I advice on Product Management | Growing your customer base | Career Growth

2X-Founder | Author | Growth | Ultra Runner | Writer

From failed startups to scaling Truepush to 100B+ notifications monthly and 4,500+ customers worldwide, I've learned what it takes to build products people need and grow them relentlessly.

I built Truepush from paper wireframes to becoming a top 10 global player in our category. At Alohaa.ai, I doubled sales within just 3 months and drove consistent month-over-month revenue growth.
Beyond business, I push limits personally. 

I recently completed an 82.4km ultra run during a 12-hour stadium event. Mountains, travel, and nature are where I find liberation through both excitement and boredom.

Learning obsessively fuels everything I do. I've devoured 336+ books, and continuously invest in courses (Mindvalley, MasterClass, Matt Gray, Justin Welsh, Reforge and more).

When knowledge compounds with consistent execution, results follow:

- Built a 25,000-person startup community across 3 cities
- Published 250+ LinkedIn posts in 2024 alone
- Recognized among the top 1% of mentors on Topmate.io
- Created Solopreneur OS to help others identify market gaps and build growth systems

All while maintaining 7 hours of sleep nightly, seeing friends regularly, and maintaining my unusual preference for vegetables over chocolate (though I love both).

Want to build something great? Let's connect.

Manoj Surya

OpenAI just raised $110 bn (Rs. 10 lakh crores only/-)

Only that much.
Only,
On...

Sorry, taking time to process.

2X Founder | Author - The Serotonin Addict | Head of Growth | Ultra Runner | I write on Growth for B2B and Personal Learnings

Arundhati Roy wrote 4 hours a day for 4 years to finish  The God of Small Things. It made her a millionaire quickly. After 20 years people still talk about it, buy it.

I saw an ad of a lady who wrote 773 books in a day (must obviously be AI). No one have any Idea of at least one of her books.

AI can make you a pseudo-author, but without you writing from your experience, or from deep research (for non-fiction), or putting your soul (for fiction), there is no art; readers will know. They will drop it, they won’t like you.

ChatGPT can create Ghibli art better than a human drawing, but sitting in front of a live artist hits differently. You make memories.

AI can make anything, but it won’t create memories that art with soul can make.

PS: I use AI to save you from my bad grammar and typos.

And yes, it’s okay to use AI to write blogs, QnAs, etc., as long as you know how the hell you want your output to be and why you want the output the way it is.

Your expertise is how you make it work, and the depth of knowledge in that field is still an art.

I was so impressed by how well YANC Club sessions are organised and the quality of cohort is super cool. 

I wish I had something like this when I started.
Happy to share things I know.

Thanks for the invite Swaminathan.

🎙️YANC Talks: Miles Before Milestones

Just 100 days of travel
Countless customer chats
Early morning runs
And learning to sell before building.

He didn’t start with scale 
He started with steps
Steps across cities
Steps on the track
Steps into customer conversations

From selling first to building later
From running miles to capturing markets 

Manoj Surya showed YANC Club members that growth starts with mindset and marathons train more than legs.

Thank you Manoj Surya for the wonderful session and showing us that grit compounds faster than talent.

✅ Entry is FREE
📅 Happens every Saturday
📌 Venue: RMZ Spire, Building #100, 7th Floor
🔗 Startup pitch participation: https://lnkd.in/dKyTQa7a
🔗 Register here: https://lnkd.in/gpkHsU7x
✅ Join WhatsApp group: https://lnkd.in/gXdJ9RBY

Come be part of a community built by young minds, for young minds - where ideas turn into action and futures take shape.

Nisidh Reddy D | Hasini Kanumuru | Mohana Srikar Karingula | UDAY POTHALARAJU | Mahima Kalyanam | Rahul Reddy Chukka | Riana Agrawal | Sai Sanviti Siddareddy | Gowtham Kumar Ambadi | Sai Sanjeev T | Anam Fatima | Lalith Adla | Trishal Varma | Aarti Khandekar | Ajay Thota | Ram Charan Mahasivabhattu | Swaminathan Gopal | Telangana Academy for Skill and Knowledge

