Scale Better

Delivering hands-on technical solutions and architecture across enterprise clients with focus on AI-enhanced development workflows Key Technical Deliveries:

→ AEM Implementations: Custom component development, workflow automation, multi-site architecture, and integration with modern AI tools for content management.

→ Java/SpringBoot Applications: Full-stack development, microservices architecture, REST API development, and implementation of AI-powered automation pipelines

→ Built RAG systems and local AI agents for business process automation, reducing manual development overhead by 70%.

→ Technical Leadership: Guided cross-functional teams on modern development approaches while delivering hands-on solutions.

→ Training & Knowledge Transfer: Delivered cost-effective AEM and Java training programs, accelerating team skill development and reducing external consultant dependency.

→ Architecture Design: Created comprehensive technical documentation and integration workflows for complex enterprise systems.

🎯 Impact: Successfully integrated AI capabilities into traditional enterprise development workflows while maintaining delivery excellence and team productivity.

Fractional CTO

Avasam

Technical strategy implementation and hands-on development leadership for e-commerce platform scaling

Key Technical Deliveries:
→ Web Applications: Full-stack development, microservices architecture, and REST API development for high-traffic e-commerce platform

→ Technical Leadership: Providing hands-on technical guidance while advising on technology roadmap and modern development practices  

→ Architecture & Implementation: Leading technical projects with direct involvement in microservices design, cloud-native solutions, and third-party system integrations

→ Team Development: Mentoring senior developers and engineering teams on best practices, modern development workflows, and delivery optimization

→ Innovation & Automation: Implementing GenAI solutions, automation pipelines, and modern development practices that improve team productivity and platform scalability

🎯 Impact: Enhanced platform performance and team capability while maintaining rapid feature delivery and system reliability.

HSBC

Technical leadership for global Loyalty & Rewards platform serving millions of customers

→ Team Leadership: Led 60+ engineers across multiple streams (Mobile, AEM, Frontend, Backend, APIs, DevOps) with hands-on technical guidance and global coordination across EMEA and APAC regions

→ Platform Architecture: Architected and implemented global multi-market customer experiences using AEM 6.5+ with custom components and SpringBoot microservices for banking APIs

→ Delivery Optimisation: Established reusable component strategy and CI/CD frameworks, cutting delivery time by 40% through technical process improvements

→ Engineering Excellence: Introduced modern DevOps workflows and established code quality standards, review processes, and development best practices

→ Cross-functional Collaboration: Worked directly with Business and Product teams on technical roadmap planning and backlog optimisation

🎯 Impact: Delivered enterprise-scale platform architecture serving millions of customers while leading 60+ engineers globally, achieving 40% delivery improvement and establishing engineering practices adopted across multiple business units.

Head of Technology

Publicis Groupe

Hands-on technical architect delivering enterprise solutions for global brands.

Key Technical Deliveries:

→ Solution Architecture: Designed and implemented end-to-end technical solutions for complex business requirements and external system integrations

→ Full-Stack Development: Built scalable AEM implementations with modern React frontends, focusing on performance optimization and user experience

→ Team Leadership: Led development teams through agile transformation while maintaining hands-on involvement in critical technical decisions

→ Client Engagement: Conducted technical demos, provided development standards guidance, and collaborated directly with client technical teams on implementation strategies

→ Technology Innovation: Introduced automation opportunities and modern development practices that improved team productivity and code quality

🎯 Impact: Delivered scalable enterprise solutions for global brands while establishing technical standards that enhanced team efficiency and client satisfaction

Technical Architect

I-SYSTEMS CONSULTANCY LIMITED

Notable Technical Deliveries:

↳ JPMorgan Chase: Architected and delivered comprehensive AEM Practice solutions for regulatory compliance, including hands-on multi-market AEM 6.5 implementation with 30+ custom components, automated workflows, and integration with compliance reporting systems

↳ Nissan/Renault & Reed Exhibitions: Built and deployed global car configurator platform with custom AEM components, real-time pricing templates, and API integrations across 700+ sites. Led technical implementation while coordinating with international development teams across multiple markets

↳ Goldman Sachs & Audi: Developed enterprise-scale financial analytics platforms using Java/SpringBoot microservices and React frontends for £100M+ portfolio management systems. Delivered full-stack solutions with real-time data processing and advanced reporting capabilities

↳ Adobe, Shell, Aetna & Aviva: Led hands-on technical delivery for complex enterprise integrations and microservice development. Implemented scalable solutions while providing technical guidance to client development teams

↳ Mercedes Benz, Bank of Abu Dhabi: Delivered enterprise CMS implementations and greenfield retail product management platforms. Combined technical architecture with hands-on development to ensure successful project delivery

Earlier Career:

Senior Software Engineer roles at CMC Markets and enterprise organisations (2005-2010) - Led development of trading applications and content management systems - Established foundation in enterprise Java development and team leadership

Previous Senior Technical Roles

🚀 Helping clients scale product & engineering ops 🚀 Head Of Tech | FractionalCTO | Product Ops | Content Ops | Transformations | Automation | AEM Specialist | Solution Architect | E2E Technologist | Digital Strategist

I’m a hands-on Senior Tech Lead, having 20+ years of planning, implementation and delivery experience, specialised in  AEM CMS (Adobe Experience Manager) and Java / Spring Cloud / Kafka / Python / Microservices implementations across financial services, automotive, startup, agency and other industry verticals.

I build and deliver enterprise-scale technical solutions while leading development teams to success. Deep expertise in AEM implementations and full-stack Java applications, combined with proven leadership capabilities.

