I advice on Product Management | Growing your customer base | Career Growth

2X-Founder | Author | Growth | Ultra Runner | Writer

From failed startups to scaling Truepush to 100B+ notifications monthly and 4,500+ customers worldwide, I've learned what it takes to build products people need and grow them relentlessly.

I built Truepush from paper wireframes to becoming a top 10 global player in our category. At Alohaa.ai, I doubled sales within just 3 months and drove consistent month-over-month revenue growth.
Beyond business, I push limits personally. 

I recently completed an 82.4km ultra run during a 12-hour stadium event. Mountains, travel, and nature are where I find liberation through both excitement and boredom.

Learning obsessively fuels everything I do. I've devoured 336+ books, and continuously invest in courses (Mindvalley, MasterClass, Matt Gray, Justin Welsh, Reforge and more).

When knowledge compounds with consistent execution, results follow:

- Built a 25,000-person startup community across 3 cities
- Published 250+ LinkedIn posts in 2024 alone
- Recognized among the top 1% of mentors on Topmate.io
- Created Solopreneur OS to help others identify market gaps and build growth systems

All while maintaining 7 hours of sleep nightly, seeing friends regularly, and maintaining my unusual preference for vegetables over chocolate (though I love both).

Want to build something great? Let's connect.

Manoj Surya

OpenAI just raised $110 bn (Rs. 10 lakh crores only/-)

Only that much.
Only,
On...

Sorry, taking time to process.

2X Founder | Author - The Serotonin Addict | Head of Growth | Ultra Runner | I write on Growth for B2B and Personal Learnings

Arundhati Roy wrote 4 hours a day for 4 years to finish  The God of Small Things. It made her a millionaire quickly. After 20 years people still talk about it, buy it.

I saw an ad of a lady who wrote 773 books in a day (must obviously be AI). No one have any Idea of at least one of her books.

AI can make you a pseudo-author, but without you writing from your experience, or from deep research (for non-fiction), or putting your soul (for fiction), there is no art; readers will know. They will drop it, they won’t like you.

ChatGPT can create Ghibli art better than a human drawing, but sitting in front of a live artist hits differently. You make memories.

AI can make anything, but it won’t create memories that art with soul can make.

PS: I use AI to save you from my bad grammar and typos.

And yes, it’s okay to use AI to write blogs, QnAs, etc., as long as you know how the hell you want your output to be and why you want the output the way it is.

Your expertise is how you make it work, and the depth of knowledge in that field is still an art.

I was so impressed by how well YANC Club sessions are organised and the quality of cohort is super cool. 

I wish I had something like this when I started.
Happy to share things I know.

Thanks for the invite Swaminathan.

🎙️YANC Talks: Miles Before Milestones

Just 100 days of travel
Countless customer chats
Early morning runs
And learning to sell before building.

He didn’t start with scale 
He started with steps
Steps across cities
Steps on the track
Steps into customer conversations

From selling first to building later
From running miles to capturing markets 

Manoj Surya showed YANC Club members that growth starts with mindset and marathons train more than legs.

Thank you Manoj Surya for the wonderful session and showing us that grit compounds faster than talent.

✅ Entry is FREE
📅 Happens every Saturday
📌 Venue: RMZ Spire, Building #100, 7th Floor
🔗 Startup pitch participation: https://lnkd.in/dKyTQa7a
🔗 Register here: https://lnkd.in/gpkHsU7x
✅ Join WhatsApp group: https://lnkd.in/gXdJ9RBY

Come be part of a community built by young minds, for young minds - where ideas turn into action and futures take shape.

