Helping accountants get to their first $1M and beyond

My story begins years ago when I had an advisory firm but was struggling to increase margins.

I was a one person firm 100% remote.

I was trying to be everything to everyone.

I did not have a niche.

I did not have an ideal client.

I took any business that would hire me.

I did not stand out among the thousands of other consulting firms.

I competed mostly on low price. 

My friends and family would always see a stressed-out, black circles under eyes, 80+ hours/wk working person would have zero personal life.

I took a hard look at my business and found a lot of waste.

Too many services and too many different kinds of clients.

I decided that I needed to focus.

I began to focus on how I could productize my services.

With a business partner I helped develop an automated payment and Google reviews platform (BizPayO) that helps accountants get paid faster, without the expensive fees and which snagged a Google Review after every successful payment.

Through the payment app I found that most accountants were not charging enough.

That inspired me to launch a second SaaS company, a pricing application (Taxplow) that shows accountants what they should be charging based on the services they offer, their location, the client’s situation, and a couple dozen other key data points.

But the problem is bigger than this.

Accountants needs help differentiating themselves and coming up with a unique offering.

One that would help create a moat around their business.

So they would not become just another H&R Block or low-cost accounting firm that would position them as just a commodity.

I'm now sharing everything I learned over the years at my newsletter firmlever.com

My latest venture is still under wraps but aiming to be the Crunchbase for accounting fIrms.

All aboard. 🚆

Marc Howard

Helping professionals launch another income stream in 2024. Click + Follow for posts and articles on business.

I work as a senior digital adviser and strategic sounding board for founders and entrepreneurs building online.My role isn’t to provide formulas, playbooks, or constant direction. Instead, I help people think more clearly about ideas, business models, and decisions — drawing on perspective shaped over decades of working across multiple internet cycles, from early email and web, through mobile, marketplaces, performance marketing, and now AI.Alongside this work, I write and research the business game — an ongoing exploration of how business actually works in practice: incentives, timing, leverage, and why many people lose by copying what looks successful without understanding the rules underneath.Some of this thinking is tested in public through a small working lab called Strategy with Danny, where founders pressure-test one clear offer and learn what actually converts before they scale systems, teams, or platforms.I’m not a coach or a traditional consultant, and I’m not embedded in execution. This work is best suited to independent founders who want a calm, experienced perspective to pressure-test ideas, spot risks early, and avoid scaling the wrong thing at the wrong time.Most of my value comes from pattern recognition, context, and judgment — helping reduce noise, fragility, and unnecessary complexity in how businesses are built.

Danny Mallinder

Traffic does not fix a weak business.
Conversion does.

Most founders chase volume.

More leads.
More ads.
More sales calls.

But if your close rate is stuck at 20%, doubling traffic just doubles inefficiency.

The real leverage is yield.

- 20% close rate = wasted demand
- 40% close rate = double revenue
- same traffic, better system
- efficiency before scale

The founders who last the longest learn this.

Before they scale traffic, they improve yield.

I wrote a short note on this in today’s newsletter.

Read it here:
https://lnkd.in/ehwJ8nHf

#founders
#capitalefficiency
#businesstrategy

Helping founders fix revenue systems. Founder at FormXY | Creator of The Business Game.

Systems create revenue.
Inputs don’t.

Most founders try to grow by adding more input.

More ads.
More leads.
More traffic.

But every business actually runs on a simple structure:

X → M → Y

X = inputs
Y = outcomes

But the real leverage sits in the middle.

The mechanism.

- offer
- positioning
- sales thesis
- sales process

If that mechanism is weak, more input only scales inefficiency.

The same traffic can produce completely different outcomes depending on the structure of the system.

One company closes 20%.
Another closes 40%.

Same input.
Different form.

I wrote a short piece about this idea in this week’s newsletter.

It explains why the real job of an entrepreneur is designing the transformation system.

Read it here:
https://lnkd.in/eNcCnv64

#founders
#gtmstrategy
#capitalefficiency

Founders stuck in sales fail.
Your close rate proves it.

If your close rate is up and down,
you do not have a persuasion problem.

You have a broken architecture.

If you are stuck in sales
trying to force it to work,

that is not a closing issue.

It is a system that was never engineered.

Close rate is a diagnostic signal.

If it is unstable,
your architecture is unstable.

The answer is not a script.
It is a system.

In 5 months:

$500k+ closed
Close rate from 23% to 47%
Founder out of the sales seat

Not a confidence upgrade.

An architectural rebuild.

If your close rate fluctuates,
are you fixing yourself
or fixing the system?

#founders
#salesarchitecture
#gtmstrategy

Mexico headlines spark fear.
But they don’t change strategy.

Most founders think they are rational.
Until emotion spikes.

One headline.
One bad week.
One loud opinion.

And they pivot.

I live part of the year in Mexico.
Recent news did not move me.

Because the decision was built on alignment.
Not reaction.

- strategy beats sentiment
- alignment beats urgency
- data beats drama

Overreaction kills momentum.
Calm thinking compounds.

Full essay below - 

https://lnkd.in/edKwMUpP

#founders
#businessstrategy
#clarity

taplio

The Battle

Marc Howard

Danny Mallinder

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taplio

The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Danny Mallinder's LinkedIn Performance

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