Anvictus Communication

Helping Consultants, Authors & Entrepreneurs Build Authority Brands.

•	Designed proven system for personal brand positioning, content strategy & revenue-generation.
•	Built a community-driven coaching model that delivers high-impact authority-building frameworks.
•	Advise Wall Street C-level executives, fintech founders, and high-level entrepreneurs on brand storytelling, thought leadership, and attracting high-value clientele.

We help high-level experts build authority through strategic content.

•	Ghostwriting for industry leaders, turning their insights into top-performing LinkedIn & thought leadership pieces.
•	Positioning executives as industry authorities through strategic storytelling & personal branding.
•	Develop content frameworks that generate high-impact business opportunities.
•	Managed book-launch content strategy on LinkedIn, for THREE best-selling business authors.

Founder | Content Strategy & Training

•	Built C-suite client relationships in the financial technology space.
•	Combined content strategy with advanced sales techniques to drive engagement and revenue. 
•	Sold complex technology solutions such as AI software, predictive analytics, and cloud computing.

Sales Leader / Electronic Trading 

•	Closed multi-million dollar deals and built high-trust relationships with C-level executives across North America and Europe..
•	Mastered the art of storytelling in sales—helping brands communicate their value with clarity & confidence.
•	Developed B2B sales playbooks & business development strategies that scaled revenue & market influence. 
•	Combined expertise in sales, data analytics, and content creation to foster client trust and achieve revenue growth. 
•	Published over 100 LinkedIn articles on business growth. 
•	Speaker on algorithmic trading panels.

Sales Leader / Electronic Trading

Societe Generale Corporate and Investment Banking - SGCIB

Developed and managed relationships with hedge funds, asset managers, and broker-dealers across the U.S. and Europe. Specialized in delivering tailored solutions for algorithmic trading and electronic execution.

Senior relationship manager for institutional clientele,

Barclays Capital

Senior SalesTrader, specializing in institutional hedge fund relationships and multi-product cross-selling.

Lehman Brothers

Senior SalesTrader and relationship manager for hedge fund clientele.
Had front-row seat to the largest bankruptcy in American history......

Morgan Stanley

SalesTrader and relationship manager for international buyside accounts.

Instinet Incorporated

Electronic Sales Trader.
CNBC correspondent - delivered LIVE market commentary weekly to 23 million viewers on CNBC Asia’s "Wakeup Call."

FROM CORPORATE SALES LEADER TO CONTENT STRATEGIST

For 3 decades, I mastered the art of influence, sales, and business strategy in the corporate world. 
Built executive relationships.
Closed multi-million-dollar deals.
And I crafted winning narratives for Wall Street CEOs, fintech founders, and industry leaders.

Which is how I came to realize.... 

Even the best experts stay invisible if they don’t position themselves as an authority. 
That means content strategy.

Every day I see brilliant entrepreneurs, consultants, and thought leaders struggle.
Not because they aren’t great at what they do.
But because they don't know how to translate their expertise into online INFLUENCE.

That is what Anvictus does.

I help consultants, authors, and entrepreneurs build an authority brand. 
From many years of ACTUAL business experience. I deliver frameworks that attract clients and grow revenue, using strategic content.

In practical terms, that means things like:

✅  POSITIONING & AUTHORITY BUILDING - Craft a brand that makes you the expert in your space.
✅  CONTENT STRATEGY -  Transform your knowledge into content that gets seen & trusted.
✅  SALES MASTERY - Turn influence into revenue with digital offers.

Want to build your authority as a brand?
I'll show you how.

📩 Subscribe to :The Authority Edge" Newsletter 
🎥 Watch "The Blackboard Sessions" on YouTube 
👥 Join "O.N.E. Community"

In the A.I. age, your personal brand becomes the very last moat in business.
Start turning your expertise into your brand!

Marc  C. Angelos

Here in the United States, Thanksgiving means taking a moment to be thankful.
To be grateful. 
To remember.

And everyone reading this, has much to be thankful for. No matter what country you call home.

As I reflect on my own life, I am thankful for all of the difficulties that shaped me into the person I am today:

For that broken heart years ago in college.

