Growth Strategist & Marketing Technology Consultant

Pavilion

Member

Workspace 365

Growth Marketer

GoldfiZh

Marketing Data Analyst

Helped with the start-up phase and the stakeholder management of Project Stroomlijn. Project Stroomlijn is concerned with the maintenance of vegetation for the river area (300 km) between Boven-Rijn, Waal and Bedijkte Maas rivers operated by Lievense commissioned by Rijkswaterstaat. I was responsible for the communication and the translation of use cases to business requirements. 
More information: https://www.wsp.com/nl-NL/projecten/project-stroomlijn

Project Representative

Personal Branding + B2B Content Programs for startup founders and micro influencers (trends, tech and stories)

Building B2B Brands.
- We build content programs so you can position yourself as the Industry Leader.
- With one superpower: the marketing technology stack.
- And the human touch: authentic storytelling.

Growth Marketing Strategist for B2B Founders & Influencers. Your strategic growth partner helping you to become the #1 authority on LinkedIn.

What I do:
1. Workshop series: building personal brands for B2B agencies, consultants and founders.
2. Done-For-You organic content and ghostwriting programs for B2B Brands (CEOs + Executives).

Background:
- Part research journalist, product marketer and growth hacker/virality expert
- Treat me as your commercial co-founder (without shares or equity)
- Data Science background
- Early-stage SaaS: E-commerce, HRTech, MarTech, SalesTech and Enterprise software
- Fractional CMO/COO for Dutch influencers and American YouTubers

Helping founders become Industry Leaders on LinkedIn.

- Create a B2B Thought Leader Brand that does the selling for you (while showcasing your authority, expertise and trust).
- Convert industry expertise -> raving fans -> predictable pipeline + revenue
- Done-For-You personal brand and organic content.

1. [Market Analysis] We build a research system (trends, tech and AI) for your personal brand where we scrape the internet for market signals (viral social trends, trending news, industry trends, keyword signals, Dream 100 and competitor analysis).

2. [Go-To-Market Strategy] Brand + Acquisition funnels + Organic marketing campaigns.

3. [Personal Branding] Deep-dive interviews with founders to craft stories that move and shake your audience (storytelling analysis, 0 -> 1 product launches and content library).

4. [Done-For-You Content] From my partners of ghostwriters (Text+Direct Response copywriting).

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Extensive network within the Dutch and American influencer market. Ranging from business consultants, American YouTubers and Instagram influencers to generate 6-figure product launches.

New wave of marketers: they leverage technology with massive awareness across social media.

Meet the Educational Micro Influencer.

Every company (B2C/B2B) is becoming a media brand with influencers that produces content at scale. Distributing value through educational content, selling information with digital products while growing authority through community building.

Every scaling B2B Brand relies heavily on technology (tech stacks, operational systems and lean marketing teams).

Keywords: monetization, digital products, technical copywriting, demand generation, Account-Based Marketing and MarTech.

Mang Li

Alstom

- Responsible for full-cycle recruitment across various levels, specialising in technical roles.
- Drive recruitment strategy for individual roles and for our sites locally and Alstom NL as a whole and align it with business needs, working closely with hiring managers and site directors in the Netherlands 
- Lead and organise recruitment events to attract top talent.
- Collaborate on marketing and branding strategies and execution with internal teams, stakeholders and external partners.
- Proactively build talent pools and advise on strategic workforce planning.
- Initiate and drive strategic initiatives, including DE&I efforts, (inter)sector collaborations, and partnerships with educational institutions
- co creator of “Young Alstom”
- Conduct in-depth candidate selection and interviews to ensure the right fit for the organisation.
- Implementation of recruitment processes to improve efficiency and effectiveness (I am the first recruiter on site)
- Labour market analysis / data driven approach 
- Internal recruitment / consultation for employees on career growth and development of skills and navigating workplace dynamics 
- Continuously researching tools, services and approaches for recruitment to optimise talent acquisition strategies and enhance team and organisational performance

Talent Acquisition Specialist | Recruitment Lead

Technisch recruiter

Randstad

- opzetten inhouse recruitment Alstom 
- technisch recruitment 
- employer branding strategie en uitvoer 
- focus op talent potentieel

