Cloud Software Group

Regional Marketing Lead - Eastern Europe, Turkey, Middle East and Sub Saharan Africa

Citrix

- Developing and supporting the creation and execution of marketing strategies across the Middle East in partnership with the Marketing Manager
- Communicating global channel programs to the region and assisting in the localization corresponding to regional needs (pipeline gaps)
- Managing the Enterprise Account program for the Emerging Markets region. As well as, liaising with marketing teams and presenting the plan to key stakeholders
- Aligning with sales team to identify pipeline gaps and identify new routes to market utilizing various marketing strategies
- Supporting the digital sales team with campaigns, social media design and telemarketing scripts to accelerate new business and up-sell/cross sell opportunities within targeted accounts
- Managing and coordinating third party industry events (Gitex, LEAP and Redbull Racing)

Senior Business and Marketing Partner - Emerging Markets 

- Coordination, monitoring and communication of projects and programs
- Managed business planning sessions (logistics to communications)
- Bridged the divide between marketing and sales introducing weekly touchpoints and a reporting on marketing ROI and campaign progression
- Preparation of marketing and sales reports
- Coordinated internal and external company events and budget management

Business Partner - Middle East, Turkey and Africa

Potentiel Nursery

- Lead generation through various social media channels (Instagram and Facebook) 
- Executed brand awareness campaigns and supported the ideation of corporate identity
- Effectively launched their social media accounts with a new created brand identity which successfully increased followers by 150% over the same timespan
- Conducted market research on monthly basis to expand market share, and launch new and modern educational concepts and practices

Social Media Marketing Manager

International School of Arts & Sciences - ISAS

- Develop innovative media content across social media platforms
- Created and maintained relevant social media accounts
- Wrote press releases for the media outlets about social and school events
- Held life coaching presentations for students on monthly basis
- Held trainings for students with special needs and assisted teachers with the activities
- Held an anti social-media bullying campaign at ISAS for students multiple times a year

Teacher & Social Media Content Coordinator

Real Image TV Production

- Utilized monthly marketing and public relations calendar to coordinate activities with clients and specific national events
- Assisted in customizing press releases
- Assisted with managing a (CRM) Customer Relationship Management System
- Organize and attend monthly marketing committee meeting including preparing
agenda and taking actions
- Collaborating with the staff and creative team to on new ideas, directions and venues for
marketing and communications

Intern Assistant Marketing Manager 

Passionate about modern marketing strategies, communication techniques, and the evolving landscape of digital marketing, I have enthusiastically embraced the principles of marketing automation. My mission is centered around creating engaging customer experiences through personalized and interconnected customer interactions.

Maram B.

Ipsos

Senior Research Associate - UX

Motilal Oswal Financial Services Ltd

Leading UX research initiatives to optimize fintech experiences for traders and investors. Conducting in-depth studies to align product strategy with real user needs.

Key Achievements:

Improved feature adoption by 20% through usability testing and task analysis.
Reduced drop-offs by 15% by conducting heuristic evaluations and refining onboarding flows.
Conducted 40+ in-depth user interviews with traders and investors to uncover pain points in portfolio management and trade execution.
Implemented rapid research frameworks, cutting decision-making time by 30%.
Ran quantitative surveys (5,000+ responses) to validate behavioral patterns in trading strategies.
Led A/B testing studies to optimize investment recommendation flows.

Assistant Manager - Product Development (User insights) 

Upstox

Led UX research initiatives to enhance product usability and drive user engagement in fintech. Conducted qualitative and quantitative studies to inform product decisions.

Key Achievements:

Spearheaded competitive benchmarking studies, influencing the product roadmap.
Designed and executed surveys with 10,000+ responses to track investor sentiment and preferences.
Conducted usability testing on order placement, reducing execution time by 25%.
Ran ethnographic studies with high-frequency traders to identify workflow inefficiencies.
Performed card sorting and tree testing to refine navigation and information hierarchy.
Led user interviews, A/B testing, usability studies, and persona research for fintech products.
Developed mixed-method research reports that shaped 3+ major product launches.

Senior Research Associate

S&P Global Market Intelligence

Analyzed financial transactions and collaborated with UX teams on data accuracy improvements.

Key Achievements:

Partnered with the UX team to conduct heuristic evaluations on financial dashboards.
Assisted in usability testing for new analytics features, reducing error rates.
Conducted workflow analysis to streamline data validation processes, cutting manual effort by 40%.

Data Researcher 

Nikita jewellers

Asst production manager

Cracking the Code of Fintech UX | Turning Complexity into Clarity

Finance can feel overwhelming, but great UX can change that. I specialize in decoding user behavior, uncovering friction points, and transforming insights into intuitive fintech experiences. My goal? To make financial platforms effortless, engaging, and empowering for users.

Over the years, I’ve led research that directly shaped fintech products. At Motilal Oswal Financial Services, my work has improved feature adoption by 20% and reduced drop-offs by 15%, ensuring seamless trading experiences. Previously, at Upstox and S&P Global, I leveraged usability testing, behavioral insights, survey analytics, and journey mapping to refine digital platforms and optimize user engagement.

Right now, I'm focused on driving user-centered innovation in fintech, bridging the gap between product teams and real user needs. I thrive on turning “Huh?” moments into “Wow!” experiences—because finance should feel smart, not scary.

🚀 Let’s connect! Always up for a chat about fintech UX, behavioral research, and creating products people love.

taplio

The Battle

Maram B.

Anjanesh Sharma

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