Growthmode

A digital marketing platform and growth agency that puts technology, AI and automation at the forefront. 

Built by a highly experienced team of entrepreneurs and academics with strong backgrounds in AI, marketing and enterprise SaaS, our aim is to help modern marketing teams keep up with the pace of change through accessible technology and data-driven strategic marketing services. 

Products and services include:

- Data-driven growth marketing services
- AI and automation development platform
- SaaS growth marketing platform

Talk to us if you're looking for:

- Ways of unlocking rapid growth, when you've already tried traditional channels
- Support in navigating and implementing AI to support your marketing
- More accessible, simplicity-focused technology tools to manage your growth

CEO & Founder

Alvius

Groundbreaking recruitment technology platform.

Early Investor and Advisor

Umi Digital

Digital marketing agency focused on the hospitality sector.

Co-Founder, Board Member

Firedrop

Generative AI startup on a mission to automate design.

Launched the world's first automated website builder in 2017, using highly innovative proprietary AI technology to generate website designs witout templates.

Pivoted to enterprise design automation, ultimately delivering multi-million dollar design automation and AI transformation projects for multinational FMCGs in the area of packaging design and ad creatives.

Founder & CEO

Likeminded Media

Online dating portfolio company featuring popular niche sites for redheads, plus-sized people and more. Grew from 0 to 50,000 subscribers entirely organically.

Alterity

Software development agency. Sold the business after 18 months.

Founder & Managing Director

Integral Search

Headhunting senior consultants in the risk management sector.

Head of Risk Management Search

Imprint Plc

Headhunting senior consultants in the accounting and management consultancy space.

Executive Search Consultant

Omnia Music

An online music platform focused on discovery of unsigned artists. Grew from infancy to over 4,000 registered artists and over 3 million visits a month.

With over 20 years of visionary leadership in AI, marketing, and enterprise SaaS, I am deeply passionate about driving innovation and growth. As the CEO and founder of Growthmode, my mission is to empower modern marketing teams to thrive in this era of rapid technological change by offering accessible tech and data-driven strategic marketing support, equipping teams with the necessary tools and insights for rapid growth and AI integration.

My journey includes co-founding several successful startups, notably a generative AI company that spearheaded multi-million dollar AI projects before the era of ChatGPT.

At Growthmode, I lead a highly experienced team of entrepreneurs, marketers, creatives and academics with backgrounds in AI, marketing, and enterprise SaaS. We are building a digital marketing platform and growth agency that puts technology, AI, and automation at the forefront. Our goal is to help businesses do 30% more.

Beyond Growthmode, I lend my expertise as an advisor and mentor to early-stage startups and entrepreneurs.

Marc Crouch

HienKings

Through the founders & our outstanding Associates, HienKings can help you run your business. Direct one to one support to you as leaders, working with you to develop/ review/ update your strategy, and practical implementation of your plans. 

Founded by Vanessa King and Paul Hienkens to provide fractional founder and leadership support services 
from managing the business through to supporting the individual leading the business.

Managing the business and providing clients with strategic and practical support to run theirs.

Co-Founder

PSL | Procure Services | Procurement - Sustainability - Technology - Education.

COO (through HienKings)

Stellar Entertainment Software

- Advisor and sounding board to Founder/ CEO on strategic and operational matters
- Supported through significant growth in revenue and staffing as well as international expansion

Strategic Advisor to CEO (through HienKings)

FastHeal Pharmacy

Covid and Flu vaccinator at multiple FastHeal led sites

Vaccinator

J2-Reliance Ltd

Leading on commercial development and strategic partnerships while supporting the founder with the operational elements of the business(es).

J2-Reliance supports its clients thorugh optimisation of their supply chain using machine learning and AI to most precisly predict requirements versus the challenges of logistics.

Director - Commercial & Operations (Interim)

MedACE Clinicals

Supporting the founders on commercial development, strategic partnerships and the operational elements of the business(es).

MedACE Clinicals was founded with a vision to improve patient treatment access by empowering healthcare innovators with AI-driven decision making solutions throughout clinical development.

At all stages of your clinical development, we help you optimise your study blueprint and cost to maximise your chance of success.

Director - Commercial & Operations (Interim - through J2-Reliance)

Radical Recruit

At Radical Recruit (now B-Radical) I introduced the systems and processes required (technology, HR, legal, compliance, finance, operational optimisation, reporting & corporate structuring) from the ground up. Also worked with the the team on revenue generating opportunities to ensure more candidates get the support they deserve.

