Scale Better

Delivering hands-on technical solutions and architecture across enterprise clients with focus on AI-enhanced development workflows Key Technical Deliveries:

→ AEM Implementations: Custom component development, workflow automation, multi-site architecture, and integration with modern AI tools for content management.

→ Java/SpringBoot Applications: Full-stack development, microservices architecture, REST API development, and implementation of AI-powered automation pipelines

→ Built RAG systems and local AI agents for business process automation, reducing manual development overhead by 70%.

→ Technical Leadership: Guided cross-functional teams on modern development approaches while delivering hands-on solutions.

→ Training & Knowledge Transfer: Delivered cost-effective AEM and Java training programs, accelerating team skill development and reducing external consultant dependency.

→ Architecture Design: Created comprehensive technical documentation and integration workflows for complex enterprise systems.

🎯 Impact: Successfully integrated AI capabilities into traditional enterprise development workflows while maintaining delivery excellence and team productivity.

Fractional CTO

Avasam

Technical strategy implementation and hands-on development leadership for e-commerce platform scaling

Key Technical Deliveries:
→ Web Applications: Full-stack development, microservices architecture, and REST API development for high-traffic e-commerce platform

→ Technical Leadership: Providing hands-on technical guidance while advising on technology roadmap and modern development practices  

→ Architecture & Implementation: Leading technical projects with direct involvement in microservices design, cloud-native solutions, and third-party system integrations

→ Team Development: Mentoring senior developers and engineering teams on best practices, modern development workflows, and delivery optimization

→ Innovation & Automation: Implementing GenAI solutions, automation pipelines, and modern development practices that improve team productivity and platform scalability

🎯 Impact: Enhanced platform performance and team capability while maintaining rapid feature delivery and system reliability.

HSBC

Technical leadership for global Loyalty & Rewards platform serving millions of customers

→ Team Leadership: Led 60+ engineers across multiple streams (Mobile, AEM, Frontend, Backend, APIs, DevOps) with hands-on technical guidance and global coordination across EMEA and APAC regions

→ Platform Architecture: Architected and implemented global multi-market customer experiences using AEM 6.5+ with custom components and SpringBoot microservices for banking APIs

→ Delivery Optimisation: Established reusable component strategy and CI/CD frameworks, cutting delivery time by 40% through technical process improvements

→ Engineering Excellence: Introduced modern DevOps workflows and established code quality standards, review processes, and development best practices

→ Cross-functional Collaboration: Worked directly with Business and Product teams on technical roadmap planning and backlog optimisation

🎯 Impact: Delivered enterprise-scale platform architecture serving millions of customers while leading 60+ engineers globally, achieving 40% delivery improvement and establishing engineering practices adopted across multiple business units.

Head of Technology

Publicis Groupe

Hands-on technical architect delivering enterprise solutions for global brands.

Key Technical Deliveries:

→ Solution Architecture: Designed and implemented end-to-end technical solutions for complex business requirements and external system integrations

→ Full-Stack Development: Built scalable AEM implementations with modern React frontends, focusing on performance optimization and user experience

→ Team Leadership: Led development teams through agile transformation while maintaining hands-on involvement in critical technical decisions

→ Client Engagement: Conducted technical demos, provided development standards guidance, and collaborated directly with client technical teams on implementation strategies

→ Technology Innovation: Introduced automation opportunities and modern development practices that improved team productivity and code quality

🎯 Impact: Delivered scalable enterprise solutions for global brands while establishing technical standards that enhanced team efficiency and client satisfaction

Technical Architect

I-SYSTEMS CONSULTANCY LIMITED

Notable Technical Deliveries:

↳ JPMorgan Chase: Architected and delivered comprehensive AEM Practice solutions for regulatory compliance, including hands-on multi-market AEM 6.5 implementation with 30+ custom components, automated workflows, and integration with compliance reporting systems

↳ Nissan/Renault & Reed Exhibitions: Built and deployed global car configurator platform with custom AEM components, real-time pricing templates, and API integrations across 700+ sites. Led technical implementation while coordinating with international development teams across multiple markets

↳ Goldman Sachs & Audi: Developed enterprise-scale financial analytics platforms using Java/SpringBoot microservices and React frontends for £100M+ portfolio management systems. Delivered full-stack solutions with real-time data processing and advanced reporting capabilities

↳ Adobe, Shell, Aetna & Aviva: Led hands-on technical delivery for complex enterprise integrations and microservice development. Implemented scalable solutions while providing technical guidance to client development teams

↳ Mercedes Benz, Bank of Abu Dhabi: Delivered enterprise CMS implementations and greenfield retail product management platforms. Combined technical architecture with hands-on development to ensure successful project delivery

Earlier Career:

Senior Software Engineer roles at CMC Markets and enterprise organisations (2005-2010) - Led development of trading applications and content management systems - Established foundation in enterprise Java development and team leadership

Previous Senior Technical Roles

🚀 Helping clients scale product & engineering ops 🚀 Head Of Tech | FractionalCTO | Product Ops | Content Ops | Transformations | Automation | AEM Specialist | Solution Architect | E2E Technologist | Digital Strategist

I’m a hands-on Senior Tech Lead, having 20+ years of planning, implementation and delivery experience, specialised in  AEM CMS (Adobe Experience Manager) and Java / Spring Cloud / Kafka / Python / Microservices implementations across financial services, automotive, startup, agency and other industry verticals.

