Cloud Software Group

Regional Marketing Lead - Eastern Europe, Turkey, Middle East and Sub Saharan Africa

Citrix

- Developing and supporting the creation and execution of marketing strategies across the Middle East in partnership with the Marketing Manager
- Communicating global channel programs to the region and assisting in the localization corresponding to regional needs (pipeline gaps)
- Managing the Enterprise Account program for the Emerging Markets region. As well as, liaising with marketing teams and presenting the plan to key stakeholders
- Aligning with sales team to identify pipeline gaps and identify new routes to market utilizing various marketing strategies
- Supporting the digital sales team with campaigns, social media design and telemarketing scripts to accelerate new business and up-sell/cross sell opportunities within targeted accounts
- Managing and coordinating third party industry events (Gitex, LEAP and Redbull Racing)

Senior Business and Marketing Partner - Emerging Markets 

- Coordination, monitoring and communication of projects and programs
- Managed business planning sessions (logistics to communications)
- Bridged the divide between marketing and sales introducing weekly touchpoints and a reporting on marketing ROI and campaign progression
- Preparation of marketing and sales reports
- Coordinated internal and external company events and budget management

Business Partner - Middle East, Turkey and Africa

Potentiel Nursery

- Lead generation through various social media channels (Instagram and Facebook) 
- Executed brand awareness campaigns and supported the ideation of corporate identity
- Effectively launched their social media accounts with a new created brand identity which successfully increased followers by 150% over the same timespan
- Conducted market research on monthly basis to expand market share, and launch new and modern educational concepts and practices

Social Media Marketing Manager

International School of Arts & Sciences - ISAS

- Develop innovative media content across social media platforms
- Created and maintained relevant social media accounts
- Wrote press releases for the media outlets about social and school events
- Held life coaching presentations for students on monthly basis
- Held trainings for students with special needs and assisted teachers with the activities
- Held an anti social-media bullying campaign at ISAS for students multiple times a year

Teacher & Social Media Content Coordinator

Real Image TV Production

- Utilized monthly marketing and public relations calendar to coordinate activities with clients and specific national events
- Assisted in customizing press releases
- Assisted with managing a (CRM) Customer Relationship Management System
- Organize and attend monthly marketing committee meeting including preparing
agenda and taking actions
- Collaborating with the staff and creative team to on new ideas, directions and venues for
marketing and communications

Intern Assistant Marketing Manager 

Passionate about modern marketing strategies, communication techniques, and the evolving landscape of digital marketing, I have enthusiastically embraced the principles of marketing automation. My mission is centered around creating engaging customer experiences through personalized and interconnected customer interactions.

Maram B.

Commvault

Senior Regional Head of Marketing Switzerland, Austria, SEE, Middle East and Africa

Lead Marketing operations for MENA and SSA teams 
	Manage team that downsized from 5 to only 1 in March 2020. Helped sales grow the business by 30% in H120 and Q320. 
	Implemented new tools (Slack, Teams) for more effective remote team collaboration 
	Raised Social media engagement by more than 40% in H120 and Q320
	Developed Digital campaigns to emphasize brand values, goals and vision
Major KPIs
-	100% pipeline coverage 
-	100% budget utilisation 
-	Marketing planning, budgeting and timely execution
-	Pipeline management & support the sales team in their quest to grow the market share
-	Develop and measure ROI for key marketing programs and product launches

