Real Estate Investor and CEO at MAK Capital | Luxury Storage Developer | 200+ CRE units | Financial Freedom Mentor

I’m Marc Kuhn and in 1994 I started my construction career with my Dad. I started at $1 per hour and got a $1 raise every year as I worked for my dads construction company. 

In 2010, I left my hourly job with $2,500 in my bank account. 

I started my entrepreneurial path and opened MAK Construction, my first business. I’ve grown the construction company to over $25 million a year. We develop commercial projects both 3rd party and investment projects for our investors. 

Since 2018, we have added over 200 units in the Midwest. The benefits of real estate have given me the freedom of time. My goal is to help investors reach financial freedom through real estate. 

Today I own and operate three successful companies that do eight figures a year. 

https://linktr.ee/marckuhn?fbclid=PAAabPuGTp9yBQf1LtvPMccAGv2W9DDPWjJCYvxn3mKnV12VKxsr7s0g8Lc18

2010: MAK Construction: Build and Manage Construction Projects. 
www.makconstructiongf.com

2020: MAK Capital: Let’s passive investors invest in real estate projects beside us! 
Unfollow the herd newsletter: 
www.makcapitalgf.com

2020: CK Agency: Manages Multifamily and Storage properties. 
www.ckagencyllc.com

Marc Kuhn

He built 480 hotels. One a month for 40 years.

He's North Dakota’s first billionaire: 

Meet Gary Tharaldson.

His wealth didn't come from chasing trends or hype. Just one simple "boring" business, repeated relentlessly.

In 1982, he bought a single Super 8 in Valley City

His business philosophy was a simple mix of grit, playing the long-term game, and perfecting his process for acquiring and operating profitable hotels.

Over four decades, he scaled small, no-frills hotels across the country.

In 2006, he sold 130 of them to Goldman Sachs for $1.2B.

Then he took that money and doubled down:

→ Land
→ Ethanol
→ Commercial development

Now he’s the richest man in North Dakota.

People ask why I don’t chase 20 deals a year. Because I’m not playing the volume game.

I want 4–5 real estate projects a year that:

→ Fit our model
→ Hit our returns
→ Scale with our playbook

That’s how we’ve built MAK Capital and Mega MAK Storage:

Boring, repeatable, high-demand luxury storage facilities where demand outpaces supply.

Tharaldson proved you don’t need to be exciting to build real wealth.

You just need a boring play you can run with discipline for the next 20 years.

What’s your "boring" game?

--

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I was "dumb" enough to drop out of college at 22.

12 credits short. No backup plan.

Dumb enough to start MAK Construction with $2,500, bidding on jobs I wasn't qualified for.

Everyone around me had an opinion about it.

"You need a degree."
"You need more money saved."
"You need a safer plan."

I ignored all of it.

Instead I built a concrete crew from scratch.
Invested every dollar I made back into the company.
Started multiple businesses along the way.
Started investing and developing real estate.
Asked people smarter than me for help.

And kept betting on myself when nobody else would.

That "dumb" kid built a $65M portfolio, an awesome portfolio of companies with amazing people, and a pretty damn good life.

Reminder for anyone betting on themself:

When people project their fears onto your decisions, don't confuse it for good advice.

Take risks.
Bet on yourself.
Unfollow the Herd.

That's my best advice after 15 years of doing this for myself.

What's a decision you made that people called "dumb" for that ended up paying off?

--

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Here's what you'll learn with me:

- How to invest in real estate
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I'm taking on 3 coaching clients in March.

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CEO @ MAK Capital | CRE Developer | Guiding You to Wealth with Passive Investments in Luxury Storage & Multifamily Real Estate

10 years ago, a $200K job felt massive. Today, we do $500K jobs just to stay busy for the month.

That shift didn't happen because I got better at concrete. It happened because I learned to let go.

At 27, I thought I had it figured out.

I was making over $250K a year, building my own house, and finally "successful."

I truly believed that was the peak.

But I was also stuck at $1M in revenue because I was the bottleneck in everything. I had to:

→ Approve every bid
→ Oversee every pour
→ Warm up the skid steer for 10 minutes every morning

Breaking through that $1M ceiling required me to do things that felt completely wrong:

→ Hire foremen, trust them to run jobs without me
→ Pay people who had more experience than I did
→ Let someone else drive the equipment
→ Take on projects I didn't have the track record for yet

At every level, I had to let go of something that got me there. 

That's how it should be.

The version of you that got you here won't get you to the next level.

You have to let that person go.

Have you gotten to this point in your business yet?

A contractor making $120K with 3 rentals is wealthier than a Doctor making $500K with no assets.

The lesson to learn early:

Income stops when you stop working.
Assets don't.

I learned this the hard way.

For the first 5-6 years of building MAK Construction I earned good money and kept almost none of it.

Every dollar went back into equipment, payroll, and materials.

I was funding a business that needed me to show up every day to survive.

The shift happened when I started buying real estate with construction revenue.

Then storage development with real estate cash flow.
Then a drilling company with storage cash flow.

Each asset funded the next.
Each level required me less.

Today MAK Capital manages a $70M portfolio, builds and operates 100k sq ft luxury storage properties, and earns without linearly trading time for dollars.

That progression took 16 years.

But it started with the decision to stop spending what's left and start buying assets first.

How long did it take you to understand the difference between earning money and building wealth?

--

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A doctor making $500,000 a year can still be broke.

I don't mean cash poor. 
I mean wealth poor.

Here's the difference:

Income is what hits your bank account when you work. Wealth is what hits your bank account when you don't.

The doctor earns $500K.

But if he stops working tomorrow:

- Income stops
- The mortgage still runs
- The car payments still run
- The lifestyle still runs

He's not wealthy. He's leveraged to his own labor.

I grew up without money.

So when I started making real income in construction, the first thing I did was study the people who had actual wealth.

Not high earners. Owners.

