Mandy McEwen

LinkedIn + Sales Navigator Trainer for Teams ⋒ Mod Girl® Founder ⋒ I blend 17 years of digital marketing + online selling to help brands grow via social selling ⋒ Midwest → West Coast ✈ Nomad

If you want to build a badass personal brand, learn the best ways to use LinkedIn to drive revenue, and want the easiest ways to stand out in a sea of sameness...

Hi, I'm Mandy and we should be friends. 

“I have a very particular set of skills, skills I have acquired over a very long career.”

And like Liam Neeson, you want me on your side. 

I help B2B founders and sales teams turn LinkedIn activity into real pipeline with a human-first system, custom AI tools, and a simple thirty minute a day rhythm. 

After founding my award-winning agency Mod Girl® Marketing in 2010 and spending the last 10 years specializing in LinkedIn, I've trained thousands of professionals and partnered with companies like T-Mobile, Continental, and Pavilion.

𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝗮𝘁 𝗜 𝗸𝗻𝗼𝘄: Standing out in B2B is harder than ever. Cold outreach doesn't work like it used to. The teams winning right now are leveraging LinkedIn and personal branding to build trust and pipeline - but most leaders don't have time to do it themselves.

That's why I founded Luminetics, a division of Mod Girl®. We help B2B companies and leaders master LinkedIn and Sales Navigator to build authentic brands that drive pipeline.

𝗪𝗵𝗮𝘁 𝗺𝗮𝗸𝗲𝘀 𝘂𝘀 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁:
 ✔ We've been in the LinkedIn trenches since 2015, before it was cool
 ✔ We've trained thousands through our 𝗠𝗼𝗱𝗲𝗿𝗻 𝗦𝗼𝗰𝗶𝗮𝗹 𝗦𝗲𝗹𝗹𝗲𝗿™ curriculum
 ✔ We built 𝗧𝗵𝗲 𝗡𝗲𝘅𝘁 𝗪𝗮𝘃𝗲, the world’s first custom ChatGPT-powered GTM and social selling system that gives you the foundation, structure, and AI to build your brand and drive real pipeline while keeping every interaction completely authentic.

Whether you need full go-to-market strategy and consulting, team training, a Sales Navigator workshop, or an AI system your people can use daily, we make LinkedIn systematic, scalable, and authentic.

My work has been featured in Forbes, Entrepreneur, Inc., and HuffPost. I'm a regular guest on the Sell Better Daily Show and frequently keynote on LinkedIn and AI-powered go-to-market strategies.

Want LinkedIn to drive real visibility, credibility, and revenue? 

𝗩𝗶𝘀𝗶𝘁 𝗹𝘂𝗺𝗶𝗻𝗲𝘁𝗶𝗰𝘀.𝗶𝗼 for more info on our LinkedIn social selling team training.

𝗩𝗶𝘀𝗶𝘁 𝗺𝗼𝗱𝗴𝗶𝗿𝗹.𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗶𝗻𝗴 for more info on my speaking and consulting. 

𝗩𝗶𝘀𝗶𝘁 𝗻𝗲𝘅𝘁𝘄𝗮𝘃𝗲.𝗴𝗼𝗹𝘂𝗺𝗶.𝗶𝗼 for more info on our AI-powered GTM membership.

P.S. Check out my podcast with Lindsay Rios: YourFutureBiz.com 

You'll learn a ton in less than 15 minutes per episode, promise!

LinkedIn + Personal Branding + Sales Navigator Trainer for SDRs, BDRs, AEs, and Marketers

People do business with people they like.

LinkedIn is the platform to make that happen.

I provide LinkedIn training and workshops for your organization so your employees learn how to effectively leverage the most powerful B2B social media network in the world.

From social selling to personal branding, content marketing, and relationship building, my top-rated LinkedIn training and workshops are exactly what your organization needs to finally see tangible results on the platform.

In order to capitalize on the LinkedIn boom, you don't turn to generalists. You turn to modern experts who have done it -- with successful results.

