Taxplow

Command premium fees for your accounting and tax practice using AI

Founder

Bizpayo

Co-founder and Chief Strategy Officer (CSO)

Howard Advisory, LLC

Growth and Profit Advisor

Gartner

Senior Analyst

Helping accountants get to their first $1M and beyond

My story begins years ago when I had an advisory firm but was struggling to increase margins.

I was a one person practice 100% remote.

I was trying to be everything to everyone.

I did not have a niche.

I did not have an ideal client.

I took any business that would hire me.

I did not stand out among the thousands of other consulting firms.

I competed mostly on low price. 

My friends and family would always see a stressed-out, black circles under eyes, 80+ hours/wk working person would have zero personal life.

I took a hard look at my business and found a lot of waste.

Too many services and too many different kinds of clients.

I decided that I needed to focus.

I began to focus on how I could productize my services.

With a business partner I helped develop an automated payment and Google reviews platform (BizPayO) that helps accountants get paid faster, without the expensive fees and which snagged a Google Review after every successful payment.

Through the payment app I found that most accountants were not charging enough.

That inspired me to launch a second SaaS company, a pricing application (Taxplow) that shows accountants what they should be charging based on the services they offer, their location, the client’s situation, and a couple dozen other key data points.

But the problem is bigger than this.

Accountants needs help differentiating themselves and coming up with a unique offering.

One that would help create a moat around their business.

So they would not become just another H&R Block or low-cost accounting firm that would position them as just a commodity.

I'm now sharing everything I learned over the years.

How to to run a 100% remote accounting firm and create a truly unique offering.

If you are an entrepreneurial accountant or tax pro, join me and follow along my journey.

My mission is to create one million, 100% remote, diversified solopreneurs by 2026.

All aboard. 🚆

Marc Howard

Rosendo Travieso ⭕️

BT Group

• Defined product vision, strategy, and roadmap for BT Active Intelligence Data and AI Products.
• Led and mentored a team to deliver valuable products, marketing strategies, and sales enablement plans.
• Collaborated with Product Managers, Business Analysts, and Data Scientists to drive product innovation.

Head of Product Management - BT Active Intelligence - Etc.

Productia Consulting

- Define Product strategy, mission, vision, OKRs
- Build product culture 
- Manage Product teams 
- Recruit talent and expand teams.

Product Advisor & Fractional CPO 

Product Partners France

Co-Founder

Out There Media

Leading the definition and execution of the product strategy for a mobile AdTech scaleup.  The SaaS platform runs in 15 countries across Europe, Africa and AsiaPac to deliver innovative mobile advertising services to Ad Agencies, brands and Mobile Operators. Managing a high performing multinational team of Product Managers, designers and data analysts. 

• Implemented a product lifecycle management across development, design and data to deliver on the North Star product vision and roadmap. 
• Improved metrics of success (Audience engagement, CTRs and Ad completion)
•Implemented an AI conversational bot into the SaaS platform to increase engagement and attention value.   

Member of the Senior Leadership Team -reporting to the CEO.

Chief Product Officer

Responsible for the definition of the product vision, strategy, and roadmap execution of the NXT SaaS Platform across EMEA and APAC.

Defined and implemented performance KPIs to track usage, adoption, engagement and revenue growth delivering a CSAT of 90% and NPS 75.

Built and mentored a distributed agile product and experience team of 15 based in Paris, London, Frankfurt and Madrid. 

Reporting to the EMEA Chief Digital Officer.

Vice President Product

Momentum London

Mentoring support and product team training for high-tech scale-ups to expand and implement agile methodologies. 

Organised Product Masterclasses, Product and Business Model Audits and mentoring sessions.

Lecturer & Startup mentor

Kinetic Worldwide

Leading the product strategy for Out of Home programmatic planning, trading and analytics products suite of Out of Home AdTech solutions. 

•	Delivered the Programmatic Planning and Automated Trading global product with direct integration with Exchanges, PMPs, DMPs, Space, Route and WPP legacy billing systems (Kinetic Journeys/ Aureus 2.0+).

