Ausgezeichnet als Marketer of the Year 2024 und strategischer Architekt hinter skalierenden Multi-Millionen-Marken: Ich führe Top-Coaches, Creator und globale Brands diskret und profitabel zu außergewöhnlichen Ergebnissen.

Mit über 39 Mio. € Ad Spend in den Märkten EU, CH, USA und VAE vertrauen internationale Marken wie Coca-Cola, Lamborghini, Yamaha Europe, Valser, Emma und führende Personal Brands auf meine Expertise, wenn es um profitables Wachstum und messbare Erfolge geht.

Ich baute eine der erfolgreichsten deutschsprachigen SKOOL-Communities mit über 8.000 aktiven Mitgliedern, verantwortete die Bestseller-Platzierungen von zwei Autoren auf Platz 1 & 2 der SPIEGEL-Bestsellerliste und organisierte eines der größten Branchenevents im Coaching- und Creator-Markt – die Escape & Arrival Days mit über 1.000 exklusiven Gästen.

Vertrauen genießt man, wenn Ergebnisse stimmen:
Persönlichkeiten wie Gerald Hörhan, Damian Richter, Andreas Buhr, Bastian Barami sowie Marken wie LoveLifePassport, Emilia Bolda, Hoss & Hopf und der World Club Dome setzen auf meine Strategien, wenn nachhaltiges, profitables Wachstum auf höchstem Niveau gefragt ist.

Mit meiner Expertise in Leadership, Media Buying, Funnel-Architektur und E-Mail-Marketing entwickle ich präzise Wachstumsstrategien, die nicht nur kurzfristig Umsatz bringen, sondern Unternehmen langfristig auf dem nächsten Level etablieren.

Mein Ansatz: Keine Theorien. Keine Experimente. Nur Strategien, die wirken und Ergebnisse, die bleiben.
Zusammenarbeit? Nur, wenn echtes Wachstum wirklich gewollt ist.

Lass uns sprechen, wenn du bereit bist, den nächsten großen Schritt zu gehen.

Manuel Lutter

Università LUM

Professor of Omnichannel Marketing in the Faculty of Economics and Management of the Department of Management, Finance, and Technology.

Professor

Università Telematica Pegaso

Advisory Board Member of the Cybersecurity Observatory, part of the “Research Center on Data Analysis, Intelligence, Security, and Information” within the Department of Management and Economics.

Advisory Board Member of the Cybersecurity Observatory

Regione Lombardia

Digital Transformation Organizational Unit for Modernization and Simplification

CTS Coordinator - Scientific and Technical Committee for Digital Transformation

Università degli Studi di Milano-Bicocca

Chair of the Cybersecurity Strategic Committee at the Steppo Eu Law Think Tank Eppo (European Public Prosecutor's Office) of the Department of Law at the University of Milan Bicocca.

Chair Cybersecurity Strategic Commitee Steppo, Eu Law

LUM School of Management

Director of Cybersecurity Master, Director of the executive Master EMDES (Diplomatic, Economic and Strategic Perspectives in Global Scenarios), Professor and Director of the executive Master EMAVIM (Aviation Management), Professor and scientific coordinator of the executive Master EMMISM (influencer Marketing and Social Media Management), Professor of Public and Political Communication of the Master EMLAP (Political Leadership), Professor of the 1° level University MIBC (International Business in China).

Professor and Director of Masters

MB Group of Companies

A network of companies operating in various business areas, strategically seeking to identify opportunities for investments that can create value. MB operates in various parts of the world and offers diverse services: from entertainment to communication with MB4.0 Agency, specialized in omnichannel marketing, press office, public relations, brand management, celebrities management, event creation, social media management, to startup management, institutional relations, cybersecurity, corporate training, fashion, retail, e-commerce, and food concepts, with a focus on business development.

Chief Executive Officer

Meridian Group

Meridian Group offers expertise in the field of cyber intelligence and cyber risk management. Its mission is to provide effective tools to private companies, institutions, and intelligence groups, with the aim of preventing and mitigating security incidents. By leveraging a proprietary platform and a HUMINT-based approach, it delivers unique value in complex investigations into various types of crimes, including cybercrime, APT campaigns, and threat actors.

Senior Partner and board member

Penta Group

Penta is the world's first comprehensive stakeholder solutions firm, with offices in Washington, D.C., New York, San Francisco, Vail, London, Brussels, Dublin, Frankfurt, Paris, Hong Kong, and Singapore. We combine proprietary AI and advanced research products with deep business, policy, and communications expertise to better define, predict, and manage stakeholder challenges.

Research Consultant

Associazione Commercianti Corso XXII Marzo

Presidente ASCO XXII Marzo I Confcommercio

Mondo Internazionale

Mondo Internazionale is a non profit association operates internationally with more than 200 associates; 4 offices around the world (Italy, Cameroon, Nigeria, Ivory Coast); 12 active projects; 4 divisions (Mondo Internazionale Geostrategic Earth Observations - G.E.O., Mondo Internazionale Academy, Mondo Internazionale Hub, Mondo Internazionale Blog); Gender equality in leadership positions 1: 1;

Member of the Scientific and Academic Board

Professor of Omnichannel Marketing at the Faculty of Economics and Management of LUM University in Bari. Co-Director, alongside Prof. Gen. Nicolò Pollari, of the Specialized Master’s Program in “Intelligence for National and International Security.” Director of the Master’s in Cybersecurity. Director of the Master’s in “Diplomatic, Economic, and Strategic Perspectives in Global Scenarios.” Director of the Master’s in Aviation Management at LUM School of Management.
Coordinator of the Scientific and Technical Committee for Digital Transformation of the Lombardy Region.
Chair of the Cybersecurity Strategic Committee Steppo EU Law at the University of Milan-Bicocca.
Advisory Board Member of the Cybersecurity Observatory Pegaso University.
Forbes Top 100 Marketing & Communication for Italy in 2022.
Passionate about communication and new technologies, author of the book "La relazione e lo schermo. Figure antropologiche del digitale," published by Rubbettino.
CEO of the MB Group Holding since 2005, a network of companies operating in various industries with a focus on communication.
Board Member and Partner at Meridian Group, a company specializing in Cyber Intelligence and Cybersecurity.
Enthusiast of sports cars and a long-time practitioner of martial arts. Black Belt 1st Dan in Shotokan Karate and instructor of Muay Thai and Kickboxing.

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Manuel Lutter

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