Luminetics, by Mod Girl Marketing, is at the forefront of it all and we are relentless in our pursuit to get you the best results possible.

Our bespoke LinkedIn training provides actionable strategies in a way that keeps your employees engaged, entertained, and excited.

Our interactive LinkedIn workshops ensure your employees actually DO the work. From optimizing their profiles to curating and posting content to engagement strategies to creating outreach InMail messages, and more.

What my clients are saying:

"Mandy is a breath of fresh air and a wealth of knowledge. She is a great communicator and able to deep dive into the world of LinkedIn and personal branding. I hired her for a virtual event workshop and she nailed it. The audience learned so much and my team and I were truly thrilled with her training execution." - Erica Maurer, EMRG Media

"When I hosted the Global Personal Branding Festival, I knew I had to get Mandy to share her knowledge with us. And what an unforgettable experience it's been! The journey of collaborating with Mandy has been enriching & insightful to me personally and of course her contribution to the festival has been inimitable!" - Tanvi Bhatt, Tanvi Bhatt International 

Send me a message here on LinkedIn and let's chat about empowering your team:

www.luminetics.io

Anyone else snowed in today? 

Good morning from snowy Brooklyn. 

Let’s see if my flight gets canceled mañana. 




P.S. there’s wayyyy more snow already than this pic. This was from last week. 

Check out my snow pic in the comments.

Needless to say, I’m not leaving my Airbnb today.

Making Personal Brands Profitable with LinkedIn and Human-First AI | LinkedIn & Sales Navigator Trainer For B2B Founders + Teams | Founder of Mod Girl Marketing & Luminetics | Island Nomad 🌴

No alternative text description for this image

I’ve been a little busy today in NYC…

with some of New York’s finest humans. 

Chelsea Olsen and Jan Deahl.  

Chelsea and I have something awesome to share with you sooooon. So for now you’re getting a picture that has nothing to do with what we did today. 🤩

Oh, and a pic of both of us taking client calls at a random, fabulous, hotel bar. 🍸

Speaking of awesome, yesterday’s masterclass with Lindsay Rios was fun.

Thanks to everyone who registered and a special thanks to those who showed up live to have fun with us and learn.

We got a ton of amazing feedback.

And we had lots of laughs considering it took 17 minutes for us to figure out how to add chat to a Zoom webinar. 

Lucky us, everyone waited until we figured it out. Because I mean, let’s get real… 

What fun is a webinar without chat?

Lindsay and I had a blast, per usual. 

And we are excited to welcome some new next wave members. 

Oh yeah, if you didn’t hear, we opened up enrollment again.

So if you want to work directly with Lindsay Rios and me, and you want access to all of our courses and custom AI tools that will help you grow on LinkedIn and grow your business, join us …

➡️ nextwave.golumi.io 

OK, I’m off to see the Stranger Things Broadway show. Sooo excited.  


P.S. good thing I love New York, because I might get snowed in and stuck here a bit longer, considering I’m supposed to leave Monday. ❄️

AI posts are getting sneakier.

A year ago, it was painfully obvious.

Now, it’s getting harder to tell.

Did they use AI to write this? Did they not?

Here’s the truth...

AI isn’t the problem.
Bad content is the problem.

When AI is used the right way, it helps you:

→ Save time
→ Stay consistent
→ Organize your ideas
→ Sound clearer and sharper
→ Get more of your thinking out into the world

But this isn’t about dumping random thoughts into ChatGPT and hoping it does the work for you.

This is where people mess it up.

AI only works when you have:

 → The right prompts
 → The right systems
 → A clear POV
 → And your actual words driving the output

That’s exactly why we built Lumi.

Not another content hack.
Not a generic AI tool.

Lumi is our AI-powered writing system, available inside Next Wave 🌊, 
designed to learn your voice, structure your ideas, 
and help you publish content that actually sounds like you.

Here’s what that looks like in practice...

One of our Next Wave members hit 34K impressions on her third post using Lumi. 🤩 

Before that, her posts averaged 200–1,000 impressions.

