Mandy McEwen

LinkedIn + Sales Navigator Trainer for Teams ⋒ Mod Girl® Founder ⋒ I blend 17 years of digital marketing + online selling to help brands grow via social selling ⋒ Midwest → West Coast ✈ Nomad

If you want to build a badass personal brand, learn the best ways to use LinkedIn to drive revenue, and want the easiest ways to stand out in a sea of sameness...

Hi, I'm Mandy and we should be friends. 

“I have a very particular set of skills, skills I have acquired over a very long career.”

And like Liam Neeson, you want me on your side. 

I help B2B founders and sales teams turn LinkedIn activity into real pipeline with a human-first system, custom AI tools, and a simple thirty minute a day rhythm. 

After founding my award-winning agency Mod Girl® Marketing in 2010 and spending the last 10 years specializing in LinkedIn, I've trained thousands of professionals and partnered with companies like T-Mobile, Continental, and Pavilion.

𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝗮𝘁 𝗜 𝗸𝗻𝗼𝘄: Standing out in B2B is harder than ever. Cold outreach doesn't work like it used to. The teams winning right now are leveraging LinkedIn and personal branding to build trust and pipeline - but most leaders don't have time to do it themselves.

That's why I founded Luminetics, a division of Mod Girl®. We help B2B companies and leaders master LinkedIn and Sales Navigator to build authentic brands that drive pipeline.

𝗪𝗵𝗮𝘁 𝗺𝗮𝗸𝗲𝘀 𝘂𝘀 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁:
 ✔ We've been in the LinkedIn trenches since 2015, before it was cool
 ✔ We've trained thousands through our 𝗠𝗼𝗱𝗲𝗿𝗻 𝗦𝗼𝗰𝗶𝗮𝗹 𝗦𝗲𝗹𝗹𝗲𝗿™ curriculum
 ✔ We built 𝗧𝗵𝗲 𝗡𝗲𝘅𝘁 𝗪𝗮𝘃𝗲, the world’s first custom ChatGPT-powered GTM and social selling system that gives you the foundation, structure, and AI to build your brand and drive real pipeline while keeping every interaction completely authentic.

Whether you need full go-to-market strategy and consulting, team training, a Sales Navigator workshop, or an AI system your people can use daily, we make LinkedIn systematic, scalable, and authentic.

My work has been featured in Forbes, Entrepreneur, Inc., and HuffPost. I'm a regular guest on the Sell Better Daily Show and frequently keynote on LinkedIn and AI-powered go-to-market strategies.

Want LinkedIn to drive real visibility, credibility, and revenue? 

𝗩𝗶𝘀𝗶𝘁 𝗹𝘂𝗺𝗶𝗻𝗲𝘁𝗶𝗰𝘀.𝗶𝗼 for more info on our LinkedIn social selling team training.

𝗩𝗶𝘀𝗶𝘁 𝗺𝗼𝗱𝗴𝗶𝗿𝗹.𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗶𝗻𝗴 for more info on my speaking and consulting. 

𝗩𝗶𝘀𝗶𝘁 𝗻𝗲𝘅𝘁𝘄𝗮𝘃𝗲.𝗴𝗼𝗹𝘂𝗺𝗶.𝗶𝗼 for more info on our AI-powered GTM membership.

P.S. Check out my podcast with Lindsay Rios: YourFutureBiz.com 

You'll learn a ton in less than 15 minutes per episode, promise!

LinkedIn + Personal Branding + Sales Navigator Trainer for SDRs, BDRs, AEs, and Marketers

People do business with people they like.

LinkedIn is the platform to make that happen.

I provide LinkedIn training and workshops for your organization so your employees learn how to effectively leverage the most powerful B2B social media network in the world.

From social selling to personal branding, content marketing, and relationship building, my top-rated LinkedIn training and workshops are exactly what your organization needs to finally see tangible results on the platform.

In order to capitalize on the LinkedIn boom, you don't turn to generalists. You turn to modern experts who have done it -- with successful results.

Luminetics, by Mod Girl Marketing, is at the forefront of it all and we are relentless in our pursuit to get you the best results possible.

Our bespoke LinkedIn training provides actionable strategies in a way that keeps your employees engaged, entertained, and excited.

Our interactive LinkedIn workshops ensure your employees actually DO the work. From optimizing their profiles to curating and posting content to engagement strategies to creating outreach InMail messages, and more.

