I help SaaS and high-growth companies unlock exponential ARR growth by building partner ecosystems, affiliate programs, and GTM systems that scale.

Unlike most leaders who specialize in either sales or partnerships, I bring both:
	•	Closed 7-figure enterprise deals as an AE.
	•	Built partner programs adding $10M–$40M+ ARR.
	•	Designed affiliate systems activating thousands of high-performing partners.

My approach blends direct sales experience with a playbook for recruiting, activating, and scaling partner ecosystems that deliver measurable revenue impact.

Currently applying this GTM playbook inside Instantly.ai, where I’m documenting the journey in real time — frameworks, wins, and lessons that any GTM leader can adapt to scale faster.

What I do best:
	•	Design & scale high-impact partner programs.
	•	Build integrated GTM systems combining affiliates, agencies, integrations, and brand alliances.
	•	Turn real-world results into repeatable, monetizable frameworks.

I also work with select founders, execs, and investors through consulting, advisory, and JV opportunities — helping them structure partnerships that multiply revenue and create leverage.

📌 Core Competencies:
• Partnership & Affiliate Revenue Growth
• GTM Architecture & Execution
• Enterprise Sales & Negotiation
• Strategic Alliances & Integrations
• Business Process Optimization
• Leadership & Coaching High-Growth Teams

If you’re building a partner-sourced GTM function and want to scale faster, let’s connect.

Marc Gaudett

We help b2b SaaS marketers turn their video footage into leads | Founder at A2 Media | Ex-Shopify & Affirm.

Hiiiiiii, I'm Ademola 🙋🏿‍♂️ a professional magician turned video marketer.

I know, weird combo. But here's the thing: after 20+ years of performing magic, I realized something...

The same principles that make an audience lean in during a trick are the same ones that make a buyer trust a brand.

That's why I built A2 Media. We help B2B SaaS brands use video the way it should be used: to build trust, tell great stories, and connect with audiences. 

The added benefit? It fills pipeline and closes deals faster :).

Most B2B brands don't lose to better products. They lose to better storytelling.

How it works: We start with your buyer. What do they believe? What's holding them back? Then we turn that into videos your prospects actually want to watch. 

Content that positions you as the obvious choice.

The results?
→ Your sales team stops explaining the same thing 100x because the content already did it
→ Your pipeline fills with pre-educated prospects who already understand your value
→ Your content drives demos and closes deals. Not just brand awareness

A few things we've helped make happen:
→ Okta: Multiple video series → 20K subs + thousands of DevDay signups
→ Reveal: 4M+ organic impressions in new markets → acquisition shortly after
→ Nearbound: Cut sales time-to-close by 50% with targeted video series
→ Nice Commerce: 482% subscriber growth + multiple 5-figure deals from video
→ A2 Media: Tripled inbound leads with audience-first video edutainment

(Also trusted by teams at Chili Piper, Close, Runway, Warmly, OpenPhone, Treasury4, and Sendoso)

👉🏿 Let your content do the heavy lifting. Work with us: www.a2media.ca

📸 Ademola Adelakun, MBET

LinkedIn Confessions, Part 1.

Featuring Christina Le. Shot and edited by ME 💅🏿✨

Ademola Adelakun

POV: Your video hook sucks.

Featuring: Maggie Arai.

I talk smart, LinkedIn no like.
I talk dumb, LinkedIn big like.
I confuse.

How to get RICH using AI in 2026.

Featuring Maggie Arai.

Disclaimer: This is NOT sponsored by Anthropic. However, if you guys have an affiliate program and you pay retroactively, PLEASE get in touch because we’ve brought you like 10 customers 👀😂

Life is beautiful, isn't it? Turn your sound on 🔊

Ademola Adelakun, MBET

We help you close 35% faster with video. Built for $10M+ SaaS teams with long sales cycles. 600+ videos for brands like Shopify, Okta, and Chili Piper.

Time to make a shit ton of content. 

Featuring: Christina Le, Carmen Vicente, and Christina Pearo.

No alternative text description for this image

PSA: Air Fryers are a SCAM.

Featuring: Maggie Arai (at the end)

We picked a winner for our $15K video giveaway.

BUT if you entered and didn't win, keep reading. You'll wanna hear this.

THERE WERE SO MANY INCREDIBLE PEOPLE THAT ENTERED 🔥

I want everyone to win 😭

But unfortunately, there can only be one winner.

Please join me in congratulating…

✨ Romana Kuts from SaaStorm!!!!!!!!! ✨

Can't wait to meet you, Romana! I'll be in touch soon. 

Now, for everyone else, I'm a big believer in the "everyone gets something" philosophy.

So check your inboxes soon. We've got something coming your way.

I kinda love doing this, so we'll be doing it at least twice a year.

That said, stay tuned for the next one 😉

Christina Le: "You can go crazy with this one"

Me: "You sure? You know I'm unhinged, right?"

Christina: "Mhm. Yep. Totally. Got it. Have fun"

She definitely wasn't listening LOL. 

But that just means it's my moment to shine ✨😌

I present to you, "Ademola learns ya something about Slate, part 2" 

Two things I've learned so far:

1. Christina will let me do literally anything.
2. This is the most fun I've had making content in a long while.

Shoutout to my editors who continue to BRING HEAT WITH THESE EDITS 😌

Wanna try Slate out? 👉🏿 www.slateteams.com

POV: You're a black guy that speaks Japanese.

I once had investors laugh in my face on national television.

And it turned out to be the best thing that ever happened to me.

This week, I'm gonna be talking about it on stage in Toronto. 

Quick backstory:

I've started and failed 13 businesses (Ten lost me money, three I walked away from).

I've been rejected more times than I can count.