That same post also drove hundreds of views on her comments and 30 new followers.

No hacks.
No algorithm chasing.
Just the right system behind her ideas.

If you want content that converts without the daily friction of “what should I post,”

this is for you.

Go here to explore how it works:

🌊 nextwave.golumi.io


P.S. This video is not AI, although this immersive museum here in NYC tripped me out a bit. Was awesome.

Also Stranger Things on Broadway was the coolest thing I've ever seen. 🤩

You don’t need more LinkedIn tips.

You need a recurring calendar block.

That’s the difference between people who say LinkedIn “works” and people who say it doesn’t.

Sales Navigator only becomes powerful when it’s part of your day, not something you open when pipeline feels weird.

Here’s what actually gets results ↓

→ Put it on your calendar
→ Same time. Every day.
→ Short, focused blocks
→ No scrolling. No multitasking.

15 minutes commenting.
15 minutes sending connection requests.
15 minutes following up in messages.

That’s it.

Sales Navigator surfaces the right people at the right time.

Job changes.
Hiring signals.
Company growth.

What they literally just posted.

When you save the right leads, it tells you when to reach out and why.

That’s why it’s not a list-building tool.

It’s a timing tool.

Right person.
Right moment.
Right message.

Clarity beats clever every single time.

Be honest...

Is LinkedIn on your calendar, or just living rent-free in your head?


Also... 

You really do need LinkedIn tips, so keep following me for more :) 

But also, go add it to your calendar. 




P.S. If you want my help, here are 3 ways how...

1. If you're part of a team, my LinkedIn and Sales Nav training is top-rated and comes with live, on-demand, and AI assistance. 

Check out my recommendations for reviews from clients. And Luminetics . io 

2. If you're a business owner or seller, I have a YouTube channel that breaks down my 2026 LinkedIn Outreach Strategy and Sales Nav systems. 

Follow me on YouTube @mandymodgirl 

3. I also have a course, called Sales Navigator Mastery and LinkedIn Messaging Mastery that gives you my entire playbook, templates, and system you can steal. It's all inside of The Next Wave. 

Link is under my name in this post.

Happy social selling 🤙🏼

One of these faces will be with me LIVE in less than 3 hours. 

Can you guess who? 

Coming to you from cold New York, with Lindsay Rios from sunny California. 

Today at 12 pm ET.

We're breaking down:

The LinkedIn AI System That Actually Makes Money in 2026

Giving you the goods.

Our system.
Our AI prompts.
Our laughs. 

Show up. Learn. Have fun with us

If you haven't registered yet:

https://lnkd.in/e5WE5TqY

See you soooon.

I built something that just helped someone hit 34,000 impressions.

On one LinkedIn post.

Not because she suddenly got better at LinkedIn.
Not because she found a hack.
Not because she chased a trend.

Patricia already had the expertise.

What she didn’t have was a fast, clear way to turn what was in her head into a post she actually wanted to publish.

That’s why I built Lumi.

My clients weren’t confused.
They were overwhelmed.

Blank screen.
Overthinking.
Drafts that never got posted.

So I built a tool to remove friction.

Not to write for people.
Not to auto-post.
Not to generate AI slop.

To help them think clearly.
Refine what they believe.
And say it in their voice.

After I built it, I put it inside The Next Wave. 🌊 

Patricia used Lumi for the third time.

That post crossed 34,000 impressions. 🤩 

Her posts before averaged 100-200 impressions.

And now I keep hearing the same thing from Wavemakers:

“I planned weeks of content in under an hour.”
“My first post outperformed all of last week.”
“I finally stopped overthinking and just posted.”

Lumi simply removed the friction between her brain and the post button.

It didn't replace her.

That’s what we built inside The Next Wave.

AI-assisted.
Not AI-generated.

Human clarity at scale.

And there isn’t enough room in one post to list everything else you get when you join us.

🌊 Access to Lindsay Rios, Allison Fisher, and me.
🌊 Monthly workshops where we actually build things together.
🌊 6+ other custom AI tools and systems.
🌊 Courses. Playbooks. Real support.
🌊 An amazing Slack community of go-getters like Patricia. 