       It taught me how to manage risk.

For the broken collarbone years ago in that terrain-park.

       It taught me how to scale without being reckless.

For being written-up for insubordination at my first job.
       It taught me how to play the game of business.

For being fired on Wall Street - repeatedly.

       It taught me cast-iron resilience.

For the real estate "investor" who stole my money when I was starting out..
       It taught me how to partner properly.

For the consulting clients who stole my time.

       They taught me how to enforce boundaries.

For all the fires of adversity, stress and pressure. Because being in that heat forged me into a much stronger weapon.

As I get older, I begin to value all the failures, mistakes and frustrations along the way. 

Because THOSE pay down the ignorance-debt we all carry - even if we don't realize it.

But more than any of this - I thank God.

I thank Him for giving me the opportunity to spend the time down here.  
To walk this Earth. 
To live a life.

To see my boys grow into the men they are becoming.

For the wife who remains my best friend.

All of us are overlooking the depth of growth we take from the brick walls and all the struggles.

If I could share only ONE lesson from my 30 years on Wall Street, it is this:

In the end, life is not about how much money we make.....
it is about what we BECOME along the way.
So do it right.

Happy Thanksgiving to all my fellow Americans.
It is an honor to be on the journey with each of you

Sales Messaging Strategy | 100+ clients | 30 yrs Wall Street | Helping founders accelerate deal flow & close faster → anvictus.com

STARTING a company is very different from having a VISION for your company.

I find this challenge to be most severe in the tech and finance world.

Because profit is not always the same as growth.

Some founders get valued at 8x revenue.
Others get valued at 80x.
The difference...is your narrative.

This chart from The Information shows revenue multiples. 
Basically, this is what investors are willing to pay for $1 of revenue.

SaaS companies are typically valued at 8x their annual revenue
But “AI companies” are valued at almost 100x revenue

Right now, the market is massively overpaying for anything that even 𝙡𝙤𝙤𝙠𝙨 like an AI product. And not just model builders.

This applies to ANY AI-enablement that:
• Sits in the flow of money
• Generates valuable data 
• Scales 

But here’s where most founders blow it:
They pitch features (“we’re AI for XYZ”).
Meanwhile, investors don’t buy features. 
They buy 𝙚𝙘𝙤𝙣𝙤𝙢𝙞𝙘𝙨.

The smarter move is to fix your 𝐧𝐚𝐫𝐫𝐚𝐭𝐢𝐯𝐞:
Something like, “𝘖𝘶𝘳 𝘪𝘯𝘧𝘳𝘢𝘴𝘵𝘳𝘶𝘤𝘵𝘶𝘳𝘦 𝘦𝘯𝘢𝘣𝘭𝘦𝘴 𝘮𝘰𝘳𝘦 𝘳𝘦𝘷𝘦𝘯𝘶𝘦 𝘧𝘳𝘰𝘮 𝘺𝘰𝘶𝘳 𝘦𝘹𝘪𝘴𝘵𝘪𝘯𝘨 𝘱𝘪𝘱𝘦𝘴.”

So if you want your Fintech to fetch AI-style multiples, 
your narrative needs to do three things:

𝟭. 𝗥𝗘𝗙𝗥𝗔𝗠𝗘 𝗧𝗛𝗘 𝗖𝗔𝗧𝗘𝗚𝗢𝗥𝗬
 Stop positioning as a "tool."
 Become the 𝘪𝘯𝘧𝘳𝘢𝘴𝘵𝘳𝘶𝘤𝘵𝘶𝘳𝘦 or 𝘮𝘰𝘯𝘦𝘵𝘪𝘻𝘢𝘵𝘪𝘰𝘯 𝘭𝘢𝘺𝘦𝘳.

𝟮. 𝗤𝗨𝗔𝗡𝗧𝗜𝗙𝗬 𝗥𝗘𝗩𝗘𝗡𝗨𝗘 𝗜𝗠𝗣𝗔𝗖𝗧
 “𝘖𝘶𝘳 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳𝘴 𝘴𝘦𝘦 𝘢 𝙓% 𝘭𝘪𝘧𝘵 𝘪𝘯 𝘳𝘦𝘷𝘦𝘯𝘶𝘦 𝘱𝘦𝘳 𝘶𝘴𝘦𝘳.”