What my clients are saying:

"Mandy is a breath of fresh air and a wealth of knowledge. She is a great communicator and able to deep dive into the world of LinkedIn and personal branding. I hired her for a virtual event workshop and she nailed it. The audience learned so much and my team and I were truly thrilled with her training execution." - Erica Maurer, EMRG Media

"When I hosted the Global Personal Branding Festival, I knew I had to get Mandy to share her knowledge with us. And what an unforgettable experience it's been! The journey of collaborating with Mandy has been enriching & insightful to me personally and of course her contribution to the festival has been inimitable!" - Tanvi Bhatt, Tanvi Bhatt International 

Send me a message here on LinkedIn and let's chat about empowering your team:

www.luminetics.io

Olá from Brazil. 

What are you up to this weekend? 

This is where I’ll be 🤙🏼

Social Selling That Actually Works | 16 Years in the Game | LinkedIn & Sales Navigator Trainer | Founder of Mod Girl Marketing & Luminetics | Island Nomad 🌴

No alternative text description for this image

My week in NC has been awesome, all thanks to my amigas I met on LinkedIn. 

Today - 
ANNABEL PICKENS and I recorded an episode for Your Future Biz(yourfuturebiz.com) in Leslie Douglas' dining room. 🤩 

Yesterday - 
I joined Will Aitken and Lindsay Rios for an episode on the Sell Better show where we talked about leveraging AI for social selling. 

Over 150 people joined us and are now getting free access to my new LinkedIn $trategist GPT. 🤖 If you joined us, thank you! 

Wednesday - 
Lindsay and I hosted our monthly "Ship It" session for our Wavemakers (nextwave.golumi.io). 

But, most importantly, it was Leslie Douglas' birfdayyyy, which we celebrated all day. 🥳 

Tuesday -  
Leslie and I recorded an episode for Your Future Biz in her adorable living room. Then I trained 100+ sellers at Brink’s Inc on how to prospect on LinkedIn. 👩‍💻 

Monday - 
Chill with Leslie Douglas and work day. 😎 

That's in addition to the 987 things I did for Luminetics this week. 

Don't forget about my furry assistant, Rocco. 😍 

Speaking of furry... peep ANNABEL PICKENS hat in the last pic. 

Grateful I get to spend time with these gems. 
💛



P.S. Tomorrow I leave for my 5-week Brazil workcation. Have you been?

Making Personal Brands Profitable with LinkedIn and Human-First AI | LinkedIn & Sales Navigator Trainer For B2B Founders + Teams | Founder of Mod Girl Marketing & Luminetics | Island Nomad 🌴

5 reasons you should start a podcast, or be a guest on more of them.

Most people judge podcasts by the wrong criteria.

Podcasts are leverage.

Here’s what they actually do for your business.

→ Reason 1: They build trust faster than almost anything else.

 15 - 60 minutes in someone’s ears creates familiarity.
 That’s hard to replicate with posts or ads.

→ Reason 2: They create pre-sold conversations.

 I’ve landed clients directly from podcast appearances.
 No pitch. No funnel gymnastics.
 Just “Hey, can we talk?”

→ Reason 3: They position you as the expert.

 Being invited to speak changes perception.
 You’re no longer another LinkedIn post.
 You’re the voice they remember.

→ Reason 4: They solve your “what do I post?” problem.

 Record once.
 Clip it up.
 Use it everywhere without sounding repetitive.

→ Reason 5: They make prospecting easier.

Outreach hits differently when people already recognize your name or voice.
Warm beats clever every time.

I’ve been a podcast guest for over 15 years.

It’s driven countless leads and real revenue for my business.

It’s also led to partnerships, opportunities, speaking gigs, and friendships I never would have had otherwise.

That’s exactly why Lindsay Rios and I started Your Future Biz.

Season 1 laid the foundation.
Season 2 goes deeper.

More guest conversations.
More tactical breakdowns.
More real talk on prospecting, sales, and marketing that actually drives revenue.

🎧 Check out our site where you can choose your fav podcast channel to listen and subscribe:

yourfuturebiz.com 

Season 2 is coming soon.

Are you currently a guest on podcasts or do you have your own? 

Feel free to share any episodes in the comments. 



P.S. I'm happy to announce I will not be wearing this sweater or any winter clothes until next winter 🤩 This was from last week when I was recording in Leslie Douglas' house. 

So excited to hit up the beaches here in Brazil.

Some people think it’s weird that I’m friends with these two gems. 

ANNABEL PICKENS and Chelsea Olsen  

And not weird because of Annabel’s amazing hat. Although my look in this picture says otherwise 😆

Or because Chelsea and I showed up to record a podcast in almost the same outfit.

But weird because they’re technically my social selling competitors.

My response?

You’re weird for thinking it’s weird.

I feel incredibly lucky to have women in my niche who I can relate to on a human level and a business level.