#YANC #EmpoweringYoungMindsThroughLifeSkills #StartUp #StudentOpportunity #TechLeaders #Students #entrepreneur #startup #ITJobs #club #studentclub #pitch #mentors #Founder #LifeSkills #GenZ #MentorTalks #MemberSpotlight #YoungLeaders #YANCCommunity #NetworkingForYouth #FutureChangemakers #YoungEntrepreneurs #YouthLeadership #NetworkingOpportunities #StartupMindset #NetworkingClub #YoungLeaders #ThinkBigStartSmall #YANCers

There are 3 types of people who smile a lot in Starbucks or Thirdwave

1) Friends
2) People working on a new Idea, together
3) People who are still hiring people into Ponzi-like schemes

Just my observation (3rd type seems constant, and it's disappointing)

There is too much BS on Linkedin these days and I am staying back out of necessity to connect with relevant people.

With AI, everyone started to say

1) 30 hours saved
2) $500k in pipeline
3) I am working with 11 AI agents

Fine, good, but - 

1) 30 hours saved - But along with it, share the quality of work it did, screw ups, learnings too
2) $500k pipeline, but based on your industry standard, whats your TAT  from pipeline to paying customers, are you getting revenue?
3) 11 AI agents. Fine. So? I will hire an intern and ask them to create 100 agents. What does it prove?

If you are sharing something - either tell us the quality you bench mark or revenue. Only these two are signals. Rest all is noise. 

PS: The noise level of BS is feeling like bad AQI in one of the large cities we know.

At Alohaa we work with Voice bots and Voice Streams, and I keep getting curious, here is why - 

While the mass is adapting to AI on Text, Voice AI has its own challenges. 

In India, the accent starts changing in almost every district. This means that to train one language, you can't just train in one accent or dialect. 

There are multiple companies building good models that can understand multiple Indian languages, accents, and dialects. And it's amazing to see how good they are.

Pair it with Voice latency on Telecom lines (Which we are trying to solve with Voice Streams)
Pair it with the issue with getting numbers into spam(Which we are solving use few methods)
Pair the Telecom rules in India with different sectors. For examples in the Financial Sector, with TRAI rules with 1400(promotional) and 1600(Transactional) number series, which started to show lower pick up rates.

While the AI models are one big step for Indian languages, another challenge is the Infra + Regulations.

At Alohaa, we wrote a book on how to be compliant for the Fintech sector and gave those away for free at events we attended, consulted with a few NBFCs to migrate and avoid penalties, and see where we can help or collaborate.

At least in the Voice AI ecosystems, multiple companies have to work together and grow the Industry as collaborators, friends, and grow together rather than growing thought a Enterprise sales cycle.

We try our best to do this from Alohaa, and hopefully the circle grows

PS: If you know anyone working in the Voice AI Industry, do tag them. The more the merrier.

Manikanta Thrivikram

Need help (and I know it's a long shot asking on LinkedIn) - 

I self-published "The Serotonin Addict" book, and so far sold 225 books in less than two months (total 30 unique reviews on Amazon). 

I am looking for established publishers, 
so they can bring a better reach for the book than me.
I heard having references would help,
so checking here if anyone here can help me with a referral.

Please let me know.

PS: I started sending direct emails already, but the usual response time is 6 weeks to 6 months.

AI is helping people to save time or make money only for those who know what they want from AI tools.

I know a person who works hard. I asked him if I could be of any help.

He keeps saying - I am looking for the best people to work for.
He has high standards.
A lot of people admire his work and follow him
He have high social status in many places
He feels like he is doing everything

And all this can be true.

But, it took me a while to realise (after so many conversations with that person) that he feels he is the best and given that he can do others' work, he will do better than them.

I have a feeling that one reason he keeps failing is that he wants perfection and looks at most people as unworthy, subconsciously. With someone of that mindset, I don't know how much one can go ahead.

For me, I made peace and moved on.

It's easy to avoid people who hate you,
but people who subtly put you down,
It's hard to detect. 

PS: He is a nice person in general, super helpful. But we are different people in different scenarios. It's the work scenario of that person I mentioned. Thankfully, I did not need to work with this person at any time.

People are complex, and it's best to box their behaviour to the scenarios and not demean them as a whole, as much as possible, so we all can co-exist more peacefully.

For SaaS products, you have AWS credits,
What do you have for Voice bots to deploy on Telecom lines to make phone calls?

From Alohaa , we are planning to give 10,000 minutes of voice streaming (soon)
Which is more than you will need to deploy your bot, test it out, and launch in the market.

