Scale Better

Delivering hands-on technical solutions and architecture across enterprise clients with focus on AI-enhanced development workflows Key Technical Deliveries:

→ AEM Implementations: Custom component development, workflow automation, multi-site architecture, and integration with modern AI tools for content management.

→ Java/SpringBoot Applications: Full-stack development, microservices architecture, REST API development, and implementation of AI-powered automation pipelines

→ Built RAG systems and local AI agents for business process automation, reducing manual development overhead by 70%.

→ Technical Leadership: Guided cross-functional teams on modern development approaches while delivering hands-on solutions.

→ Training & Knowledge Transfer: Delivered cost-effective AEM and Java training programs, accelerating team skill development and reducing external consultant dependency.

→ Architecture Design: Created comprehensive technical documentation and integration workflows for complex enterprise systems.

🎯 Impact: Successfully integrated AI capabilities into traditional enterprise development workflows while maintaining delivery excellence and team productivity.

Fractional CTO

Avasam

Technical strategy implementation and hands-on development leadership for e-commerce platform scaling

Key Technical Deliveries:
→ Web Applications: Full-stack development, microservices architecture, and REST API development for high-traffic e-commerce platform

→ Technical Leadership: Providing hands-on technical guidance while advising on technology roadmap and modern development practices  

→ Architecture & Implementation: Leading technical projects with direct involvement in microservices design, cloud-native solutions, and third-party system integrations

→ Team Development: Mentoring senior developers and engineering teams on best practices, modern development workflows, and delivery optimization

→ Innovation & Automation: Implementing GenAI solutions, automation pipelines, and modern development practices that improve team productivity and platform scalability

🎯 Impact: Enhanced platform performance and team capability while maintaining rapid feature delivery and system reliability.

HSBC

Technical leadership for global Loyalty & Rewards platform serving millions of customers

→ Team Leadership: Led 60+ engineers across multiple streams (Mobile, AEM, Frontend, Backend, APIs, DevOps) with hands-on technical guidance and global coordination across EMEA and APAC regions

→ Platform Architecture: Architected and implemented global multi-market customer experiences using AEM 6.5+ with custom components and SpringBoot microservices for banking APIs

→ Delivery Optimisation: Established reusable component strategy and CI/CD frameworks, cutting delivery time by 40% through technical process improvements

→ Engineering Excellence: Introduced modern DevOps workflows and established code quality standards, review processes, and development best practices

→ Cross-functional Collaboration: Worked directly with Business and Product teams on technical roadmap planning and backlog optimisation

🎯 Impact: Delivered enterprise-scale platform architecture serving millions of customers while leading 60+ engineers globally, achieving 40% delivery improvement and establishing engineering practices adopted across multiple business units.

Head of Technology

Publicis Groupe

Hands-on technical architect delivering enterprise solutions for global brands.

Key Technical Deliveries:

→ Solution Architecture: Designed and implemented end-to-end technical solutions for complex business requirements and external system integrations

→ Full-Stack Development: Built scalable AEM implementations with modern React frontends, focusing on performance optimization and user experience

→ Team Leadership: Led development teams through agile transformation while maintaining hands-on involvement in critical technical decisions

→ Client Engagement: Conducted technical demos, provided development standards guidance, and collaborated directly with client technical teams on implementation strategies

→ Technology Innovation: Introduced automation opportunities and modern development practices that improved team productivity and code quality

🎯 Impact: Delivered scalable enterprise solutions for global brands while establishing technical standards that enhanced team efficiency and client satisfaction

Technical Architect

I-SYSTEMS CONSULTANCY LIMITED

Notable Technical Deliveries:

↳ JPMorgan Chase: Architected and delivered comprehensive AEM Practice solutions for regulatory compliance, including hands-on multi-market AEM 6.5 implementation with 30+ custom components, automated workflows, and integration with compliance reporting systems

↳ Nissan/Renault & Reed Exhibitions: Built and deployed global car configurator platform with custom AEM components, real-time pricing templates, and API integrations across 700+ sites. Led technical implementation while coordinating with international development teams across multiple markets

↳ Goldman Sachs & Audi: Developed enterprise-scale financial analytics platforms using Java/SpringBoot microservices and React frontends for £100M+ portfolio management systems. Delivered full-stack solutions with real-time data processing and advanced reporting capabilities

↳ Adobe, Shell, Aetna & Aviva: Led hands-on technical delivery for complex enterprise integrations and microservice development. Implemented scalable solutions while providing technical guidance to client development teams

↳ Mercedes Benz, Bank of Abu Dhabi: Delivered enterprise CMS implementations and greenfield retail product management platforms. Combined technical architecture with hands-on development to ensure successful project delivery

Earlier Career:

Senior Software Engineer roles at CMC Markets and enterprise organisations (2005-2010) - Led development of trading applications and content management systems - Established foundation in enterprise Java development and team leadership

Previous Senior Technical Roles

🚀 Helping clients scale product & engineering ops 🚀 Head Of Tech | FractionalCTO | Product Ops | Content Ops | Transformations | Automation | AEM Specialist | Solution Architect | E2E Technologist | Digital Strategist

I’m a hands-on Senior Tech Lead, having 20+ years of planning, implementation and delivery experience, specialised in  AEM CMS (Adobe Experience Manager) and Java / Spring Cloud / Kafka / Python / Microservices implementations across financial services, automotive, startup, agency and other industry verticals.

