I advice on Product Management | Growing your customer base | Career Growth

2X-Founder | Author | Growth | Ultra Runner | Writer

From failed startups to scaling Truepush to 100B+ notifications monthly and 4,500+ customers worldwide, I've learned what it takes to build products people need and grow them relentlessly.

I built Truepush from paper wireframes to becoming a top 10 global player in our category. At Alohaa.ai, I doubled sales within just 3 months and drove consistent month-over-month revenue growth.
Beyond business, I push limits personally. 

I recently completed an 82.4km ultra run during a 12-hour stadium event. Mountains, travel, and nature are where I find liberation through both excitement and boredom.

Learning obsessively fuels everything I do. I've devoured 336+ books, and continuously invest in courses (Mindvalley, MasterClass, Matt Gray, Justin Welsh, Reforge and more).

When knowledge compounds with consistent execution, results follow:

- Built a 25,000-person startup community across 3 cities
- Published 250+ LinkedIn posts in 2024 alone
- Recognized among the top 1% of mentors on Topmate.io
- Created Solopreneur OS to help others identify market gaps and build growth systems

All while maintaining 7 hours of sleep nightly, seeing friends regularly, and maintaining my unusual preference for vegetables over chocolate (though I love both).

Want to build something great? Let's connect.

Manoj Surya

A lot of things happened over the weekend 

1) Spoke at TG10x in morning walks session, sold 19 books instantly (+1 gifted)  

2) Crossed 100 books sales on the same day (currently 125 sold)

3) printed 2nd batch of books and dispatched to Amazon (last 5 left from the first batch)

4) Did not have Zero books sales day so far(got book purchases every day from the launch)

5) Two nice people from my network suggested podcasts/Insta live and I applied to talk in one online (so 3 opportunities all with in next 7 days)

6) Got 10 5-star reviews on Amazon (and more of them to be approved by Amazon to be made live)

This is a great start of the launch week and trying make the best out of this.

If you still haven’t bought your copy, you can find it here - https://amzn.in/d/42ldCCz 

PS: I’m looking for a workshop or speaking slot at Hyderabad Literary Festival , if someone can refer to the right person, will be grateful. 

Also if you know any podcasts / events / people who like to do podcasts / linkedin / Insta lives, please do refer.

2X Founder | Author - The Serotonin Addict | Head of Growth | Ultra Runner | I write on Growth for B2B and Personal Learnings

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There are 4 types of people (the 4th type is the dangerous)

1) Unconditional love and support
These are people who will support you because, well, you are putting in the work.
These people may or may not know you, but  their nature is for you(and everyone) to succeed

2) Support from proof
These are people who will support you after seeing your journey and have built trust from you (most people)

3) Not your audiance
These are people who aren't the audience for your work. They are good people, just that, your work isn't a fit for them

4) <irrational> Humans
These are people who may have met you years ago and still refuse to believe you are doing great work now. Because they have an image of your immature self when you were young and stupid

I kind of didn't like crossing paths with this 4th kind of people until recently. Now started feeling pity for them that they have never grown as humans because they can't see growth in others and live in a decade(s) old delusion.

Publishing The Serotonin Addict exposed me with this truth again of different kinds of people.

PS: I sent Amazon 80 books in the first batch, thinking it would take a few months to sell. It's only a month, and it has sold close to 200 books (online and offline together).

You can get your copy here: https://amzn.in/d/izkzfP9

At Hyderabad Literary Festival , 

- Found one of the youngest reader picking The Serotonin Addict book 
- Found an elder person reading a book (randomly)
- Rajat sir started La Ultra series (111km to 555km runs), read how first book. So glad to exchange our books today (with his second book)

More to come.

PS: If you are in Hyderabad Literary Festival, do buy your The Serotonin Addict book from Orient Black Swan book stall :)

171 sales in total 

Crossed 101 physical books sales on Amazon  today 
7 kindle sales
Remaining offline sales

(All paid. Not including giveaways in this)

Publishing a book is something 
But seeing more people reading your book and benefiting is something else 

#grateful

graphical user interface, text, application

Out of stock on 8th day of release

So far 132 books sold (physical books and kindle together) 

1) If you use kindle or want to explore, 
you can check the kindle edition here - https://amzn.in/d/3BdSfZd

2) If are in Hyderabad and want a physical book, you can DM me

Will update once it’s back for Amazon physical copies across India

Had good sales for The Serotonin Addict book at Hyderabad Literary Festival.

Today woke up to seeing this happening 

My profile is verified as author profile on Medium

Small shift in identity change as an author - being reinforced in real world

More milestones to come

My own book surprised me(in good ways)

Last month, I published my book, The Serotonin Addict.