•	Owned the development of the global roadmap across EMEA.

•	Managed a team of product and UX designers together with an offshore development team.

•	Led the development of new standards and integration of OpenRTB across the advertising industry (OpenDirect, OpenData for OOH Performance).

•	 Digital Evangelist across Kinetic. Member of the Senior Leadership Team, reporting to the UK Chief Operating Officer.

Head of Advertising Programmatic Products

Unibail-Rodamco-Westfield

Responsible for management of a portfolio of Retail Digital Products and Services to increase revenue, visitation and dwell at the Centres.  

•	Developed the digital products strategy and roadmap across EMEA for Online and Mobile applications achieving the digital transformation targets set by the business.	 

•	Supervised, mentored and coached a team of agile product and UX owners using agile tools. Delivered improved team productivity and reduced turnover. 

•	Designed, delivered and managed multichannel ecommerce products: Food Ordering, Smart Parking, Product Search, Bookable Services & Ticketing. 

•	Conducted competitive market research analysis and positioning. Identified key opportunities, segment & acorn targeting and personalisation to increase revenue growth.

•	Crafted the Value Report KPI dashboard to track all digital product measures of success, quality and performance metrics (revenue, funnel, AOV, etc.)

•	Delivered Product Search to increase visitation at the centres and generate affiliated revenues. 

•	Digital Evangelist across Westfield. Reporting to the CMO.

Head of Product Management 

Telefónica Tech

Global mobile products and services leader responsible for the vision, design and deployment of global mobile platforms (PaaS) to customers in 20 countries generating revenues in excess of €20m across the multinational segment P&L (Shadow P&L €680m). 

•	Managed and developed a large team of international product managers, UX designers and developers (UK & Spain) including training and performance reviews. Improved productivity by aligning documentation and ways of working with UK teams.  

•	Designed and deployed Telefónica Blue: a Secure Mobile HD Voice over IP mobile app with voice conferencing increasing MAU by 20% (1,700 users).

•	Deployed a Universal Wi-Fi mobile app (http://bit.ly/1c9vDuG); a zero-touch worldwide Wi-Fi aggregation app that allows using any commercial wi-fi service in the world. Monthly active users: 3,500+ lines.

Global Head of Mobile Products

Responsible for the product lifecycle management services for multinational products and services (B2B and B2B2C segments) supporting the multinational segment P&L. 

•	Launched the Managed Mobility Global Service in more than 20 countries delivering a YoY revenue uplift of 8%.
•	Improved the rating of the Global Mobile Services by Industry Analysts from Challenger to Visionary (Gartner). 

•	Produced all Sales & Marketing materials and technical presales support with the Head of Mobile. Supported consultative selling with Sales and Pre-Sales teams to achieve sales targets.

Managed Mobility Product Manager

O2 (Telefónica UK)

Served as product/project manager, designing and delivering Consumer Digital Products Portfolio Projects (B2C) for the O2UK residential market (Prepay+Contract). 

Achievements: 
•	Deployed the ‘O2 More’ (Priority) proposition, a permission-based advertising service using aggregated customer data to deliver targeted messaging and offers reaching 10 million customers by 2012.

•	Launched ‘O2 Bluebook’, a service that enabled customers to back up and store all the valuable information held on their mobile phones. The service managed to reach 500,000 users with 1.5m+ messages per day being submitted during peak usage of the service.

Senior Product Manager

CPO / VP Product | Product Leader | AdTech, Telecoms, Proptech

As the Head of Product at BT Active Intelligence, I lead the definition and execution of the product strategy for Location Intelligence products that deliver data services to Transport, Government and Ad Agencies and brands in the UK. 

I have over 10+ years of experience in building and managing data-driven products and teams in the AdTech, Telecoms, and Proptech sectors.

My core competencies include product lifecycle management, product roadmap definition and delivery, global team management, agile methodologies, UX and CX design, web and mobile apps, and multilingual communication. I am passionate about creating products that solve real problems, generate value, and delight customers. 

Fluent in English, Spanish and French.  

