3 Media Web

Stepping back into a leadership role to support the company during a pivotal period of transition and renewal. As Interim CEO, I am focused on realigning our core business functions — Sales, Marketing, Account Management, and Delivery — to create a more unified and growth-driven client experience.

Key initiatives include:

Driving strategic alignment across departments to ensure client satisfaction, operational efficiency, and sustainable growth.

Mentoring the leadership team to enhance collaboration, empower decision-making, and build long-term strength across the organization.

Improving internal delivery processes to streamline execution, elevate our work, and better serve client outcomes.

Accelerating AI integration across the agency to future-proof operations — focusing on optimizing research, internal workflows, process automation, and client services.

This interim leadership chapter is an opportunity to evolve our agency into a more agile, AI-enhanced business that blends innovation with the human expertise our clients trust.

Interim CEO

Serving as a strategic advisor to Jessica Hennessey (CEO) and Mary Inman (CFO) at 3 Media Web, I play a pivotal role in championing the company's vision, bolstering team efforts, and staying at the forefront of technological advancements. My dedication extends to my enduring position as the Chief Helper, ensuring smooth operations and optimal outcomes.

Strategic Advisor

In my role as Chief Helper, I served as the linchpin between our CEO and the dynamic 3 Media Web team. My primary responsibilities encompassed:

- Enhancing our brand's presence and image.
- Fostering knowledge-sharing and professional development.
- Collaborating closely with our esteemed partners.
- Assisting in the facilitation and closure of pivotal deals.
- Championing our agency's values, ethos, and milestones with unwavering enthusiasm.

Chief Helper

I founded 3 Media Web in 2001 and served as CEO for over 20 years, transforming a solo venture into an award-winning digital agency serving mid-size and enterprise clients globally.

Under my leadership, the agency grew into a high-performing team of developers, designers, marketers, and strategists recognized for delivering complex digital projects with consistency, creativity, and measurable results. We specialized in designing, developing, and marketing WordPress-based websites that aligned with our clients' business goals and delivered ROI.

We partnered with leading brands such as IBM, Extreme Networks, Rocket Software, ModusLink, Dassault Systèmes, Pilot Pen, Saint-Gobain, and SOLIDWORKS — helping them drive inbound traffic, generate qualified leads, and improve digital performance.

I emphasized strategic planning, operational excellence, and a client-first mindset, establishing 3 Media Web’s reputation as a trusted, relationship-driven “un-agency” committed to long-term success. The foundation built during this time continues to support the agency’s evolution and resilience.

Key Skills:

Strategic Planning · Business Transformation · Executive Leadership · Team Building · Client Relationship Management · Web Strategy · Digital Operations · WordPress Development · Lead Generation · KPI Development · Operational Excellence · Innovation Leadership

Brighton House Associates

At BHA, I served as the Chief Technology Officer, where I spearheaded the company's long-term vision by harnessing next-generation technologies. My key accomplishment was the design and evolution of the BHA Select Network, transforming how investment firms connected and collaborated. I built a robust internal technology development and support division, ensuring optimal performance across various facets.

I oversaw the entire technological infrastructure, from employee workstations and internal networks to the VoIP system and corporate web presence. My role extended to managing our external data center and meeting intricate customer support needs. My leadership involved strategic outsourcing to external developers and orchestrating an effective hiring process, from interviewing to onboarding. With a globally dispersed team, I ensured seamless project management and provided unwavering IT support. Additionally, I maintained and enhanced relationships with all external technology vendors.

Ascential Software

Ascential Software Corporation was a premier enterprise data integration solution provider to global organizations. Clients employed the Ascential Enterprise Integration Suite, ensuring accurate, complete, and timely integration of data across various applications.

Previously located in Westborough, Mass., Ascential Software operated international offices and served over 3,000 clients in sectors including financial services, telecommunications, healthcare, life sciences, manufacturing, consumer goods, retail, and government.

