3 Media Web

Stepping back into a leadership role to support the company during a pivotal period of transition and renewal. As Interim CEO, I am focused on realigning our core business functions — Sales, Marketing, Account Management, and Delivery — to create a more unified and growth-driven client experience.

Key initiatives include:

Driving strategic alignment across departments to ensure client satisfaction, operational efficiency, and sustainable growth.

Mentoring the leadership team to enhance collaboration, empower decision-making, and build long-term strength across the organization.

Improving internal delivery processes to streamline execution, elevate our work, and better serve client outcomes.

Accelerating AI integration across the agency to future-proof operations — focusing on optimizing research, internal workflows, process automation, and client services.

This interim leadership chapter is an opportunity to evolve our agency into a more agile, AI-enhanced business that blends innovation with the human expertise our clients trust.

Interim CEO

Serving as a strategic advisor to Jessica Hennessey (CEO) and Mary Inman (CFO) at 3 Media Web, I play a pivotal role in championing the company's vision, bolstering team efforts, and staying at the forefront of technological advancements. My dedication extends to my enduring position as the Chief Helper, ensuring smooth operations and optimal outcomes.

Strategic Advisor

In my role as Chief Helper, I served as the linchpin between our CEO and the dynamic 3 Media Web team. My primary responsibilities encompassed:

- Enhancing our brand's presence and image.
- Fostering knowledge-sharing and professional development.
- Collaborating closely with our esteemed partners.
- Assisting in the facilitation and closure of pivotal deals.
- Championing our agency's values, ethos, and milestones with unwavering enthusiasm.

Chief Helper

I founded 3 Media Web in 2001 and served as CEO for over 20 years, transforming a solo venture into an award-winning digital agency serving mid-size and enterprise clients globally.

Under my leadership, the agency grew into a high-performing team of developers, designers, marketers, and strategists recognized for delivering complex digital projects with consistency, creativity, and measurable results. We specialized in designing, developing, and marketing WordPress-based websites that aligned with our clients' business goals and delivered ROI.

We partnered with leading brands such as IBM, Extreme Networks, Rocket Software, ModusLink, Dassault Systèmes, Pilot Pen, Saint-Gobain, and SOLIDWORKS — helping them drive inbound traffic, generate qualified leads, and improve digital performance.

I emphasized strategic planning, operational excellence, and a client-first mindset, establishing 3 Media Web’s reputation as a trusted, relationship-driven “un-agency” committed to long-term success. The foundation built during this time continues to support the agency’s evolution and resilience.

Key Skills:

Strategic Planning · Business Transformation · Executive Leadership · Team Building · Client Relationship Management · Web Strategy · Digital Operations · WordPress Development · Lead Generation · KPI Development · Operational Excellence · Innovation Leadership

Brighton House Associates

At BHA, I served as the Chief Technology Officer, where I spearheaded the company's long-term vision by harnessing next-generation technologies. My key accomplishment was the design and evolution of the BHA Select Network, transforming how investment firms connected and collaborated. I built a robust internal technology development and support division, ensuring optimal performance across various facets.

I oversaw the entire technological infrastructure, from employee workstations and internal networks to the VoIP system and corporate web presence. My role extended to managing our external data center and meeting intricate customer support needs. My leadership involved strategic outsourcing to external developers and orchestrating an effective hiring process, from interviewing to onboarding. With a globally dispersed team, I ensured seamless project management and provided unwavering IT support. Additionally, I maintained and enhanced relationships with all external technology vendors.

Ascential Software

Ascential Software Corporation was a premier enterprise data integration solution provider to global organizations. Clients employed the Ascential Enterprise Integration Suite, ensuring accurate, complete, and timely integration of data across various applications.

Previously located in Westborough, Mass., Ascential Software operated international offices and served over 3,000 clients in sectors including financial services, telecommunications, healthcare, life sciences, manufacturing, consumer goods, retail, and government.

IBM acquired the company in May 2005.

In my role, I oversaw full-cycle project leadership and frequently utilized Dreamweaver and Photoshop.