I build and deliver enterprise-scale technical solutions while leading development teams to success. Deep expertise in AEM implementations and full-stack Java applications, combined with proven leadership capabilities.

What I Deliver:

✔️ Hands-on Technical Leadership: AEM architecture, Java / SpringBoot / Kafka / React development, full-stack solutions
✔️ Team Leadership: Led teams from 5 to 60+ engineers across global projects
✔️ Delivery Excellence: 40%+ efficiency improvements through technical excellence and AI integration

Core Expertise:

→ Adobe AEM/CMS: 10+ years of hands-on development, custom components, workflows, integration (prev. experience with Magnolia & Alfrasco)
→ Java/SpringBoot: Enterprise applications, microservices, REST APIs, kafka, full-stack development
→ Frontend: React, Angular, JavaScript, responsive design and modern web standards
→ Cloud & DevOps: AWS, CI/CD, Docker, automated deployment pipelines
→ AI Integration: Modern automation and AI-powered development workflows (emerging expertise)

Recent Delivery Highlights:

✅ HSBC: Led 60+ engineers delivering loyalty platform serving millions
✅ Nissan/Renault: Led development of global platform for 600+ sites
✅ JPMorgan Chase: Delivered AEM solutions improving efficiency by 40%
✅ Training & Mentoring: Delivered AEM training programs reducing external consultant dependency

Current Availability:

♦️ Immediate Start Available for 3-12 month contracts (Outside IR35 preferred)
♦️ Senior Senior AEM Developer | Technical Lead | Solution Architect | Engineering Manager roles
♦️ London-based, remote/hybrid/onsite worldwide

Let's connect for technical leadership that delivers results.

Manish Dani

Orange

Domain: Telecom ⇒ London-based broadband provider
Highlights:
— Successfully managed 100+ REST and SOAP API requirements, contributing to bug-free connectivity across 20 business apps.
— Achieved a notable 30% reduction in delivery time for a single API since joining the team.

3 Major projects:
- API Gateway implementation
- Self Serve Website development
- CRM Migration

Activities:

—Collaborating closely with stakeholders to gather new requirements.
—Conducting comprehensive gap analyses to identify issues.
—Proactively predicting issues, focusing on identifying value and providing solutions.
—Translating complex business needs into clear functional requirements.
—Crafting key documents such as BRDs, SRS, user stories, diagrams, OpenAPI specs
—Building precise specifications for data mapping and API interfaces.
—Managing backlog and prioritizing tasks effectively.
—Collaboratively testing and validating bug fixes.
—Playing an active role in Scrum events - Planning, Standups, Retrospectives, and Reviews.

Business Analyst

CRM Project LTD

Domain: CRM integration for all types of businesses. 

— Negotiating and communicating with the client before, during, and after the project;
— Researching and describing functional and non-functional requirements.
— Developing the necessary technical documentation
— Analyse the company's existing business processes, building an “AS IS” model
— Develop proposals for re-engineering, modernization, optimization and automation, building  “TO BE” model
— Creation of BRD/PRD
— Customize the CRM system according to the client's business.
— CRM integration with third-party applications via API
— Provision of information materials and methodological support, quality control of processes after implementation.
— Developing CRM development strategy;
— Preparation of technical tasks for developers regarding custom modifications, verification of their implementation;

Albatros Delivery

Domain: Recruitment platform ⇒ Courier-as-a-service
— CRM Implementation and maintaining.
— Development of logistics system Google Sheets based 
— Knowledge database creation  and support
— Chat bots development
— Gathering and analysis of marketing campaign data. 
— New IT Staff training.

Technical Specialist

Did you know that 'poor requirements' account for a staggering 71% of unsuccessful software projects, and nearly 40% of an average software project's resources are dedicated to fixing errors?

As a technically proficient Business Analyst, my mission is to reduce this alarming statistic. I work to bridge the gap between IT and business, striving to enhance processes and empower better decision-making. My expertise is grounded in hands-on experience gained from both coding and entrepreneurship, and I  am continuously growing my knowledge through books, courses, and a commitment to lifelong learning.

My specialties encompass CRM and systems integration (API), but I also relish the opportunity for old-fashioned, face-to-face conversations with frontline businesses. Let's connect and discuss how I can contribute to your organization's success!

Contact me: macaricristi@gmail.com

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Manish Dani

Cristian Macari

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