There is so much business out there. So much opportunity. So many people to help.

Scarcity thinking is exhausting.

Collaboration is energizing.

And when smart women in the same space start cheering each other on instead of side-eyeing each other, something powerful happens.

And when we start joining forces… watch out world.

I’ll choose abundance and alignment over insecurity every single time.

So, do you think it’s weird?

Are you friends with any of your competitors?

I missed my flight to Brazil.

3.5 hour delay to Miami last night. 

So now I'm stuck here until tonight when my rebooked flight leaves. 

Didn’t even leave the country yet and the “expect the unexpected” lesson showed up early.

When people ask me about the nomad life, I always say that line...
You have to expect the unexpected.

Apparently the universe wanted to make sure I reallllly meant it.

And get this...

Because I booked two American Airlines flights separately, Raleigh to Miami and Miami to Rio, they wouldn’t cover my hotel.

It's a weekend in Miami and last minute. So it cost me over $300 for a hotel room I never planned on needing.

Should I email American Airlines customer relations and try to get them to pay for it? I think the answer is yes.  

Then I had to cancel my Rio to Florianopolis flight.
Last-minute rebook.
$506 for a 90-minute flight.

Cool cool.

So the AA delay that was out of my control turned into about $800 in extra costs, plus a missed Airbnb night I already paid for in Brazil.

This is the part of the nomad life you don’t see.

You see the travel. The cool places.
You don’t see the unexpected chaos.

You see the freedom.
You don’t see the logistics and sunk costs and time that come with it.

That said...
Cowfish with Leslie Douglas and fam the night before I left was pretty epic.

And it’s 75 degrees in Miami.

I’m posted up at Starbucks working, walking 30 minutes instead of Ubering, getting my steps and vitamin D in.

Life is still good. Always.

Not complaining, just sharing so you see more of the reality of this life. 

And that’s kind of the deal you sign up for when you choose this path.

High highs.
Minor meltdowns.
A lottttt of patience.

But I wouldn’t trade it. 

🤙🏼

Help me wish this incredible human a happy birthdayyyyy. 🥳  Leslie Douglas. 
 
She's been hosting me in her fabulous NC home for a week. It's pretty much felt like my birthday because she is the best host. 

Yesterday, we recorded a podcast episode for Your Future Biz and Rocco made a cameo.

Stay tuned for season two. 

Now, Leslie Douglas, ANNABEL PICKENS, and I are working together and enjoying ANNABEL's delicious and adorable homemade bread 💛 

Proof in the comments 🍞 


Once again, LinkedIn coming in hot for putting these fabulous ladies in my life. Lucky me.

The new LinkedIn algorithm is judging your profile harder than your irrelevant selfie.

Your content might not be the problem. 
Your profile is.

You can write a great post. 
But if your profile does not match it, the algorithm notices. 
Buyers do too.

LinkedIn is prioritizing niche authority. 
Not scattered activity.

Your headline, about section, featured section, and experience all need to say the same thing.

If you post about B2B marketing but your headline says “Helping businesses grow,” you look generic.

If your profile says B2B marketer but you post about mindset and random quotes, you look inconsistent.

Confusion kills trust.

One niche. One problem. One type of buyer.

The algorithm rewards relevance. Not randomness.

Your profile must answer one question...

Is this person known for this?

When profile and content align, authority compounds. 
When they do not, reach shrinks.

Is your profile reinforcing your content or undermining it?

Want to know exactly what to fix.

Our LinkedIn $trategist GPT will show you what is stopping your profile from being buyer ready.

Grab it here ↴
https://lnkd.in/eng4HvxM

(it's free)

Want the ultimate shortcut? 

It will also show you how to use Lumi AI to optimize your entire profile in under 5 minutes.

Yes, size matters. 

Your audience is too big.

So don’t just go find every garden.
Don’t just go find everyone who has a garden to fix.

Look at the type of people who have them.

The size of the garden.
The location.
The environment they’re dealing with.

That’s how you get specific.

Then you build a Dream 100 list.
Companies you want to work with.
Real people you want to talk to.

Break them into 10 to 20 groups.
Talk to 10 people a week, minimum.

That’s it.

That's how you identify product market fit. 
That's how you get your first batch of clients. 
That's how you validate a new product. 

That’s how this actually works.

By the way, Lindsay Rios and I host a podcast called Your Future Biz.

The entire first season is live.
This is episode one.
Season two is on deck.

Listen and subscribe wherever you get your podcasts.

Search: Your Future Biz.

Videos are on YouTube and Spotify.

If you’re not sending voice notes on LinkedIn, why not?