𝟯. 𝗦𝗛𝗢𝗪 𝗜𝗧 𝗖𝗔𝗡 𝗦𝗖𝗔𝗟𝗘
 “𝘚𝘪𝘮𝘱𝘭𝘺 𝘱𝘭𝘶𝘨 𝘶𝘴 𝘪𝘯 𝘢𝘯𝘥 𝘶𝘯𝘪𝘵 𝘦𝘤𝘰𝘯𝘰𝘮𝘪𝘤𝘴 𝘨𝘦𝘵 𝘴𝘵𝘳𝘰𝘯𝘨𝘦𝘳.”

Your tech may be brilliant.
But your multiple is determined by the story.
And that story must be about 𝗹𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝗮𝗻𝗱 𝗺𝗼𝗻𝗲𝘆. 

Build a story that your prospects can repeat to their investors and limited partners

That’s narrative work.
It's not prompt engineering.

Are you a founder with a strong product and a messy story?
Don’t walk into 2026 with an 8x narrative when you’re sitting on a 20x business.

This the work I do with founders.
Sharpen your sales narrative so the story matches your ambition.

Musk owns less than 15% of Tesla.
Bezos owns less than 10% of Amazon.

They weren't forced to give it away.
They set out to build something too big to carry alone.

The founders who try to monopolize all credit usually stall out. 
Because they surround themselves with employees.

Leaders who want to scale all do it the same way:
They build:
    -  Alliances 
    -  Partnerships 
    -  Ambassadors 
    -  Other leaders
The military would call these "force multipliers."

This is another lesson I learned from decades on Wall Street.
And it’s one of the principles guiding how I’m building Anvictus now.

I'm not seeking to scale to the moon.
But I'm also aware that business is a team sport.

And building that team.....is a skill.
One that I am trying to learn myself.

li_at

JSESSIONID

Talks about #contentcreation, #contentstrategy, #businessstrategy, and #executivebranding

A strong sales narrative has three moving parts:
     -  Positioning is how you’re DIFFERENT
     -  Narrative is what you SAY
     -  Visibility is what you POST
Miss one of these and your business starts leaking opportunities.

If people don’t “get” what you do?
That’s a Positioning + Narrative problem.
Fix those and buyers say yes faster.

If your content is unfocused or inconsistent?
That’s a Narrative + Visibility problem.
Turn your story into a weekly engine and you attract better deals.

Business is hard when we're doing random tactics.
The key is to understand the stages of their sales narrative.
 There are six of them.
 
And every one needs to be mapped with intention.

You think you need “content help.” You probably don’t.

What you really need is clarity around the story behind your products. That means your content, sales conversations, and decks all reinforce each other.

As former Wall Street, I have a continuous stream of teams in trading-tech asking me for “content help.” In almost all cases, their content challenge actually stems from something deeper:

     -  Sales conversations don’t match their decks
     -  Product value is explained differently depending on who’s talking
     -  Their story only makes sense to engineers

The root cause of the content struggle is usually one of three things:
     1   -   There’s no clear commercial narrative
     2   -   The content isn’t designed to support live deals
     3   -   Leadership hasn’t articulated a sharp point of view

This is the hard middle ground where many companies strumbe 
deep expertise vs. clear commercial storytelling.

The fix is never “more content.”  It’s:
1   - Diagnosing where the narrative breaks
2   - Aligning the story to real buyers, not internal teams
3   - Giving your sales and marketing a spine

The truth is that until your story is clear...
...your content is just noise.

For anyone not following the innovation in network broadcasting, traditional TELEVISION is being made interactive via AI technology. 

It’s not coming. 
It’s already here. 

AI is changing traditional media in an entirely different manner than most folks realize. “AI slop” gets the headlines because it can auto-fabricate nonsense. But the truly innovative use of this tech lies in enabling actual RELATIONSHIP BUILDING. 

Because in the end, real business is about connecting with real people.

