🔔 Follow my journey in the Middle East 📹

Not a consultant. Not an agency. Your temporary co-founder for innovation and growth.

I help ambitious business owners, creators, and startups grow through creativity and strategic use of cutting-edge technology (including AI). As founder of Baviyo, I lead a small but powerful team of creative thinkers and tech experts dedicated to solving your biggest growth challenges.

Many businesses fail with tech because they lack clarity on the real problems they're solving. Trendy tools and software alone won’t create meaningful results. At Baviyo, we:

👉 Start with creativity: Fresh, bold ideas to rethink your challenges.
👉  Deploy tech strategically: Selecting technology (AI included) that truly amplifies your growth.
👉  Deliver clear results: No flashy tools without real purpose.

When you work with us, expect:

✅ Deep problem or opportunity discovery.
✅ Genuine partnership and hustle.
✅ Innovative and creative solutions tailored for lasting impact.

Ready to elevate your business? Message me. Let's make your vision a reality.

Manuel Kistner

I turn your website into a sales machine🏃‍♂️

My career started out as a brand strategist + motion designer. To be completely honest with you, even though I worked for an amazing agency - I hated not being able to work with ambitious businesses that wanted to disrupt their market.

I fell in love with business and knew it was time for me to jump ship and go all in as an entrepreneur.

By posting what I do for a living, I've been able to connect with some really incredible entrepreneurs.

Now I get to do what I love most. Mix creativity with business, while helping others grow their businesses.

Adriaan Myburgh

In the last year of building SaaS pages, I’ve seen plenty of 10/10 and 1/10 landing pages.

The 1/10s all do this…

Confusing, raw product screenshots
Copy-pasted ChatGPT copy
Content overload
Zero success stories

These sites are wayyy too common…

I think it's because it’s become so easy to throw a website together with the new tools we have available. But using them with zero strategy = yikes

I might do a more detailed breakdown of each section of a SaaS landing page in the next few weeks 👀 (features section, pain points, etc)

What would you want me to cover first?

Turn Your SaaS Website Into a Sales Machine

Bad SaaS Landing Page v 1010 SaaS Landing Page

I'm building my new brand identity in public

Instead of spending months building the perfect brand... And being stuck with the boundaries of a quick brand kit i put together (just to get tired of the look & feel) 

 ↪ I’ll be switching up the designs on my posts every now and then to see which direction my brand’s visual identity goes into.

So if you notice: 
fonts
colours
design elements 
etc

Changing randomly → Lmk if you like the updated brand design

Your website has ~5 seconds to make sense.

Most SaaS landing pages waste all of them. 

Founders are playing it safe, or trying to do too much at once. If you also want to be a founder with a website that doesn’t convert here’s the playbook:

1. Sell vague benefits

“Grow revenue.” 
“Increase efficiency.” 
“Reduce churn.”

Cool. 

But what is the product and how does it actually help me?
If buyers can’t quickly explain what you do in plain language, they won’t stick around.

2. Use indistinct robot copy 

“Streamline operations.” 
“Empower cross-team collaboration.” 
“Leverage AI to drive growth.”

It sounds professional…  
…but nobody can picture it.

Abstract language creates abstract value, AND GUESS WHAT = abstract value doesn’t sell

3. Calling yourself too many things at once

“Productivity platform.”
“Project management tool.”
“AI workflow engine.”

When you try to be everything, you become nothing.
Pick one clear category for your homepage.  
Everything else is supporting detail.

4. Dump paragraphs before earning attention

Long blocks of text explaining every feature, capability, and edge case.

Instead of clarity, you get cognitive overload.

Lead with your core capability, then highlight the 3 most important features that support it.

That’s it. It can be that simple if it is CLEAR.

Can you think of any big SaaS players making these mistakes?