Skills
• Product Management
• Innovation and Strategy
• Product Roadmap definition and delivery
• Global Team Management (OKRs setting and Performance Reviews)
• Agile experience as Product Owner (Scrum, XP, Kanban, Jira, Confluence)
• UX experience and CX design (Figma)
• Web and Mobile Apps (iOS, Android) 
• Multilingual

Fractional CPO and Product Advisor

Advertising workflows have been quite static and suitable for quarterly planning, the issue is that we have a weekly feed of data to optimise activation..

This is what I am starting to see: Agentic AI systems that pair two critical layers:

-MCP (shared context and permissions)
-A2A (intelligent agent coordination)

The issue is that we obsessively focus on speed without control. This is the best definition of expensive chaos(!)

Instead: 
->Orchestrate high-stakes work (brand campaigns, pricing, legal)
->Choreograph routine tasks (email variants, A/B tests, asset optimisation)
->Finops process as a human in the loop: keep this guardrail untouched because replacing a £50K human with £100K of agent compute makes little sense

What this looks like in practice:
Stop using linear workflows and artifacts that break when conditions shift. 

Create specialist agents that:
Draft channel-specific copy
Verify claims and brand voice
Rebalance budgets from live performance data
Decide when to centralise vs. distribute work
>>>All operating within defined budgets, roles, and audit trails.

Key risks to manage:
Uncapped agent conversations = silent budget bleed
Black box decisions that executives can't defend - where's my XAI? 
Local optimisations that create system-wide harm

How to validate: 
Pick a low-risk, high-learning & reward area. 
Measure everything. 
Keep humans in charge of taste, trust, and brand decisions. 
Build traces so you can replay any decision.

The technology is ready, the issue is can you use it and apply it with discipline?

CPO / VP Product/ Product Leader | Data Intelligence & AI, AdTech, Fintech, Proptech

OpenAI rolling advertising looks likely but the path to implementation will be complex and uncertain.

Let me explain: 

So, what’s the legal basis to send me ads when I asked the GPT for a snoopy cartoon picture and it suggested me a branded product? 
Is there a legitimate interest or consent to use personal data from chatGPT conversations?  
I am not sure.

In any case I would expect a clear and informed choice to consent.  Maybe something like pay for ad-free experience like Meta? T&Cs should tell users how data is used as part of the transparency principle. 

The other issue that will be most difficult to address is the right of erasure.  How will OpenAi manage the removal of personal data from LLMs training models will be challenging.

The last area will be about accuracy and liability. Ads or product recommendations generated by AI must be accurate and not misleading. Advertisers and the platform can be held liable for false or unsubstantiated claims in AI-generated ad content, as AI "hallucinations" can lead to factual errors. 

In the meantime, expect new T&Cs and a big announcement to plug the code red funding hole at OpenAI ..

RIP Martin Parr, a gifted artist that spend his life inspiring and supporting young and aspiring documentary photographers including my son.  

Hope you have a camera where you are .. hope to see those pictures one day

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If you only have time for one webinar this week attend this one … thank me later

Looking forward to what’s ahead in mobility analytics? So am I.
Tomorrow, I will be speaking about how Agentic GIS is set to transform mobility analytics. Alongside brilliant speakers Simon Wrigley and Sumesh Jagtani, we’ll show how this technology is making complex mobility analysis more accessible and intuitive; whether you’re a data scientist, business strategist, or just keen to unlock new possibilities. It’s all about discovering insights faster and working smarter together.
Looking forward to seeing you there tomorrow! Don’t forget to register

https://lnkd.in/eTTysqEp

Open article: Webinar | Making mobility analytics accessible: Unlocking insights with Agentic GIS by go.carto.com

Webinar | Making mobility analytics accessible: Unlocking insights with Agentic GIS

CEO: are we ready for the Halloween and Christmas product campaigns? 

PM: Hold my beer

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Rosendo Travieso ⭕️

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The Battle

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Rosendo Travieso ⭕️

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Rosendo Travieso ⭕️'s LinkedIn Performance

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