Nisidh Reddy D | Hasini Kanumuru | Mohana Srikar Karingula | UDAY POTHALARAJU | Mahima Kalyanam | Rahul Reddy Chukka | Riana Agrawal | Sai Sanviti Siddareddy | Gowtham Kumar Ambadi | Sai Sanjeev T | Anam Fatima | Lalith Adla | Trishal Varma | Aarti Khandekar | Ajay Thota | Ram Charan Mahasivabhattu | Swaminathan Gopal | Telangana Academy for Skill and Knowledge

#YANC #EmpoweringYoungMindsThroughLifeSkills #StartUp #StudentOpportunity #TechLeaders #Students #entrepreneur #startup #ITJobs #club #studentclub #pitch #mentors #Founder #LifeSkills #GenZ #MentorTalks #MemberSpotlight #YoungLeaders #YANCCommunity #NetworkingForYouth #FutureChangemakers #YoungEntrepreneurs #YouthLeadership #NetworkingOpportunities #StartupMindset #NetworkingClub #YoungLeaders #ThinkBigStartSmall #YANCers

There are 3 types of people who smile a lot in Starbucks or Thirdwave

1) Friends
2) People working on a new Idea, together
3) People who are still hiring people into Ponzi-like schemes

Just my observation (3rd type seems constant, and it's disappointing)

There is too much BS on Linkedin these days and I am staying back out of necessity to connect with relevant people.

With AI, everyone started to say

1) 30 hours saved
2) $500k in pipeline
3) I am working with 11 AI agents

Fine, good, but - 

1) 30 hours saved - But along with it, share the quality of work it did, screw ups, learnings too
2) $500k pipeline, but based on your industry standard, whats your TAT  from pipeline to paying customers, are you getting revenue?
3) 11 AI agents. Fine. So? I will hire an intern and ask them to create 100 agents. What does it prove?

If you are sharing something - either tell us the quality you bench mark or revenue. Only these two are signals. Rest all is noise. 

PS: The noise level of BS is feeling like bad AQI in one of the large cities we know.

At Alohaa we work with Voice bots and Voice Streams, and I keep getting curious, here is why - 

While the mass is adapting to AI on Text, Voice AI has its own challenges. 

In India, the accent starts changing in almost every district. This means that to train one language, you can't just train in one accent or dialect. 

There are multiple companies building good models that can understand multiple Indian languages, accents, and dialects. And it's amazing to see how good they are.

Pair it with Voice latency on Telecom lines (Which we are trying to solve with Voice Streams)
Pair it with the issue with getting numbers into spam(Which we are solving use few methods)
Pair the Telecom rules in India with different sectors. For examples in the Financial Sector, with TRAI rules with 1400(promotional) and 1600(Transactional) number series, which started to show lower pick up rates.

While the AI models are one big step for Indian languages, another challenge is the Infra + Regulations.

At Alohaa, we wrote a book on how to be compliant for the Fintech sector and gave those away for free at events we attended, consulted with a few NBFCs to migrate and avoid penalties, and see where we can help or collaborate.

At least in the Voice AI ecosystems, multiple companies have to work together and grow the Industry as collaborators, friends, and grow together rather than growing thought a Enterprise sales cycle.

We try our best to do this from Alohaa, and hopefully the circle grows

PS: If you know anyone working in the Voice AI Industry, do tag them. The more the merrier.

Manikanta Thrivikram

Need help (and I know it's a long shot asking on LinkedIn) - 

I self-published "The Serotonin Addict" book, and so far sold 225 books in less than two months (total 30 unique reviews on Amazon). 

I am looking for established publishers, 
so they can bring a better reach for the book than me.
I heard having references would help,
so checking here if anyone here can help me with a referral.

Please let me know.

PS: I started sending direct emails already, but the usual response time is 6 weeks to 6 months.

AI is helping people to save time or make money only for those who know what they want from AI tools.

I know a person who works hard. I asked him if I could be of any help.

He keeps saying - I am looking for the best people to work for.
He has high standards.
A lot of people admire his work and follow him
He have high social status in many places
He feels like he is doing everything

And all this can be true.

But, it took me a while to realise (after so many conversations with that person) that he feels he is the best and given that he can do others' work, he will do better than them.