Got tired of seeing the same generic "Streamline your workflow..." hooks everywhere, so I spent the past 3 weeks analyzing hooks from 100's of SaaS landing pages

78% of SaaS companies are using hooks that immediately kill conversions

Here is what i'm constantly seeing 👇

Hooks that make people bounce:
"The #1 solution for..." (overdone and nobody believes it)

Hooks that leaves people confused: 
"Streamline your workflow" (too vague and means nothing)

Hooks that play it wayyy to safe:
"Join thousands of companies..." (sounds like everyone else)

Try this instead:

Problem agitation: "Still manually tracking leads in spreadsheets?" beats "Manage leads efficiently" every single time. People need to feel the pain first

Specific time/number promises: "Cut invoice processing from 3 hours to 12 minutes" outperformed generic efficiency claims by 340%

Contrarian statements: "Most CRMs make sales harder" immediately grabbed attention because it challenges assumptions

Top performing hooks don't sell the solution.

They remind you of the pain points.

And position them as the best fitted solution.

They make visitors think "that's exactly my situation, I NEED this!"

If your hook could work for any SaaS... It's probably trash

There are 34k+ SaaS startups

And 99% won’t be able to pass this simple positioning test

1. Pretending you’re something your not

this first one is weird. Its products that seem embarrassed of their own category. A great example is Miro saying: “We’re not just a digital whiteboard”.

That is exactly what you are, and that is not a bad thing :)

2. Using AI as your key selling point. 

EVERY SaaS product these days has some element of AI. It’s like driving past a hotel in 2026 and them proudly advertising they have “flatscreen tvs!”

3. Trying to appeal to everyone 

If you come up with a headline that could be for basically any SaaS (like “one workspace, endless solutions with AI”) you’re shooting yourself in the foot.

Remember “if you’re selling to everyone → you’re selling to nobody”

4. Writing that depends on sounding clever or gimmicky. 

If your cta button lets your prospect book a call, don’t label it something abstract like “you know you want to” (lol this is my linkedin cta 😂 going to change this ASAP)

I’ve definitely been guilty of some these in the past  (the cta button example is definitely not from personal experience 😅) 

What is your score ?/4

A hard reset was needed

“Work” is a foreign word for South Africans during Dezemba

Everyone is at the beach, camping, or visiting their families

For me and Bernhardt Niemand it was a crazy busy month. A time to put away distractions and focus on completing projects and prep for 2026.

And that energy carried through into January

Long hours in front of a laptop is mentally draining

But “resting” in front of another screen is like putting a bandage over an open wound (aint going to do that much)

Touch some grass (or water), push yourself, try out some new things  Best way to reset

Anyways, back to click clacking on my keyboard for 12h+

“Users love our product… but website visitors aren’t converting.”

I hear this all the time. And founders think they have the perfect solution that will fix everything: spending more on ads

But usually, that’s just the tip of the iceberg.

And don’t get me wrong, web traffic is keyyy

But you have to think about where that traffic is heading. Let’s say you drive 10K+ people to visit your website this month.

That's 10,000 potential customers. 

But if they land on your page and it’s full of: 

Head scratching product screenshots
Copy that only sells vague ROI benefits
High friction CTAs
etc

Not a single one of those 10,000 will buy.

Ad spend can 100% grow your business. But if your landing page can’t turn those prospects into conversions, you’re just wasting your money (plus, you’re giving yourself a bad rep in the process). 

Fix your landing page first. Then scale your ads.

you dont know how to write because you dont know what your customers want

I speak to a lot of business owners who have no idea what to put on their website

they end up with something vague like “boosting productivity”

Which means… what exactly?

the simple way to solve this is to put yourself in the mind of your customer. What are they looking for? What problem are you solving?

take this example: you’re looking for new running shoes. Are you going to go in the store with the sign that says “clothes!” or the one that sells “shoes for those chasing sub-20 5ks”?

if you’ve got a good product, this step is actually easy

you literally just describe EXACTLY how you help

taplio

The Battle

Manuel Kistner

Adriaan Myburgh

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taplio

The Battle

Manuel Kistner

Adriaan Myburgh

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Adriaan Myburgh's LinkedIn Performance

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Performance ScoreAdriaan Myburgh's LinkedIn Performance