Seriously.

Most people don’t even know the feature exists.
And when I tell you it’s the fastest, easiest way to stand out, I mean it.

Here’s a real example:

Jonathan Cohen found my YouTube videos.

He messaged me on LinkedIn.
Instead of typing out a long reply, I sent him a simple voice note.

It said something like this:

“Hey Jonathan, thank you so much for watching. I really appreciate it. Let me know if there’s anything specific you’re working on, happy to help.”

That’s it.

It took me 23 seconds.
Twenty three.

And it was the first voice note he had ever received on LinkedIn.

Think about that.

Everyone else is sending templated paragraphs.
I sent my actual voice.

Free tool.
Built into the platform.
No extra software.
No production.
No overthinking.

This is where people miss it.

You want to stand out?

Do the things other people are not doing.

→ Use your voice
→ Show personality
→ Sound human
→ Be memorable

Better yet, send a short video if you can.

Now they see you.
Hear you.
Feel like they know you.

That’s trust acceleration.

I break this down and a whole lot more in the YouTube video Jonathan just watched.

➡️ https://lnkd.in/evfqgYH7

So tell me...

Are you sending voice notes?

What’s stopping you?


P.S. We just launched a free custom GPT that builds an entire LinkedIn strategy for you in under 5 minutes. Customized for you based on your target customer. 

You can go grab it here:

➡️ https://lnkd.in/eng4HvxM

If Sales Navigator feels expensive, it’s because you’re using it like Google.

And it’s not Google.

It’s a signal engine.

Most people log in, search “VP of Sales,” build a list of 800 people, and start blasting messages.

Then they say, “It doesn’t work.”

Of course it doesn’t.

Here’s how to actually use it so it pays for itself.

Step 1️⃣

Stop searching titles only. Start searching behavior.

Layer in filters like:
→ Posted on LinkedIn in the last 30 days
→ Changed jobs in the last 90 days
→ Following your company
→ Headcount growth
→ Buyer intent signals (if you have this version)

Now you’re targeting people who are active, visible, or in transition.
That’s leverage.

Step 2️⃣

Build micro-lists.
Not 800 leads.
25 to 75 max.

People who clearly match your ICP and are showing signals right now.

Step 3️⃣

Warm before you pitch.

→ Comment on at least one post per person
→ Send a connection request referencing something specific
→ Message like a human, not a sequence

If you’re not warming accounts, you’re just paying for a premium spreadsheet.

Step 4️⃣

Use alerts daily.
Login and spend at least 5 minutes looking at your Sales Nav feed.
There is GOLD in there and hardly anyone uses it. 

Check:
→ Posted content
→ Company growth signals
→ Job changes

Those are natural conversation triggers.
Not “just checking in” emails.

Endlessly scrolling LinkedIn.com for posts to comment on is a time suck.

So engage from Sales Nav directly if you want to save time.

When you use Sales Navigator this way, it becomes cheap.

When you don’t, it feels expensive.

On YouTube, I break down exactly when Sales Navigator is worth it, who it’s for, and who should cancel it immediately.

Watch it here:
https://lnkd.in/epkYzJf5

Already paying for it?

Send me a message with your industry and ICP.

I’ll tell you how I’d set it up if it were mine.


P.S. Lumi helped me write this post. It's my custom GPT trained on my content and my voice. If you want to try it out for yourself, send me a message. 

Ok, I just gave you 3 call to actions which is a no-no in marketing. 
Hey, at least you have options :)

I sold paint, then windows, then started my company, Mod Girl Marketing.

Here’s my story...

Before I ever fell in love with digital marketing, I was in sales.

Home improvement sales.

I was selling paint in a Sherwin-Wiliams store as an assitant-manager. 
This was my first big girl job after finishing university. 

Then I sold windows as an in-home sales rep for Renewal by Andersen. My first big girl sales job. 

That’s where my sales career started.

Then in 2007, I Googled "how to make money online" like umpteen billion people have done. 

And somehow, I instantly fell in love with online marketing. You can call it an obsession. 

I taught myself HTML.
SEO.
PPC.
Blogging.

Anything I could get my hands on.

The obsession was real. I couldn't stop. 

I wasn’t formally trained. I don't even have a degree in marketing or business. (Psychology and Spanish degrees).

I was simply curious. And scrappy. And incredibly determined.

In 2010, I started my agency, Mod Girl Marketing.

I had no fancy playbook. Just grit, sales experience, and a deep belief that marketing should actually drive revenue.

In 2017, I started teaching people how to build personal brands and drive revenue on LinkedIn.

Fast forward to 2021.