Embedded recruiter

mijn taken:
- werving en selectie 
- focus op talent potentieel
- plaatsing én begeleiding van medewerkers voor een aantal accounts in de regio West o.a. TU Delft
- HR advies voor onze klanten 
- focus op onderwijsondersteunend personeel (profielen binnen het mbo, hbo en wo die niet voor de klas staan)

Intercedent Onderwijs (onderwijsondersteunend personeel)

mijn werk: 
- (onderzoeks-)artikelen
- multimedia-verhalen
- redigeren van teksten
- persberichten 
- is voorlopig niet beschikbaar voor nieuwe opdrachtgevers (juni 2022)

Tekstschrijver

vele campagnes met sociale impact georganiseerd

kerntaken:
- campagnestrategie bepalen
- social media beheren
- programma's opstellen evenementen
- beheren van budgetten
- werven van donaties
- begeleiden van sprekers
- aansturen van vrijwilligers

Organiser

Jeugdformaat

Gezinshuisouder

MEE NL

Ik was hier gedetacheerd bij de gemeente Pijnacker - Nootdorp door MEE. 

Kerntaken:
- coördinatie van zorg 
- bieden van psychologische en maatschappelijke ondersteuning
- niet-vrijblijvende zorg bieden
- doorverwijzen, toeleiden en indiceren van (jeugd)hulp
- casemanager van programma Integrale Vroeghulp.
- onafhankelijke cliëntondersteuner WLZ

Medewerker Kernteam Pijnacker - Nootdorp

Kerntaak:
- begeleiden van jeugdigen in de leeftijd van 8 tot 21 jaar oud op diverse locaties

Pedagogisch medewerker

Trainfluencer in action. Rail is hot!

I love trains. And, I love building people systems that unlock pride, autonomy, responsibility, and performance, especially for technicians.

Responsible for strategic recruitment at Alstom NL, I work at the intersection of culture, learning, and operations: constantly driving initiatives that connect people development with operational excellence.

I’m known for:
	-	Moving fast & having grit 
	-	Thinking deep and creatively
	-	Building trust, across teams, silos, and beyond egos
	-	Caring a lot… maybe too much, but it’s also my superpower 🔥

My background blends psychology, organisational development, communication, and people strategy. Whether I’m improving hiring processes, launching new projects or cross-functional workgroups, or reshaping how we talk about work… I dream big and make it real.

I believe:
        -       Performance grows when people feel safe, seen, respected, and supported
        -       Real change starts from the ground and rises

Let’s reshape how we value the people who move the world.

Tara Lecluyze

How the railways will fix the future by Gareth Dennis  

This is the book I didn’t know I was longing for. I love the railways, and for precisely this reason: it has EVERYTHING to offer society if only we dare to dream boldly and truly value it as the transformative force it is. 

Gareth Dennis, a railway engineer with a sharp eye, makes a compelling case in this book: railways literally hold radical and straightforward answers to our biggest struggles — climate change, inequality, democratic power, labour rights, development, broader societal progress — if only we imagine and invest accordingly in its infrastructure and its people. 

Dennis draws on clear, global comparisons of political choices and their real-world consequences, showing how short-term thinking and liberalisation have stifled progress in too many places. Rather than dancing around the edges of the world we see today, in his book Dennis urges a long-term vision to shift transport decisively toward rail: massive network expansion, reliable maintenance, full electrification, universal accessibility, and strong public ownership.

The vision is optimistic and grounded in hard engineering facts. It shows how railways can and should serve as a lens for building a more sustainable, equitable, and democratic future. But the call is urgent: the time to act is now! In the meantime the UK is coming back from liberalisation as we speak. 

If you want to know more about how rail should be central to progressive politics (yet notice how often it’s still sidelined), this book will ignite something in you. Highly recommended… for everyone.

Thanks to Dimitri Witte for sharing this recommendation!

Trainfluencer | I love trains, the world of STEAM, and upskilling the tech workforce.

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The Battle

Mang Li

Tara Lecluyze

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taplio

The Battle

Mang Li

Tara Lecluyze

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Tara Lecluyze's LinkedIn Performance

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Performance ScoreTara Lecluyze's LinkedIn Performance