What I Deliver:

✔️ Hands-on Technical Leadership: AEM architecture, Java / SpringBoot / Kafka / React development, full-stack solutions
✔️ Team Leadership: Led teams from 5 to 60+ engineers across global projects
✔️ Delivery Excellence: 40%+ efficiency improvements through technical excellence and AI integration

Core Expertise:

→ Adobe AEM/CMS: 10+ years of hands-on development, custom components, workflows, integration (prev. experience with Magnolia & Alfrasco)
→ Java/SpringBoot: Enterprise applications, microservices, REST APIs, kafka, full-stack development
→ Frontend: React, Angular, JavaScript, responsive design and modern web standards
→ Cloud & DevOps: AWS, CI/CD, Docker, automated deployment pipelines
→ AI Integration: Modern automation and AI-powered development workflows (emerging expertise)

Recent Delivery Highlights:

✅ HSBC: Led 60+ engineers delivering loyalty platform serving millions
✅ Nissan/Renault: Led development of global platform for 600+ sites
✅ JPMorgan Chase: Delivered AEM solutions improving efficiency by 40%
✅ Training & Mentoring: Delivered AEM training programs reducing external consultant dependency

Current Availability:

♦️ Immediate Start Available for 3-12 month contracts (Outside IR35 preferred)
♦️ Senior Senior AEM Developer | Technical Lead | Solution Architect | Engineering Manager roles
♦️ London-based, remote/hybrid/onsite worldwide

Let's connect for technical leadership that delivers results.

Manish Dani

IDWise

As a key contributor in my role, I played a vital role in maintaining and optimizing our high-availability SaaS platform. My responsibilities spanned the entire service lifecycle, from design to monitoring, where I excelled in automating workflows and driving process improvements. I demonstrated expertise in proficient incident response, post-mortem analysis, and diligent management of SLOs and SLAs. I showcased mastery of programming languages, shell scripting, container orchestration (Docker, Kubernetes), and Linux-based systems. 

I took pride in my accomplishments in high-availability operations management, deployment automation, and application monitoring. My passion lies in designing resilient applications and infrastructure at scale, leveraging 'Infrastructure as Code' principles through tools like Terraform and AWS CloudFormation. Additionally, I brought valuable experience in CI/CD pipelines (Jenkins, Bitbucket, GitLab) and Elasticsearch, making me a well-rounded asset to our team.

Senior Site Reliability Engineer

Systems Limited

I was responsible for managing DevOps/SRE team for Magento-based application infrastructure on AWS and on-premises.
I have helped Kent.ca and Rockler.com to improve their operational efficiency, application performance, and user satisfaction by identifying key issues and developing solutions.

Principal Consultant - Cloud Architect / Site Reliability

- Implemented Observability Framework for Regeneron Pharmaceuticals Inc. as DevOps Consultant.
- Prepared multi env Kubernetes cluster using ansible and microservices architect for Dubai Municipality on-site for Mendix platform as DevOps Consultant.
- Prepared multi env Kubernetes cluster using ansible for microservices architecture for Nodejs as DevOps Consultant.

DevOps/Senior Consultant Cloud Services

Nextbridge Ltd.

- Member of Vteams Star, MEAN and Laravel Trainer, Interviewer, Vteams Research, and Code Reviewer.
- Managed various project milestones through the entirety of the SDLC process, Maintain project development roadmap, Prepare application requirement by communication with clients, Provide the solution to resolve various requirements.
- Prepared and deployed infrastructure and CI/CD solution on AWS to maintain Laravel SAAS based CRM with separate database multi-tenancy.
- Prepared and deployed CI/CD solution for angular, node js, and MongoDB based learning management system on GitLab to deploy on a dedicated host. 
- Prepared and deployed solution of nightly build server for angular and node js base unit testing on AWS.
- Prepared and deployed infrastructure and CI/CD solution for angular based CRM application on AWS with DeployBot.
- Worked on angular based CRM (Customer Relation Management) based on different applications.  
- Worked on QA Automation to develop the test cases using Cypress for angular2+ based application.
- Developed CRM SASS application based on Laravel with separate database multi-tenancy.
- Developed the mobile API for the CRM SASS application.
- Managed the AWS services which include EC2, S3, RDS, SES, SQS.

Senior Software Engineer

Hello! I'm Safoor Safdar, a Cloud Solution Architect and Site Reliability Engineer with a passion for leveraging the power of DevOps to drive business innovation and efficiency. With a strong foundation in software engineering and an array of professional certifications, I've carved a niche in designing, optimizing, and implementing robust cloud solutions.

🌐 My Expertise:

Cloud Architecture: Proficient in AWS, Oracle Cloud, Azure, and Google Cloud.
Site Reliability Engineering: Specializing in high-availability SaaS platforms and performance optimization.
DevOps Practices: Implementing CI/CD, infrastructure automation, and fostering a culture of continuous integration and deployment.

💡 Why Connect with Me?

Experience: Years of hands-on experience in diverse roles, from Senior SRE to Principal Consultant for Cloud Services.
Technical Mastery: Proficient in container orchestration, IAC, monitoring tools, CI/CD, databases, and multiple operating systems.
Certifications: AWS Certified Solutions Architect – Professional & Associate, AWS Certified Cloud Practitioner.
📚 Continuous Learning and Sharing: I'm a firm believer in continuous learning and actively share insights and knowledge through my blogs and community engagements.

🚀 Looking for Cloud Solutions?
Whether you're planning to migrate to the cloud, optimize your existing cloud infrastructure, or innovate with the latest in cloud technologies, I can guide you through your journey. I offer tailored solutions that align with your business goals and ensure scalability, security, and efficiency.

📧 Let's Connect!
Interested in elevating your business in the cloud? Let's discuss how we can transform your cloud strategy. Visit my website at safoorsafdar.com for more information and to get in touch!

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