I have a feeling that one reason he keeps failing is that he wants perfection and looks at most people as unworthy, subconsciously. With someone of that mindset, I don't know how much one can go ahead.

For me, I made peace and moved on.

It's easy to avoid people who hate you,
but people who subtly put you down,
It's hard to detect. 

PS: He is a nice person in general, super helpful. But we are different people in different scenarios. It's the work scenario of that person I mentioned. Thankfully, I did not need to work with this person at any time.

People are complex, and it's best to box their behaviour to the scenarios and not demean them as a whole, as much as possible, so we all can co-exist more peacefully.

For SaaS products, you have AWS credits,
What do you have for Voice bots to deploy on Telecom lines to make phone calls?

From Alohaa , we are planning to give 10,000 minutes of voice streaming (soon)
Which is more than you will need to deploy your bot, test it out, and launch in the market.

Working out on the launch plan currently,
But if you want to take advantage of getting this early (or people you know)

If you are offering companies to deploy your voice bot to make phone calls, 
DM me, we are here to support.

Do share your 1) website, 2) stage of development for the voice bot with me on DM, 3) email id, and 4) phone number. (So it's easy for us to evaluate, reach out to you to coordinate, and avoid to and fro conversations of the obvious)

PS: Once we launch and reach out to ecosystem partners, the turnaround time to verify and give you credits may take time, so if you reach out now, we can get you those credits with less wait.

No lock-ins, no contracts.

cc: Manikanta Vinutha Sanjay Fatema Srinivas Praveen Subba Raju

Do things that AI can't do, like 

sleeping well
eating well
exercising
meeting friends
travelling
reading books
telling jokes
learning languages

What will you add to the list?

In India, most of the adoption feels like it's coming from coders, like everywhere else, but in marketing, it feels like it still needs a lot of adoption. 

The reason, my guess is, is purchase parity. For a product that is $100 in the US, we see the same perceived value at $40. 

Images and videos using AI are not cheap. Even other AI tools in marketing don't feel cheap. 

Another reason could be that Marketing needs a lot of experimenting. With code, you can see the output. With marketing, it's still a guesswork. So it may feel safer to go with what's already working than try new tools (the results are visible after a few days or weeks sometimes).

For experimenting, at least for the small to medium startups, it feels like a lot because you end up spending a lot. 

If we compare people versus AI tools, AI feels much better, but got to see how much it will be a common practice soon. 

PS: Or maybe the adaptation is good, and I may not be seeing it well in immediate circles. What's your observation?

Reviews are growing, get your copy here -

Physical copy - https://lnkd.in/grbibXRW edition - https://amzn.in/d/0iqFRk37
You don’t need to believe but you can read why 33 readers have wrote and decide for yourself?

It’s a good read in your break, travel, weekend or breaking your weekdays pattern (while helping you set hard long term goals and making them doable)

graphical user interface, text, application, chat or text message

AI is helping me do many things and it's scary, here is why -

Firstly, I see myself as a generalist in understanding, and having depth with marketing.

Secondly, with AI (using Claude code), I know I can build few things, but then, do not know if I can understand scale or depth.

I haven't focused enough on creating agents, but it will be inevitable not to create agents and get things done.

So anything with some understanding of agents(easy part) + strategy(hard part) can make agents do - Research, compose data, send emails to relevant people for research, build specific landing pages based on personas, make content for ads / seo  (or even run campaigns by themselves in the future)

While I can take this data, use whispr like tools, talk to my command line (or just input the data from research) and let the claude agents orchestrate things and build a product, while I read a book, make tea, or go out for a walk.

There is something called The Jonah Complex - It is the terrifying realisation that you are capable of far more than you are currently doing, which creates pressure to live up to that potential. 

It's that, now you know you can do so many things, and the pressure build up gets the best of you (while we try to catchup with AI, try to avoid burn out while making 20-30X decisions in short time, that we are used to).

If the potential to create anything is scary, I don't know what is.