As a web developer, I was pivotal in both development and creative capacities within a dedicated web team. My daily tasks included traditional webmaster duties and website management. I crafted site layout/user interfaces from given designs, orchestrated the positioning and design of website pages, and engineered robust, user-friendly web applications.

Web Developer

Leading AI & Operational Transformation | CEO | Technologist | Founder

With over two decades of experience in web development, digital strategy, and agency leadership, I’m passionate about helping businesses thrive through thoughtful technology, smart design, and measurable marketing.

As the Founder and CEO of 3 Media Web, I’ve stepped back in to lead the agency through a pivotal chapter of growth and transformation — aligning Sales, Marketing, and Account Management, mentoring our leadership team, and renewing internal processes to improve delivery and outcomes.

One of my core initiatives is implementing AI to drive operational efficiency, streamline workflows, and future-proof the agency. I’m focused on ensuring that 3 Media Web becomes not just AI-aware, but AI-aligned — enhancing how we research, collaborate, execute, and deliver value to clients.

I originally founded 3 Media Web in 2001 and grew it into an award-winning digital agency serving mid-size to enterprise clients across industries. Our team has partnered with global brands like IBM, Extreme Networks, Rocket Software, and SOLIDWORKS to design and manage websites that drive traffic, generate leads, and deliver ROI.

I’ve always believed in being more than just a vendor — we’re the “un-agency,” working side-by-side with our clients in a shared sense of ownership and success.

Beyond the CEO title, I continue to embrace my role as Chief Helper — supporting the team, collaborating with partners, guiding strategy, and being 3 Media Web’s biggest cheerleader.

I’m a Google Certified professional, a web presence and SEO expert, and I’m energized by the opportunity to mentor others, share knowledge, and lead with purpose in a rapidly evolving digital landscape.

Marc Avila

Fairmount Hill Ventures

After a rewarding Corporate Communications and Marketing career in Software & Services, I now apply my experience with innovative technologies to active personal investment management.

Pyramid Analytics

Developed and led executive communications, media and analyst relations, and thought leadership programs that put a small, private analytics company with negligible awareness and an unclear identity on a big stage...in the company of dominant, public competitors...for the first time in its 14-year history.

Formed a Global Corporate Communications team that spanned North America, the United Kingdom and Ireland, German-speaking Europe (DACH), the Nordics, and Israel. 

2022 Results (Metrics and specifics attached)
• Broke a 2-year, 3-month media coverage drought.
• Expanded analyst relationships by 3X to better influence and understand the market.
• Ran a comprehensive thought leadership program.
• Partnered with experts in Analytics, Cognitive Science, and related disciplines to raise awareness of Decision Intelligence and promote its use to improve business, government, and society.

Vice President, Global Corporate Communications 

Reltio

Program Director, Corporate Communications | Customer and Content Marketing
Led SaaS data management thought leadership and evangelization, media relations (PR), analyst relations (AR), brand journalism, and content marketing for the first cloud-native master data management (MDM) software-as-a-service (SaaS) platform.

Program Director, Corporate Communications | Customer and Content Marketing

Managed Product Marketing for eight industries, AR, PR, the company's brand journalism and thought leadership programs, and Executive Communications.

Senior Director, Corporate Communications and Industry Solutions Marketing

Citrix

Joined new product marketing team with responsibilities across the Citrix Networking and Citrix Analytics portfolio; performance, analytics and security solutions for hybrid and multi-cloud environments. Presented on these topics at conferences including Microsoft Ignite, HIMSS, Citrix Synergy and Citrix Summit. Ideated and produced multimedia content for demand generation, sales enablement, and thought leadership. Developed and proliferated positioning and messaging across teams and platforms. Formed go-to-market relationships with customers and partners.  

Presented and demonstrated products at conferences including Microsoft Ignite, HIMSS, Citrix Synergy and Citrix Summit, and at Executive Briefing Center (EBC) meetings.

Blog Posts: https://www.citrix.com/blogs/author/charleski/

*Position eliminated in second significant restructuring and reduction in force (RIF) in 18 months*

Principal Product Marketing Manager, Citrix Networking and Security 

Contributed to adoption of Citrix Cloud through internal and external evangelization, education and enablement. Engaged with customers, partners, and across the company to meet this objective. Led message development. Served as subject matter expert for corporate marketing and communications teams, media, industry analysts, and other influencers.

