🔔 Follow my journey in the Middle East 📹

Not a consultant. Not an agency. Your temporary co-founder for innovation and growth.

I help ambitious business owners, creators, and startups grow through creativity and strategic use of cutting-edge technology (including AI). As founder of Baviyo, I lead a small but powerful team of creative thinkers and tech experts dedicated to solving your biggest growth challenges.

Many businesses fail with tech because they lack clarity on the real problems they're solving. Trendy tools and software alone won’t create meaningful results. At Baviyo, we:

👉 Start with creativity: Fresh, bold ideas to rethink your challenges.
👉  Deploy tech strategically: Selecting technology (AI included) that truly amplifies your growth.
👉  Deliver clear results: No flashy tools without real purpose.

When you work with us, expect:

✅ Deep problem or opportunity discovery.
✅ Genuine partnership and hustle.
✅ Innovative and creative solutions tailored for lasting impact.

Ready to elevate your business? Message me. Let's make your vision a reality.

Manuel Kistner

kawusarasalley.com

When you hire me, I'll work closely with you to understand your ideal customer profile and the ins and outs of your SaaS product. This allows me to position your tool as the solution to your customer's pain points, so they have no choice but to happily sign up for your product.

Freelance Copywriter | Long-form content for B2B SaaS Companies

My Study Compass

My Study Compass (MSC) is an education brand that provides simple, aesthetic, and engaging study resources to help IGCSE Maths students score an A* in their exams.

- Designed the MSC website
- Developed a content strategy to grow the MSC brand
- Executed content strategy as blog posts, YouTube videos, and social media posts (Instagram and Pinterest) 
- Today, MSC ranks for 100+ keywords
with 4.5K+ YouTube subscribers 📺, 10K-30K+ monthly page visits 🌐, and 900+ email subscribers 📧

Content Creator

Growth Machine

I worked on BOFU articles for one of the leading SaaS project management tools on the market, increasing their organic traffic and product signups.

- Executed content briefs
- Conducted in-depth research on SaaS tools
- Produced engaging articles that highlight the client's features and persuade readers to check out their product
- Learned the client's brand voice and tailored my content accordingly
- Implemented editor feedback in 1-round revisions to add finishing touches to the articles

Content Writer

Automation Ghana

Played a key role in reshaping the company's online training programs to improve user experience, boost engagement, and develop core competencies. 

- Redesigned the company's Moodle platform, making it more user-friendly for online employee training
- Collaborated with department heads to create mini-courses and assessments on the platform
- Performed regular updates and troubleshooting t to ensure the platform functioned smoothly
- Created a Moodle Masterclass course (with how-to videos and practical tests) to train other Moodle administrators in the company

Learning Management System Administrator

Collaborated with the Projects, Sales, and Engineering teams, giving me a well-rounded view of how the electrical and automation industry works.

- Contributed to winning high-value projects for the company by working on contracts and tenders
- Assisted in the installation and maintenance of automated machinery 
- Designed electrical wiring systems in AutoCAD Electrical
- Wrote technical reports and documentation on implemented systems

National Service Personnel

B2B Tech Writer for SaaS Brands | Long-form Copywriter ✍🏾 | How-to guides ❓ Software reviews 💻 Product listicles 📝 App comparisons 🆚 | Let's boost awareness about your SaaS product and drive conversions 📈

Hi there,

My name is Kawusara and my mission is simple: I want to help you position your SaaS brand to attract ideal clients, retain them, and turn them into raving fans. 🥳

You may (or may not 😁) be wondering, who I am and what I do.

I'm a B2B Technical Writer for SaaS companies in the following industries:

- Productivity
- Education
- Marketing
- E-commerce

I specialize in:

📌 BOFU and MOFU articles
📌 How-to blog posts 
📌 Product tutorials and documentation

❓So, what makes me different?

✅ I enjoy breaking down complex topics into simple and engaging copy.
✅ I prioritize customers first and search engines second (Great Content = Great SEO).
✅ I deeply research and understand your customer’s pain points and show them that your product is what they need

Want to work together?
Send me a DM on LinkedIn 📥
Or email me here: kawusara@kawusarasalley.com 📧

Happy to help you crush your content marketing goals!

Kawusara Salley

Raise your hand if you haven't opened Google Analytics recently 🙋🏾‍♀️

461 people voted in a LinkedIn poll by Hiten Shah.
60% of them, including me, said they hadn’t opened it in a while.

That says a lot.

Most freelancers, solopreneurs, startups, and marketers want simple answers from their data:

↳ Which pages drive the most traffic?
↳ Which ones boost revenue?
↳ What are the bounce rates?
↳ What do the demographics look like?

For answers these easy, GA feels way more complex than it needs to be.

And when a tool feels like it requires a master’s degree to finally make sense, people avoid it.

With the rise of AI, I’m hopeful getting these answers will become so much easier.

That’s why I was fascinated (heart eyes and all) testing Papermap for the first time. 

It’s an AI-powered analytics platform that connects to your databases or existing tools - like GA or QuickBooks - and turns the raw data into clean, easy-to-read dashboards.

My two favorite features:

📊 𝗧𝗵𝗲 𝗼𝗻𝗲-𝗰𝗹𝗶𝗰𝗸 𝗱𝗮𝘀𝗵𝗯𝗼𝗮𝗿𝗱 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗼𝗿. Connect your data source and it builds a dashboard in seconds.

🤖 𝗔𝗹𝗮𝗻, 𝘁𝗵𝗲 𝗯𝘂𝗶𝗹𝘁-𝗶𝗻 𝗰𝗵𝗮𝘁𝗯𝗼𝘁. It lets you talk to your data. Ask your data questions in plain, simple English, and it'll provide answers and charts instantly.

Curious to see it in action?

I shared my full Papermap review in the comments.

Product-led content writer for B2B SaaS brands ✍🏾 | How-to guides ❓ Software reviews 💻 Product listicles 📝 App comparisons 🆚 | Let’s boost awareness about your SaaS product and drive conversions 📈

taplio

The Battle

Manuel Kistner

Kawusara Salley

Followers

Posts

Engagements

Likes

Performance ScoreKawusara Salley's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Manuel Kistner

Kawusara Salley

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kawusara Salley's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreKawusara Salley's LinkedIn Performance