Revenue increased from £65,000 to £350,000.

Radical Recruit is a not for profit start-up employability and recruitment company. Helping those with barriers to work get ready for employment, help them find work and support them and their hiring businesses in their new roles.

Led the process of successfully achieving charity status for the not for profit element in Feb 2022.

Chief Operating Officer

Supported the founder with strategic, operational, commercial & fundraising advice.

Advisor, Strategy & Operations

Mi-Voice - Democracy Technology Ltd

Ad-hoc consulting and strategic advisory to the CEO

Advisor to Chief Executive Officer

My specific focus was on strategic international expansion as well as domestic and international partnerships. Building relationships with existing and new clients, working with external legal advisors on commercial contracts and corporate structuring, supporting CEO and tech colleagues with product development input.

Role ended due to the impact of Covid

Director of Strategic Partnerships

Hatch

I joined the exectutive of Your Liberal Britain in January 2018 at it's inaugural meeting and worked with the team to support it's founder, Jim Williams, in transforming that into this new and exciting not for profit organisation.

Member Board Of Trustees

Chronicle Software

Chronicle is a start-up and Accenture Fintech Innovation Lab alumni which provides ultra low latency development expertise in Java.

Leading a small team of highly experienced permanent, freelance and external colleagues in delivering Sales, Marketing and Legal for Chronicle Software. 

Sales
o	Closed sales in excess of £4.5m (previous year £350k)
o	Revenue £2.5m
o	Profit in excess of £1m (previous year net loss)
o	On-boarding as supplier with a number of tier 1 and 2 financial institutions

Legal
o	Contract negotiations 
o	Bringing in external legal advisors
o	Creating new suite of legal templates for sales as well as other areas in the organisation taking into account the IP and risks associated with software/technology sales

Marketing
o	Website & content creation through third party provider

Operations, including HR, Compliance and Regulatory
o	Recruitment & HR processes defined and implemented
o	Full background checking process for new hires
o	GDPR processes

Finance
o	Full accounting and financial control processes

Commercial and Operations Lead

Available perm or through HienKings Business Management/ Operations & Commercial - Ambassador, sounding board and trusted advisor - Strategic & Entrepreneurial mindset, hands-on involvement, empathetic leader

TLDR: I will take away your operational & commercial headaches. 

What do I do?
I don’t care about the actual job title. I can take commercial and operational matters off your plate so you can focus on other areas, knowing that everything within will run smoothly.

I create/ optimise and maintain the foundations of start and scale-ups. Defining and/ or implementing operational systems and processes, ensuring the business runs smoothly.

What I have done has worked
•	At Radical, I introduced all the systems and processes from scratch. Supported the team to increase revenue and, more importantly, the people Radical supports.

Revenue increased from £65,000 to £350,000.

•	Chronicle Software needed a salesperson to land a small £20k project which I ended up closing in 3 weeks for well over seven figures (plus support and maintenance). The project was delivered on time, with client payback within four months. Hired a sales team, supported the hiring process of the technical team, and introduced legal & compliance rigour and admin processes while working with the CFO on finance.

Increased sales twelve-fold (£4.5m) and revenue seven-fold (£2.5M). From a net loss to £1m profit.

•	Various roles at BP allowed me to grow my knowledge and skills base. Starting in Chemicals Credit Control, reducing debtor days to below 30 days overdue. My final project supported a $2bn capital investment project leading the seven-party Joint Venture in negotiating individual bilateral agreements to acquire 10 year minimum market access rights (value estimated at $425m).

How do I do it?
I combine strategy and advisory work. However, I go beyond that, as the practical implementation is what I enjoy the most. Make sure things work for others so that they don’t have to worry about them and get on with what they need.

What will I bring to your business?
I have worked across Europe and North America, leading and creating day to day operations across organisational functions, including Commercial (Sales, Marketing & Legal) and Operations (Resourcing, HR, Regulatory, Compliance and Finance), rolling up my sleeves to support others and myself to get things done.

Who am I?
Parent of two, partner, multilingual, "hate the word 'hate' but hate injustice, inequality and seeing others suffer more".

At 15, I started working in hospitality in The Netherlands. I developed the people, communication, cross-functional practical and leadership skills I bring through a couple of summers in Mallorca and various roles I did when I moved to the UK in 1995. Languages: English, Dutch & spoken German.

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Marc Crouch

Paul Hienkens

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