Growth Strategist & Marketing Technology Consultant

Pavilion

Member

Workspace 365

Growth Marketer

GoldfiZh

Marketing Data Analyst

Helped with the start-up phase and the stakeholder management of Project Stroomlijn. Project Stroomlijn is concerned with the maintenance of vegetation for the river area (300 km) between Boven-Rijn, Waal and Bedijkte Maas rivers operated by Lievense commissioned by Rijkswaterstaat. I was responsible for the communication and the translation of use cases to business requirements. 
More information: https://www.wsp.com/nl-NL/projecten/project-stroomlijn

Project Representative

Personal Branding + B2B Content Programs for startup founders and micro influencers (trends, tech and stories)

Building B2B Brands.
- We build content programs so you can position yourself as the Industry Leader.
- With one superpower: the marketing technology stack.
- And the human touch: authentic storytelling.

Growth Marketing Strategist for B2B Founders & Influencers. Your strategic growth partner helping you to become the #1 authority on LinkedIn.

What I do:
1. Workshop series: building personal brands for B2B agencies, consultants and founders.
2. Done-For-You organic content and ghostwriting programs for B2B Brands (CEOs + Executives).

Background:
- Part research journalist, product marketer and growth hacker/virality expert
- Treat me as your commercial co-founder (without shares or equity)
- Data Science background
- Early-stage SaaS: E-commerce, HRTech, MarTech, SalesTech and Enterprise software
- Fractional CMO/COO for Dutch influencers and American YouTubers

Helping founders become Industry Leaders on LinkedIn.

- Create a B2B Thought Leader Brand that does the selling for you (while showcasing your authority, expertise and trust).
- Convert industry expertise -> raving fans -> predictable pipeline + revenue
- Done-For-You personal brand and organic content.

1. [Market Analysis] We build a research system (trends, tech and AI) for your personal brand where we scrape the internet for market signals (viral social trends, trending news, industry trends, keyword signals, Dream 100 and competitor analysis).

2. [Go-To-Market Strategy] Brand + Acquisition funnels + Organic marketing campaigns.

3. [Personal Branding] Deep-dive interviews with founders to craft stories that move and shake your audience (storytelling analysis, 0 -> 1 product launches and content library).

4. [Done-For-You Content] From my partners of ghostwriters (Text+Direct Response copywriting).

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Extensive network within the Dutch and American influencer market. Ranging from business consultants, American YouTubers and Instagram influencers to generate 6-figure product launches.

New wave of marketers: they leverage technology with massive awareness across social media.

Meet the Educational Micro Influencer.

Every company (B2C/B2B) is becoming a media brand with influencers that produces content at scale. Distributing value through educational content, selling information with digital products while growing authority through community building.

Every scaling B2B Brand relies heavily on technology (tech stacks, operational systems and lean marketing teams).

Keywords: monetization, digital products, technical copywriting, demand generation, Account-Based Marketing and MarTech.

Mang Li

&Hiep

When I started my business, I wasn’t necessarily seeking an escape from traditional employment; instead, I focus on building partnerships.
On one hand, I collaborate with clients because achieving something great together is far more rewarding. On the other hand, I partner with others to deliver the most valuable results possible.

One of the core services of &Hiep is effectively conveying stories.
Telling your story might seem simple, but many entrepreneurs find it challenging to clearly articulate why their business truly exists and what makes it unique. Why is that important? Because a strong story inspires and connects both customers and employees. Your 'why' is the foundation that sets you apart.

I help entrepreneurs uncover and visualize their 'why.' Together, we create a concrete representation of your vision and goals, enabling you to share this story convincingly with both customers and employees. This doesn’t just make your services easier to sell but also creates a genuine connection with your audience.

How does it work? Think of interactive workshops where we uncover your unique motivations. We then translate these into powerful visuals that make your story tangible and compelling. Whether it’s an inspiring presentation, an office poster, or a strategic roadmap, the end result ensures that everyone understands what your business stands for.

A client once said:
“You truly helped us sharpen our vision. Every important place should have a microphone... but that’s not all. Any organization striving for streamlined collaboration would greatly benefit from having you on board.”

Are you ready to clarify your 'why,' bring it to life, and achieve your goals with greater conviction? Send me a message, and let’s explore how I can help you!

Owner

&Hiep provides visualisation services, also available for clients for business consultancy.

Business Consultant

Domino's Pizza Enterprises Limited

Business Analyst for a project to increase efficiency between Stores and suppliers.
Product Owner (proxy) for Domino's Loyalty Program.

Business Analyst

OGD ict-diensten

In mijn rol als Business Consultant bij OGD ict-diensten heb ik me voornamelijk intern gericht op product ownership voor diverse softwareteams. Dit omvatte functies in een AI-start-upteam en coaching van twee softwareontwikkelingsteams, waarbij ik het team ondersteunde bij de ontwikkeling en het onderhoud van meerdere applicaties voor verschillende klanten.

First and foremost, I consider it vital to be a trusted confidant, providing a space where everyone can come with questions or issues they may not feel comfortable discussing with their immediate colleagues and supervisors. This allows for not just a listening ear but also support for serious matters. As a confidant, I offer both solicited and unsolicited advice to the organization, primarily focused on preventing unwanted behavior.

Confidant / Counsellor

I'm truly motivated by the personal and team growth I see around me. Sharing the knowledge and skills I've acquired is something I enjoy. At OGD, I engage as a trainer and facilitator, guiding through a spectrum of training experiences and development paths.

