Mandy McEwen

LinkedIn + Sales Navigator Trainer for Teams ⋒ Mod Girl® Founder ⋒ I blend 17 years of digital marketing + online selling to help brands grow via social selling ⋒ Midwest → West Coast ✈ Nomad

If you want to build a badass personal brand, learn the best ways to use LinkedIn to drive revenue, and want the easiest ways to stand out in a sea of sameness...

Hi, I'm Mandy and we should be friends. 

“I have a very particular set of skills, skills I have acquired over a very long career.”

And like Liam Neeson, you want me on your side. 

I help B2B founders and sales teams turn LinkedIn activity into real pipeline with a human-first system, custom AI tools, and a simple thirty minute a day rhythm. 

After founding my award-winning agency Mod Girl® Marketing in 2010 and spending the last 10 years specializing in LinkedIn, I've trained thousands of professionals and partnered with companies like T-Mobile, Continental, and Pavilion.

𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝗮𝘁 𝗜 𝗸𝗻𝗼𝘄: Standing out in B2B is harder than ever. Cold outreach doesn't work like it used to. The teams winning right now are leveraging LinkedIn and personal branding to build trust and pipeline - but most leaders don't have time to do it themselves.

That's why I founded Luminetics, a division of Mod Girl®. We help B2B companies and leaders master LinkedIn and Sales Navigator to build authentic brands that drive pipeline.

𝗪𝗵𝗮𝘁 𝗺𝗮𝗸𝗲𝘀 𝘂𝘀 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁:
 ✔ We've been in the LinkedIn trenches since 2015, before it was cool
 ✔ We've trained thousands through our 𝗠𝗼𝗱𝗲𝗿𝗻 𝗦𝗼𝗰𝗶𝗮𝗹 𝗦𝗲𝗹𝗹𝗲𝗿™ curriculum
 ✔ We built 𝗧𝗵𝗲 𝗡𝗲𝘅𝘁 𝗪𝗮𝘃𝗲, the world’s first custom ChatGPT-powered GTM and social selling system that gives you the foundation, structure, and AI to build your brand and drive real pipeline while keeping every interaction completely authentic.

Whether you need full go-to-market strategy and consulting, team training, a Sales Navigator workshop, or an AI system your people can use daily, we make LinkedIn systematic, scalable, and authentic.

My work has been featured in Forbes, Entrepreneur, Inc., and HuffPost. I'm a regular guest on the Sell Better Daily Show and frequently keynote on LinkedIn and AI-powered go-to-market strategies.

Want LinkedIn to drive real visibility, credibility, and revenue? 

𝗩𝗶𝘀𝗶𝘁 𝗹𝘂𝗺𝗶𝗻𝗲𝘁𝗶𝗰𝘀.𝗶𝗼 for more info on our LinkedIn social selling team training.

𝗩𝗶𝘀𝗶𝘁 𝗺𝗼𝗱𝗴𝗶𝗿𝗹.𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗶𝗻𝗴 for more info on my speaking and consulting. 

𝗩𝗶𝘀𝗶𝘁 𝗻𝗲𝘅𝘁𝘄𝗮𝘃𝗲.𝗴𝗼𝗹𝘂𝗺𝗶.𝗶𝗼 for more info on our AI-powered GTM membership.

P.S. Check out my podcast with Lindsay Rios: YourFutureBiz.com 

You'll learn a ton in less than 15 minutes per episode, promise!

LinkedIn + Personal Branding + Sales Navigator Trainer for SDRs, BDRs, AEs, and Marketers

People do business with people they like.

LinkedIn is the platform to make that happen.

I provide LinkedIn training and workshops for your organization so your employees learn how to effectively leverage the most powerful B2B social media network in the world.

From social selling to personal branding, content marketing, and relationship building, my top-rated LinkedIn training and workshops are exactly what your organization needs to finally see tangible results on the platform.

In order to capitalize on the LinkedIn boom, you don't turn to generalists. You turn to modern experts who have done it -- with successful results.

Luminetics, by Mod Girl Marketing, is at the forefront of it all and we are relentless in our pursuit to get you the best results possible.

Our bespoke LinkedIn training provides actionable strategies in a way that keeps your employees engaged, entertained, and excited.

Our interactive LinkedIn workshops ensure your employees actually DO the work. From optimizing their profiles to curating and posting content to engagement strategies to creating outreach InMail messages, and more.