CEO of BoltOS I Fellow of Aberystwyth University. Building the Revenue Engine for Content IP Owners. Connecting Content with Community.

Thrilled to share that BoltOS is now powering Olympusat’s FreeTV channels in the US on our Bolt+ platform. 🚀
With this launch, viewers won’t just watch TV — they’ll interact with it! Olympusat’s channels will feature the BoltOS Immersive Panel running alongside the live content, creating a transformative viewing experience where audiences can:
💬 Chat in real time
🛒 Shop products and offers related to what they’re watching
📖 Read additional context and companion content
🤖 Use our IRIS AI agent to ask questions on the fly about anything happening on screen
For Olympusat, the Immersive Panel delivers real-time quantitative and qualitative data on audience behavior and sentiment, turning engagement into actionable intelligence. This empowers them to:
Make smarter programming decisions
Elevate CPMs with richer audience insights
Unlock new formats for storytelling, monetization, and brand partnerships
At BoltOS, we’re driving change in the television space by making every viewing session more valuable — for audiences, IP owners, and brands alike. This is the next chapter of TV: interactive, intelligent, and insight-driven. 📺✨
#BoltOS #BoltPlus #Olympusat #FreeTV #ConnectedTV #CTV #Streaming #AdTech #MarTech #AI #IRISAI #MediaInnovation #TVFuture #DataDriven #ContentMonetization #AudienceEngagement #DigitalAdvertising

As a consultant, you think your problem is pricing.
It’s not.
Your problem is that institutional buyers can’t understand your value in under 10 seconds.

I sold tech into Wall Street for 30 years.
In that world, speed is everything.
Those buyers do not tolerate rambling.
Nor do they pay for unclear value.

Not in fintech then.
Not in consulting.
Not anywhere.

If folks can’t immediately grasp what you do, 
they just won’t buy. 
Period.

You think you need a better pitch...but really, you just need a clearer understanding of your own value.

I’ve watched teams run through deck redesigns, message testing, and public speaking coaching.  All while still disagreeing internally about what they actually do.

You can’t communicate clearly what you don’t understand clearly.
That’s not a confidence problem.
It’s a clarity problem.

Here's what this typically looks like:
     -  your sales team explains your product one way,
     -  your CEO explains it another,
     -  and your website tells a third story…

When this happens, your buyers don’t pick one.
They pick NONE. 
They disengage because ambiguity signals risk.

No one risks serious money on unclear thinking.
Better delivery won’t solve that.
Better slides won’t solve that.
This is about sharper internal understanding of how you help folks.

Remember that sales clarity doesn’t start in the pitch…
It starts in how honestly you’ve defined your value to yourself.

Everyone is thrilled to integrate Gemini into the managing of their Gmail.  
Sounds great on the surface because of the convenience of "managing" our inbox.  For example, enabling the “Categories” feature in Gmail will auto-segment and sort your emails.

But there is a repercussion from this development that no one is yet realizing.
Gemini removes YOUR direct access to your email subscribers.
The integration introduces a control layer in between you and your email list.

Thus, Gemini might ultimately saddle newsletters with the same "building on rented land" problem presented by the social platforms.

Handle as you see fit.
But be aware.

This is what happens when you don’t innovate

Kodak
Blockbuster
The RAILROADS. 

Entire generations have been consuming their content in an entirely different way than their grandparents - for TWENTY years. 

Wall Street got the snot knocked out of it by crypto. 
This is the same thing.  

And i applaud anyone evolving the media space…

Powering the Future of Global Media 🌎 | CCO BoltOS | 20+ Years Driving Strategy, Partnerships & Innovation 🚀

🚨The Day Streaming Swallowed a Studio: Netflix Acquires Warner Bros.🚨

Netflix just pulled off the biggest power move in entertainment history — buying Warner Bros. in an $83B megadeal.

This isn’t a merger. It’s a reset.

A streamer just absorbed one of Hollywood’s most iconic studios — and with it, the franchises, the fandoms, and the storytelling muscle that defined generations.

What this really means:

Netflix now owns the IP everyone else wished they had.

Global distribution meets old-school Hollywood firepower.

Creators get a playground. Competitors get a problem.