What I found:

→ Wealthy people own assets that produce income
→ High earners trade time for money

The gap between the two isn't income level — it's ownership.

You can earn $500K a year and build zero wealth.
You can earn $80K a year and build a $10M portfolio.

The variable isn't the paycheck.
It's what you do with it.

- Are you buying assets or liabilities?
- Are you building equity?
- Does 100% of your income require your time?

Those questions will tell you exactly which path you're on.

I didn't figure this out until my late 20s.

When did it click for you that income and wealth are two completely different games?

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99.9% of millionaires I meet don't have a podcast.

They own "boring" assets.

A plumbing company in Fargo. An HVAC business that's been running for 20 years. A handful of rental properties they bought when nobody else was buying. A gas station off the interstate that prints money while they sleep.

I cross paths with wealthy people as a construction CEO and developer in the Midwest.

They're not on LinkedIn talking about their morning routine.

They got their hands dirty, built something real, and quietly stacked assets that cash flow, appreciate, and run without them.

That's the blueprint nobody talks about because it's not glamorous enough to go viral.

Build a business that solves a real problem in your market. Use the cash flow to buy assets. Use depreciation on those assets to lower your taxes. Build systems until the assets make money without you.

Then you're not trading time for money anymore.

A 9-5 gives you a paycheck until it doesn't.

Boring cashflow businesses and a real estate portfolio gives you your life back.

The wealthiest people I know in the Midwest didn't follow the herd.

They just never stopped building.

What's the most quietly wealthy blue-collar business you've come across?

--

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I write weekly guides on building wealth with real estate, blue-collar businesses, and high net worth strategies.

Join 5,800 readers: marckuhn.substack.com

At 30, I said Yes to every real estate deal I could.

At 36, I say No to 15-20+ deals a month.

Grew MAK Construction to $30M revenue saying Yes.
Grew MAK Capital to a $60M portfolio saying Yes.

Yes to building houses.
Yes to the random real estate deal.
Yes to anything that would pay the bills.

That’s how most people start: Hustle Mode

But what gets you from $0 to $10M won’t get you to $100M.

At some point, saying yes becomes a liability.

You say yes to too many things, and suddenly:

You’re busy, but not growing.
You’re working harder, but not wealthier.
You’re stuck in the weeds, missing the bigger picture.

In 2026, I’m saying No more than ever.

• No to building 10 homes (eats time, doesn’t scale)
• No to chasing small deals and shiny objects
• No to being everywhere, for everyone

Instead, I’m doubling down on:

→ Luxury storage developments in markets we love
→ Large multifamily projects, strategic acquisitions
→ Scaling what’s working—without spreading thin

Saying No to 10 small projects so I can say Yes to the 1- 2 large opportunities that move the needle.

Great things are built by doing less, better.

Are you in the Yes phase of your career? 
Or are you in the "less is more" season?

--
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I ran a $20/mo experiment on one land parcel.

It leased our storage units 40% faster:

50% of self storage units = no heat.
Other half the units = climate-controlled.

Same location, development, and marketing.

The climate-controlled units leased up 40% faster and commanded a rent premium that held every single month.

For the extra operating cost of about $20/month per unit in utilities.

That was it.

That one test became the proof of concept for what is now a 500,000 sq ft self storage portfolio.

Not a spreadsheet model. Not a mentor's advice.

A real experiment, with real numbers, on real dirt.

Most people chase asset classes based on what's trending on YouTube.

We built our Mega MAK Luxury Storage product around what I could physically test in my own backyard of Grand Forks, North Dakota.

→ Climate-controlled leased faster than standard
→ Better tenant profile came with the better product
→ Higher rents with almost no incremental expense

That's still how I operate today.

Build. Test. Look at the numbers. Scale what works.

What small tests have led to massive results in your career or business?

--

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DM me "storage" to learn more about investing in the luxury storage asset class.

Buy cool sh*t with cash flow. Not your paycheck.

"If you can't buy it twice, don't buy it once"

Here’s the old American Dream:

→ Go to college
→ Work 40 years
→ Max out your 401(k)
→ Retire when your knees hurt

Then maybe…enjoy life.

I chose a different path:

• Dropped out with 12 credits left
• Started pouring concrete
• Built a construction company
• Used the profits to buy real estate

Now I’m 36.

After 15 years of building on the "uncommon path", I run a $30M+ business portfolio and own $60M+ in real estate.

Flexing on social media is not my thing. 

My hope is that people see a North Dakota guy who built freedom to inspire others so they do the same.

Here’s what I’ve learned:

1) Job security is a myth.

One boss, bad quarter, or VC can remove your income overnight.

2) Trading time for money is a trap. 

Value your time + ownership > salary.

If your plan is to get 3% inflation raises, buy liabilities, stuff 10% in a 401(k) and that's it...you won't hit freedom until you're 70.

3) Climbing the ladder is a treadmill.

High income ≠ freedom. Especially if you inflate your lifestyle, costs, and buy liabilities like the majority of high-earners who never reach freedom.

If you want REAL freedom, start here:

→ Learn a skill that pays well
→ Live lean and don't buy on credit
→ Buy 1 cash-flowing property
→ Reinvest into another
→ Repeat for 10 years

It’s not sexy.
It’s not fast.
But it works.

In Unfollow the Herd newsletter, I broke down "The Dangers of a 9-5 Career Path" for 5,200 people.

Read it free here:
https://lnkd.in/gXdu2FKZ

I didn't fear losing my paycheck in my 20s.

I feared keeping it for too long.

By the time I was 20, I knew I didn't want to take the “safe path” that I saw ahead of me in life:

• Work 60 hours a week
• Stack liabilities with no assets
• Take a 2% annual raise, maybe a bonus
• Retire when I'm too old to enjoy it

So I made a choice, and it led to starting multiple companies and becoming a commercial developer.

"Do I keep playing the game I was handed? Or learn the game wealthy people actually play?"