I sent 80 copies to Amazon, hoping it would last for a few months.
They were sold out in 5 days.

Amazon replenished my stock after 12 days of shipping my books to them(the wait felt like forever).

Here is what happened in one month

My sales are close to 200 books now :) (both online and offline together)
- I have done 2 podcasts.
- 2 offline speaking engagements
- Books displayed/sold in Hyderabad Book Fair and Hyderabad Literary Fest
- Got 1 blog review
- 25 reviews on Physical copy, 1 on Kindle, 3 on Goodreads.
- About 35 people shared the book on their stories (check my Instagram highlights)
- I approached a few publishers (this may take a few months of work)

This is a surprise I did not expect for so much to happen in a month.

Next month I have

- 1 podcast with a wellness company
- Planning one offline launch (okay, I will start planning this week)
- I am planning 1-2 Insta-lives with friends who suggested they would interview me(one of them is an author)
- I have a few opportunities I can see, but I won’t share them until I discuss and finalise them.
- I want to give this book 6 months for all the promotions I can do. The first month went well.

If you still haven’t checked out the book, do check it here

Amazon India (Physical Copy): https://amzn.in/d/0P3xlKH
Amazon Worldwide(Kindle): https://amzn.in/d/8tr5oyC

If you read the book, do let me know your thoughts in the comments :)

- Manoj

Happy Sankranthi folks!

Wish you a great holiday, have fun.

This is the first podcast I am on, in context of The Serotonin Addict book.

Spoke about my habits, how I came about doing them, and more.

Thanks Rishikesh for such nice questions and having me on this.

Podcast link:  https://lnkd.in/gBAkEZ3f

Over the last few years, we have been building Dawdle.live with one strong belief: The right conversations can change people’s direction in life.

In our latest episode, I had the pleasure of hosting Manoj Surya (Author, Marketer, Ex-Entrepreneur, Marathon Runner) to talk about his first book “The Serotonin Addict” and the deeper idea behind it.

In a world full of instant gratification (reels, constant scrolling, quick dopamine hits), Manoj beautifully explains why the most meaningful growth comes from something very different:
✅ Long-term habits
✅ Serious hobbies
✅ Discipline + consistency
✅ Challenges that build self-respect
✅ Progress that compounds over time

This conversation is not just about a book.
It’s about how we can rewire our lifestyle, build focus again, and choose deeper happiness over temporary stimulation.

📌 A few strong takeaways:
Dopamine is easy, quick, and addictive
Serotonin is slow, intentional, and fulfilling
The goal is not perfection, the goal is returning back even after failure
One habit, for 30 minutes daily, can genuinely change your entire year

If you’re someone who wants to build better habits, improve focus, or reduce burnout, you’ll love this episode- Link in comments

📘 Book Links: The Serotonin Addict
Physical copy (India): https://amzn.in/d/6Eq5SLF

Kindle (Worldwide): https://amzn.in/d/3BdSfZd
 (also available on Kindle Unlimited)

🔗 Manoj Surya on LinkedIn: https://lnkd.in/gEqHDSUY

#Podcast #Habits #Discipline #PersonalGrowth #Serotonin #Dopamine #MentalHealth #Wellbeing #Entrepreneurship #Books

One more detailed review about The Serotonin Addict book :) 

Jia Sarah Jai

TEDx Speaker | Passionate About People, Strategy & Consulting | Mental Health Enthusiast

I recently read "The Serotonin Addict" by Manoj Surya, and as a psychology student in my early 20s, it genuinely changed how I think about happiness, motivation, and emotional regulation.

What stood out to me the most was the idea that having even one thing in your control can make you feel powerful. At this stage of life, where career paths, identities, and future plans often feel uncertain, that perspective felt especially grounding. The book reinforces something psychology emphasizes but we often forget to apply personally: everyone needs something to look forward to.
I appreciate how hobbies were framed not as “time off,” but as meaningful activities that either build skills, expand knowledge, or deepen self-awareness. Even from a psychological lens, the idea that the process of pursuing a hobby can foster discipline and consistency aligns strongly with behavioral principles. The focus is not on motivation, but on showing up.

Another concept that resonated was viewing happiness like an investment. Placing all emotional dependence on one activity or one person can lead to unhealthy attachment. Diversifying sources of happiness creates emotional balance and resilience, something we study theoretically, but this book explains in a very accessible way.