I've even had people tell me that I wasn't cut out to be an entrepreneur.

To which I'd politely reply "hey listen, f*** you" and be on my way.

Despite all of that, today I'm running A2 Media, the company of my dreams, with the best team I could ask for.

People often ask me what possessed me to keep going.

Honestly? I'm stubborn and I don't like being told what I can and can't do.

But the shorter answer is: I wanted to live life on my own terms.

We're always being told that we need to go to school, get a job, find a partner, buy a house, work a job we hate to pay the bills, retire, and then pass away.

Which is kinda boring, no?

I learned early that I need to do things differently to be happy.

So I've committed my entire life to doing things my own way.

Especially in the way that I run my business.

For example, I don't want to scale to the moon. 

I tried that 13 times and I was never happy.

I just want a business that lets me spend more time with the people I love.

Anyways, I'm gonna be talking about my failures on stage this Thursday.

I'll be telling the story of a BIG FAIL that completely changed the way I think about everything.

If you're in Toronto, come hear the full story.

There will be at least 100 of us in the room.

I'm gonna try and learn ya a thing or two. Life lessons n' stuff, ya dig?

(I don't talk like this, idk why this is coming out the way it is)

Get your ticket 👉🏿 https://luma.com/FUNTO9YR

This is either a terrible business decision or a genius one.

We're giving away $15K worth of video and content strategy for free.

3 sales videos. 1 month of video advisory. One lucky B2B SaaS brand.

The last time we did this, the campaign blew up.

Now we're doing it again. One spot. One lucky brand.

This is for you if:
→ You've got one person willing to be on camera
→ You want to create videos that educate prospects
→ Your sales team needs warmed-up prospects before calls

What you get:
→ 3 videos that make your deals move faster
 → 1 month of hands-on content strategy from the A2 team

👉🏿 Apply here: https://lnkd.in/gJvB-EaP

⏰ Deadline: Friday, February 20th at midnight.
📌 P.S. Know a brand that needs this? Tag them or repost.

Your bad video titles are costing you leads.

Do better.

P.S. Getting lots of video questions in my inbox lately, so I made this video guide to help you out! Covers everything from getting buy-in for video internally, to closing deals faster with video. No strings attached 👉🏿 https://lnkd.in/ePCHaT_D.

P.P.S. Okay, there's one string attached. If you use it you have to say nice things to me.

If you're awkward on camera, don't be.

Does that help? If not, then watch this video.

Joking aside, please remember that when it comes to video content, you don't have to be perfect. 

The magic is all in the editing bb. 

All you have to remember is: if you mess up, stop talking, take a breath, count to one, and say your line again.

(Unless it's a live webinar. Then you probably look stupid and you should give up).

Otherwise, trust your editor to take care of you.

And most importantly, trust yourself.

Them: “Glad the video got us sales, but did it go vira-“

Me:

Me: "I wonder what comes up when I google myself..."

The results: 

oh okay 😭

Maggie Arai: "What if I started a community for founders?"

Me: "Hmm… are you sure? How would it be different?"

Maggie: "Every founder community ends up being a Slack group nobody checks. I think we need to be face to face more."

Me: "You're not wrong about that… and if there's anyone I trust to figure this out, it's you."

I mean, she's not wrong, is she?

If you're a founder, you know the feeling…

That feeling where you're surrounded by people, but it feels impossible to find YOUR people.

She’s tired of it too. And she’s doing something about it. 

For those of you that don't know, Maggie worked in AI research and policy for a number of years.

She was literally studying how technology is replacing human connection.

And seeing all of that made her realize she needed to get ahead of it.

A few years ago, while she was still in AI research, she built a company called Happier. 

It helped thousands of people in Toronto make real friends, and it got covered on the news TWICE 💅🏿✨

(I’m so proud 🥹)

This time, she's on a similar mission but a different flavour.

(Because we love a good niche down, right?)

So she's building Founders Who Give A F*ck (FWGAF). A community for founders who hate traditional networking and actually want people they can rely on.

Maggie's going to change a lot more lives.

I mean, look at her track record - am I right!? 

(Yes. Yes, I am right.)

If you’re a founder, go follow what Maggie Arai is doing. 

Maybe this is the space you’ve been looking for.

POV: You’re picking up Christina Le from Toronto airport.

graphical user interface, text, application

Pause this video we shot and edited for Slate at 00:12.

Notice anything weird?

Yeah, it is what you think it is 😌

HOW FREAKING COOL IS THAT!? 

Our editors used it to build something that would've normally taken days of work.

And it's getting better everyday! 

Tons of brands are replacing their creative teams with AI. 

And it's a dumb move imo.

You're supposed to use AI to fuel the genius of your creators. Not replace them.

Give your best people the best tools, and they’ll produce the best things. 

It’s just math, really 😌

---

📌 P.S. AI generates footage. We generate pipeline.  See how 👉🏿 www.a2media.ca

If you hate video as much as I do, you need to come to this.

This Thursday, we're going to tell you why video is complete sh*t.

My team has made over 500 videos for 25 SaaS brands.

So we would know.

I'll be joined by Louis Butterfield, Oyinkro K, and Connor Lewis.

And we will NOT be holding back.

March 5th at 9:30AM (EST). DO NOT MISS THIS.

Join us here 👉🏿 https://lnkd.in/e35n4v2b

You're welcome 💅🏿✨🙏🏿

P.S. I'm re-reading this and I'm not sure I got the memo correct. Louis can you confirm??

taplio

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📸 Ademola Adelakun, MBET

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The Battle

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📸 Ademola Adelakun, MBET

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}📸 Ademola Adelakun, MBET's LinkedIn Performance

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