Working out on the launch plan currently,
But if you want to take advantage of getting this early (or people you know)

If you are offering companies to deploy your voice bot to make phone calls, 
DM me, we are here to support.

Do share your 1) website, 2) stage of development for the voice bot with me on DM, 3) email id, and 4) phone number. (So it's easy for us to evaluate, reach out to you to coordinate, and avoid to and fro conversations of the obvious)

PS: Once we launch and reach out to ecosystem partners, the turnaround time to verify and give you credits may take time, so if you reach out now, we can get you those credits with less wait.

No lock-ins, no contracts.

cc: Manikanta Vinutha Sanjay Fatema Srinivas Praveen Subba Raju

Do things that AI can't do, like 

sleeping well
eating well
exercising
meeting friends
travelling
reading books
telling jokes
learning languages

What will you add to the list?

In India, most of the adoption feels like it's coming from coders, like everywhere else, but in marketing, it feels like it still needs a lot of adoption. 

The reason, my guess is, is purchase parity. For a product that is $100 in the US, we see the same perceived value at $40. 

Images and videos using AI are not cheap. Even other AI tools in marketing don't feel cheap. 

Another reason could be that Marketing needs a lot of experimenting. With code, you can see the output. With marketing, it's still a guesswork. So it may feel safer to go with what's already working than try new tools (the results are visible after a few days or weeks sometimes).

For experimenting, at least for the small to medium startups, it feels like a lot because you end up spending a lot. 

If we compare people versus AI tools, AI feels much better, but got to see how much it will be a common practice soon. 

PS: Or maybe the adaptation is good, and I may not be seeing it well in immediate circles. What's your observation?

Reviews are growing, get your copy here -

Physical copy - https://lnkd.in/grbibXRW edition - https://amzn.in/d/0iqFRk37
You don’t need to believe but you can read why 33 readers have wrote and decide for yourself?

It’s a good read in your break, travel, weekend or breaking your weekdays pattern (while helping you set hard long term goals and making them doable)

graphical user interface, text, application, chat or text message

AI is helping me do many things and it's scary, here is why -

Firstly, I see myself as a generalist in understanding, and having depth with marketing.

Secondly, with AI (using Claude code), I know I can build few things, but then, do not know if I can understand scale or depth.

I haven't focused enough on creating agents, but it will be inevitable not to create agents and get things done.

So anything with some understanding of agents(easy part) + strategy(hard part) can make agents do - Research, compose data, send emails to relevant people for research, build specific landing pages based on personas, make content for ads / seo  (or even run campaigns by themselves in the future)

While I can take this data, use whispr like tools, talk to my command line (or just input the data from research) and let the claude agents orchestrate things and build a product, while I read a book, make tea, or go out for a walk.

There is something called The Jonah Complex - It is the terrifying realisation that you are capable of far more than you are currently doing, which creates pressure to live up to that potential. 

It's that, now you know you can do so many things, and the pressure build up gets the best of you (while we try to catchup with AI, try to avoid burn out while making 20-30X decisions in short time, that we are used to).

If the potential to create anything is scary, I don't know what is.

We will only remain sane, only when we are clear of purpose and direction (at least on the SaaS side of things)

Or else, it's easy to be lost, pressured and even broken now living up to what we can do. And anything that makes us value less isn't worth it.

Things are changing top down (early adapters -> everyone else).

Time to embrace the change. Sooner the better.

PS: The above automation, even to make it, needs conviction, time and a mental framework how things needs to be done and what output you intended to get(hard part). Once we know, it's easy to get things done.

The hard part (direction and purpose) never changes.

Vibe coder, vibe marketer, vibe writer. Fine. Let’s also vibe some good life? Just saying.

AI Anxiety - here is how I plan to deal with it and do better things with life.

A short read.

Hey Reader, I don’t know about you. But things changing in AI are not very exciting for me, yet. I am a marketer. Last year, I tried 50 tools and publ

Open article: AI Anxiety - A Personal Discourse by Manoj Surya • 5 min read

3 questions to meditate about AI

1) Are you giving deep inputs to get deep outputs?

2) You are saving time with AI, what are you using your free time for?

3) If you are automating things, has it increased your revenue / month? Or it’s just saving time only?