The battle for attention just went nuclear.


This is the moment the industry has been tiptoeing around for years: streaming doesn’t compete with studios anymore — streaming is the studio.

Curious to hear what others think — is this the future of entertainment, or a warning sign for consolidation?
Drop your thoughts in the comments.

https://lnkd.in/e2fYVy_S


#Media #Streaming #Content #OTT #FAST #EntertainmentIndustry #Hollywood #DigitalMedia #Broadcast #PayTV #CordCutting #Innovation #MergersAndAcquisitions #BusinessStrategy #FutureOfTV #FutureOfStreaming #TechAndMedia #Leadership #DigitalTransformation #ContentStrategy #IP #WarnerBros #Netflix #StreamingWars

If buyers can’t understand your value fast, they won’t pay for it.
Here's how to convey that value quickly:

1. Position yourself in a single, undeniable sentence.
 You want them to think, “Okay, I get what you do.”
 
2. Tell a simple sales narrative that makes your expertise obvious.
 No jargon. No wandering. 
 
3. Publish with purpose, not pressure.
 A weekly rhythm that builds trust without burning you out.
 
Remember that when your message becomes simpler, 
your business becomes simpler:
     - Your content lands.
     - Your calls move faster.
     - Your value becomes obvious.
 
Stop "Marketing” and 
just make yourself easier to buy....

Esy Writes

I get it.

You are a busy professional with a business to run.

So you have no/less time to:
- Write your LinkedIn posts
- Create a good content strategy
- Overall, build a profitable online presence on LinkedIn. 

There’s where I come in.

Here's how I help;

●Optimizing your profile to attract views and DMs.
●Creating carousel designs for your brand.
●Creating an effective content strategy.
●Writing your LinkedIn posts for you.
●Engaging on your posts for you.

Let's work together to grow your business on LinkedIn. 

Send a DM or book a call. Let's chat.

LinkedIn Ghostwriter 

Self Employed

LinkedIn Personal Branding Strategist 

ZeaHomes

I met Benaiah Rawlings, the CEO of Zeahomes, a Ghanaian real estate agent, on Facebook. 

Turns out we went to the same high school but life took us in different directions.

When we met on Facebook, I was a content writer. 

I wrote social media posts and shared them in my feed and Facebook groups. 

He needed a content writer for his blog and he liked my posts. So I got an offer and a job.

The role was to write and publish 2- 3 articles weekly.

It was my first official job as a content writer.
I had never done any real research before.

I took up the challenge.

🎯I watched YouTube videos to learn how to improve my content-writing skill.

🎯Spent hours reading blog posts online for inspiration.

🎯Gathered industry insights and ideas from Ben.

🎯Scoured the internet and used tools for content ideas.

The result of my hard work was evident. He was impressed and hired me full-time.

I wrote, edited, and published 20+ articles on his blog during my time working for Zeahomes. 

This job harnessed my storytelling, research, and writing skills.

Skills that helped me on LinkedIn as a Personal Branding Strategist.

The same skills are currently helping me as a LinkedIn Ghostwriter.

Content Writer/ Editor

Value Dispenser (VD)

Writing on Meta allowed me to organize free and paid classes for individuals who wanted to improve their content writing skills.

But that didn't happen overnight. 

I shared content weekly on my feed and in Facebook groups. 

It took a while to get some real recognition.

But when it happened, people began to reach out to me to teach them content writing.

So I organized free and paid classes. 

I taught them,

🎯The nitty-gritty of content writing.

🎯Organized projects and assignments for the students.

🎯Prepared resources and e-books to aid learning.

🎯Organized a question and answer section to clarify each student and ensure equal participation.

The massive positive reviews told me I had done a good job in assisting these individuals.

Two of my students began writing consistently on Facebook and one of them is still writing till date.

I've always had a thing for teaching. 

And organizing these classes sharpened my teaching and imparting skills.

Now when someone on LinkedIn messages me about how insightful my posts have been, I feel elated.

The goal of every creator must be to give value to clients and audience at large.

That's how you stay memorable.

