Scale Better

Delivering hands-on technical solutions and architecture across enterprise clients with focus on AI-enhanced development workflows Key Technical Deliveries:

→ AEM Implementations: Custom component development, workflow automation, multi-site architecture, and integration with modern AI tools for content management.

→ Java/SpringBoot Applications: Full-stack development, microservices architecture, REST API development, and implementation of AI-powered automation pipelines

→ Built RAG systems and local AI agents for business process automation, reducing manual development overhead by 70%.

→ Technical Leadership: Guided cross-functional teams on modern development approaches while delivering hands-on solutions.

→ Training & Knowledge Transfer: Delivered cost-effective AEM and Java training programs, accelerating team skill development and reducing external consultant dependency.

→ Architecture Design: Created comprehensive technical documentation and integration workflows for complex enterprise systems.

🎯 Impact: Successfully integrated AI capabilities into traditional enterprise development workflows while maintaining delivery excellence and team productivity.

Fractional CTO

Avasam

Technical strategy implementation and hands-on development leadership for e-commerce platform scaling

Key Technical Deliveries:
→ Web Applications: Full-stack development, microservices architecture, and REST API development for high-traffic e-commerce platform

→ Technical Leadership: Providing hands-on technical guidance while advising on technology roadmap and modern development practices  

→ Architecture & Implementation: Leading technical projects with direct involvement in microservices design, cloud-native solutions, and third-party system integrations

→ Team Development: Mentoring senior developers and engineering teams on best practices, modern development workflows, and delivery optimization

→ Innovation & Automation: Implementing GenAI solutions, automation pipelines, and modern development practices that improve team productivity and platform scalability

🎯 Impact: Enhanced platform performance and team capability while maintaining rapid feature delivery and system reliability.

HSBC

Technical leadership for global Loyalty & Rewards platform serving millions of customers

→ Team Leadership: Led 60+ engineers across multiple streams (Mobile, AEM, Frontend, Backend, APIs, DevOps) with hands-on technical guidance and global coordination across EMEA and APAC regions

→ Platform Architecture: Architected and implemented global multi-market customer experiences using AEM 6.5+ with custom components and SpringBoot microservices for banking APIs

→ Delivery Optimisation: Established reusable component strategy and CI/CD frameworks, cutting delivery time by 40% through technical process improvements

→ Engineering Excellence: Introduced modern DevOps workflows and established code quality standards, review processes, and development best practices

→ Cross-functional Collaboration: Worked directly with Business and Product teams on technical roadmap planning and backlog optimisation

🎯 Impact: Delivered enterprise-scale platform architecture serving millions of customers while leading 60+ engineers globally, achieving 40% delivery improvement and establishing engineering practices adopted across multiple business units.

Head of Technology

Publicis Groupe

Hands-on technical architect delivering enterprise solutions for global brands.

Key Technical Deliveries:

→ Solution Architecture: Designed and implemented end-to-end technical solutions for complex business requirements and external system integrations

→ Full-Stack Development: Built scalable AEM implementations with modern React frontends, focusing on performance optimization and user experience

→ Team Leadership: Led development teams through agile transformation while maintaining hands-on involvement in critical technical decisions

→ Client Engagement: Conducted technical demos, provided development standards guidance, and collaborated directly with client technical teams on implementation strategies

→ Technology Innovation: Introduced automation opportunities and modern development practices that improved team productivity and code quality

🎯 Impact: Delivered scalable enterprise solutions for global brands while establishing technical standards that enhanced team efficiency and client satisfaction

Technical Architect

I-SYSTEMS CONSULTANCY LIMITED

Notable Technical Deliveries:

↳ JPMorgan Chase: Architected and delivered comprehensive AEM Practice solutions for regulatory compliance, including hands-on multi-market AEM 6.5 implementation with 30+ custom components, automated workflows, and integration with compliance reporting systems

↳ Nissan/Renault & Reed Exhibitions: Built and deployed global car configurator platform with custom AEM components, real-time pricing templates, and API integrations across 700+ sites. Led technical implementation while coordinating with international development teams across multiple markets