I build and deliver enterprise-scale technical solutions while leading development teams to success. Deep expertise in AEM implementations and full-stack Java applications, combined with proven leadership capabilities.

What I Deliver:

✔️ Hands-on Technical Leadership: AEM architecture, Java / SpringBoot / Kafka / React development, full-stack solutions
✔️ Team Leadership: Led teams from 5 to 60+ engineers across global projects
✔️ Delivery Excellence: 40%+ efficiency improvements through technical excellence and AI integration

Core Expertise:

→ Adobe AEM/CMS: 10+ years of hands-on development, custom components, workflows, integration (prev. experience with Magnolia & Alfrasco)
→ Java/SpringBoot: Enterprise applications, microservices, REST APIs, kafka, full-stack development
→ Frontend: React, Angular, JavaScript, responsive design and modern web standards
→ Cloud & DevOps: AWS, CI/CD, Docker, automated deployment pipelines
→ AI Integration: Modern automation and AI-powered development workflows (emerging expertise)

Recent Delivery Highlights:

✅ HSBC: Led 60+ engineers delivering loyalty platform serving millions
✅ Nissan/Renault: Led development of global platform for 600+ sites
✅ JPMorgan Chase: Delivered AEM solutions improving efficiency by 40%
✅ Training & Mentoring: Delivered AEM training programs reducing external consultant dependency

Current Availability:

♦️ Immediate Start Available for 3-12 month contracts (Outside IR35 preferred)
♦️ Senior Senior AEM Developer | Technical Lead | Solution Architect | Engineering Manager roles
♦️ London-based, remote/hybrid/onsite worldwide

Let's connect for technical leadership that delivers results.

Manish Dani

I am an entrepreneur and eCommerce technology leader with over 20 years of experience helping brands, retailers, distributors, and enterprises scale profitably through automation and digital innovation.

As the Founder and CEO of Avasam, an award-winning marketplace technology platform, and eBusiness Guru, an award-winning eCommerce agency, I have supported thousands of businesses in simplifying operations, integrating systems, and growing across multiple sales channels.

After successfully launching and running the Avasam DropShipping Marketplace for several years, I recognised that the technology behind it was exceptionally robust and scalable. This realisation led to the creation of Avasam Enterprise, a next-generation B2B marketplace platform that enables businesses to build, launch, and scale their own multi-vendor, curated, or wholesale marketplaces quickly and cost-effectively.

Avasam Enterprise now powers marketplaces across the UK and internationally, connecting suppliers, sellers, and retailers through a fully automated ecosystem. From enterprise distributors and wholesalers to emerging retail brands, we help businesses accelerate growth, streamline supply chains, and unlock new revenue opportunities through marketplace automation.

I hold a Master of Computer Science (Gold Medallist) and served as a member of the Forbes Business Council from 2020 to 2023, contributing thought leadership on eCommerce technology, B2B digital transformation, and scalable business growth.

My passion lies in helping businesses harness technology to overcome operational barriers, expand globally, and scale profitably.

If you are exploring how a marketplace model or eCommerce SaaS platform can accelerate your business, let’s connect and discuss how we can make it happen.

Tejas Dave

Today I had the pleasure of welcoming Sam Davison from The Despatch Company to the eBusiness Guru & Avasam headquarters in London for a strategic discussion on partnership and future growth. It is always encouraging when two organisations can sit together and immediately recognise a shared vision for strengthening the ecommerce ecosystem.

Our conversation reinforced an important principle. Partnerships should not be symbolic. They should be built on alignment, capability and the ability to create measurable value for the businesses we serve. When both sides bring complementary strengths, collaboration becomes a strategic asset rather than an obligation.

It was impressive to hear how The Despatch Company is accelerating its technology roadmap and supporting e-commerce brands with solutions designed for efficiency, scalability and operational intelligence. Their focus on innovation contributes meaningfully to the wider landscape that we are all working to advance.

At Avasam & eBusiness Guru we continue to collaborate with partners who share our commitment to raising the standard of online retail. Today’s meeting served as a reminder of the impact that well aligned partnerships can have when approached with clarity, ambition and a long term view.

I look forward to exploring how our combined strengths can deliver tangible benefits for our mutual clients in 2026.

Helping Brands & Retailers Build and Scale Marketplaces | Marketplace Builder | Founder of Avasam & eBusiness Guru

BuytoGive is a fantastic example of how a purpose-led marketplace can create real impact when supported by the right technology. Their vision, combined with our enterprise platform, has allowed them to onboard suppliers at scale, automate operations and focus on what matters most. I am proud of our collaboration and excited to support their growth as they expand nationally and internationally.

BuytoGive is a purpose-driven marketplace designed to make everyday shopping meaningful. Avasam Enterprise provided a complete white-label marketplace infrastructure designed for rapid scaling and operational automation. BuyToGive is now positioned as one of the most innovative #charity-aligned #marketplaces in the UK, with strong foundations for future national and international expansion.

If you're looking for a white-label marketplace, give Avasam a call today... and in the mean time do some of your #Christmas shopping on BuyToGive to support causes that matter to you!

Tejas Dave Kevin Turner

Open article: BuyToGive - Launching a white label marketplace with Avasam Enterprise - ChannelX by channelx.world

BuyToGive - Launching a white label marketplace with Avasam Enterprise - ChannelX

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