I created Luminetics to focus strictly on LinkedIn and social selling.

Because I kept seeing the same thing over and over.
Smart people. Great companies.
Doing slimy, annoying outreach.
Or hiding completely.

We now work with Fortune 500 corporate teams and solopreneurs alike.

And the mission is simple...

Use LinkedIn to build trust.
Build personal brands that actually mean something.
Sell in a way that feels human.

Not pitch-slappy.
Not desperate.
Not weird.
Just real.

If you want the full backstory, listen to the Your Future Biz podcast with Lindsay Rios:

https://lnkd.in/eUxx8rqa

Season 2 is currently being edited and I’m really excited about what’s coming next.

And if you want to see what I've built in these 16 years since starting Mod Girl®... 

Social media agency - modgirlmarketing.com 
LinkedIn training  - luminetics.io 
LinkedIn speaker - modgirl.consulting
Podcast with Lindsay - yourfuturebiz.com

The Next Wave social selling AI membership - nextwave.golumi.io 

YouTube, IG, X, TikTok, FB - @mandymodgirl 

Free custom LinkedIn strategy built by AI in under 5 minutes:
https://lnkd.in/eng4HvxM


Take that LinkedIn algorithm. 6 links. Woohoo. 


Did you have interesting jobs that helped shape the professional you are today? I want to hear them!

Your LinkedIn posts aren’t dying after 48 hours anymore.

They’re either compounding.
Or disappearing forever.

Most of you are still posting like it’s 2024.

Quick hits.
Event recaps.
Trend commentary.
Content that expires in two days.

The algorithm has shifted toward evergreen.

Posts are resurfacing weeks later.
Months later.

If they’re timeless.

That means:

→ Fewer reactive posts
→ More foundational insights
→ More “this will matter in 6 months” content

I have posts from months ago still driving profile views and pipeline.

Because they solve a problem that doesn’t expire.

If your content only works this week, it won’t work long term.

Build assets.
Not updates.

Are you posting for today.

Or for compounding visibility?

If you’re not sure what your evergreen strategy should actually look like, we built a free AI that maps out a custom LinkedIn strategy for you in 5 minutes.

Comment below if you want it and I’ll send it over.

Make sure we’re connected so I can message you.

Need a amazing and reliable video editor? 
Check out my amigo, Shajjadul Islam Swajon. 

Here's a quick video describing my experience working with him. 

And no, he's not paying me to do this. 

I just think he's that cool and want to help spread the word about good people who deserve it. 🤩 

I've already sent a handful of new customers his way. 
And I'm happy to send more.

Helping Coaches Land DREAM CLIENTS with Video That Builds Credibility & Authority | Video Content Strategist

For Mandy McEwen, the real win wasn’t better videos.
It was removing a growth bottleneck she’d been tolerating for too long.


Mandy is the founder of multiple companies. Her personal brand drives revenue.

But video had quietly become a drain.

Short-form on LinkedIn. Long-form on YouTube. Freelancers. Agencies. Back-and-forth.

The edits were “fine.” But fine doesn’t scale a premium brand.
The real cost wasn’t bad editing.

It was:
● Low retention in the first 30 seconds.
● Content that got views but no leads.
● Looking average in a premium market.
● Losing hours managing revisions instead of building the business.

This is where most editors think too small. They optimize for polish.

But polish isn’t the game.

It’s like repainting a car with engine problems. It looks better in photos. But it still won’t win the race. Video works the same way.

When Mandy started with three short videos. yes, they looked more intentional.

But the real shift was positioning.↴ 
People engaged differently. They took her more seriously. The content felt deliberate.

 From there,
→ we built her speaker reel.
→ Supported her product launch.
→ Strengthened her YouTube presence.

But the biggest win?

She stopped babysitting the process.
No repeated explanations, micromanaging, mental load.

That’s when editing became partnership.

Here’s the lesson for every new editor ↴
❌ Your goal is not to make videos polished.
✅ Your goal is to remove growth friction.

Fix retention, positioning, lead intent.
Remove the time drain.

When you help your client win, you win.
Money is the by-product.

Trust is the asset. Leverage is the advantage. Partnership is the multiplier.

If you’re building your name as an editor, ask yourself something uncomfortable:

When a client hires you, are they buying cleaner cuts or are they buying relief from a problem that’s slowing their growth?

Our click-through rate looked amazing…

For the unsubscribe link. 🤦🏻‍♀️

We sent a January promo email.
At first glance, the clicks looked fine.

Good enough that most people would move on.

But I asked ActiveCampaign's AI one question:

What actually happened here?

It compared that email against our other sends and surfaced something obvious fast.