↳ Goldman Sachs & Audi: Developed enterprise-scale financial analytics platforms using Java/SpringBoot microservices and React frontends for £100M+ portfolio management systems. Delivered full-stack solutions with real-time data processing and advanced reporting capabilities

↳ Adobe, Shell, Aetna & Aviva: Led hands-on technical delivery for complex enterprise integrations and microservice development. Implemented scalable solutions while providing technical guidance to client development teams

↳ Mercedes Benz, Bank of Abu Dhabi: Delivered enterprise CMS implementations and greenfield retail product management platforms. Combined technical architecture with hands-on development to ensure successful project delivery

Earlier Career:

Senior Software Engineer roles at CMC Markets and enterprise organisations (2005-2010) - Led development of trading applications and content management systems - Established foundation in enterprise Java development and team leadership

Previous Senior Technical Roles

🚀 Helping clients scale product & engineering ops 🚀 Head Of Tech | FractionalCTO | Product Ops | Content Ops | Transformations | Automation | AEM Specialist | Solution Architect | E2E Technologist | Digital Strategist

I’m a hands-on Senior Tech Lead, having 20+ years of planning, implementation and delivery experience, specialised in  AEM CMS (Adobe Experience Manager) and Java / Spring Cloud / Kafka / Python / Microservices implementations across financial services, automotive, startup, agency and other industry verticals.

I build and deliver enterprise-scale technical solutions while leading development teams to success. Deep expertise in AEM implementations and full-stack Java applications, combined with proven leadership capabilities.

What I Deliver:

✔️ Hands-on Technical Leadership: AEM architecture, Java / SpringBoot / Kafka / React development, full-stack solutions
✔️ Team Leadership: Led teams from 5 to 60+ engineers across global projects
✔️ Delivery Excellence: 40%+ efficiency improvements through technical excellence and AI integration

Core Expertise:

→ Adobe AEM/CMS: 10+ years of hands-on development, custom components, workflows, integration (prev. experience with Magnolia & Alfrasco)
→ Java/SpringBoot: Enterprise applications, microservices, REST APIs, kafka, full-stack development
→ Frontend: React, Angular, JavaScript, responsive design and modern web standards
→ Cloud & DevOps: AWS, CI/CD, Docker, automated deployment pipelines
→ AI Integration: Modern automation and AI-powered development workflows (emerging expertise)

Recent Delivery Highlights:

✅ HSBC: Led 60+ engineers delivering loyalty platform serving millions
✅ Nissan/Renault: Led development of global platform for 600+ sites
✅ JPMorgan Chase: Delivered AEM solutions improving efficiency by 40%
✅ Training & Mentoring: Delivered AEM training programs reducing external consultant dependency

Current Availability:

♦️ Immediate Start Available for 3-12 month contracts (Outside IR35 preferred)
♦️ Senior Senior AEM Developer | Technical Lead | Solution Architect | Engineering Manager roles
♦️ London-based, remote/hybrid/onsite worldwide

Let's connect for technical leadership that delivers results.

Manish Dani

RightSpend

In this role, I will be responsible for developing and implementing cutting-edge AI technology and identifying and integrating with best-of-breed data and technology partners to provide enhanced value to our users.

Fractional Chief Innovation Officer

Quin AI

As an Innovation Director I was blown away by the simplicity of this AI application. Respecting privacy at heart, using first party data QUIN examines human behavioural patterns and builds audience profiles in realtime actioning customer experiences which increases customer conversion. 

I am helping Quin AI build strategic partnerships and grow it's customer base in the UK and US. 

Please reach out to schedule a demo or discuss potential use-cases for your business.

Innovation and Growth Director

Ogilvy

Working with incredible teams and brands delivering award-winning digital projects. I have built and managed delivery teams with solid technical expertise to deliver a wide range of projects including: 

• eLearning platforms
• eCommerce websites
• Mobile applications (AR, VR, Rewards, Biometric)
• Enterprise CMS (Magnolia & AEM)
• Digital publishing
• Production automation 
• Brand toolkits 

Clients have included Vodafone, Amex, Ford, BP, EY, Inmarsat, KPMG and many more.

