. are pages actually matching SERP intent?
22. is domain authority used strategically?
23. is traffic stagnating due to the architecture?
24. are clusters/theming working?
25. are blogs working entry points or fluff?
26. how is their seasonal content and navigation plan?
27. are out-of-stock products appropriately handled?
28. is pagination creating crawl inefficiencies?
29. are H1s and titles supporting the page’s topical role?
30. is UX messing with SEO (e.g. JS rendering)?
31. are internal searches used for the content strategy?
32. are brand/non-brand keyword strategies used?
33. is social proof being used on-page and off-page?
34. is the merchant feed optimised for shopping?
35. are attributes used?
36. how is content distributed?
37. how is the brand, "branding"?
38. who in the team is doing what?
39. why has SEO not worked previously?
40. can your team act fast?
41. is your ICP understood across SKU themese?

Also.

Can Google/LLMs crawl your pages?

Can we build on the 10% of your Shopify product catalogue that drives profits?

This is a manual audit, no PDF export, and it's an audit workflow I've built over the years.

No large eCom site has a perfect health score.

But we can segment changes for traffic/conversion growth.

Adding to this list?

eCommerce Shopify SEO growth strategist helping you increase traffic and conversions

ecommerce audit consultancy audit louis smith

I can't believe I almost got kicked out of Dubai 3 weeks ago, here’s what happened:

Day 1 landing, we all got Covid.

I was running off 7% health battery. 

That was for like 9 days. 

My 2 year old was so ill. 

My wife was a rock for us. 

I also had to keep helping clients. 

And I kept posting on Linkedin. 

Had to take calls. 

Anyway.

My wife fails her medical. 

Disaster. 

£35,000 wasted if she doesn’t pass. 

And a prompt flight back to the UK. 

5 days we waited. 

Our lives on hold. 

My wife visited the the doctors at least 3 times. 

(It was almost a 2 hour round trip)

Literally mental torture. 

Our visa company just apologised and said there’s nothing they can do and we need to sit tight. 

So we did. 

Days went by. 

Sould crushing.

Then.

GOOD NEWS. 

The email comes in, you’ve passed. 

The last 3 weeks had real lows. 

We almost called it a day. 

But, it was also filled with highs when the news came in. 

I suppose leaving your comfort zone (migrating) was never going to be easy.

Or everyone would do it?

P.S everything now is going so well, routine is in, and I’m mega happy for my little family.

I guarantee most eCom brands are NOT speaking Google's language and handling how Google is crawling your store:

Spending $$$ on backlinks won't save a sinking ship:

(common eCom errors)

- JS crawling errors (common)
- 301 & 302 redirects scaling
- 404 errors growing rapidly
- server errors (5xx)
- HTML issues

I get it.

You have 1000's of SKUs.

Products are being deleted. Made out of stock. Redirected to new SKUs.

This causes a disaster for crawlers, and it compounds.

Don't ignore your tech SEO data.

Try this instead.

Ask your SEO team to track and monitor.

Not every technical SEO fix will move the needle.

But, fix key problems.

A good SEO will help Google crawl, render and rank your pages.

(Other LLMs will thank you for it too.)

Try understanding how Google is crawling your eCommerce store. 

It's hard to rank what it can't crawl.

P.S. The Image is an example of Search Console data and areas you should be looking out for and tracking.

ecommerce technical seo ecommerce google search console

Shopify SEO: I see so many merchants wasting 6-figures yearly on SEO. But here's the secret:

You CAN be pulling levers that move the needle.

Your Shopify SEO is to send customers to your product catalogue.

A blended goal for your Shopify SEO campaign can be:

(Black Friday season is HUGE!)

- work on SEO for 6 -12 months
- see a 17% uplift in non-branded clicks
- then a 28% uplift MoM in clicks
- push for a 52% YoY rise in clicks
- increase conversion rate (CRO) by 2%

See profit growth.

What can you do over the next 90 days?

I would 100% segment your collections.

I would be working on your taxonomy.

I would clean crawling issues.

I would create new BoFu pages.

I would be improving the hierarchy.

I would improve schema & PDP attributes.

I would create supporting content (niche-dependent)

These changes compound.

Traffic sticks. Conversions rise. SEO becomes a revenue channel (not a checkbox).

TAM is limited.

Don't waste it.

Is too much marketing budget wasted?

Ecommerce research: Wow this study analysed 2,500 product prompts and found a $trillion-dollar brand doesn't = best visibility in AI search:

But being the biggest brand means crushing AI search, right?

NOPE.

I love understanding how AI is featuring eCom brands.

Scaling a $2 trillion in market value doesn't mean you will win in AI.

Here's some context around the product study:

- 2,500 product prompts analysed in study
- audit on ChatGPT and Google AI Mode
- focused on 5 verticals including fashion
- Amazon powers 35% of ChatGPT prompts
- Amazon powers 20% in Google AI
- Amazon rarely mentioned by name
- Etsy has top Share of Voice
- Etsy mentioned more than Amazon
- October: Etsy SOV spikes sharply
- marketplaces used mostly for pricing data
- LLMs mention brands, not just sources

So it's not just the source of product data for AI.

But who gets mentioned for the prompt.

What I'm looking at for clients:

- product pages LLMs can parse easily
- mentions in trusted sources (not just listings)
- UGC/reviews to help your brand
- data accuracy across the web

Because in AI search, being the source doesn’t guarantee visibility.

You need to be the one who gets named.

But this is POWERED from GOOD SEO.

Check out the Semrush Enterprise AI Visibility Indexcase study (link in comments)!

#SemrushPartner

Brand partnership • eCommerce Shopify SEO growth strategist helping you increase traffic and conversions

taplio

The Battle

Marco Buschman, MCC, CTPC, CPCC

Louis Smith

Followers

Posts

Engagements

Likes

Performance ScoreLouis Smith's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Marco Buschman, MCC, CTPC, CPCC

Louis Smith

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Louis Smith's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreLouis Smith's LinkedIn Performance