More people clicked unsubscribe than clicked the sales page.  👀

Ouch.

The email wasn’t sloppy.
It wasn’t pushy.
It wasn’t “too salesy.”

It just made people work too hard before they understood the value.

We opened with context.
We explained trends.
We warmed them up.

Meanwhile, the strongest proof was buried.

And that’s on me.

Even though I’ve been marketing online for 17 years, I still make mistakes.

Womp womp. 🫠

So here’s the real takeaway…

Next time you send a promotional email, make sure it does three things:

1. The outcome is clear in the first few lines.
2. The strongest proof is visible before people have to scroll.
3. The reason to click is obvious before you start educating.

That structure matters more than clever writing.

And here’s the part that changed how we’ll build moving forward:

Active Intelligence didn’t just show performance.

It benchmarked this email against our others and highlighted exactly where it broke pattern.

That’s the difference between “this didn’t work” and “here’s what to fix.”

Without getting stuck in the weeds of manual reporting.
So next time you send a promo email, don’t just look at opens.

Look at your unsubscribe rate.
Ask what caused it.
And fix the structure, not just the subject line.

If you want something to flag the blind spots in your emails before you even ask,
get a free trial of ActiveCampaign and run Active Intelligence on your last send: 

https://lnkd.in/e-RwNhqP  


#ActiveCampaignPartner

Want to learn and laugh this Thursday? 
Then join Will Aitken, Lindsay Rios, and me.  

Here's the dealio...

Most sellers are using AI on LinkedIn to create more activity.

Not more conversations.

There's a difference.

This Thurdsay, February 5th at 12pm ET, I'm joining Will and Lindsay on The  Sell Better Daily Sales Show to break down how top sellers are actually using AI for social selling in 2026.

We're covering the plays that work:

→ Using AI to spot buying signals (not just blast everyone) 

→ Creating content that warms up cold outreach 

→ Personalizing at scale without sounding like a bot

This isn't about automation for automation's sake.

It's about using AI as leverage to have better conversations, not replace the human connection that actually closes deals.

We'll walk through 3 repeatable plays you can run this week.

Register here: https://hubs.la/Q040dRwd0

Some of your fav creators are using Lumi tools to post better content faster and in their voice. 

Including my incredible amiga Aghya. 

Want to try it out for yourself? 

We may or may not have a special offer going right now after you try our free LinkedIn $tragegist GPT.

Step 1 - 

Get a custom LinkedIn strategy 💯 free and in under 5 min here:

https://lnkd.in/eng4HvxM

Step 2 - 

After you answer 3 questions and fill out the form, you’ll get a one time offer to try all of our Lumi tools inside the Next Wave at 50% off your first month. 

Spoiler alert - it’s for less than you spend on ramen for two people. 

So if you want to finally start getting traction on the platform, but you don’t know how and you don’t want to spend 3 hours a day on LinkedIn… 

You should join the Next Wave. 

Not only do you get all of our Lumi tools to help you crush it on LinkedIn faster, but you get access to me, Lindsay Rios, and a community of epic humans like Aghya.  

P.S. Ramen was the last meal Aghya and I had together in NYC a few weeks ago. I’ll post a pic below. 🍜

Follow my 30-Day Reset Challenge 🔔 (Hit the bell icon) | DadGirl that maybe knows a thing about B2B Partner Sales | Obsessed with Formula 1 & Fitness | Tell your 🐶 I said “Woof”

Day 19 of my 30-Day Reset Challenge

A layoff does one thing really well
It gives you a mission

And once you have a mission, motivation isn’t enough
You need leverage 💪🏻

In today’s world, it’s not about who can do the work
It’s about who can do it faster
Cleaner
With less friction!!!

That’s what’s made this reset feel manageable for me

In this video, I’m breaking down the *5 tools* that are helping me move with speed


💕 Lumi by Luminetics  
💕 Kondo: Superhuman for LinkedIn DMs  
💕 Wispr Flow  
💕 Notion  
💕 CapCut  


None of these replace thinking
They remove drag!!!

Together, they help me execute faster and build a real moat
And when you’re rebuilding, that matters…🌟


I’ll drop links for each tool in the comments!!
Along with what you get if you sign up using them…(and no this post is not sponsored)

So….


Which of these tools is your favorite? 1-5?👇🏻


⸻


Hi, I’m Aghya, and I got laid off right after closing the biggest deal in company history…

Now I’m on a mission to land my dream role & 2 brand partnerships in under 30 days.

This is Day 19.

Layoff to lift-off ⭐️

Do you think I’ll make it?

It’s been a while since I posted a poll, so humor me. 