Instructor

* Educating and implementing service development with a focus on the Design Thinking process.
* Eliciting requirements from stakeholders to inform decision-making.
* Mapping out value propositions for business case development.
* Coaching teams/squads to foster collaboration and vision development.
* Facilitating workshops both in-house and externally.

Design Thinking has become integral to our professional lives. It offers a unique approach to solving existing business challenges and serves as a solid framework for incorporating innovation into business processes. I represent the organization's interests in a portion of the ongoing innovation projects within our innovation portfolio. Collaborating with innovation teams, we chart the intended added value. Due to the volatile and uncertain nature of innovations, this requires a practical and efficient approach. In my role, I have served as a Product Owner, Scrum Master, Workshop Facilitator, and Coach.

Business Design Business Unit Software Development & BI

* Coaching teams through the Service Design process to ensure alignment and cohesiveness.
* Providing soft skill support to facilitate team development and dynamics.
* Specializing in Business Design to align product strategies with market needs.

In our team, we assist clients across various market domains with specialized AI/ML applications. Instead of seeking customers for our solutions, we engage with existing clients to co-create innovative AI products. My role involves applying effective methodologies essential for the successful deployment of ML applications, as well as uniting diverse disciplines to enable the team to operate with the agility and focus of an independent startup.

Business Designer Artificial Intelligence & Machine Learning Team

* Translating customer inquiries into high-level designs. 
* Engaging in pre-sales processes. 
* Providing advice on ICT infrastructure, as well as conducting business and policy quick scans. * Analyzing Total Cost of Ownership (TCO). 
* Executing and supervising post-advisory outcomes (project management). 

As an Infrastructure Consultant, I translate backend ICT infrastructure and cloud service queries into technical solutions. This involves concretizing problems and matching ICT solutions in a way that delights every customer. 
My expertise lies in clarifying complex ICT issues, involving various specialists to develop tailored follow-up proposals. Once solutions are devised, I guide clients through the process towards the desired outcome, advising on technical ICT quick scans, Total Cost of Ownership analyses, and ICT policy issues.

IT Infrastructure Consultant

Assignments involving everything about IT varying from help-desk services to hardware technical support to project lead. A selection of OGD clients I was assigned to: 
Univé - Project Management Office 
Bouwinvest - Project Support 
Gemeente Molenwaard - Project Support 
Ashland inc - Escalation Manager
Tele2 - Consumer Website
Regiocollege Zaanstreek - team coordination IT Migrations
KPMG Meijburg & Co. - team coordination IT Servicedesk
TNT ICT Mail Services - team coordination

IT Consultant

Service Mesh

Hoe zorg je ervoor dat een club slimme techneuten met de goede drive iets kan maken voor een eindgebruiker die niet weet dat ie dit nodig heeft?
Met Service Mesh had het team een set skills en tools tot hun beschikking om met machine learning klanten te helpen met het verbeteren van hun bestaande dagelijkse processen.

Business Designer

Intravacc

Every quarter the IT road map is run by all the proper stakeholders in order to check if the current requirements are still met. The Enterprise Consultant provides guidance in different business issues which intersect with IT.

Enterprise Consultant

Amnesty International The Netherlands

Binnen de rol van Enterprise Consultant vanuit OGD ict-diensten hield ik mij voornamelijk bezig met ict-infrastructuur en de gebruikerstevredenheid van de ict-werkplek.
In de aanloop van de vernieuwing van de werkplek heb ik samen met de IT manager verschillende facetten onderzocht welke in nauw contact staan met de werkplek om uiteindelijk zorg te dragen voor een gedegen advies. Daarnaast fungeerde ik als vraagbaak tussen business en techniek voor kleinschalige ict-projecten.

Montessori Scholengemeenschap Amsterdam

Als ict-adviseur bood ik advies over onder andere de volgende onderwerpen:
* technische kwaliteit van de ict infrastructuur;
* effectiviteit van planning (diensten en projecten);
* regie van diensten aan de verschillende scholen;
* organisatie en uitvoering van de strategie.

Met het advies had de MSA de juiste en voldoende informatie om vanuit ict perspectief beslissingen te nemen over hun toekomstplannen.

Tele2 Nederland

Acted as project lead on tax changes on the Consumer website.

Project Manager

Performed testing operations from frontend to backend for the Consumer website.

Software Tester

Regio College

Project support for IT environment transition from Windows XP to Windows 7.

Project Support

Telling your story might seem simple, but many entrepreneurs find it challenging to clearly articulate why their company truly exists and what makes them unique. Why is that important? Because a compelling story inspires and connects both customers and employees. Your 'why' is the core that makes the difference.

I help entrepreneurs to clarify and visualize that 'why'. Together, we create a concrete representation of your vision and goals, so you can convincingly share this story with both customers and employees. This not only makes it easier to sell your services, but also helps you build a real connection with your audience.

How does that work exactly? Think of interactive workshops in which we uncover your unique motivations. We then translate this into powerful visuals that make your story tangible and convincing. Whether it's an inspiring presentation, a poster in the office, or a strategic roadmap: the end result ensures that everyone understands what your company stands for.

A client put it this way:
"You really helped us sharpen our vision. Every place that matters should have a microphone... but that's not all. Any organization that wants to work together seamlessly would do well to have you come by."

Are you ready to get your 'why' clearly visualized and achieve your goals with more conviction? Send me a message, and we’ll discuss how I can help you!

https://enhiep.nl
hi@enhiep.nl

taplio

The Battle

Mang Li

Hiep Truong

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