You need to be clear on all these, or else AI being useful is just an illusion

what other points would you add here?

Forming an identity and believing is the hardest 

I published a book if someone says I’m a writer, it will take me a moment to realise it is true

I ran for 12 hours covering 82.4km and yet on the day of the run, at the start like, I felt I did not belong there

With marketing sometimes it works in 3 days sometimes in 3 months, easy to have self doubt if I know things well

The voice of imposter syndrome for any creator or a good operator is usually high

Over the years I learnt to see it as a background noise. Nothing more, noting less

If you have imposter syndrome despite results, just know it’s normal

Jack Dorsey cut down 4000 employees out of 10,000, even when their company is already profitable.

He used terms like " intelligent tools - instead of saying it's due to AI

Do those 4000 people won't get jobs?
I think they will.

I feel that with all this AI wave, this is the first time for our generation where we need to adapt to new things, or at least be aware of what is happening.

There are three types of people who may thrive
1) People who create things with AI (Creators) - but still learn the old business strategies (eg, Right to win principles)

2) People who Adapt to AI (Operators) - meaning they know which tool to use when, efficiently

3) 80% of the people who are unaffected because they aren't in the technology in the first place (the whole world isn't on LinkedIn, remember? It's only a small portion)

Here is what I feel we should focus on going forward

1) Companies should spend money on their staff on new tools to try. If not, employees should and must spend their own money and learn to stay relevant

2) Creators have to see how their tool can differentiate for a large audiance, or cater to a specific niche, so winning and growing is sustainable

3) Be healthy mentally and physically, because AI gives you burnout, because it spins out the output in a few seconds, and we haven't been used to making a million judgment calls in a short time. We need our body and mind to be healthy

4) Friends - yes, the show with this name helps, but having real friends will make more sense for us in the world. AI Wave is fine, but sitting on that wave on a boat with friends makes it better.

5) Lone time with the brain - We need to keep away from gadgets so our brains get resting time, thinking time, and time to wander. Without this, we are less human. 
Currently, the best way be more human is to do nothing, literally.
When is the last time you rememeber day dreams? Or looking at the stars? Or heard a bird chirp? (What's wrong with us, have you thought?

The way forward is AI Adaptation + being more human.

Let's accept that, change our day and week schedules for this. We all will be in a better place, as we should be.

PS: Jack's post link - https://lnkd.in/grHCdS3y

Careem

Senior Enterprise IAM Engineer

Aquera

Customer Success Manager - IAM

Deloitte India (Offices of the US)

Senior Solution Advisor AERS at Deloitte U.S. India offices

Deloitte U.S. India offices

Working on client engagements as External User Management Consultant over the following tools and Platforms:

1. Tivoli Access Manager - OAuth Integration, OTP Token Authentication
2. UnboundID - Guest User Data Management

Lead Solution Advisor AERS

Wipro Technologies

Identity and Access Management tools development (in .Net with C# and ASP.net) deployed as Sharepoint webparts and features and Windows services.

Identity and Access Management Engineer

Development of Application user data maintenance project with Application level dashboards and tools to maintain and reconcile Application user data with Emergency Lockout feature.

DEVELOPER

SLC Infotech

web development in PHP(AMP), MySql, Html, JS, JQuery, CSS

PHP Programmer

Security Geek, Programmer, Pioneer

I am a Senior Security Consultant with over 11 years of experience in IAM – ranging from design, development, configuration and customization of IAM tools (Sailpoint IIQ, Forgerock, ITIM, TAM, Okta)

I specialize in Application Integration and custom plugin/ feature development and am known for
1. Creating highly maintainable and durable solutions and integrations (with very low fail rates)
2. Identifying and defining process improvements and creating tools for assisting support, development and testing activities
3. Troubleshooting issues and creating incident identification and remediation plans.

Key Technologies and Methodologies - I am competent in:
-Building solutions and tools (which are durable, reliable, scalable and secure)
-Integrating solutions and Applications with  Identity Management Systems
-Migrating to cloud
-Getting applications to talk with each other effectively

My Key Competencies include:
-Business and Information Technology Digital Transformation
-Adaptability and Flexibility
-Creativity and Innovation

Please contact me at ganeshvarma.cse@gmail / inmail to find out how I might consult, contribute and add value to your organization.

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