•	Drive demand generation and channel marketing for the MENA & Sub Saharan Africa region by implementing the marketing go-to-market strategy across region. 
•	Develop and implement marketing programs and campaigns for end users, channel partners and distributors in terms of lead management, budget, awareness campaigns and ROI. 
•	Engage with the Emerging Markets AVP and MENA Regional Director as well as the Channel Sales Director to define the marketing strategy and implement marketing activities and campaigns for end-users and partners 
•	Manage and train the internal marketing specialists in UAE, KSA, and South Africa
•	Actively involved with local partners and distributors to create and implement marketing campaigns to grow revenue and sales opportunities
•	Team up with the EMEA marketing managers to engage, prioritize, and deliver marketing programs on Citrix Technology 
•	Manage the tracking and monitoring of the quarterly budget and the ROI of marketing campaigns and programs
•	Implement local marketing strategies such as Digital campaigns, events, webinars, demand gen and social media campaigns
•	Support the regional and EMEA business plans, covering end user and 3rd party events, IT Exhibitions, promotions, advertorials and editorials, digital marketing in synch with the EMEA Marketing and PR team

Regional Marketing Director Middle East and Africa

Marketing tactics execution and results 
G&L major KPIs: 
*Validated pipeline 100% coverage cross brands in G&L 
*VLC/VLRC growth of +20%
*Budget utilisation 100%
Pipeline management & support the sales team in their quest to grow the market share of the company
Develop and measure ROI for key marketing programs and product launches.
Work with the sales teams to determine lead generation requirements spanning multiple product types.
Define and implement digital vision and strategy 
Organize, monitor, analyze and optimize digital campaigns
Define KPI’s and track results to measure business efficiency of digital actions
Select and manage the proper external partners and agencies
Benchmark and follow up of competitors digital initiatives
Follow up and benchmark on local market digital trends
Manage and implement the Software Group’s communications strategy. 
Responsible for collateral, white papers, articles and case studies for newsletters and outside publication. 
Manage and enhance relationships with press, professional organizations, and analysts. 
Present as an industry expert in webinars and at local and national conferences and monitor company’s social media presence and engagement.
Manage and be responsible for all events within the Software Group. Responsible for managing communications with various external consultants. 
Review and oversee all opportunities for speaking, exhibiting, and sponsorship of local and national events.

Territory Marketing Manager Gulf & levant 

Hewlett Packard

Provide highly strategic and tactical leadership with ultimate authority for Software & IM marketing strategy architecture, development, implementation, monitoring and controlling of the local, Middle East regional marketing activities for this leading company engaged in the business of IT Products Manufacturing & Distribution. The Annual Turnover of the company is of US$ 115 Billion that makes it a Fortune 9 company with approximately 300,000 employees.

Software Marketing Manager ME, Saudi & Africa

Accomplished Business leader, Enterpreneur and fiercely passionate marketer with powerful business acumen and a solid history of 19+ years working in IT, bridging hardware, SaaS and Digital transformation, while enabling customers to transform and modernize their infrastructure & applications. 
An impeccable track record in planning, developing and executing marketing strategies to boost the brand, position key accounts, expand whitespace and deliver strong ROI.
Expert ability to persuade and influence through communication, as demonstrated with stakeholders at all levels of an organization, including third party agencies, Media, distributors and partners.
Expert problem-solving skills learned by serving in Senior and Executive positions, providing foresight and direction in strategic planning and execution through leadership skills and engaging the sales teams ultimately leading to developing and implementing successful strategies, in digital marketing, marketing planning and execution, budgeting and management, PR & Communication, events strategies, implementation and execution. Setting marketing and PR objectives and goals for leading companies in Emerging Markets, mainly Middle East, Turkey and Africa .
Gained vast experience in leveraging market research, lead generation activities, brand awarness, social media, content creation, digital campaigns, virtual workshops, adoption campaigns, executive briefings, telemarketing campaigns, Account Based Marketing, to assist the sales team to grow the sales pipeline, accelerate and convert opportunities into sales.
Active contributor to a culture of diversity & inclusion, ambition, passion, innovation, trust and integrity. Known for having a compassionate and inspirational leadership style in supporting people's career development and growth and driving strategic partnership between Sales and Marketing. 
Passionate learner and a big believer in a motto I live by on daily basis "If you learn something new every day, you can teach something new every day."

taplio

The Battle

Maram B.

Lena Halbourian

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