Along the way, I figured out that anyone can learn how to build wealth if you knew where to look...

• I found operators. People who owned real businesses. They showed me how to build companies that could run without me grinding 24/7.

• I studied the wealthy. Real estate. Ownership. The tax code. Entity structures. Leverage. The things no one teaches in school, but wealthy families teach at the dinner table.

• I learned by doing. Made mistakes. Lost money. Said yes before I was ready. Every deal, every hire, every tough call made me sharper.

You don’t need to quit tomorrow.
You don’t need the perfect plan.

You just need to start studying the right game.

• Follow the people who own assets
• Learn how they operate, invest in relationships.
• Build or invest for equity—not just a paycheck.

Figuring this out unlocked a whole different part of my brain. When I was a kid, growing up some of the time in a trailer park, you don't think "I can build wealth"

But turns out, it's possible if you reprogram your mind to believe it and put reps over many decades.

What forced you to get serious about building your own path as an entrepreneur or investor?

Fear of being broke is a common one.

Marc Kuhn

Everyone's chasing Austin. Phoenix. Charlotte.

Why are we investing in rural North Dakota?

The numbers make more sense than anything I've seen in a sunbelt market.

Land in the Midwest runs 60-70% cheaper than coastal metros.

Permitting is faster. Local politics are predictable.

And the premium tenant we need for luxury storage are everywhere.

- HVAC contractors who need climate-controlled space
- Electricians and plumbers storing equipment
- Small business owners who can't afford industrial leases
- RV owners who want real security — not a padlock

They're not just in big cities. They're in every mid-sized market in America.

That's where we build.

Not because it's flashy.
Because the math works.

→ Lower land cost means better YOC from day one
→ Less competition means faster lease-up
→ Business-friendly states = fewer regulatory surprises

Everyone piling into the same sunbelt corridors is competing for the same land, the same permits, the same tenants.

We're in markets where we're often the only luxury operator in town.

You stop following the crowd to where the hype is.
And you start going where the numbers are.

What's a market everyone else is ignoring that you think is underrated right now?

--

DM me "storage" to learn more about the Midwest luxury storage opportunity.

A friend called me and asked if I could install a ceiling fan for $300. Saying Yes changed my life.

That night I told my wife: "I think I could actually make some money doing this."

I was 21. Recently fired from my W2.
We'd just sold her car to cover bills.

The next move: ask my future mother-in-law to co-sign a skid steer loan.

She handed me the paperwork and said: "This is the last time you ever ask me."

That was the last time I asked anyone for a handout.

Here's what happened after that $300 fan installation:

- First winter: grinding snow removal
- Chelsie suggested a home show (almost skipped it)
- Walked out with 70+ leads
- Booked out for a full year
- Hit $1M in revenue

Then I started a concrete division.
Then upsells and better clients.
Then real estate investing.
Then luxury storage development.

16 years later, multiple companies, a team of 50+, growing real estate portfolio, and growth ahead for MAK Companies.

→ It all started with a $300 job I wasn't qualified to do
→ The first step was embarrassingly small
→ The compounding took 16 years to show up

You can't build anything great (company, real estate portfolio, wealth) from a standing start.

You build it from wherever you are right now with whatever you have right now.

Even if that's a borrowed truck and a ceiling fan you Googled how to install.

What was your version of the $300 fan installation — the embarrassingly small first step that led to where you are now?

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My first luxury storage build proved the model.

63 units. 56K sq ft. Grand Forks, ND.

• $45,000 gross income every month.
• $13,500 cash flow after debt service.
• 28% expense ratio.
• 90-100% occupancy.

That one facility gave me the confidence to build our next six Mega MAK Luxury Storage properties.

Most people think luxury storage means Porsches and exotic cars.

Our tenants are HVAC contractors, Shopify operators, and small business owners storing $50,000-$75,000 in equipment.

They don't negotiate rent.
They don't default.
They don't leave.

When your equipment is your livelihood, you pay on time every month without being asked.

That insight changed everything.

The right tenant doesn't just improve your collections.

It changes how the asset performs through every part of the cycle — good markets and bad.

We took that same playbook and built it into a $70M portfolio across North Dakota, South Dakota, Iowa, and more U.S. locations to come.

It started with one experiment on one parcel in Grand Forks.

Have you ever had one experiment that lead to one of your biggest long-term wins?

--

DM me "storage" to learn our process for building, operating, and investing in this asset class.

The hard truth about financial freedom:

The world wasn't designed for it.

If you want to pay your bills, build wealth, and step off the 9-5 hamster wheel to buy your time back...

You'll first have to understand it the system you were raised by wasn't designed to make you financially free.

Not grade school.
Not high school or college.
Not most well-meaning life advice.

None of them are focused on teaching you how to become free.

It was designed to get you to:

- Trade your time for income
- Spend that income on a lifestyle
- Save whatever's left (if anything)
- Give your best years to a company
- Retire when you're too tired to enjoy it

It's designed so you help build toward's someone else's goals.

Your labor builds someone else's equity.
Your spending builds someone else's revenue.
Your savings sit in instruments someone else manages for a fee.

I grew up in a house that never talked about assets, equity, or leverage.

But I watched people around me spend 40 years doing everything right by conventional standards...and end up with almost nothing they actually owned.

That was enough.

The one thing that changes the math:

Ownership.

Ownership of something that produces value whether you show up or not.

→ A business with systems that run without you
→ Real estate that generates rent while you sleep
→ Equity in assets that appreciate while you work on the next thing

I'm not special.

I didn't have connections, capital, or a college degree.

I just decided that ownership was my goal and said I'd learn whatever skills I needed to in order to achieve it.

Ownership of my time.
Ownership of my future.
Ownership of my work.

Yes, ownernship in assets that paid me and grew in value. But even moreso the ownership of my life and where I wanted it to go.