Content Writing Trainer

Get LinkedIn done for you | Ghostwriter for busy B2B Founders and Solopreneurs | I write & review your LinkedIn posts.

There are 2 valid ways to grow on LinkedIn:



1. Give your LinkedIn 100%.

2. Hire a ghostwriter to help you give your LinkedIn 100%.

The former takes time and effort and If you are a busy Founder or CEO (Or both) you probably:

●Have no time to write LinkedIn posts.
●Not sure what to write.
●Hate writing LinkedIn posts.
●Have no clue how to use LinkedIn well.

That’s where I come in.

I help busy Founders and CEOs like you build a LinkedIn presence without sacrificing your time. 

But why does it all matter?

LinkedIn’s wave is getting bigger and more profitable.

An online presence on LinkedIn sets you up for success namely:

○High-quality leads
○Increased revenue
○Increased brand awareness and collaborations
○A door of endless opportunities

But I get it, you've got a lot on your plate so you don't have time for LinkedIn.

Don’t lose hope. I got you.

Here’s how:

●Optimizing your profile to attract views and DMs.
●Creating an effective content strategy for you.
●Writing your LinkedIn posts for you.
●Creating stunning visuals to communicate your message. 
●Engaging on your posts for you.

Sounds interesting?

Let’s make your LinkedIn more interesting together!

Send a DM. Let’s chat.

Esther Mecha

LinkedIn isn’t working for me.

My personal brand is in a dry spell.

Is this you right now?

You are:
~Watching others grow faster while you feel stuck at the same spot.

~Posting consistently but hearing crickets.

~Implementing proven strategies but it isn't clicking yet.

~Tweaking your hooks, CTAs, and formats.
And still no major traction.

~Believing the algorithm has a personal beef with you.

~Quietly wondering, “Is this even working?”

~Thinking maybe it’s too late for you.


But, here's the truth👇:


It's a phase. A silent season.

And every creator you admire has fought silent seasons too.

The silence isn't a stop sign.

It's a test.

A test of your resilience, your patience, and your belief in what you are building.

If you keep showing up, adapting, learning, and staying true to your voice, momentum will find you.

Your work will compound.

Not overnight, but in time.

And when it does, you’ll realize the dry season wasn't punishment after all.

It was preparation for great opportunities. 

Don't give up because it's quiet now❤️.


P.S. What's the biggest lesson you learned during a dry spell?

Esther Mecha DVM

Helping busy B2B founders and CEOs build 2x visibility & authority by planning, writing, & systemizing their LinkedIn content/Dms.

October- Didn’t sign a single client. 

November- Signed a high-paying client in 3 days.

Here's what I did:

1) Built in public. 
I used to sceptical about this.

Infact, I remember cringing when I made that post early November.

But it works. It keeps you accountable because people are watching.


2) Sent DMs 
6 months ago, I was terrified of sending DMs.

Now, I don’t miss it.

If you want to land clients faster, get it in Dms.


3) Get comfortable with rejection. 

Embrace them, fail and learn faster.

With every No I got, I refined my DMs and offer until I got a solid Yes!


4) Nail your positioning.

A strong positioning answers the questions:
~Who do you help?
(Get specific)
~What services do you offer?
(How you help)
~What is the outcome?
(Results/Benefits)

Once you get this, write content that reflects your positioning. 

I have a full post on this in the comments.👇


5. Fix your LinkedIn profile.

Once you nail you positioning, optimise your profile around it so it hits.

Not sure where to start? 
Give Victor Agbo a follow. 


Last but not least, be disciplined.

Your next client could one less doomscroll away.

Heck, he could one less Netflix away.


Hope this helps.



P.S. If you a busy Founder/CEO seeking to nail your positioning, build authority and get seen on LinkedIn in 2026, DM me "Positioning".

taplio

The Battle

Marc C. Angelos

Esther Mecha

Followers

Posts

Engagements

Likes

Performance ScoreMarc C. Angelos's LinkedIn Performance

Performance ScoreEsther Mecha's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Marc C. Angelos

Esther Mecha

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Marc C. Angelos's LinkedIn Performance

Performance ScoreEsther Mecha's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMarc C. Angelos's LinkedIn Performance