We will only remain sane, only when we are clear of purpose and direction (at least on the SaaS side of things)

Or else, it's easy to be lost, pressured and even broken now living up to what we can do. And anything that makes us value less isn't worth it.

Things are changing top down (early adapters -> everyone else).

Time to embrace the change. Sooner the better.

PS: The above automation, even to make it, needs conviction, time and a mental framework how things needs to be done and what output you intended to get(hard part). Once we know, it's easy to get things done.

The hard part (direction and purpose) never changes.

Vibe coder, vibe marketer, vibe writer. Fine. Let’s also vibe some good life? Just saying.

AI Anxiety - here is how I plan to deal with it and do better things with life.

A short read.

Hey Reader, I don’t know about you. But things changing in AI are not very exciting for me, yet. I am a marketer. Last year, I tried 50 tools and publ

Open article: AI Anxiety - A Personal Discourse by Manoj Surya • 5 min read

3 questions to meditate about AI

1) Are you giving deep inputs to get deep outputs?

2) You are saving time with AI, what are you using your free time for?

3) If you are automating things, has it increased your revenue / month? Or it’s just saving time only?

You need to be clear on all these, or else AI being useful is just an illusion

what other points would you add here?

Forming an identity and believing is the hardest 

I published a book if someone says I’m a writer, it will take me a moment to realise it is true

I ran for 12 hours covering 82.4km and yet on the day of the run, at the start like, I felt I did not belong there

With marketing sometimes it works in 3 days sometimes in 3 months, easy to have self doubt if I know things well

The voice of imposter syndrome for any creator or a good operator is usually high

Over the years I learnt to see it as a background noise. Nothing more, noting less

If you have imposter syndrome despite results, just know it’s normal

Jack Dorsey cut down 4000 employees out of 10,000, even when their company is already profitable.

He used terms like " intelligent tools - instead of saying it's due to AI

Do those 4000 people won't get jobs?
I think they will.

I feel that with all this AI wave, this is the first time for our generation where we need to adapt to new things, or at least be aware of what is happening.

There are three types of people who may thrive
1) People who create things with AI (Creators) - but still learn the old business strategies (eg, Right to win principles)

2) People who Adapt to AI (Operators) - meaning they know which tool to use when, efficiently

3) 80% of the people who are unaffected because they aren't in the technology in the first place (the whole world isn't on LinkedIn, remember? It's only a small portion)

Here is what I feel we should focus on going forward

1) Companies should spend money on their staff on new tools to try. If not, employees should and must spend their own money and learn to stay relevant

2) Creators have to see how their tool can differentiate for a large audiance, or cater to a specific niche, so winning and growing is sustainable

3) Be healthy mentally and physically, because AI gives you burnout, because it spins out the output in a few seconds, and we haven't been used to making a million judgment calls in a short time. We need our body and mind to be healthy

4) Friends - yes, the show with this name helps, but having real friends will make more sense for us in the world. AI Wave is fine, but sitting on that wave on a boat with friends makes it better.

5) Lone time with the brain - We need to keep away from gadgets so our brains get resting time, thinking time, and time to wander. Without this, we are less human. 
Currently, the best way be more human is to do nothing, literally.
When is the last time you rememeber day dreams? Or looking at the stars? Or heard a bird chirp? (What's wrong with us, have you thought?

The way forward is AI Adaptation + being more human.

Let's accept that, change our day and week schedules for this. We all will be in a better place, as we should be.

PS: Jack's post link - https://lnkd.in/grHCdS3y

I am a passionate and continuously evolving Full Stack Developer with strong expertise in MERN Stack (MongoDB, Express.js, React.js, Node.js), Artificial Intelligence, AI Agents, Automation, and modern UI/UX design.

I specialize in building scalable, high-performance web applications and intelligent automation systems, with a strong focus on clean architecture, performance optimization, and user-centric design. 

My experience includes working with RESTful APIs, cloud-based deployments, automation workflows, and AI-driven solutions to solve real-world problems efficiently.