It’s not just Lumi.

It’s the whole environment around it.

Grow your business alone and keep guessing how to use AI without losing your voice.

Or join peers who are using AI intentionally and growing faster because of it.

If you want instant access to Lumi and want to map out all of your February LinkedIn content in under an hour, join us inside The Next Wave.

This is what working smarter actually looks like.

🌊 nextwave.golumi.io

My rockstar friend Aghya Goel 🏎️ is officially on the market. 

Some very lucky company is about to land a force to lead their partner sales.

This woman impresses me every single day.

Relentless determination.
Creative as hell.
And a heart of absolute gold.

There is no half-in with Aghya.
You get all of her. Always.

And that’s exactly why I love and respect her so much.

I wish Lindsay Rios and I could hire her.
That one’s going on my dream list for the future.

It’s rare to find an Aghya in this world.
Even rarer to have one on your team.

And somehow, I get to call her a dear friend for life.
Lucky me. 🤩

So let’s help this woman land her dream role.

Let’s goooo.

Happy Friday.

Follow my 30-Day Reset Challenge 🔔 (Hit the bell icon) | DadGirl that maybe knows a thing about B2B Partner Sales | Obsessed with Formula 1 & Fitness | Tell your 🐶 I said “Woof”

Day 1: of my 30-Day Reset Challenge

Yesterday was heavy, I shared that my role at 8fig came to an end…


I spiraled a little
I sat with it
Why me

Anger. Tears. Self-pity. Self loathinggg..

Then night hit
2 beers in
Some thoughts best kept off LinkedIn 👀
And 1 very clear realization…

If I don’t stand up for myself, who the f*** will!!

So I’m backkkkk


Today is Day 1 of my “30-Day Reset Challenge”

The goal is simple 

💕 Reset my body & mind
💕 land that dream role &
💕 secure 2 brand partnerships

In under 30 days!!!


Will I win. Dk..
Will I fail loudly. May be..
Will I end this with a job, partnerships, both… or neither.

Honestly. No CLUEEEE.

But I will show up every day for myself…

And the support, messages, and love from you all yesterday
that’s the fuel..

So yeah. Follow along if you want.
Cheer. Lurk. Judge quietly. All welcome.

I’m going all in..!!

————

Hi, I’m Aghya, I got laid off right after closing the biggest deal in company history..

Now I’m on a mission to land a dream role & 2 brand partnerships in under 30 days!!

This is Day 1 

Layoff to lift-off ⭐️

Do you think I’ll hit it?

Nicola Richardson  - Creating High-Performing Teams

The People Mentor

Self-employed | Dec 2015 – Present | Hybrid (Lincolnshire-based)

Team conflict. Avoided conversations. That tension that never quite goes away.

I help leaders and small business owners handle the conversations they've been putting off before performance, morale, or trust take a hit.

With over 30 years' experience leading teams and projects, and 9+ years working with local authorities, GP Surgeries, business owners, and managers, I know the signs when things are unspoken but not unnoticed.

Because behind every strong team is calm, clear, confident communication, and that's where I come in.

What I Help With:

• Difficult conversations
• Conflict resolution
• Leadership confidence
• DISC profiling
• Team culture and trust
• Manager development

Services:

• 1:1 mentoring and coaching
• DISC profiling and feedback
• The Conversations Catalyst Programme
• Online courses
• Culture and communication reviews
• Bespoke workshops

Results I've Helped Create:

• Boosted performance by 25% by resolving internal conflict in an engineering team
• Helped a recruitment firm ditch a 'lads culture' and retain top talent
• Saved a contractor 520+ hours a year by developing confident, independent team leads
• Rebuilt trust on a stalled local authority project through team coaching
• Repaired a failing tech partnership using DISC insights
• Supported a care manager to address team underperformance, restoring accountability and reducing stress confidently
• Enabled a founder to step back from day-to-day firefighting by upskilling their team to handle issues independently

No jargon. No fluff. Just practical support grounded in emotional intelligence, lived experience, and the belief that leadership doesn't need to feel lonely.

