Growth Strategist & Marketing Technology Consultant

Pavilion

Member

Workspace 365

Growth Marketer

GoldfiZh

Marketing Data Analyst

Helped with the start-up phase and the stakeholder management of Project Stroomlijn. Project Stroomlijn is concerned with the maintenance of vegetation for the river area (300 km) between Boven-Rijn, Waal and Bedijkte Maas rivers operated by Lievense commissioned by Rijkswaterstaat. I was responsible for the communication and the translation of use cases to business requirements. 
More information: https://www.wsp.com/nl-NL/projecten/project-stroomlijn

Project Representative

Personal Branding + B2B Content Programs for startup founders and micro influencers (trends, tech and stories)

Building B2B Brands.
- We build content programs so you can position yourself as the Industry Leader.
- With one superpower: the marketing technology stack.
- And the human touch: authentic storytelling.

Growth Marketing Strategist for B2B Founders & Influencers. Your strategic growth partner helping you to become the #1 authority on LinkedIn.

What I do:
1. Workshop series: building personal brands for B2B agencies, consultants and founders.
2. Done-For-You organic content and ghostwriting programs for B2B Brands (CEOs + Executives).

Background:
- Part research journalist, product marketer and growth hacker/virality expert
- Treat me as your commercial co-founder (without shares or equity)
- Data Science background
- Early-stage SaaS: E-commerce, HRTech, MarTech, SalesTech and Enterprise software
- Fractional CMO/COO for Dutch influencers and American YouTubers

Helping founders become Industry Leaders on LinkedIn.

- Create a B2B Thought Leader Brand that does the selling for you (while showcasing your authority, expertise and trust).
- Convert industry expertise -> raving fans -> predictable pipeline + revenue
- Done-For-You personal brand and organic content.

1. [Market Analysis] We build a research system (trends, tech and AI) for your personal brand where we scrape the internet for market signals (viral social trends, trending news, industry trends, keyword signals, Dream 100 and competitor analysis).

2. [Go-To-Market Strategy] Brand + Acquisition funnels + Organic marketing campaigns.

3. [Personal Branding] Deep-dive interviews with founders to craft stories that move and shake your audience (storytelling analysis, 0 -> 1 product launches and content library).

4. [Done-For-You Content] From my partners of ghostwriters (Text+Direct Response copywriting).

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Extensive network within the Dutch and American influencer market. Ranging from business consultants, American YouTubers and Instagram influencers to generate 6-figure product launches.

New wave of marketers: they leverage technology with massive awareness across social media.

Meet the Educational Micro Influencer.

Every company (B2C/B2B) is becoming a media brand with influencers that produces content at scale. Distributing value through educational content, selling information with digital products while growing authority through community building.

Every scaling B2B Brand relies heavily on technology (tech stacks, operational systems and lean marketing teams).

Keywords: monetization, digital products, technical copywriting, demand generation, Account-Based Marketing and MarTech.

Mang Li

Sales Architects

▶ As the founder, I specialize in inspiring B2B companies, by building robust B2B companies.
▶ We're developing teams that swiftly and effectively support organizational goals, implementing effective processes, and top-notch software solutions, and generating necessary reports for informed decision-making.

Founder & Owner

EeStairs

▶ As a Sales & Marketing Strategist, I successfully led strategic sales initiatives, including direct sales, planning, market analysis, and team motivation.

Sales & Marketing Strategist

Nedap Retail

▶ In the Flying Satellite program, I streamlined operations with direct delivery from Holland, simplified procedures, and ensured swift and reliable deliveries. Additionally, I initiated a sales effectiveness program, leading to increased activities, more opportunities, and higher revenues.

Program Manager Flying Satellite

Kruitbosch

▶ As the ad interim Manager of Sales and Program Manager for Sales Accelerator at Kritbosch, I led sales activities and orchestrated a sales improvement program. Strategically guiding the team to formulate and capitalize on an effective sales strategy.

Commercial Director a.i.

Nedap

▶ As part of the Operational Excellence program, I significantly enhanced delivery reliability and reduced delivery times to the marketplace. Concurrently achieving a 25% reduction in on-hand stock.

Program Manager Operational Excellence

SAP Nederland B.V.

▶ I contributed to the development and implementation of a sales strategy within the Channel Sales team, with the objective of doubling sales within a 3-year period.

Sales Effectiveness

Crispo Concepts B.V.

▶ I founded and managed Crispo Concepts. Specializing in web development for outdoor play equipment and furniture in the Netherlands, Germany, and Belgium. Successfully competing with market leaders through a modular business philosophy; sold the company to Pragma B.V. in 2012.

Entrepreneur/Owner

BergToys

▶ I directed sales strategies for Berg Toys, overseeing daily operations as part of the Management Team and facilitating international expansion through European travel.

