I am a Data/Web Analyst and turn data into actions, optimize processes and document best practices. 

My professional background in SEO, Marketing and Content helps a lot when using data and building processes. 

If you feel lost with your web data and want a solid action plan, contact me now!

Marco Giordano

GA4Dataform is a massive help if you are an analyst/marketer and want to use GA4 BigQuery data.  
  
The output tables you get are:  
  
↳ demo_daily_sessions_report - peak daily session report  
↳ demo_diagnostics  
↳ ga4_events - event data  
↳ ga4_sessions - session data  
↳ ga4_transactions - Ecommerce data (if any)  
  
It's super quick to set up and even quicker to open Looker Studio and build something.  
  
A lot of stuff that should be modeled/fixed is already handled.  
  
❗️Analytics is all about speed and this is the ideal solution for many use cases.  
  
GA4 UI and API are extremely limited so you must use BigQuery for serious use cases.
  
Guess what though?  
  
😩 The output is highly complex.  
  
This tool bridges the issue for FREE.  
  
Of course for more complex projects you need to do data modeling in completely different ways.  
  
There isn't a better way to model your data, it all depends on needs.  
  
😎 But for quick and dirty use cases (the majority), you can use GA4Dataform and call it a day.  

This is a big step forward in terms of making great data available and usable (like in Looker Studio).
  
After all, you can't have a data engineer for every project, right?  
  
📥 If you want to learn Web Analytics, subscribe to my newsletter in bio!

Data/Web Analyst | GA4, GSC, SEO, Content | BigQuery, Python, R, SQL

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A self-motivated business graduate with a passion for helping and leading others. I look forward to new opportunities that lie ahead and always strive to learn new skills to be the best version of myself.

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Marco Giordano

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taplio

The Battle

Marco Giordano

Shariar Pervez

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Engagements

Likes

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