Was there a moment you decided you were going to own your future — and changed your actions to get there?

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What if you make all the right moves in life...

And still end up broke by 65?

• You saved diligently.
• Maxed your 401k.
• Never missed a payment.
• Did everything "right."

And 20, 30, 40 years later you're sitting on $800,000 wondering if you can actually retire.

Because inflation ate 40% of your purchasing power.
Because healthcare costs $1,500/month.
Because you still have a mortgage.

This is the "safe path" everyone told you to take.

Meanwhile, the guy who started a boring plumbing business at 30 sold it for $4M at 55 and retired a decade before you.

The woman who bought rental properties in her 20s has $12,000/month in passive income and hasn't worked since 45.

The contractor who went out on his own at 25 built a $20M company and owns the building you're renting.

They all did what everyone said was "risky."

You did what everyone said was "safe."

Who actually took the bigger risk?

I'm not saying quit your job tomorrow.

I'm saying the real risk is betting your entire future on one income stream controlled by someone else.

The real risk is working 40 years and hoping $800,000 is enough. The real risk is never starting because you're afraid of failing.

At 22, I bet on myself and started a company.

→ I had no idea what I was doing
→ I lost money on jobs
→ I made every mistake possible
→ People told me I should get a "real job"

But I kept going.

Because working for someone else my whole life felt riskier than betting on myself.

15 years later:

• Real estate that pays me every month
• Ownership in multiple businesses
• Income from multiple assets
• Time freedom I wouldn't have if I played it safe

None of that happens without taking the "risk" of starting.

The conventional advice is designed to keep you comfortable, not wealthy.

→ Save 10% of your income
→ Invest in index funds
→ Wait 40 years
→ Hope it's enough

That's not a wealth plan. That's a survival plan.

Real wealth is built by:

→ Starting before you're ready
→ Betting on yourself when no one else will
→ Putting skin in the game on deals that scare you
→ Building assets that pay you while you sleep
→ Failing forward and learning from it

You're going to fail at something either way.

Would you rather fail trying to build something?

Or fail by never trying at all?

If you want to play it safe, follow the path that 99% of the herd is on.

The wealthy know safe is the riskiest bet of all.

What's a risk you've taken in life that paid off?

--

♻️ Repost to spread the wealth with your network

Follow me Marc Kuhn for daily posts like this.

What's the difference between making $10,000 in your 9-5 job and $10,000 from real estate?

$10K paycheck:

• Taxed at 40–50%
• Trades hours for dollars
• Stops when you stop working

$10K from a real estate deal:

• Taxed close to zero with depreciation
• Keeps paying you while you sleep
• Grows equity in a real asset

Most people spend 40 years chasing the paycheck.

But freedom is on the otherside of ownership.

I learned this in my early 20s. Started trading my time pouring concrete, building a construction company.

But the smartest thing I ever did was buy my first office building and lease out the unused space.

"Holy sh*t I didn't know you could do this."

The tax benefits in the first year alone were enough to get me hooked and eventually start MAK Capital in 2020, going all in on multifamily and luxury storage.

Since then, we’ve built and acquired $60M in commercial real estate across the Midwest.

And every time we pay out investors from a property we own...

I’m reminded: 
That $10K from a real estate deal is more than money.

It’s time back with my wife and kids.
It’s leverage for creating generational wealth.
It’s doable to go from $0 to millionaire with time.

Don't get caught in the earn a lot, spend a lot game.

Use a paycheck to buy assets and become an owner. 

That's the game.

What was your first “aha” moment that made you realize real estate was the path to real wealth?

--

♻️ Repost if this resonated with you.
📌 Follow me Marc Kuhn for daily content.

Public Storage doesn’t own 100% of its facilities.

Marriott owns less than 6% of its hotels.

These $50b+ companies see the biggest opportunity in:

• Owning the brand.
• Controlling the operations.
• Licensing and franchising.

This is where we’re taking MAK luxury storage inside our development company.

For years, self-storage was a commodity business.

• Cheap facilities
• Little to no branding
• Premium options were hard to find.

But we saw something different in 2019 when we broke ground on our first luxury storage development.

• Business owners needed contractor shops.
• E-commerce sellers needed fulfillment space.
• People need secure, climate-controlled storage for their boats, RV, and assets.

But the crappy tin can storage units didn't serve their needs.

So we built the Mega MAK Storage brand and started talking about it on podcasts, LinkedIn, and with our investors.

We're not just building a business, we're leveraging a brand and blueprint that lasts for generations.

Our goal is to build 5-10 million square feet of luxury storage by 2035.

My biggest lesson so far?

Don't wait for opportunities to come to you.
You're better off creating them for yourself.

What opportunities are you creating for yourself in 2026?

--

Want to learn how we're expanding the luxury storage space in 2026?

Read today's update in Unfollow the Herd: https://lnkd.in/gwSmVgcm

What percentage of 401k accounts have at least $1,000,000? (I'll tell you): 
 
1.6%. 
 
I recently ran across this number in an article that analyzed 401(k)s at Fidelity 
 
I knew the number of "401(k) millionaires" in the U.S. was low — but I didn't realize it was that low. 
 
And the crazy thing? 
 
The article talks about how that number was "surging"...all the way up to 1.6%. 
 
And then the kicker: 
 
Another Fidelity study showed that workers estimate they'll need ~$1.8M to retire comfortably. 
 
So by those numbers, about 98.4% of Americans won't be able to retire comfortably with their 401(k)s. 
 
𝗛𝗲𝗿𝗲'𝘀 𝘁𝗵𝗲 𝘁𝗵𝗶𝗻𝗴: 
 
The number of 401(k) millionaires is so low because wealthy people build it through businesses and real estate. 
 
→ 401(k)s won't give you cash flow 
→ 401(k)s won't give you depreciation 
→ 401(k)s won't give you 1031 exchanges 
 
If you're relying on your 401(k) alone... 
let this be a wake-up call. 
 