What my clients are saying:

"Mandy is a breath of fresh air and a wealth of knowledge. She is a great communicator and able to deep dive into the world of LinkedIn and personal branding. I hired her for a virtual event workshop and she nailed it. The audience learned so much and my team and I were truly thrilled with her training execution." - Erica Maurer, EMRG Media

"When I hosted the Global Personal Branding Festival, I knew I had to get Mandy to share her knowledge with us. And what an unforgettable experience it's been! The journey of collaborating with Mandy has been enriching & insightful to me personally and of course her contribution to the festival has been inimitable!" - Tanvi Bhatt, Tanvi Bhatt International 

Send me a message here on LinkedIn and let's chat about empowering your team:

www.luminetics.io

Anyone else snowed in today? 

Good morning from snowy Brooklyn. 

Let’s see if my flight gets canceled mañana. 




P.S. there’s wayyyy more snow already than this pic. This was from last week. 

Check out my snow pic in the comments.

Needless to say, I’m not leaving my Airbnb today.

Making Personal Brands Profitable with LinkedIn and Human-First AI | LinkedIn & Sales Navigator Trainer For B2B Founders + Teams | Founder of Mod Girl Marketing & Luminetics | Island Nomad 🌴

No alternative text description for this image

I’ve been a little busy today in NYC…

with some of New York’s finest humans. 

Chelsea Olsen and Jan Deahl.  

Chelsea and I have something awesome to share with you sooooon. So for now you’re getting a picture that has nothing to do with what we did today. 🤩

Oh, and a pic of both of us taking client calls at a random, fabulous, hotel bar. 🍸

Speaking of awesome, yesterday’s masterclass with Lindsay Rios was fun.

Thanks to everyone who registered and a special thanks to those who showed up live to have fun with us and learn.

We got a ton of amazing feedback.

And we had lots of laughs considering it took 17 minutes for us to figure out how to add chat to a Zoom webinar. 

Lucky us, everyone waited until we figured it out. Because I mean, let’s get real… 

What fun is a webinar without chat?

Lindsay and I had a blast, per usual. 

And we are excited to welcome some new next wave members. 

Oh yeah, if you didn’t hear, we opened up enrollment again.

So if you want to work directly with Lindsay Rios and me, and you want access to all of our courses and custom AI tools that will help you grow on LinkedIn and grow your business, join us …

➡️ nextwave.golumi.io 

OK, I’m off to see the Stranger Things Broadway show. Sooo excited.  


P.S. good thing I love New York, because I might get snowed in and stuck here a bit longer, considering I’m supposed to leave Monday. ❄️

AI posts are getting sneakier.

A year ago, it was painfully obvious.

Now, it’s getting harder to tell.

Did they use AI to write this? Did they not?

Here’s the truth...

AI isn’t the problem.
Bad content is the problem.

When AI is used the right way, it helps you:

→ Save time
→ Stay consistent
→ Organize your ideas
→ Sound clearer and sharper
→ Get more of your thinking out into the world

But this isn’t about dumping random thoughts into ChatGPT and hoping it does the work for you.

This is where people mess it up.

AI only works when you have:

 → The right prompts
 → The right systems
 → A clear POV
 → And your actual words driving the output

That’s exactly why we built Lumi.

Not another content hack.
Not a generic AI tool.

Lumi is our AI-powered writing system, available inside Next Wave 🌊, 
designed to learn your voice, structure your ideas, 
and help you publish content that actually sounds like you.

Here’s what that looks like in practice...

One of our Next Wave members hit 34K impressions on her third post using Lumi. 🤩 

Before that, her posts averaged 200–1,000 impressions.

That same post also drove hundreds of views on her comments and 30 new followers.

No hacks.
No algorithm chasing.
Just the right system behind her ideas.

If you want content that converts without the daily friction of “what should I post,”

this is for you.

Go here to explore how it works:

🌊 nextwave.golumi.io


P.S. This video is not AI, although this immersive museum here in NYC tripped me out a bit. Was awesome.

Also Stranger Things on Broadway was the coolest thing I've ever seen. 🤩

You don’t need more LinkedIn tips.

You need a recurring calendar block.

That’s the difference between people who say LinkedIn “works” and people who say it doesn’t.

Sales Navigator only becomes powerful when it’s part of your day, not something you open when pipeline feels weird.

Here’s what actually gets results ↓

→ Put it on your calendar
→ Same time. Every day.
→ Short, focused blocks
→ No scrolling. No multitasking.

15 minutes commenting.
15 minutes sending connection requests.
15 minutes following up in messages.

That’s it.

Sales Navigator surfaces the right people at the right time.

Job changes.
Hiring signals.
Company growth.

What they literally just posted.

When you save the right leads, it tells you when to reach out and why.

That’s why it’s not a list-building tool.

It’s a timing tool.

Right person.
Right moment.
Right message.