Let's stop firefighting and start leading.

👉 www.thepeoplementor.co.uk | DM me to connect

Leadership Communication Coach and Mentor

Services provided:
•	Initial free personal consultation through a 1-2-1, either face to face or through zoom to understand the business needs.
•	Thorough ‘business: employee’ engagement and Staff: Learning, Development & Training needs reviews
•	Employer/Manager needs analysed and support provided 
•	In-depth report covering Actions needed and the root cause of the problems
•	Action plan implemented 
•	Mentoring to build the team’s capability and increase performance
•	Emotional Intelligence technique training and leadership/ Employer mentoring all optional.
•	Monthly Follow-on support
•	On-line courses and Workshops available as support
•	Outcome review

plus leadership and management mentoring.
"The Managers Academy" Membership  - online with accountability calls and a community space

All activities are undertaken using The People Mentor Employee Engagement model developing a high performing team and business with compassion and empathy engrained. to build teams that focus on goals, achieve high results and work cohesively together

Management Consultant

• Conducted virtual and face-to-face management training sessions on customer service, team building, conflict resolution, communication skills, and emotional intelligence.
• Developed and delivered workshops covering various team and management subjects to enhance leadership skills.
• Established The Managers Academy, an online course for new managers, creating a supportive community for professional growth.

Management Trainer

HM Revenue & Customs

Responsible for identifying waste in processes, transform to efficient methods and evaluate digital solutions to assist HMRC to meet the current and future demands, give great customer service within the areas of Business Tax and support the business to streamline and engage with its employees and key stakeholders.
Responsible for 3 areas within Business Tax, leading a key project team to identify major improvements to the services provided which are now in implementation.  Worked with key external and internal stakeholders including other Government departments.
Worked across Customs to understand the impact of the UK leaving the EU. Leading in bringing in a key change to assist with the EU transition. High Performer of the Year 2020

Senior Continuous Improvement Consultant

Responsibility for sharing and using Customer Insight Data to assist all parts of the Department to improve the customer experience on Inheritance Tax, Pension Schemes Services and Trusts.
Leading on Change projects to improve the Customer journey, improve processes and transform the business.  Working across the grades and external stakeholders.  Led key workshops to understand the processes for the implementation of Digital Mail Scanning and reviewed after implemented to identify improvements and take forward. 
Organised key recruitment drives within the Inheritance Tax Arena, coaching others through the process.
Facilitated workshops on building teams and point of contact for addressing issues raised in the people survey.
Part of a Merger team for 3 business areas, leading on people Impact Analysis and bringing in a successful merger uniting the 3 business areas with one common aim.

Supported colleagues using operational knowledge and skill sets.

Customer Insights Lead 

Key responsibilities were: to achieve key performance Indicators for the processing of work & other areas as well as generate a culture of excellent customer service & identify improvements for the business & customer and overall lead for 70 staff & 4 Managers

Pension Schemes Senior Leadership team member - Working across the business setting the strategic view, building capability; increasing performance & employee engagement, & tackling non-compliant external activity.

Leading on Pensions business transformation project – Identifying a new operating model enabling savings
o Using Demand Management tools to identify improvements
o Bringing in digital solutions to automate processes
o Trialling some of wider HMRC initiatives
o Re-engineering business processes to be more efficient including preparation to move to digital solutions.
o Leading jointly on bringing in a new organisational structure within the Specialist Personal Tax structure
o Using Project governance & planning

Worked with key external stakeholders to develop a streamlined digital certificate of residency process for Pension Schemes Services.