It's a tool, not the complete plan. 
 
This is why I diversify with real estate 
(using a self-directed IRA). 
 
So should you. 
 
-- 
 
P.S. Are you an accredited investor? 
 
DM me "storage" and I'll share how our LPs diversify with commercial real estate

He turned $400,000 into a $1 trillion empire.

Stephen Schwarzman didn’t wait for perfect timing.

In 1985, he walked away from his Wall Street job with a mentor, a whiteboard, and $400,000 in seed capital from his own pocket.

No AUM.
No name recognition.
Just conviction.

But two years later, his dream of building the best investment firm in the world was almost destroyed.

Black Monday hit on October 19, 1987.

The Dow Jones fell by 22.6% in a single day—the largest one-day percentage drop in its history.

Markets crashed.
Wall Street panicked.

But Schwarzman raised Blackstone’s first $800 million fund during the chaos.

In 2025, Blackstone is now the largest alternative investment firm in the world—owning real estate, private equity and credit across the globe.

If Schwarzman was like the average investor, turning a market crash into an excuse to stay on the sidelines, Blackstone wouldn't exist today.

→ $1 trillion in assets
→ Dozens of billion-dollar deals
→ A personal net worth of around $43 billion

He didn’t build in the boom. He built through the biggest crash in history at the time.

The lessons for all entrepreneurs:

You don’t need perfect timing. You need a playbook and skills that work in any market conditions.

What skills are you building that can outlast any market downturn?

--

♻️ Repost to inspire an entrepreneur in your network
📌 Reach out if I can be a resource Marc Kuhn

I took on debt to grow my company and real estate portfolio in my 20s with a wife and baby.

Some LinkedIn guru would call that reckless.

I call it the best financial decision I ever made.

We've been trained to believe stability comes from employment.

But true stability comes from ownership.

A job is a single point of failure with someone else's finger on the trigger.

Think about what you actually own at a W2:

- Your employer can eliminate your role tomorrow
- Your income stops if your body stops
- Your raises are decided by someone else's budget meeting
- Your retirement depends on a market you don't control

That's not stability. That's outsourced financial control dressed up as a benefits package.

I'm not saying quit your job tomorrow.
I'm saying understand what you're actually trading.

You're trading ownership, upside, and control for the feeling of security.

Meanwhile the people signing the front of your check are compounding equity you'll never see.

→ The risk of building something is real but finite
→ The risk of building nothing compounds forever
→ Playing it safe is the longest path to being broke

I started with $2,500 and a mother-in-law who co-signed one loan and told me never to ask again.

Today MAK Companies and our real estate assets are worth close to 9 figures 16 years later.

The riskiest thing I never did was keep that W2.

At what point did you stop seeing a job as security and start seeing it as a ceiling?

--

♻️ Repost to spread the wealth with your network

Follow Marc Kuhn for daily posts on ownership, real estate, and building real wealth.

Drew Breneman

Protect & Grow Capital With Our Multifamily Investment Opportunities For Family Offices, Fund Managers, & High-Net-Worth Individuals

When I was 19, I bought my first property.

I didn’t realize it then, but that little duplex changed my life.

Now, 20+ years later, I’ve sourced, capitalized, and closed on over $250 million of properties for my firm, Breneman Capital.

I’ve worked closely with investors - family offices, PE, Fund of Funds, RIAs, and individuals - to help them generate income and wealth through multifamily real estate.

The old real estate adage says, “You make your money when you buy in real estate.”

I agree with that - but I think it’s only 50% true.

The other 50% comes in the execution. And I’ve built Breneman Capital through that lens. 

Our realized investments have produced an average gross return of:

• 27% IRR
• 2.3x equity multiple
• 14% average annual cash yield

This is across 14 full-cycle investments with an average hold period of 6 years.

In my opinion, our longest-standing investor relationships come down to 2 factors:

1) Our deals have performed well.
2) We focus on giving investors the best possible experience.

Real estate can be complex. But we like to keep our goals for our investors simple.

- Strong returns.
- Great experiences.
- World-class communication.

Here is what our investor said about us:

✅ Tim B.
“My wife and I wanted passive real estate heading into retirement. We’ve invested in multiple Breneman Capital deals and have been very pleased. They’ve helped us preserve and grow our nest egg without day-to-day work, and I recommend them to friends and co-workers.”

✅ Jim H.
“I’ve invested with Drew for 10+ years across 20+ projects. He’s the most knowledgeable real estate operator I’ve met and someone I trust. These investments have built long-term wealth for my family, with solid returns.”

If you’d like to set up an exploratory call, feel free to click the link in my Featured Section.

Founder & CEO

I started Breneman Capital in 2005 at age 19 to purchase my first rental properties and grow my own wealth. 

Today, we work with individual investors, Family Offices, PE, Fund of Funds, RIAs, etc., and allow them to invest alongside us in the best opportunities that we find (and have been for nearly 20 years).

Invest with us: https://www.breneman.com/invest

High-paying jobs keep you broke.

Yes, even if you're making $750,000+.

For a lot of people, high salaries become a pair of Golden Handcuffs.

• Expensive zip code
• Luxury car payments 
• Country club dues

You’re trapped.

And you can’t leave your job because your $75,000/mo lifestyle depends on your $62,500/mo income. 

So it's not really the job that might keep this person's bank account near $0. It's the lifestyle creep that some allow to happen.

A high-paying job with the conscious choice to not always increase spending as income increases is a powerful tool.

The real wealth builders are living below their means, saving, and investing. 

A good question to ask yourself:

𝗔𝗿𝗲 𝘆𝗼𝘂 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝘄𝗲𝗮𝗹𝘁𝗵 𝗼𝗿 𝗷𝘂𝘀𝘁 𝗳𝘂𝗻𝗱𝗶𝗻𝗴 𝗮𝗻 𝗲𝘅𝗽𝗲𝗻𝘀𝗶𝘃𝗲 𝗹𝗶𝗳𝗲𝘀𝘁𝘆𝗹𝗲?