Presented and demonstrated products at conferences including Microsoft Ignite, RSA Conference, HIMSS, Citrix Synergy and Citrix Summit, and at Executive Briefing Center (EBC) meetings.

Citrix Cloud team disbanded in strategic shift to cloud adoption across all Citrix product lines. 

Blog Posts: https://www.citrix.com/blogs/author/charleski/

Principal Product Marketing Manager, Citrix Cloud 

On Demand Marketing | Influencer Relations

Launched On Demand Marketing to rapidly and cost-effectively provide marketing, corporate communications and influencer relations services to technology companies. Worked with multiple cloud services, cybersecurity, and customer experience (CX) entities. I have been the interim marketing and communications lead during staffing transitions, managed product launches and events, and provided marketing bandwidth to resource-constrained organizations.

Founded the company at the start of the 2008 Financial Crisis and built a consistent portfolio of business for more than seven years. Employed up to five independent contractors. Formed several partnerships. Expanded service offerings.

Principal Consultant and Founder

Experian QAS US

Led North American marketing team providing  customer data quality software and services. Directed demand generation, sales enablement, interactive and partner marketing, influencer relations and events. Managed $1.04M budget and nine-person team.  

Elevated positioning from “address validation” to “customer contact data quality” to enhance market credibility and perceived product value / Expanded analyst relationships and media coverage.

Senior Director of Marketing

Informatica Corporation

Ran global analyst relations for the leading independent enterprise data integration software company. Member of Marketing Leadership Team. Leveraged program results for demand generation. 

Ran first analyst track at Informatica World 2007, launched PowerCenter 8 and PowerCenter Connect for Salesforce.com, and expanded analyst relationships within first 30 days on the job / Achieved Leader position in the first Gartner Magic Quadrant (MQ) for Data Integration Tools, 2006, surpassing IBM and all other competitors. Repeated performance in 2007 / Led response team resulting in debut as a Leader in the Gartner MQ for Data Quality Tools, 2007.

Director, Global Analyst Relations

SHIFT Communications

Improved account services and operations at a marketing communications agency with offices in Boston and San Francisco. Led two account teams and a $1.1M technology client portfolio comprising business analytics, data warehousing, and technical computing software companies.

(Contract Position) Vice President

IBM Software Group (Through Acquisition of Ascential Software)

Managed program to enhance credibility and foster positive relationships with industry analysts covering integration and enterprise search. Member of Business Integration Team that merged Ascential Software into IBM. Rolled out AR and PR programs for Ascential. Managed team, coordinated activities with international counterparts, and directed national two PR firms.

Collaborated with senior management and development, product management and marketing teams on strategy, positioning and communication / Hosted first IBM Information Integration Solutions IT Analyst Symposium / Increased media coverage 600 percent, expanded industry analyst relationships from five to 65 within first year / Launched four major products over two years / Surpassed primary competitor (Informatica) in Leaders quadrant of the Gartner MQ for ETL Tools, 2003 / Managed and moderated first Ascential Analyst Symposium.

Director, Media and IT Analyst Relations

Multiple Marketing, PR and Advertising Agencies

Held positions of increasing responsibility from 1992 through 2003, including Vice President, Program Strategies, KHJ Integrated Marketing; Vice President, Miller Consulting Group; Senior Associate, Technology, Agnew, Carter, McCarthy; Director of Marketing Public Relations, DOYLE/MCKENNA/BAYER/BROWN. Managed accounts in enterprise and consumer tech, healthcare, medical devices and technology, and business services.

Vice President

Expertise
o Implementing multichannel communication plans that support transformation and growth strategies, including geographic expansion, VC fundraising, and path to IPO and other exits
o Leveraging existing, and cultivating new, influencer and industry relationships
o Applying informed perspectives about the state of tech, business, geopolitics, public affairs, economics, and culture (particularly in the UK and US) to shape narratives, position companies in the context of macrotrends, increase brand relevance and value, and advance business goals
o Representing and promoting businesses with integrity, honesty, and respect

taplio

The Battle

Marc Avila

Chas Kielt

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