Mandy O'Neill

Growth Marketing, Message Strategy. Conversion Rate Optimization

ConnectedNonprofit

Change a mind. Change a life. Change the world.

Online fundraising, advocacy, and social media, especially Facebook, is playing a larger role in your fundraising program. Even if you’re only raising 7% – 10% of your annual revenue from online sources, online communication is playing a major role in support of your direct mail, major gift, and event fundraising. Let us help you develop your online strategy, come up with compelling creative ideas for the right audience to mobilize and fundraise throughout the year leading up to a robust year-end campaign.

Connected Nonprofit offers social media and online fundraising solutions that are designed with one guiding principle – ROI, Return on your Investments. Our work runs the gamut, but generally falls into the following categories:

   * Online fundraising campaigns
   * Online strategic growth plans
   * Social media, especially Facebook and Mobile

We've been honored to serve prestigious nonprofit organizations including CARE, Doctors Without Borders, St. Joseph's Indian School, among others.

Chief Strategist and Founder

Charity Dynamics

Grew annual sales bookings by 80%. Executive lead for sales, marketing, and business development for a leading national online fundraising and social media agency serving the nonprofit sector. Directed and coordinated company sales, sales campaigns, and marketing functions. Developed and coordinated sales selling cycle and methodology. Directed and oversaw the company marketing function to identify and develop new customers for products and services.

Vice President, Business Development

Convio

Created partner and alliance program that sourced up to 34% of annual sales bookings from partner referrals during a Saas company's early stages. Company went on to a successful IPO in 2010.

Director of Business Development

eCollege

Consulting position to strategically plan and implement an eCommerce plan for an online higher education provider.

iRevenue Solutions and Business Development

Kickstart.com

Directed business development including strategic accounts for a software company selling portal software into the nonprofit market.

Educare Colorado

CEO of a statewide early childhood care initiative designed to improve the quality of early childhood education in child care centers.

Amanda O'Neill Associates

Offered special project and grantmaking consulting services to the nonprofit sector including foundations and nonprofit organizations.

Principal

Colorado Common Cause

Led legislative advocacy and fundraising efforts for a state chapter of a national "good government" nonprofit agency.

Executive Director

City and County of Denver

Legislative Assistant

As a service provider, coach, or consultant, how would you like to wake up every morning knowing you have a waitlist of clients ready to work with you?

Because waking up to chase clients and compete on price is draining your soul.

✅ You get repeat business, but it's not enough.
✅ You get referrals, which puts you in a power position, still not enough.
❌ It's attracting and booking a steady stream of NEW clients that's CAPPED your revenue.

There’s DEMAND for your EXPERTISE, but you still find yourself…

- Diluting your authority by throwing marketing content on the wall like spaghetti to see what might stick. 
- Watching less-qualified competitors with better marketing skills booking YOUR ideal clients left and right.
- With sleepless nights worrying that signing new clients is so hard.

Here's the thing... being "salesy" isn't you. Which is good. Because "salesy" works against you in today's online market.

Instead, picture this…

- Clients search you out because you stand out with authentically and authority.
- Client prospects reach out to you ALREADY believing you can solve their problems.
- You have predictable and controllable lead flow and sales... and a WAITLIST

This is where I can help.

Hi, I'm Mandy O'Neill, and here’s what you get when you work with me:

✔️ Your uniquely branded solution:  I helped a coach increase his sales revenue 500% in 90 days with an offer repackaging.

✔️ A repeatable and sustainable marketing solution to attract your perfect-fit clients CONSISTENTLY. I helped a coach validate a unique high-ticket offer in just a few weeks by to the RIGHT target audience.

✔️ Your sales mechanism on autopilot. I help you create a repeatable sales process to attract and close clients so you ALWAYS KNOW where your next clients are coming from.

I've helped over 1,700 people coaches, service providers, and consultants.

If you’re serious about consistent business coming in the door, let’s make it happen.

Shoot me a DM to see I can help you grow your revenue with growth marketing.

Excelsior Content, LLC

Content Writer

Veshin Factory

- Shape Veshin’s unique tone and personality.
- Craft content to establish authority and industry leadership.
- Strategise blog topic coverage aimed at different stages of the buyer’s journey.
- Produce blog content and optimize website copy for SEO and brand alignment.
- Analyze data to inform content creation and marketing strategies.
- Write social media captions to enhance brand awareness.
- Schedule content for timely release across various platforms.
- Collaborate with other departments for optimised workflow.
- Provide regular updates and insights to the Marketing Director and CEO.