Founder @ Breneman Capital | Passive Multifamily Investments That Protect & Grow Capital | 21+ years in Real Estate | Trusted by 100+ Accredited Investors

When you see people successful in real estate, it's usually not: "They went to Harvard for undergrad and MBA.”

It's:

"Yeah, that guy bought a duplex when he was like 22. Then just kept buying. Now he apparently owns 800 units. I think he's from Iowa or something."

Most millionaire investors I work with have zero interest in private jets or Lamborghinis.

A lot of my calls with new investors look like this:

"Hey Drew.

"I've been maxing out my 401(k) & IRA for years. I'm always trying to figure out what the best option is for the other assets I have. Can you tell me a little bit more about what you do and how real estate works?"

Of course, everyone is different.

But nearly all my investors have a few things in common:

-> They're savers.
-> They don't care about flashy things.
-> They're willing to delay satisfaction.

In other words:

They focus on building wealth more than showing it. 

--

P.S. If you'd like to explore investing alongside us at Breneman Capital, schedule a call with our team here: https://lnkd.in/gWFK2VmV

10 pieces of real estate advice I wish someone had given me when I was 20:

1. Start before you're ready.

I bought my first duplex at 19. I didn't know what IRR meant. My entire strategy was: If it's cash flow positive, my worst-case is holding it long-term and receiving cash flow each month.

2. Buy what's in front of you.

I was a student at UW-Madison, so I bought student rentals in Madison. My market study was polling friends about what they were paying.

3. Your W2 is education on someone else's dime...

I worked at a multifamily developer, then a retail developer. I knew nothing about commercial property when I started. I learned everything there, and I wasn't in a rush to leave while I was still learning.

4. ...So build while you work.

From 2008 to 2011, I worked three jobs simultaneously: my W2, self-managing my Madison rentals, and buying deals with my first investor.

5. Quit when your job starts costing you money.

By deal five, I'd already exceeded my W2 income. I still didn't quit until deal six was under contract. 

The math was simple: Could I make more reallocating my 9-to-5 hours to the next deal? When the answer was yes, I left.

6. Optimize for learning, not salary.

Comparing a $65K job to a $75K job? When you're 40, that extra $10K you passed up won't matter. What you learned is what compounds.

7. Get to your spot.

On that note, if you know where you want to go with your career, prioritize experience that will get you there. If you want to go out on your own someday, don't take a job as an analyst at a rating agency. Be a broker, get in the mix on actual transactions.

8. Periods of discipline feel longer than they are.

I lived in places under $1,000/month into my late 20s. At 26, I moved back in with my parents to extend my runway. 

At the time, it felt like a lot of sacrifice. But looking back from now that I'm in my 40s, it was all just a blip.

9. Get creative with financing.

I owner-occupied my first duplex for a lower down payment and better rate. You can still do FHA loans at 3.5% down on a 1-4 unit. Someone I know went 50/50 with her sister-in-law. One qualified for the loan, the other brought the cash.

10. The compounding happens later.

I bought $2 million of property as a college student. Same strategy on repeat: Buy, increase operating income, improve value, refi, buy again. 

By 2019, my first investor and I had built that into $80+ million.

--

P.S. What advice would you give to yourself when you were 20?

1 major reason you should invest in real estate: 
 
What other investment gives you 4 ways to make money?  
 
𝟭. 𝗖𝗮𝘀𝗵 𝗳𝗹𝗼𝘄 
 
You collect your rent, you pay your expenses, you have money left over. 
 
That money left over is your cash flow.  
 
It’s critical to you focus on your cash flow (especially as a new investor). 
 
Beyond just income, a strong cash flow can: 
 
✅ Act as a buffer against risks. 
✅ Help you secure more favorable financing. 
✅ Provide flexibility for reinvesting in future properties. 
 
(And that’s just the start).  
 
𝟮. 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗮𝗽𝗽𝗿𝗲𝗰𝗶𝗮𝘁𝗶𝗼𝗻 
 
You know how your parents bought their house for $79,000 in 1984? 
 
And how that same house sold for $453,000 in 2026? 
 
That’s building appreciation.  
 
There’s a lot more to unpack with building appreciation, but that's the gist. 
 
𝟯. 𝗟𝗼𝗮𝗻 𝗽𝗮𝘆𝗱𝗼𝘄𝗻 𝗼𝘃𝗲𝗿 𝘁𝗶𝗺𝗲 
 
Most investors take out a loan to buy a property. 
 
You can take the rental income from your tenants to pay down that loan. 
 
As your loan is paid down, your equity in the property increases. 
 
Now, you own more of your property — and your rental income paid for it.  
 
𝟰. 𝗗𝗲𝗽𝗿𝗲𝗰𝗶𝗮𝘁𝗶𝗼𝗻 (𝘁𝗮𝘅 𝘀𝗮𝘃𝗶𝗻𝗴𝘀)  
 
Real estate has a bunch of tax benefits (too many to break down right now). 
 
But simply put, the U.S. government wants to incentivize real estate investors. 
 
Depreciation allows you to deduct the cost of the building over its useful life as if it were an expense. 
 
A.K.A: You can reduce your taxable income thanks to your real estate.  
 
--  
 
OK. That’s a lot.  
 
(And remember, we kept it all high-level.) 
 
Questions?  
 
Just send me a DM.



Disclaimer: This is not an offer to sell or a solicitation to buy securities. Past performance is no guarantee of future results, and investors may experience different results than those shown, including the loss of principal. You should not rely upon forward-looking statements as predictions of future events.

I’ll never forget walking through this building.

It was sad. And bizarre. 

During the walkthrough, the seller was visibly nervous. Her tenants kept coming up to her to give her hugs.