What part of LinkedIn eats up most of your time? 

Vote below. 

Feel free to elaborate in the comments. 

Curious where everyone is actually spending their energy. 

And if there’s something entirely else, let me know.

What’s taking the biggest chunk of your LinkedIn time each week?

The author can see how you vote. Learn more

Industry 4.0 & Digital Transformation Enthusiast | Business Strategist | Avid Storyteller | Tech Geek | Public Speaker

My passion is helping manufacturers digitally transform in innovative ways through Industry 4.0 technologies.  Doing so requires a unique ability to bridge the gap between business strategy, industry trends, technology implementation, and change management.  

I enjoy building collaborative relationships with clients, partners, coworkers, and industry evangelists to help empower manufacturers to achieve more.  

I am very active within the industry as a thought leader to help inspire companies, professionals, and students to be excited about the future created by the fourth industrial revolution.  I write, speak, and share content on LinkedIn to foster a conversational environment and build meaningful connections. 

Where do I spend my time?
• Driving customer success through deep industry and technical expertise
• Developing senior-level industry and client relationships
• Defining and shaping business and go-to-market strategies
• Acting as a company ambassador, technology evangelist, and industry influencer
• Challenging the status quo and continually driving innovation
• Developing & implementing sales enablement strategies
• Finding innovative ways to leverage new technology to provide unique value
• Building, mentoring, and inspiring high-power teams

Jeff Winter

I actually find this chart encouraging.

Yes, manufacturers are investing heavily according to Deloitte. And yes, the headlines will focus on AI. But what caught my attention was where leaders are actually putting their money: automation, analytics, scheduling, quality, execution. The unglamorous stuff. The systems that decide whether a day goes smoothly or turns into a fire drill.

That resonates with me, because every factory I’ve ever been in tells the same human story.

Good people. Smart people. Working hard. But stuck reconciling numbers, debating whose system is right, escalating decisions that shouldn’t require a meeting.

So when I see investment flowing into the operational backbone, I’m encouraged. It tells me leaders are tired of asking people to compensate for broken systems. They want fewer heroics and fewer surprises.

What stood out just as much was what hasn’t caught up yet...

Human capital is still the least mature part of the stack. Fewer than half of companies have a real training and adoption standard. Yet it’s the number one area leaders say they need to improve. That gap isn’t about intent. It’s about follow-through.

We say we want the factory of the future.

But we’re hesitant to slow down long enough to prepare the people who have to run it.

So my takeaway isn’t “we need more AI” or “we need bigger budgets.” It’s simpler than that.

If we’re serious about smarter manufacturing, we have to stop asking people to work around systems that don’t support them. And we have to be honest about how much change we’re actually willing to lead.

Technology is moving fast.
People need space, clarity, and support to move with it.

𝐖𝐚𝐧𝐭 𝐭𝐨 𝐫𝐞𝐚𝐝 𝐦𝐨𝐫𝐞?  https://lnkd.in/e25rs7eU

*******************************************
• Visit www.jeffwinterinsights.com for access to all my content and to stay current on Industry 4.0 and other cool tech trends
• Ring the 🔔 for notifications!

Jeff Winter 

Sales sells the dream, Production lives the nightmare, and Purchasing foots the bill. Sound about right? 😇 

If you want to understand this diagram, look at 𝐏𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐨𝐧 𝐂𝐨𝐧𝐭𝐫𝐨𝐥. It is air-traffic control for the factory. Demand is inbound flights. Capacity is the runway. Inventory is fuel. The job is not to make a perfect schedule. The job is to prevent collisions as reality keeps changing.

Forecasting is what gives Production Control time to think.

When forecasts arrive early, are continuously updated, and are connected to real constraints, Production Control has options. It can decide which orders to protect, which lines to load, and which problems are worth having today. When forecasts are static or politically negotiated, Production Control loses that flexibility. Decisions collapse into last-minute expediting.

Now layer in AI.

The future of Production Control is not “AI makes the schedule.” That’s the wrong way to think about it. Instead, think of AI as helping to shrink the time between signals and responses. Demand changes, supplier delays, yield drift, and capacity loss can be sensed immediately and propagated through the plan without constantly needing human involvement along the way.

At the same time forecasting becomes an entirely different exercise. It stops being a monthly activity and starts becoming a continuously learning signal. That gives Production Control something far more valuable than accuracy; we gain 𝐝𝐞𝐠𝐫𝐞𝐞𝐬 𝐨𝐟 𝐟𝐫𝐞𝐞𝐝𝐨𝐦. This means we gain the ability to still choose between alternatives before decisions become irreversible and consequences are the only option left.