With a strong interest in system design, scalable architectures, and AI-powered applications, I continuously upskill myself to stay aligned with modern industry standards.

I enjoy transforming complex requirements into robust, maintainable, and scalable solutions.

Web Development | MERN Stack | AI &amp; Automation | System Design | UI/UX Engineering

Bharat Pahwa

Anthropic 𝑑𝑟𝑜𝑝𝑝𝑒𝑑 𝑎 𝑏𝑜𝑚𝑏𝑠ℎ𝑒𝑙𝑙 𝑡ℎ𝑖𝑠 𝑤𝑒𝑒𝑘.
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3 Chinese AI labs quietly created 24,000 fake accounts and ran 16 million exchanges with Claude — not to use it, but to steal it. 🤯

This technique is called "distillation" — 𝑤ℎ𝑒𝑟𝑒 𝑎 𝑠𝑚𝑎𝑙𝑙𝑒𝑟 𝑚𝑜𝑑𝑒𝑙 𝑖𝑠 𝑡𝑟𝑎𝑖𝑛𝑒𝑑 𝑜𝑛 𝑡ℎ𝑒 𝑜𝑢𝑡𝑝𝑢𝑡𝑠 𝑜𝑓 𝑎 𝑚𝑜𝑟𝑒 𝑝𝑜𝑤𝑒𝑟𝑓𝑢𝑙 𝑜𝑛𝑒, 𝑒𝑠𝑠𝑒𝑛𝑡𝑖𝑎𝑙𝑙𝑦 𝑐𝑜𝑝𝑦𝑖𝑛𝑔 𝑖𝑡𝑠 𝑖𝑛𝑡𝑒𝑙𝑙𝑖𝑔𝑒𝑛𝑐𝑒 𝑎𝑡 𝑎 𝑓𝑟𝑎𝑐𝑡𝑖𝑜𝑛 𝑜𝑓 𝑡ℎ𝑒 𝑐𝑜𝑠𝑡.

Here's the breakdown of what each lab targeted:

🔹 DeepSeek — 150,000+ exchanges focused on reasoning, RL reward models & censorship-safe rewrites of politically sensitive queries.

🔹 Moonshot AI — 3.4M exchanges targeting agentic reasoning, coding, tool use & computer vision. (They even tried to extract Claude's internal chain-of-thought!)

🔹 MiniMax — 13M+ exchanges on agentic coding. The most aggressive of the three. When Anthropic launched a new Claude model, MiniMax redirected nearly half its traffic within 24 hours to siphon it. 😮

These weren't curious users. These were coordinated extraction campaigns using proxy networks, fake accounts & hydra-cluster setups controlling 20,000+ accounts simultaneously.

But here's where it gets spicy 🌶️

Critics are pointing out that Anthropic itself was sued by authors for training Claude on books scraped from shadow libraries without consent — and settled for $𝟏.𝟓 𝐛𝐢𝐥𝐥𝐢𝐨𝐧.

The internet's reaction? "How the turn tables." 😅

Meanwhile, the legal route is murky too — because model outputs don't qualify for copyright protection under U.S. law (human authorship required). So Anthropic may have the evidence but not the legal teeth.

💡 What I think:

Distillation can be legitimate. Labs distill their own models all the time to make cheaper versions. But running 16 million covert extractions through fraudulent accounts? That's not research — that's an operation.

The bigger concern isn't just IP theft. It's that 𝑖𝑙𝑙𝑖𝑐𝑖𝑡𝑙𝑦 𝑑𝑖𝑠𝑡𝑖𝑙𝑙𝑒𝑑 𝑚𝑜𝑑𝑒𝑙𝑠 𝑚𝑎𝑦 𝑠𝑡𝑟𝑖𝑝 𝑜𝑢𝑡 𝑠𝑎𝑓𝑒𝑡𝑦 𝑔𝑢𝑎𝑟𝑑𝑟𝑎𝑖𝑙𝑠 — the very protections that prevent misuse for cyberattacks, bioweapons, and mass surveillance.