The book also presents self-love in practical terms: setting priorities, letting go of what doesn’t serve you, and making space for activities that support both mental and physical well-being. Overall, The Serotonin Addict felt like a simple, realistic playbook for choosing hobbies, setting goals, and working toward them without feeling overwhelmed or burnt out. I would highly recommend this book to anyone who wishes to set on a new endeavour or is in the process of deciding to :)

Here is the link to purchase the Book-
https://lnkd.in/gqk2FtVU

Marc Lou is doing this as a 1 person company.

I wonder how many companies with teams and funds can beat this revenue or profitability.

Reviews are growing for The Serotonin Addict book

Get your copy here: https://amzn.in/d/9yrVQBA

Just crossed 8000 connections on LinkedIn.

8000 real people connected is insane. And grateful.
PS: Just realized, Everything I have written here is hard to do, and feeling good  to have multiple such things (author, ultra runner, founder, etc.)

Just The Serotonin Addict things.

All Fintechs, NBFCs, Banks now need to adapt 1600 series for service and transactional calls

By Feb 1st you need to be migrating to avoid penalties (and this time it’s not a gray area)

We at Alohaa, helped multiple institutions migrate seamlessly already

For anyone facing issues, having doubts, need clarity on 1600 series migration for your calling, so attend our webinar

Details and registration @ telecom.alohaa.ai 
Webinar at 4pm on Jan 23rd(This Friday)z

Limited seats to attend (and even limited bandwidth on number of companies we can onboard to migrate, if needed)

Sign up now to attend!

Manikanta Racharla Vivek Katyayan Rahul Reddy Anireddy

Marketing is leverage

At base level th leverage is either time or money 

Use them -

- To build familiarity
- To build trust
- To get people onboard with you 

To be effective 

- You need to know what problem you are solving, very clearly
- Who you are solving it for, very clearly 
- Where they hangout (channels)
- Emotions you want to invoke in your prospective customers 
- How easy it is for them to start using your product 
- Then trade offs/ins - emotional/ monetary/social etc

That’s all!

Easy.

It’s surprising how many days it takes for Amazon to make the stock online when sent to their warehouse.

The Serotonin Addict is picked by AI

I need to work on AEO to be suggested for Habits and Goals keywords 

Probably going to take a long time or need a ton of references from articles, mentioned, and websites to make this happen

But it’s good to have wishful thinking, because why not :)

ClickUp

Senior Content Editor

I make ClickUp blog posts publish ready and worth investing your time into.

MyndStories

I contribute my voice to the mental health movement by penning first-person essays around mental health and related themes. My column, Word by Word, can be read on the website myndstories.com.

Freelance Writer

SeriesX Marketing

OSlash

Worked with a team of 3 to produce $97k in MQLs with extensive thought-leadership articles and over 100 blog posts in 1.5 years. With a targeted SEO program, we increased our SERP impressions from 0 to ~4M in the same time period, with an average CTR of 2% across all blog posts and over 300 keywords in the top 10 SERP positions.

Content Team Lead

As a part of the tiny Content team at OSlash, I am responsible for managing the social media channels including LinkedIn, Facebook, Twitter, and Instagram. OSlash is an enterprise URL manager that makes accessing and sharing workplace links easier and faster by converting long URLs to human-readable, intuitive, memorable shortcuts.

The work involves coming up with a social strategy to get the channels up and running for the startup. In addition, I plan and execute campaigns to take the brand to the customers, on a day-to-day basis. I also lend a helping hand in creating other forms of content than social media posts, such as, blogs, website copy, and copy for online SaaS, engineering, startup communities on Quora, Facebook, Indie Hackers, etc.

The objectives at this stage include crafting a position for the unique enterprise URL manager that OSlash is, by creating brand awareness and developing a community around the product. To this end, we are employing a mix of content marketing and community building efforts.

We have grown to a family of roughly 3000 fans on an organic base without ad spends. Our launch video went viral with close to 100,000 views on LinkedIn, Twitter, and YouTube. Our launch was also covered in 45+ international publications.

Social Media Manager

TripleDart

Wrote copy for

-Landing pages 
- Responsive Search Ads (Google Ads)
- LinkedIn Ads
- Facebook Ads
- Pitch decks
- Newsletters, and
- Case Studies

for clients across B2B SaaS and B2C SaaS in FinTech, Customer Services, E-commerce, VC, Security, DevOps, and others

- Accel
- Rezolve.ai
- Plutocard.io
- Phyllo
- Astra
- Zluri
- SpotDraft
- Mesha
- Flosum

Lead Copywriter

Team Flexbox

Freelance Copywriter

Terribly Tiny Tales

I worked with the popular Indian micro-fiction platform, Terribly Tiny Tales (TTT), as a freelance creative writer, writing everything from bite-sized stories in 140 characters to 1000 word long open letters and everything in between. 