Attendance Management Pensions Portfolio including coaching Managers through sick absence processes & designing & leading on Attendance Management Workshops
Identifying trends & risks to the business - implementing a Risks & Issues register with mitigations 

Took on lead for the Managers’ cafe's establishing an events programme to assist Managers across the campus. 
Manager of Support staff including Health & Safety responsibilities ensuring mandatory training completed, performance management, coaching & support, devising employee-led training & development schemes through utilising tools such as job analysis, appraisal schemes & regular consultation & implementing individual learner records
Leading on implementing training & Quality across the operational business side.
Supporting Managers’ as Managers’ Manager through coaching & setting the direction

Pension Schemes Service Lead and Business transformation Lead

•	Member of the Pensions Senior Leadership team working across the business to build capability; increase performance/employee engagement, and tackle non-compliant external activity. Leading from the front sharing the strategic view and implementing quality and training initiatives.  Implementing the European Commission’s digital transformation agenda; storage project and attendance management. Responsible for management of the Operations Manager, 3 technical support staff with responsibility for 60 frontline staff.  Designing/implementing workshops to develop employees and Managers.
•	Responsible for the management of 12 staff involved in enquiry work.  Building capability and reviewing Quality.  Implementing smarter ways of working using problem-solving tools and eliminating waste in processes.  Working with Data capture team members to roll out across the business
•	Responsible for managing 4 managers plus 50 staff across 2 separate business areas aligning processes; Implementing improvement and working towards one consistent HMRC. Deploying LEAN to accomplish continuous improvement, sustain budgetary constraints while delivering best outcomes.  Planning / risk assessing delivery.  Leading Customer experience project working to understand customer needs/implementing solutions.  Leading Planning and Forecasting Project across 5 businesses for consistency, accuracy, good planning, and performance. Implementing coaching for Managers and supporting by 1-2-1s.  Designed and Implemented Workshops to support/develop Managers.
•	Responsible for managing 5 Team Managers and 70 staff.  Planning work and resources, guiding and coaching Managers to develop teams.  Implementing quality initiatives and fit for work occupational health assessment duties.  Making quick decisions and referring to specialists as needed.  Liaison on office transfers Facilitating a smooth transfer through, excellent communication with staff whilst organising office closure processes.

Various roles across HMRC

Helping leaders resolve conflict & lead with clarity | Creator of the COMPASS Framework | Build resilient, high-performing teams | Leadership Mentor & DiSC Facilitator

I help leaders turn dreaded workplace conversations into trust-building moments that drive performance and team health.

If you're losing sleep over tough feedback, team tension, or underperformance, you're not alone. Most managers were never taught how to handle these challenges.

Using my proprietary COMPASS framework, I mentor leaders to handle conflict, performance issues, and emotional dynamics with clarity and composure. My approach blends emotional intelligence, DiSC insights, and 30+ years of leadership experience.

I've worked with local authority employees, micro-businesses, and national teams, helping them rebuild trust, reduce attrition, and lead without constant firefighting. From revitalising toxic cultures to saving 500+ hours annually through improved team dynamics, my work delivers.

If you're ready to lead without stress and build a conflict-resilient team, message me to set up a 30-minute strategy call.

Leadership Consultant

Services provided:
•	Initial free personal consultation through a 1-2-1, either face to face or through zoom to understand the business needs.
•	Thorough ‘business: employee’ engagement and Staff: Learning, Development & Training needs reviews
•	Employer/Manager needs analysed and support provided 
•	In-depth report covering Actions needed and the root cause of the problems
•	Action plan implemented 
•	Mentoring to build the team’s capability and increase performance
•	Emotional Intelligence technique training and leadership/ Employer mentoring all optional.
•	Monthly Follow-on support
•	On-line courses and Workshops available as support
•	Outcome review

plus leadership and management mentoring.
"Success with Employees" Membership  - online with accountability calls and a community space

All activities are undertaken using The People Mentor Employee Engagement model developing a high performing team and business with compassion and empathy engrained. to build teams that focus on goals, achieve high results and work cohesively together

taplio

The Battle

Mandy McEwen

Nicola Richardson - Leadership Communications Mentor

Followers

Posts

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taplio

The Battle

Mandy McEwen

Nicola Richardson - Leadership Communications Mentor

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mandy McEwen's LinkedIn Performance

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Performance ScoreMandy McEwen's LinkedIn Performance