"The window to act is narrow." — Anthropic

Whether this leads to formal lawsuits, stricter chip export controls, or just more geopolitical noise… the AI race just got messier.

What do you think — is this a genuine national security issue, or companies protecting their competitive moat? 👇

#AI #DeepSeek #Anthropic #Claude #ArtificialIntelligence #MachineLearning #Distillation #NationalSecurity #AIRace #China #TechNews #LLM #BuildInPublic

🤖 Building engagegpt.in • 👨‍💻 Backend Developer • 🎨 UI/UX Designer • bharatpahwa.dev

When you are dependent on LinkedIn for users… ⚠️
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Over the past few months, I haven’t posted on LinkedIn lately — I’ve been focused on enhancing EngageGPT 🚀 and making it more accessible for everyone.

We gathered real user issues 📝, started hearing consistent feedback 💬, and saw people scheduling demos 📅 and actively using the product. Some users even began paying for credits using Dodo Payments 💳 — a big milestone for us 🎉.

As users got more comfortable with the tool, reality hit.
EngageGPT recently started breaking because LinkedIn changed its UI elements 🔄, which the product was dependent on.

I’ve been using and building EngageGPT for over a year now — handling user queries 🤝, scheduling meetings 📞, giving demos — and suddenly, things began to fail. With that, we started losing users 📉.

Instead of pushing half-fixes, I decided to pause ⏸️, go back to the fundamentals 🧠, and rebuild 🔧.

We’re preparing EngageGPT 2.0 ✨ — focused on best-in-class user experience, usability without errors at scale, and truly effortless engagement ⚡.

Helping hands like Autosend by Peerlist 🤖 and Dodo Payments 💳 are paving the way forward, and I’ll be sharing this journey openly — the wins 🏆, the lessons 📚, the rebuild 🛠️.

I’ll also continue sharing AI updates and insights, as usual 🤖📈.

Happy engaging 🚀

Journey

Built something wild this weekend. 🤯
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An MCP Server that connects directly with Claude Code.

Here's what it does:

👉 Fetches your Top 30 LinkedIn posts

👉 Analyzes your writing style, tone & hook patterns

👉 Builds your personal writing DNA

👉 And then… writes a brand new post — that sounds exactly like YOU.

Not generic AI content.
Not another ChatGPT copy-paste.

Your voice. Your style. Your persona. ✨

As a builder who's always believed that LinkedIn growth should feel authentic — this felt like the missing piece.

Most creators struggle not because they don't have ideas…

They struggle because putting it into words feels hard. 😔

This solves exactly that.

▶️ It's now the biggest add-on I've shipped for EngageGPT — built for users who want that personal touch in every post they publish.

Want early beta access?

DM me "MCP" and I'll add you to the list. 🚀

Spots are limited — and I want real feedback from real creators first.

Let's build your LinkedIn voice together. 💬

#EngageGPT #BuildInPublic #MCPServer #ClaudeAI #LinkedInGrowth #PersonalBranding #AI #Automation #StartupJourney #LinkedInTips #AITools #ContentCreation

Walked into the AI Summit 2026.
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Walked out with a completely different perspective on where India is headed. 🚀

100+ countries. 20+ heads of state. Sam Altman, Sundar Pichai, Dario Amodei — all under one roof at Bharat Mandapam, New Delhi.

And yet, the most powerful moment wasn't on the main stage.

It was in the corridors — talking to founders, engineers, and builders who are quietly shipping AI into real India. Not just demos. Actual production deployments. 🇮🇳

Here's what genuinely stood out:

▶️ India is done piloting. Tata + OpenAI announced a 1 GW green AI data center. Jio is building sovereign compute at gigawatt scale. The shift from "exploring AI" to "deploying AI" was palpable.