• Responsible for technical budgets 
• Managed both technical and project management teams - in-house, near-shore and off-shore
• Problem solving with clients to help shape and realise their vision.
• Driving innovation internally by testing new platforms and technologies 
• Developing strong relationships with clients and suppliers
• Presenting at clients pitches or workshops

Innovation Director (Consulting)

Helm (formerly The Supper Club)

I am an active member of the Supper Club where I regularly meet with other founders and business owners to provide support and advice on a number of areas but typically focusing on technology, sales and marketing. 

I believe in collaboration and working with other companies from a wide range of sectors which provide me with greater business knowledge which I can apply to many challenging situations.

Forum/Advisor Member

RevGenius

RevGenius is a trusted space where curious revenue professionals are collaborating on the future of B2B GTM

RevGenius Contributor & Member

AED group

Looking at global opportunities to implement and innovate using AED's cutting-edge suite of #AV, #UVC and #IoT products and services.

Technology Consultant

NetX.

I run NetX UK office in London for a number of years and successfully deployed the NetX platform to many companies and organizations such as Ravensbourne University, TUI Holidays, RYA, Budgens, United Biscuits, Next Retail, CIPD and many more. 

I helped clients with bespoke requirements such as ux design, workflow automation, API integration as well as providing support and training. 

Generated well over a million pounds worth of services.

Senior Solutions Consultant

Antiblanks Ltd

A big advocate of emerging technologies like biometrics, AI, blockchain providing a progressive new wave of products to capitalise new market economies.  

I work closely with product teams helping them design and build products that have a user engagement layer promoting and rewarding both product retention and new customer acquisition.

Innovation & Growth Director (Advisor)

Bloomreach

Working with the world’s best Commerce Experience Cloud platform https://www.bloomreach.com/ supporting an incredibly talented marketing and product team delivering go-to-market strategies and campaigns.

Director of Product Marketing

Gallivant Ltd

I support the incredibly talented team at Gallivant providing advice on latest marketing platforms and strategies for customer acquisitions and retention. I also support them connecting them to leading industry contacts to promote their mission.

Technical and Marketing Advisor

WHAT I DO: I believe what other people say about you sums this up best.

WHAT OTHERS SAY: (1) “I've known Dan for a number of years & have always been impressed by his business acumen, his technical knowledge & his ability to find a creative solution, regardless of the problem or deadline. 

We've worked with brands such as InterContinental Hotel Group, BP & American Express & on every occasion, Dan has delivered great work that surpassed the client expectations.” - Matt Hopkins, Head of Project Management - Hogarth Worldwide

WHAT OTHERS SAY: (2) “I’ve known & worked with Daniel for 15+ years. He is simply one of the best technology strategists and implementation planners I’ve ever known. Astute & to the point, Dan knows his market, his tech & best of all understands the customer & user journey they need to deliver. Daniel leaves customers feeling very safe and secure. 

Every client I’ve ever introduced to Dan has been impressed & complimentary. Dan’s trustworthy, reliable & a person with real integrity.” - Mark Alford, Director, Storepoint Managed Language

WHAT OTHERS SAY: (3) “I came to Dan with a very specific brief to help locate potential web design partners for a significant internal project with very specific criteria & needs. Dan delivered well above & beyond, coming back with a select shortlist of agencies who all fully matched our brief & offered much more besides. He also gave very specific, useful advice & guidance throughout the pitch process. Finally, he gave us invaluable advice, experience & expertise on how to manage a complex website & automated marketing integration platform through to completion. 

Dan is extremely positive and dynamic, really listens to what you need, ask questions that take you beyond what you had originally considered and is generally a pleasure to work with.” - Sam Clark, Managing Director, Experience Travel Group

WHAT TO DO NEXT: If you’d like to know more, connect with me on LinkedIn & I’ll send you more details.

taplio

The Battle

Manish Dani

Daniel Rawles

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?