Director Sales

Mid Ocean Brands

▶ I led market development in Northern Europe for Mid Ocean Brands, overseeing four regional offices. Achieving a global roll-out of differentiated service offerings, implementing consistent business planning, optimizing SAP functionality, and managing 50 employees. With effectiveness measured by active accounts and profitability.

Sales Director Northern Europe

▶ I led operations in the Benelux region, achieving substantial sales growth, improved customer service, and implemented a flexible organizational structure fostering a growth-oriented mindset.

Regional Director Benelux

▶ I streamlined regional integration and operations by implementing standardized control panels and optimizing an integrated ERP platform (SAP).

Demand Manager

Mulderij bureau voor Logistiek Management

▶ I contributed to operational and tactical projects, including the development and implementation of distribution planning software for 'Haribo Nederland.'
▶ I also managed the project for 'Lekker van de Laan Dekker group,' leading to successful key repositioning decisions.

Consultant

Founder @ SA | Groothandel, logistiek en maakindustrie | Procesoptimalisatie van de buitendienst

Thank you for visiting! I'm a Sales-driven, passionate entrepreneur! Throughout my career, I've gained insights into integrating sales and marketing strategies for B2B companies. I focus on practical organizational approaches. 

In my role as the Founder of Sales Architects, I focus daily on:
▶ Building strong B2B companies
▶ Developing Sales teams that support organizational goals
▶ Implementing effective processes and great software solutions
▶ Generating necessary reports for decision-making
▶ Inspiring companies with effective revenue models

At Sales Architects, we rely on broad knowledge to guide our approach. Using this experience, I work with organizations to improve how they sell, create practical marketing plans, define what makes them unique, and adjust how they reach out to customers. From planning to doing, we focus on making sales stronger, using good methods to find new customers, and giving useful information with KPI dashboarding.

I had the pleasure of assisting clients such as:
▶ STILL
▶ SAP Nederland
▶ Nedap NV
▶ Kruitbosch (Cortina fietsen)
▶ Top.Systems

Feel free to reach out by phone, direct message, or join me for a coffee at our Amersfoort office. I look forward to connecting with you! 

📱033 258 5070
📩 jss@salesarchitects.nl

Jacob Schermers

Veel commerciële teams werken nog steeds met hetzelfde model als tien jaar geleden: accountmanagers die alles doen, van acquisitie tot opvolging. Maar in de praktijk is dat model traag, duur en moeilijk schaalbaar.
De organisaties die nu winnen, werken anders. Ze gebruiken inside sales om sneller te reageren, slimmer te prioriteren en hun commerciële kosten structureel te verlagen. Minder reistijd, minder ruis, meer resultaat.
In ons nieuwste artikel delen we hoe inside sales bijdraagt aan lagere kosten, hogere conversie en een wendbare salesorganisatie.

Lees het artikel: https://lnkd.in/e7u_KRmf
En op 13 november organiseren we de Masterclass Inside Sales, waarin we laten zien hoe je dit model praktisch inricht binnen jouw organisatie.

Meer info en aanmelden: https://lnkd.in/e3wa4zUa

Ons seminar van vorige week over het gebruik van AI in sales zat met 42 deelnemers helemaal vol. Wat me opviel: iedereen worstelt met dezelfde vragen.

Niet “wat is AI?”, maar:
 - Wat betekent het voor mijn salesorganisatie?
 - Waar begin ik?
 - En wat levert het mijn team concreet op?

Daarom organiseren we op 10 december een webinar, zodat we dit thema wat breder beschikbaar kunnen maken. 
 
In een uur laten we zien hoe AI-agents herhaalbare taken overnemen - leads opvolgen, CRM bijhouden, afspraken plannen - zodat je salesmensen meer tijd hebben voor prospects, deals en klantrelaties.

We delen voorbeelden, inzichten, een live demo én een startplan.

Meer info over het webinar vind je hier:

Open article: Webinar | Het gebruik van AI in het salesproces | Salesarchitects.nl by salesarchitects.nl

Webinar | Het gebruik van AI in het salesproces | Salesarchitects.nl

Tijdens projecten hoor ik vaak dezelfde uitdagingen voor salesleiders en CEO’s: de targets stijgen, maar de beschikbare uren niet.

Salesmedewerkers werken keihard, maar verdrinken in opvolging, CRM-bijwerken, voorstellen maken en herstelwerk door tijdsdruk.

Aan het einde van de week is iedereen vooral bezig geweest met taken bijhouden, niet met verkopen.
AI-agents doorbreken dat patroon.

Ze nemen het uitvoerende werk over, zodat verkopers zich weer kunnen richten op hun echte waarde: relaties bouwen, adviseren, deals sluiten.

Tijdens ons webinar op 10 december laat ik zien hoe dit er in de praktijk uitziet, zonder futuristisch gedoe, maar met toepasbare inzichten.

Programma & aanmelden: https://lnkd.in/egGRTr6p

taplio

The Battle

Mang Li

Jacob Schermers

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taplio

The Battle

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Jacob Schermers

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jacob Schermers's LinkedIn Performance

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