IBM acquired the company in May 2005.

In my role, I oversaw full-cycle project leadership and frequently utilized Dreamweaver and Photoshop.

As a web developer, I was pivotal in both development and creative capacities within a dedicated web team. My daily tasks included traditional webmaster duties and website management. I crafted site layout/user interfaces from given designs, orchestrated the positioning and design of website pages, and engineered robust, user-friendly web applications.

Web Developer

Leading AI & Operational Transformation | CEO | Technologist | Founder

With over two decades of experience in web development, digital strategy, and agency leadership, I’m passionate about helping businesses thrive through thoughtful technology, smart design, and measurable marketing.

As the Founder and CEO of 3 Media Web, I’ve stepped back in to lead the agency through a pivotal chapter of growth and transformation — aligning Sales, Marketing, and Account Management, mentoring our leadership team, and renewing internal processes to improve delivery and outcomes.

One of my core initiatives is implementing AI to drive operational efficiency, streamline workflows, and future-proof the agency. I’m focused on ensuring that 3 Media Web becomes not just AI-aware, but AI-aligned — enhancing how we research, collaborate, execute, and deliver value to clients.

I originally founded 3 Media Web in 2001 and grew it into an award-winning digital agency serving mid-size to enterprise clients across industries. Our team has partnered with global brands like IBM, Extreme Networks, Rocket Software, and SOLIDWORKS to design and manage websites that drive traffic, generate leads, and deliver ROI.

I’ve always believed in being more than just a vendor — we’re the “un-agency,” working side-by-side with our clients in a shared sense of ownership and success.

Beyond the CEO title, I continue to embrace my role as Chief Helper — supporting the team, collaborating with partners, guiding strategy, and being 3 Media Web’s biggest cheerleader.

I’m a Google Certified professional, a web presence and SEO expert, and I’m energized by the opportunity to mentor others, share knowledge, and lead with purpose in a rapidly evolving digital landscape.

Marc Avila

ByteDance

Leading a team of talented frontend engineers, alongside multiple sub-products and engineering managers, I bear the responsibility of creating exceptional products that harness cutting-edge technology to drive significant business impact.

This team comprises of various roles, including Architects, Engineering Managers, and Technical Leads. We follow a hub-and-spoke model, where a core team focuses on the platform, while other members are distributed into tag teams or "tribes" that work on key projects during each quarter.
Within my team's scope, we manage CI/CD for all front-end deployments and handle alerting and monitoring of Node.js services. Additionally, we have successfully scaled our system to accommodate and manage 1 million orders per day, resulting in a high-traffic website with substantial inbound traffic, including extensive indexing from the Google bot.

Engineering Leader at ByteDance

Tokopedia

Associate Vice President - Frontend Engineering (reactjs, javascript)

Heading Front end Engineering (Web Platform Team) as a Head of Engineering @ Tokopedia, Jakarta, Indonesia

With a team of 100+ talented frontend engineers around the globe and spread across multiple sub-products and engineering managers. I am responsible for creating fantastic products with the best of the tech and creating business impact.

Head Of Engineering (Frontend Web -  Reactjs)

Firstnaukri.com

As an engineering leader, I was responsible for building and managing an effective engineering team. This includes recruiting, hiring, onboarding, and retaining top talent. Also provide guidance and support to team members, facilitate career development, and foster a positive and inclusive team culture.

I was responsible for providing technical guidance and direction to my team. This includes reviewing and guiding the team's design decisions, and code quality, and ensuring that engineering best practices are followed.

I was managing the engineering budget and resources effectively. This involves optimizing resource allocation, equipment, and tools to maximize productivity and minimize costs.