Turns out, she getting a divorce from her husband, and was quietly selling the building. So her tenants were consoling her about the divorce while she was simultaneously trying to sell the building in secret. 

And as I was halfway through the walkthrough, it hit me:

“They clearly want to keep this a secret... I was actually the only buyer the broker reached out to on this. And it’s going to be a hard deal to sell if it needs to be a secret.” 

The broker knew I had the reputation of being a closer — so I got the call before he even had the listing secured.

I don’t want to be insensitive by boiling down this woman’s personal situation with a lesson about how it’s important to build a reputation in real estate, but that’s the reality of this one.

In 2017, I acquired the building for $1.45MM.

By late 2018, it appraised for $2.45MM when I refinanced.

I upzoned the property, added a unit, and did a light renovation of all the other units. 

You can't really plan for things like this.

All you can do is build a reputation and protect it.

Behind every "deal" are real people navigating real-life situations.

You never know how that's going to come into play.

--

P.S. If you'd like to explore passive real estate investing, send me a message. Let's find a time to chat. 
 


Disclaimer: This is not an offer to sell or a solicitation to buy securities. Past performance is no guarantee of future results, and investors may experience different results than those shown, including the loss of principal. You should not rely upon forward-looking statements as predictions of future events.

The “real estate market” doesn’t exist. 
 
(𝗠𝗼𝘀𝘁 𝗶𝗻𝘃𝗲𝘀𝘁𝗼𝗿𝘀 𝗱𝗼𝗻’𝘁 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝘁𝗵𝗶𝘀.) 
 
People like to paint with broad strokes in investing. 
 
• “Everything is distressed!” 
• “The market is hot right now.” 
• “I think the bubble is about the pop.” 
 
This mindset leads to passive investors missing out on great opportunities — and harming their understanding of real estate in general. 
 
I say the “real estate market” doesn’t exist because there is no singular real estate market.  
 
If you owned a multifamily property in Chicago in 2025, you probably had a great year. 
 
If you owned a multifamily property in Las Vegas in 2025, you probably had a rough year. 
 
But if you extrapolate these experiences into your perception of the “real estate market” as a whole, you’re skewing your perception of both opportunity and risk.  
 
-> Every region is different. 
-> Every asset is different. 
-> Every deal is different. 
 
Generalizing and making assumptions in real estate is no different than making stock market decisions based on fear-mongering CNBC headlines. 
 
Yes, some areas of the country and some real estate assets are distressed. 
 
But in other areas and other asset classes, opportunity is exploding. 
 
Define your goals. 
↳ 
Do your research. 
↳ 
Find a great deal. 
 
A singular “real estate market” doesn’t exist. 
 
But the benefits of real estate certainly do. 
 
-- 
 
P.S. If you're an accredited investor looking to experience the benefits of passive real estate investing, send me a DM.

Hiring general contractors can be a nightmare.

Use these 5 tips to find the best GC possible:

1. Check qualifications

Do your homework. Google the GC’s name and business name. See if any reviews are listed on public sites. 

2. Ask for referrals

The single most important part of hiring a GC is finding one you can trust. 

Reach out to other property owners and investors to ask for referrals. If you get a referral, take that GC out for a beer or coffee to get to know them better.

3. Ask questions 

• What is your payment schedule?
• How long have you been in business?
• Will I have a dedicated team for my project?
• How and where do you store your team’s tools?
• Do you have end-of-the-day clean-up procedures? 
• How far in advance do you order materials and where are they stored?

4. Vet the team

Talk with the job site superintendent and understand their expertise and approach to solving issues with subcontractors.

Who's going to run the painting crew? It's more important to talk with them than the salesperson for the contractor's company. 

5. Protect yourself when paying

Pay through a title company to ensure the contractors get paid and you avoid mechanics liens. This way, the owner is always protected since the title company will be providing a date-down endorsement.


To see the full list of 10 tips for hiring the right GC, check out our blog here: https://lnkd.in/dtdD2NjE

I didn't come from money.

My "wealth" was education.

Some people are born into trust funds.

But both of my parents were teachers.

So my "trust fund" was an emphasis on education.

I think that ended up being more valuable in the long run.

I've talked often about how I'm a self-taught real estate investor.

• I got interested in it around age 16.
• I started reading books about real estate.
• I made the leap with my first investment at 19.

My parents instilled a love for learning in me.

Turns out, there can be a pretty big ROI in that.

Since education has always been central to my success (and since I'm my parents' kid), I wanted to take a stab at doing some educating of others myself.

I spend a lot of time on the phone with beginner real estate investors.

And I get a lot of the same questions:

-> "How does this all work?"
-> "What are the tax implications?"
-> "Why would I invest in X and not Y?"

So over the last year, I took all those questions...

And I turned them into a free educational course. 

The result?

My 5-day "Passive Real Estate Investing Mini-Course."

It's free to anyone who wants to learn.

In 5 days, you'll get 5 emails (1 email per day).

By the end of the course, you'll understand what you need to know to make your first real estate investment, including:

-> How to protect yourself from a stock market downturn with real estate income.
-> How to get ownership interest in an income-generating property.
-> How to replace tenant headaches with ACH deposits.

Education is wealth — both figuratively and literally.

Get my free course here: https://lnkd.in/dFuyGq2T

When it comes to bedtime, my kids are better negotiators than most people I've done deals with.

Bedtime starts at 7:45.

By 8:30 they've secured:

• One more story
• Water
• Different water (too cold)
• Bathroom trip
• Answers to their questions 
• One more hug
• Actually, yep, another story 
• Second bathroom trip (suspicious timing)
• One final tucking in

Each concession is small. They all feel reasonable in the moment. Then somehow I end up 45 minutes past where I started, wondering how I ended up here again. I knew it was coming. I saw it coming. And here we are. 

This is the part where I'm supposed to tie it to business.

Something about scope creep? Or protecting your boundaries in negotiations? Or how small concessions compound?