▶️ Governance is finally being taken seriously. India unveiled MANAV — a national ethical AI framework. Whether it stays on paper or drives real policy change — that's the test ahead. 👀

▶️ The energy was different this time. Less hype. More execution talk. More "here's what we built" and less "here's what AI could do someday."

But honestly? The traffic chaos outside and jugaad energy inside felt very on-brand for India. 😅

We have the talent. We have the market. We have the intent.

The only question left is — do we have the patience to execute? 💬

What's your take on India's AI trajectory? Drop your thoughts below 👇

#AISummit2026 #IndiaAI #ArtificialIntelligence #BuildInPublic #StartupIndia #AIInfrastructure #TechIndia #Innovation #FutureOfWork #AIGovernance

A week's worth of work. Done in hours.
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I don't spend days tweaking Figma files or writing CSS from scratch.

I just described what I wanted — and Google's Antigravity did the rest. 🎯

As a developer building EngageGPT, time is everything.
Every hour saved on UI = an hour more on logic, users, and growth.

And that's exactly what AI is doing for me right now.

▶️ I gave it a reference. It understood the vibe instantly.
▶️ The layout, the feel, the structure — generated within seconds.
▶️ What used to take a week? Now takes a day. Sometimes less.

But here's the real thing nobody talks about —

It's not just about the tool. 🛠️
It's about knowing how to talk to it.

The right prompt + the right tool = output that actually surprises you.

I've been a developer long enough to know when something genuinely shifts how you work.

This is one of those moments. 😬

AI isn't replacing what I build.
It's just making me build faster, better, and with way less burnout.

The question isn't "Is AI coming for your job?"

It's — are you getting the most out of it? 💬

Drop a 🔥 if AI has changed how you build too.

#AI #GoogleAntigravity #BuildInPublic #EngageGPT #DeveloperLife #Productivity #AITools #FrontendDevelopment #StartupJourney #ChromeExtension #Coding #FutureOfWork #IndianDeveloper

Forget screenshots. 
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Forget HTML scraping. 
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Forget brittle automations that break the moment a button moves 5 pixels.
WebMCP — Web Model Context Protocol.

Just launched in Chrome 146 Canary (Early Preview), WebMCP lets websites publish a "Tool Contract" directly to AI agents.

Instead of an AI guessing where the "Buy" button is — the website just tells it: 👉 "I have a function called buyTicket(destination, date). Call it."


No more: 
❌ Burning thousands of tokens on screenshots 
❌ Fragile DOM scraping that breaks on UI changes 
❌ Slow, expensive vision model roundtrips

✅ One structured tool call replaces dozens of messy browser interactions.


Two APIs make this possible: 

▶️ Declarative API — Add metadata to existing HTML forms. Simple, minimal effort. 
▶️ Imperative API — JavaScript-based tools for complex, multi-step workflows.

And here's what's interesting for developers —

WebMCP ≠ Anthropic's MCP.
Anthropic's MCP runs on the backend, server-to-server, when no human is watching. 

WebMCP runs client-side, inside the browser tab, while the user is present and in control.

Think of it this way: 
🔹 MCP = AI working behind the scenes 

🔹 WebMCP = AI + user, collaborating in real-time

The browser (Chrome) acts as the mediator. 

Sensitive actions — payments, data sharing — still need your approval. 

Human always in the loop. 🙌

For businesses, this is the new SEO.

Being discoverable by humans won't be enough anymore. You'll need to be usable by AI agents.

The sites that adopt WebMCP early? 

They'll convert more — because AI assistants will naturally gravitate to what's cheapest and easiest to navigate.

This is the agentic web. It's here.

Are you going to make your site agent-ready? Let me know in the comments! 👇

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The Battle

Manoj Surya

Bharat Pahwa

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Performance ScoreManoj Surya's LinkedIn Performance

Performance ScoreBharat Pahwa's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Manoj Surya

Bharat Pahwa

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Manoj Surya's LinkedIn Performance

Performance ScoreBharat Pahwa's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreManoj Surya's LinkedIn Performance