Vice President of Engineering (Working with business of key project deliveries)

Naukri.com

AVP frontend engineering

•	UI design and development within the Engineering team
•	Managing UI Development team (Total strength - 10)
•	Oversaw Integration of naukri.com
•	I was responsible for research and implementation of major enhancements to the front-end XHTML coding
•	Collaboration with programmers to design / implement site enhancements.
•	Technical advising on project feasibility and long-term direction.
•	Developed strategies for meeting team + site-wide workflow / performance goals.
•	Preliminary road map for new UI architecture: + multi-level schema validation of XHTML.
•	Managing people and providing training on area of improvements

Sr. Manager UI Dev.

•	UI design and development within the Engineering team
•	Managing UI Development team (Total Strength - 6)
•	Oversaw Integration of naukri.com
•	I was responsible for research and implementation of major enhancements to the front-end XHTML coding
•	Collaboration with programmers to design / implement site enhancements.
•	Technical advising on project feasibility and long-term direction.
•	Developed strategies for meeting team + site-wide workflow / performance goals.
•	Preliminary road map for new UI architecture: + multi-level schema validation of XHTML.
•	Managing people and providing training on area of improvements

Manager UI Developer

•	UI design and development within the Engineering team
•	Supervising and supporting UI Development team (Total Strength - 3)
•	Worked on 3 separate divisional websites (Naukri.com, Naukrigulf.com, Firstnaukri.com)
•	I was responsible for research and implementation of major enhancements to the front-end XHTML coding
•	Collaboration with programmers to design / implement site enhancements.
•	Code Auditing for quality / maintainability.
•	Developed strategies for meeting team + site-wide workflow / performance goals.
•	Preliminary road map for new UI architecture: + multi-level schema validation of XHTML.

Lead UI Developer

•	Designing E-mailers and developing XHTML
•	Creating UI wireframes, card sorting, personas
•	Print Media

Web Designer

Magic Software Inc.

User Experience Designer

Fiorano Software

• Designing E-mailers and developing XHTML
• Creating UI wireframes
• Print Media

Graphic Designer Trainee

Passionate, innovative, and adept at cultivating high-performance frontend teams, I bring over 18+ years of experience dedicated to delivering substantial business impact. Throughout my career, I've thrived in crafting strategic roadmaps for Learning & Development, fostering leadership within teams, and implementing innovative programs that catalyze organizational growth.

As an Engineering Leader, I steer talented frontend teams across multiple products, all united by a shared goal: creating significant business impact while upholding a steadfast commitment to long-term technical excellence. My leadership has been pivotal in spearheading initiatives that streamline product delivery processes, underscoring my dedication to driving tangible results.

My unwavering commitment to growth and continuous improvement propels me to embrace new challenges, seeking opportunities to make a positive difference in every organization I engage with. Armed with a proven track record of delivering results and an insatiable passion for innovation, I am eager to contribute to the success of future projects, propelling further growth for the organization.

Key Strengths:

As a Frontend Leader, I champion and oversee the frontend development team, ensuring the delivery of web applications and user interfaces. My technical prowess plays a central role in guiding and supporting my team, fostering seamless collaboration with other stakeholders across the organization. Here are some key technical strengths that define my leadership:

Delivery Management Excellence: Expert in setting up, leading, and mentoring front-end development teams with a thorough understanding of Agile methodologies. I excel in guiding projects and teams in dynamic environments, demonstrating productivity in fast-paced, deadline-driven settings while adeptly managing multiple projects and timelines.

Commitment to Code Quality: Prioritizing code quality, extensibility, and solution stability in every project, I instill a culture of excellence within my teams.

Technical Expertise: Possessing a robust foundation in front-end technologies such as HTML, CSS, and JavaScript, I specialize in front-end improvement, optimization, and concept generation. I implement SEO strategies to enhance web applications' visibility and performance.

Cutting-edge Design: Proven ability to leverage cutting-edge web design technologies, staying at the forefront of industry trends while advocating for web standards. This in-depth knowledge ensures the creation of robust and compliant solutions that stand the test of time.

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The Battle

Marc Avila

Pankaj Maheshwari

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