I indulged in both native (for TTT) as well as branded content creation for bigwigs like Accenture, Kohler, Flipkart, Mahindra, Ford, Lufthansa, Loreal, and Vivo, among others. 

Most of my individual posts and poems have gathered thousands of likes each with a few hundred comments each on Instagram and have even gone viral across Facebook.

Select Writer

DWIH New Delhi

As a passionate digital marketer, I led a community growth of over 400% on LinkedIn and over 50% on Twitter for the organisation in 1.5 years with a mix of organic posts and paid social media campaigns. 

I also have introductory experience with Google Ads where my copywriting led to click-through rates of a minimum 7.5% and a maximum 12.5% for the organisational website over a 6-month period. 

I succeeded in increasing our website visitors and pageviews in 2020 to 150% of the numbers in 2019 through a comprehensive digital marketing strategy involving content marketing on social media and Google Ads.

I manage a variety of digital communication tools for the DWIH New Delhi including the website; a thematic, quarterly newsletter; and social media channels including Facebook, Twitter, LinkedIn, and YouTube.

I am also skilled in online and onsite event management with knowledge of digital event tools including WebEx and Adobe Connect.

Public Relations and Communications | Digital Marketing Management

Eigooo Inc

My love and penchant for languages led me to this short-term stint with a Japanese firm imparting  English language training to users across the world. 

After a test of my English language skills including grammar and writing skills, as well as a typing test, I began teaching English through text-based conversations and interactive word and sentence games to students from all over the globe, especially in Japan.

I got to learn a lot about the Japanese culture and way of life in my limited interaction with the students, some of them 19 years old, some 90! I also improved my conversational skills. The teaching method required the teacher to initiate the talk, steer it, and engage the students by motivating them to type a greater number and length of sentences in English.

Chat Specialist, English Language

Giesecke+Devrient

Intern, Corporate Security 

Content Editor | Content Team Lead | Copywriter & Content Writer | German Language Expert & Teacher | Ex DSE | Ex SRCC

🎉 Hey I'm Garima!

The hardest question I’ve ever been asked? Who I am. 

Here’s what I’ve figured out so far

I am 

1. A writer. I’ve been writing since I was 9 years old. (Really, I even got published at 9)

2. A reader. I started with short stories at 4 years of age. Graduated to Harry Potter at 10. Devoured titles by John Grisham, Agatha Christie, and Sidney Sheldon while still in school. Haven’t looked back since.

3. A traveler. I’ve been to 10 countries and 66 cities so far. I always want to be more cities old than years because life is short. And the world? Huge. 

4. A content marketer who is interested in SaaS, technology, and the business of doing business

I’ve 5 years of experience across all things content, with 2 years of experience in B2B SaaS 

Here’s what I can do for your SaaS or e-commerce business 👇

🌟 Content strategy

From identifying your ICP to creating a strategy that will help you speak to them instead of at them, I can support you every step of the way

🧠 Thought leadership articles

I derive not just creative joy but also spiritual fulfilment in writing content that ACTUALLY helps someone make sense of the world

🔥 SEO blogs

I can help your brand become a formidable online presence with SEO blogs that drive action across all funnel stages—from awareness to conversion

💫 Copywriting

Say goodbye to dull and hello to dazzling! I'll weave strategic copy that will deliver direct value to both your customers and your business. I write copy for

1. Websites and landing pages
2. Company social media pages
3. Personal LinkedIn profiles (ghostwriting)
4. Digital ads—Google, Facebook, LinkedIn, and Twitter
5. Product videos

My approach?

🕵️‍♀️ Step 1: A deep dive into your target audience and content objectives 
🔍 Step 2: Good ol’ research to understand what works—across blogs, videos, books, podcasts, surveys, reports, social media…you name it
📚 Step 3: Connecting the dots to lend your piece the unique angle and voice it deserves; creating stories that don’t just sell but also seek to inspire

The results?

1. Better brand visibility (4M search impressions in 1 year with <100 blogs)
2. Higher audience engagement (300+ keywords in top 10 positions; Average session duration of 4m 45s for a 1200-word blog)
3. Qualified leads and revenue ($97k in MQLs through SEO blogs in 1 year)

Want similar results for your business? 

Reach out to me in DMs or drop an owl (I mean, email) at: gbehalwrites@gmail.com

taplio

The Battle

Manoj Surya

Garima Behal 🚢

Followers

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taplio

The Battle

Manoj Surya

Garima Behal 🚢

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Manoj Surya's LinkedIn Performance

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Performance ScoreManoj Surya's LinkedIn Performance