But I'd rather get some actual parenting conversation going:

How do you get your kids to stick to their nighttime routines?

Put in 5-10 years of intense work in your 20s.

Don't waste that time. 

At that age, you can be on for 18 hours a day.

I expect that if you surveyed people who grinded in their 20s and people who ignored work in favor of "finding themselves" in their 20s, you'd find very few who regretted working and quite a few who regretted falling behind financially.

Real estate GPs talk about the benefits of investing.

But *how* does it actually work? Here’s how: 

𝟭. 𝗥𝗲𝘃𝗶𝗲𝘄 𝗮𝗻𝘆 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 𝘁𝗵𝗮𝘁 𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁𝘀 𝘆𝗼𝘂.

At Breneman Capital, we provide an investment memo via email and through our investor portal that highlights:

• The strategy for that particular asset, including investment type and hold period.
• Renovation scope (if applicable).
• Competitive analysis.
• Expected returns.
• Market analysis.

From there, we welcome any questions.

𝟮𝗔: 𝗗𝗲𝗰𝗶𝗱𝗲 “𝗡𝗼.” 𝗪𝗮𝗶𝘁 𝗳𝗼𝗿 𝗮 𝗳𝘂𝘁𝘂𝗿𝗲 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆.

𝟮𝗕: 𝗗𝗲𝗰𝗶𝗱𝗲 “𝗜’𝗱 𝗹𝗶𝗸𝗲 𝘁𝗼 𝗶𝗻𝘃𝗲𝘀𝘁.” 

If you don’t already have access to our investor portal, you’ll be given access.

Then, you’ll commit your investment amount (minimum $50K).

𝟯. 𝗣𝗿𝗼𝘃𝗶𝗱𝗲 𝟯𝗿𝗱-𝗽𝗮𝗿𝘁𝘆 𝘃𝗲𝗿𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗼𝗳 𝗔𝗰𝗰𝗿𝗲𝗱𝗶𝘁𝗲𝗱 𝗜𝗻𝘃𝗲𝘀𝘁𝗼𝗿 𝘀𝘁𝗮𝘁𝘂𝘀.

Most people just have their attorney or CPA sign a letter. 

(We have a template form we can provide to help this process.)

If you don’t have a CPA or an attorney, we use a service called Parallel Markets that makes it easy to verify your status. 

𝟰. 𝗕𝗿𝗲𝗻𝗲𝗺𝗮𝗻 𝗖𝗮𝗽𝗶𝘁𝗮𝗹 𝗼𝗽𝗲𝗻𝘀 𝗮𝗻 𝗟𝗟𝗖 𝘁𝗵𝗮𝘁 𝘄𝗶𝗹𝗹 𝗼𝘄𝗻 𝘁𝗵𝗲 𝗽𝗿𝗼𝗽𝗲𝗿𝘁𝘆, 𝗮𝗻𝗱 𝗕𝗿𝗲𝗻𝗲𝗺𝗮𝗻 𝗖𝗮𝗽𝗶𝘁𝗮𝗹 𝗮𝗻𝗱 𝘆𝗼𝘂 𝘄𝗶𝗹𝗹 𝗯𝗲 𝗺𝗲𝗺𝗯𝗲𝗿𝘀 𝗶𝗻 𝘁𝗵𝗶𝘀 𝗟𝗟𝗖.

𝟱. 𝗕𝗿𝗲𝗻𝗲𝗺𝗮𝗻 𝗖𝗮𝗽𝗶𝘁𝗮𝗹 𝗮𝗻𝗱 𝘆𝗼𝘂 𝗲𝗹𝗲𝗰𝘁𝗿𝗼𝗻𝗶𝗰𝗮𝗹𝗹𝘆 𝘀𝗶𝗴𝗻 𝘁𝗵𝗲 𝗳𝗼𝗹𝗹𝗼𝘄𝗶𝗻𝗴 𝗹𝗲𝗴𝗮𝗹 𝗱𝗼𝗰𝘂𝗺𝗲𝗻𝘁𝘀:

• Subscription Agreement
• Private Placement Memorandum (PPM)
• Operating Agreement

𝟲. 𝗬𝗼𝘂 𝘁𝗿𝗮𝗻𝘀𝗳𝗲𝗿 𝘆𝗼𝘂𝗿 𝗺𝗼𝗻𝗲𝘆 𝘁𝗼 𝘁𝗵𝗲 𝗟𝗟𝗖 𝗼𝗻𝗰𝗲 𝘄𝗲 𝗵𝗮𝘃𝗲 𝗲𝘀𝘁𝗮𝗯𝗹𝗶𝘀𝗵𝗲𝗱 𝗮 𝗯𝗮𝗻𝗸 𝗮𝗰𝗰𝗼𝘂𝗻𝘁 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗟𝗟𝗖.   
 
𝟳. 𝗬𝗼𝘂 𝗿𝗲𝗰𝗲𝗶𝘃𝗲 𝗻𝗼𝘁𝗶𝗰𝗲 𝘄𝗵𝗲𝗻 𝗰𝗹𝗼𝘀𝗶𝗻𝗴 𝗶𝘀 𝗰𝗼𝗺𝗽𝗹𝗲𝘁𝗲, 𝗮𝘁 𝘄𝗵𝗶𝗰𝗵 𝗽𝗼𝗶𝗻𝘁 𝘆𝗼𝘂 𝘄𝗶𝗹𝗹 𝗵𝗮𝘃𝗲 𝗮𝗻 𝗼𝘄𝗻𝗲𝗿𝘀𝗵𝗶𝗽 𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁 𝗶𝗻 𝘁𝗵𝗲 𝗽𝗿𝗼𝗽𝗲𝗿𝘁𝘆.

If you're someone who likes to:

• Get all the information.
• Study all the information.
• Understand all the information

Then you'll love my free 5-day, 5-email Passive Real Estate Investing Mini-Course.

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