In this new Agentic AI world, humans shift from micromanaging plans and intervening in every non-ideal situation to one where humans set goal, define boundaries, and govern intelligence and learning.

Production Control doesn’t disappear. In this scenario, it actually becomes more important!

Because when AI accelerates decision-making, someone still has to decide what good looks like.

The factories that win won’t be the ones with the smartest algorithms. They’ll be the ones that give Production Control the foresight, authority, and systems to act before the nightmare starts.

𝐈𝐧𝐭𝐞𝐫𝐞𝐬𝐭𝐞𝐝 𝐢𝐧 𝐥𝐞𝐚𝐫𝐧𝐢𝐧𝐠 𝐦𝐨𝐫𝐞? 𝐑𝐞𝐚𝐝 𝐭𝐡𝐞 𝐟𝐮𝐥𝐥 𝐚𝐫𝐭𝐢𝐜𝐥𝐞, 𝐢𝐧𝐜𝐥𝐮𝐝𝐢𝐧𝐠 𝐬𝐭𝐚𝐭𝐬: https://lnkd.in/ebMk7WqK

*******************************************
• Visit www.jeffwinterinsights.com for access to all my content and to stay current on Industry 4.0 and other cool tech trends
• Ring the 🔔 for notifications!

A product’s true worth isn’t just in how it’s made, but in what happens after it’s used.
 
Manufacturing has come a long way. What started as a race for mass production has evolved into a deliberate effort to reduce harm, rethink processes, and create lasting value. Today, we’re at a crossroads where the best factories in the world don’t just make products, they see waste as a resource and sustainability as a core strategy. Here’s a quick breakdown of this evolution:
 
𝐅𝐨𝐮𝐫 𝐋𝐢𝐟𝐞𝐜𝐲𝐜𝐥𝐞 𝐒𝐭𝐚𝐠𝐞𝐬:
• 𝐏𝐫𝐞-𝐌𝐚𝐧𝐮𝐟𝐚𝐜𝐭𝐮𝐫𝐢𝐧𝐠: Think sustainable sourcing and eco-friendly extraction.
• 𝐌𝐚𝐧𝐮𝐟𝐚𝐜𝐭𝐮𝐫𝐢𝐧𝐠: Precision, automation, and waste reduction reign.
• 𝐔𝐬𝐞: Products now last longer, adapt better, and consume less.
• 𝐏𝐨𝐬𝐭-𝐔𝐬𝐞: The 6Rs (Reduce, Reuse, Recycle, Recover, Redesign, Remanufacture) are the new MVPs of the manufacturing world.
 
𝐅𝐨𝐮𝐫 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐒𝐡𝐢𝐟𝐭𝐬:
• 𝐓𝐫𝐚𝐝𝐢𝐭𝐢𝐨𝐧𝐚𝐥 𝐌𝐚𝐧𝐮𝐟𝐚𝐜𝐭𝐮𝐫𝐢𝐧𝐠: Scale was king, but waste was an afterthought.
• 𝐋𝐞𝐚𝐧 𝐌𝐚𝐧𝐮𝐟𝐚𝐜𝐭𝐮𝐫𝐢𝐧𝐠: Eliminating inefficiencies while boosting quality.
• 𝐆𝐫𝐞𝐞𝐧 𝐌𝐚𝐧𝐮𝐟𝐚𝐜𝐭𝐮𝐫𝐢𝐧𝐠: Taking emissions and waste seriously.
• 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐌𝐚𝐧𝐮𝐟𝐚𝐜𝐭𝐮𝐫𝐢𝐧𝐠: Closing the loop and designing for the future.
 
𝐖𝐚𝐧𝐭 𝐭𝐨 𝐥𝐞𝐚𝐫𝐧 𝐦𝐨𝐫𝐞? 𝐂𝐡𝐞𝐜𝐤 𝐨𝐮𝐭 𝐭𝐡𝐞 𝐟𝐮𝐥𝐥 𝐚𝐫𝐭𝐢𝐜𝐥𝐞: https://lnkd.in/e4ehkGcX

*******************************************
• Visit www.jeffwinterinsights.com for access to all my content and to stay current on Industry 4.0 and other cool tech trends
• Ring the 🔔 for notifications!

taplio

The Battle

Mandy McEwen

Jeff Winter

Followers

Posts

Engagements

Likes

Performance ScoreMandy McEwen's LinkedIn Performance

Performance ScoreJeff Winter's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Mandy McEwen

Jeff Winter

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mandy McEwen's LinkedIn Performance

Performance ScoreJeff Winter's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMandy McEwen's LinkedIn Performance