Mandy O'Neill

Growth Marketing, Message Strategy. Conversion Rate Optimization

ConnectedNonprofit

Change a mind. Change a life. Change the world.

Online fundraising, advocacy, and social media, especially Facebook, is playing a larger role in your fundraising program. Even if you’re only raising 7% – 10% of your annual revenue from online sources, online communication is playing a major role in support of your direct mail, major gift, and event fundraising. Let us help you develop your online strategy, come up with compelling creative ideas for the right audience to mobilize and fundraise throughout the year leading up to a robust year-end campaign.

Connected Nonprofit offers social media and online fundraising solutions that are designed with one guiding principle – ROI, Return on your Investments. Our work runs the gamut, but generally falls into the following categories:

   * Online fundraising campaigns
   * Online strategic growth plans
   * Social media, especially Facebook and Mobile

We've been honored to serve prestigious nonprofit organizations including CARE, Doctors Without Borders, St. Joseph's Indian School, among others.

Chief Strategist and Founder

Charity Dynamics

Grew annual sales bookings by 80%. Executive lead for sales, marketing, and business development for a leading national online fundraising and social media agency serving the nonprofit sector. Directed and coordinated company sales, sales campaigns, and marketing functions. Developed and coordinated sales selling cycle and methodology. Directed and oversaw the company marketing function to identify and develop new customers for products and services.

Vice President, Business Development

Convio

Created partner and alliance program that sourced up to 34% of annual sales bookings from partner referrals during a Saas company's early stages. Company went on to a successful IPO in 2010.

Director of Business Development

eCollege

Consulting position to strategically plan and implement an eCommerce plan for an online higher education provider.

iRevenue Solutions and Business Development

Kickstart.com

Directed business development including strategic accounts for a software company selling portal software into the nonprofit market.

Educare Colorado

CEO of a statewide early childhood care initiative designed to improve the quality of early childhood education in child care centers.

Amanda O'Neill Associates

Offered special project and grantmaking consulting services to the nonprofit sector including foundations and nonprofit organizations.

Principal

Colorado Common Cause

Led legislative advocacy and fundraising efforts for a state chapter of a national "good government" nonprofit agency.

Executive Director

City and County of Denver

Legislative Assistant

As a service provider, coach, or consultant, how would you like to wake up every morning knowing you have a waitlist of clients ready to work with you?

Because waking up to chase clients and compete on price is draining your soul.

✅ You get repeat business, but it's not enough.
✅ You get referrals, which puts you in a power position, still not enough.
❌ It's attracting and booking a steady stream of NEW clients that's CAPPED your revenue.

There’s DEMAND for your EXPERTISE, but you still find yourself…

- Diluting your authority by throwing marketing content on the wall like spaghetti to see what might stick. 
- Watching less-qualified competitors with better marketing skills booking YOUR ideal clients left and right.
- With sleepless nights worrying that signing new clients is so hard.

Here's the thing... being "salesy" isn't you. Which is good. Because "salesy" works against you in today's online market.

Instead, picture this…

- Clients search you out because you stand out with authentically and authority.
- Client prospects reach out to you ALREADY believing you can solve their problems.
- You have predictable and controllable lead flow and sales... and a WAITLIST

This is where I can help.

Hi, I'm Mandy O'Neill, and here’s what you get when you work with me:

✔️ Your uniquely branded solution:  I helped a coach increase his sales revenue 500% in 90 days with an offer repackaging.

✔️ A repeatable and sustainable marketing solution to attract your perfect-fit clients CONSISTENTLY. I helped a coach validate a unique high-ticket offer in just a few weeks by to the RIGHT target audience.

✔️ Your sales mechanism on autopilot. I help you create a repeatable sales process to attract and close clients so you ALWAYS KNOW where your next clients are coming from.

I've helped over 1,700 people coaches, service providers, and consultants.

If you’re serious about consistent business coming in the door, let’s make it happen.

Shoot me a DM to see I can help you grow your revenue with growth marketing.

Beatrice Gutknecht 🦘

Strategy that differentiates streamlining leads to your business. 𝐃𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭𝐢𝐚𝐭𝐞 𝐟𝐞𝐚𝐫𝐥𝐞𝐬𝐬𝐥𝐲. 𝐃𝐨𝐦𝐢𝐧𝐚𝐭𝐞 𝐰𝐢𝐭𝐡 𝐛𝐚𝐝𝐚𝐬𝐬𝐞𝐫𝐲.

Your brand looks exactly like your competitors'.

Because you started saying what everyone else says: "Quality." "Experience." "We care."

The pattern: Revenue plateaus. Sales slow. You're still the face of everything. Your team gives different answers when prospects ask "Why you?" 

And you can't step away because nothing happens without you.

So rebranding sounds like the fix.

It's not.

—

THE REAL PROBLEM:

Positioning, not packaging.

When founder-led service businesses get stuck—working 70-hour weeks while the team waits for approval on everything—it's because strategy lives in a document on a shelf, not in how people actually work.

—

WHAT CHANGES:

Your team knows exactly how to talk about what makes you different. No checking with you first. Your pricing reflects what you're actually worth. You show up where it matters, not everywhere.

No rebrand. No touching the logo. No throwing out what's working.

What that looks like: 

One client repositioned from last-minute supplier to design-phase partner—moving into conversations 9-12 months earlier in the buyer cycle. Result: bigger projects, better margins, eliminated price objections.

Your version won't look identical. But the principle is the same: different positioning = bigger deals, better margins, no price fights.

Results:

Within 30-60 days: Decisions happen faster. Team stops checking everything with you. Business starts to feel lighter.

By month 12: Margins improve. Referrals increase. You're the obvious choice, not another option.

—

THIS IS FOR:

Service-based businesses where you're still involved in every decision. Your team waits for your approval. Growth feels impossible without you.

THIS ISN'T FOR:

Quick fixes. Logo redesigns. Corporate structures. Businesses under 3 years old.

—

MEET THE WOMAN BEHIND THE SHADES:

I started this business because good businesses were losing deals to worse competitors. Not on merit. On positioning.

My background is operations and marketing—I've driven $700K+ in attributed revenue through repositioning and integrated campaigns. 

Now I work with founder-led service businesses to escape price competition by making strategy operational. 

Basically, what works > what looks pretty. 

Made in Australia. Based in Valencia. When I'm not fixing positioning gaps, you'll find me hoarding dark chocolate and hunting for the perfect brunch cafe.

Favikon Top 20 Branding Expert, Australia 2025.

—

F*ck rebrands. Fix your positioning first.

Let's talk: DM me or visit badasserybyb.com

Founder and Branding Strategy Consultant

Providing badass brand strategy services for service-based small to medium-sized businesses that will differentiate their brand from competitors and streamline their marketing efforts to reach and convert their target audience effectively.

Badass results:
•  Build loyalty
•  Lower churn rate
•  Increased referrals
•  Quicker sales cycle
•  Higher customer lifetime value
•  Improved audience associations and feelings about your brand.
•  A distinct and memorable identity.
•  Increased word of mouth
•  Increased inbound leads 

I know the rules of branding and when to break them.

taplio

The Battle

Mandy O'Neill

Beatrice Gutknecht 🦘

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