Copywriter & Social Media Manager

International School

- Collect and analyze data from various sources
- Ensure data accuracy, completeness, and reliability
- Develop and maintain databases, data systems, and data collection protocols
- Generate reports and dashboards to present data insights and trends to key stakeholders
- Enabling informed data-driven decision-making
- Collaborate with different departments to understand their data needs 
- Provide tailored solutions and support according to team need
- Implement data quality control measures, including standardization, to maintain data integrity
- Stay up to date with industry trends and best practices in data management
- Recommending and implementing improvements to enhance data processes and systems
- Ensure compliance with data protection and privacy regulations
- Implementing appropriate security measures to safeguard sensitive information.
- Train and support to staff members, promoting data literacy across the organization
- Liaise with external partners and vendors to establish best practice in data management
- Act as a point of contact for data-related inquiries, resolving issues and guiding stakeholders
- Collaborate with the IT department to optimize data infrastructure, storage and retrieval

Data Manager

Content Growth

- Adhering to brand’s tone of voice.
- Editing and proofreading articles.
- Researching in accordance with the article outline provided.
- Communicating with the client and editor.
- Collaborating with SMEs to ensure content accuracy.
- Building client’s article library as part of a 45-article SEO campaign.

Writer

SolaVieve

- Edited social media captions and content.
- Embodied organization’s voice in accordance with the style guide.
- Researched, wrote, and edited articles on a range of wellness topics.
- Liaised with project manager, writers, editors, graphic designers and researchers on the team.

Content Editor

MyHEAT

- Conducted thorough research to create blog outlines and write content.
- Adhered to deadlines and client specifications.
- Built client’s content library with industry-related thought leadership articles.
- Used SEO best practices including keyword optimization, internal content linking, writing meta descriptions.

Guest Writer

- Research and analyze current relevant trends for their efficacy and applicability
- Communicate key information articulately and confidently in both written and verbal forms
- Curate resources for information dissemination
- Organize and map content clearly and concisely
- Lead and support a 12-strong team in content development and roll out
- Develop and lead initiative to increase engagement with professional development for 250 individuals
- Utilize Google Suite software for document production, communication and analysis
- Train colleagues in the use of both new technologies and industry-related approaches
- Create scripts and resources for presentations to teams ranging from 3-200 individuals
- Write proposals for new initiatives and present these to key stakeholders
- Coach individuals in both writing and meeting individual performance development targets
- Onboard and mentor new colleagues

Curriculum Leader | Professional Learning Community (PLC) Leader

- Research and evaluate content for effectiveness and engagement 
- Write content and scripts, adhering to organizational specifications
- Adapt content to ensure accessibility
- Roll out content in accordance with the organization’s timeline
- Adapt voice to communicate effectively with a variety of stakeholders
- Use a learning management system (LMS) to curate, track and analyze engagement with content
- Conduct regular needs analyses and knowledge checks to track progress and inform next steps

Educator

- Creating meaningful and engaging learning opportunities concerning environmental and social justice issues
- Encouraging student leadership
- Collaborating with colleagues from local schools to plan events and experiences for the students and the community
- Supporting students in organizing awareness events
- Empowering student leaders to develop the knowledge and skills required to lead sustainable change in their community
- Providing students with rich, outdoor, collaborative experiences with other student leaders
- Accompanying students on field trips and supporting the learning activities

Education for Sustainable Development Leader

Hi, I’m Rachel!

I work with value-aligned B2B and B2C brands to help them get their messages and solutions out to the world.

🌱 Why sustainability and wellness?

Because people and businesses are creating incredible, innovative solutions to improve minds, lives, and the state of the world. The more we can educate, inspire and empower your audience, the quicker we can move towards a healthy, sustainable future.

And when I say sustainability and wellness, I mean the whole gamut: environmental protection, gender equality, mental health, education and more. 

💻 What can I help you with?

I offer a holistic content strategy that includes:

📄 Blogs and articles to engage and inform your audience
📱 Social media content to build and maintain your online presence
📚 Ebooks that showcase your expertise and provide value to your audience
📑 Whitepapers that present in-depth research and insights

🖐️ Five things you’ll get when working with me:

✅ High-quality, original writing
✅ Thoroughly researched content
✅ Copy that’s search engine optimized
✅ Tone of voice appropriate to your audience
✅ A friendly, professional working relationship

📣 Here’s what others have said:

“During her time with us, Rachel has been involved in editing and proofreading, researching and writing a number of engaging, educational, and evidence-based articles based on a wide range of health topics.

We have experienced Rachel as an intelligent, creative, and reliable team member. Her passion and sheer natural talent for editing, combined with her diligence, attention to detail, and excellent time-management skills, make for a superb editor who consistently produces meticulous and accurate work.”

“With little prior background knowledge on energy efficiency, Rachel was extremely open to researching and learning more about the topic and very open to guidance and feedback.

She delivered an excellent article on energy poverty that was concise, well-written, and in line with the content brief I had shared. I am already looking forward to working with Rachel again soon, and highly recommend her for any content writing needs you have in any sector!”

💁‍♀️ Okay, but who am I, really?

Well, since you asked:

🦙 I’m from Bristol, England, but live in Peru
📕 100 Years of Solitude is my favourite book
👩‍🎨 I’m always creating: singing, sewing, piano, painting
☕ I love coffee and welcome your recommendations!

Take a look at some of my work on my website: rachelannelawton.com

And if you want me to join you in making a difference in the world, I’d love to hear from you.

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The Battle

Mandy O'Neill

Rachel Lawton 🌱✍️

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