Clarity beats clever every single time.

Be honest...

Is LinkedIn on your calendar, or just living rent-free in your head?


Also... 

You really do need LinkedIn tips, so keep following me for more :) 

But also, go add it to your calendar. 




P.S. If you want my help, here are 3 ways how...

1. If you're part of a team, my LinkedIn and Sales Nav training is top-rated and comes with live, on-demand, and AI assistance. 

Check out my recommendations for reviews from clients. And Luminetics . io 

2. If you're a business owner or seller, I have a YouTube channel that breaks down my 2026 LinkedIn Outreach Strategy and Sales Nav systems. 

Follow me on YouTube @mandymodgirl 

3. I also have a course, called Sales Navigator Mastery and LinkedIn Messaging Mastery that gives you my entire playbook, templates, and system you can steal. It's all inside of The Next Wave. 

Link is under my name in this post.

Happy social selling 🤙🏼

One of these faces will be with me LIVE in less than 3 hours. 

Can you guess who? 

Coming to you from cold New York, with Lindsay Rios from sunny California. 

Today at 12 pm ET.

We're breaking down:

The LinkedIn AI System That Actually Makes Money in 2026

Giving you the goods.

Our system.
Our AI prompts.
Our laughs. 

Show up. Learn. Have fun with us

If you haven't registered yet:

https://lnkd.in/e5WE5TqY

See you soooon.

I built something that just helped someone hit 34,000 impressions.

On one LinkedIn post.

Not because she suddenly got better at LinkedIn.
Not because she found a hack.
Not because she chased a trend.

Patricia already had the expertise.

What she didn’t have was a fast, clear way to turn what was in her head into a post she actually wanted to publish.

That’s why I built Lumi.

My clients weren’t confused.
They were overwhelmed.

Blank screen.
Overthinking.
Drafts that never got posted.

So I built a tool to remove friction.

Not to write for people.
Not to auto-post.
Not to generate AI slop.

To help them think clearly.
Refine what they believe.
And say it in their voice.

After I built it, I put it inside The Next Wave. 🌊 

Patricia used Lumi for the third time.

That post crossed 34,000 impressions. 🤩 

Her posts before averaged 100-200 impressions.

And now I keep hearing the same thing from Wavemakers:

“I planned weeks of content in under an hour.”
“My first post outperformed all of last week.”
“I finally stopped overthinking and just posted.”

Lumi simply removed the friction between her brain and the post button.

It didn't replace her.

That’s what we built inside The Next Wave.

AI-assisted.
Not AI-generated.

Human clarity at scale.

And there isn’t enough room in one post to list everything else you get when you join us.

🌊 Access to Lindsay Rios, Allison Fisher, and me.
🌊 Monthly workshops where we actually build things together.
🌊 6+ other custom AI tools and systems.
🌊 Courses. Playbooks. Real support.
🌊 An amazing Slack community of go-getters like Patricia. 

It’s not just Lumi.

It’s the whole environment around it.

Grow your business alone and keep guessing how to use AI without losing your voice.

Or join peers who are using AI intentionally and growing faster because of it.

If you want instant access to Lumi and want to map out all of your February LinkedIn content in under an hour, join us inside The Next Wave.

This is what working smarter actually looks like.

🌊 nextwave.golumi.io

My rockstar friend Aghya Goel 🏎️ is officially on the market. 

Some very lucky company is about to land a force to lead their partner sales.

This woman impresses me every single day.

Relentless determination.
Creative as hell.
And a heart of absolute gold.

There is no half-in with Aghya.
You get all of her. Always.

And that’s exactly why I love and respect her so much.

I wish Lindsay Rios and I could hire her.
That one’s going on my dream list for the future.

It’s rare to find an Aghya in this world.
Even rarer to have one on your team.

And somehow, I get to call her a dear friend for life.
Lucky me. 🤩

So let’s help this woman land her dream role.

Let’s goooo.

Happy Friday.

Follow my 30-Day Reset Challenge 🔔 (Hit the bell icon) | DadGirl that maybe knows a thing about B2B Partner Sales | Obsessed with Formula 1 & Fitness | Tell your 🐶 I said “Woof”

Day 1: of my 30-Day Reset Challenge

Yesterday was heavy, I shared that my role at 8fig came to an end…


I spiraled a little
I sat with it
Why me

Anger. Tears. Self-pity. Self loathinggg..

Then night hit
2 beers in
Some thoughts best kept off LinkedIn 👀
And 1 very clear realization…

If I don’t stand up for myself, who the f*** will!!

So I’m backkkkk


Today is Day 1 of my “30-Day Reset Challenge”

The goal is simple 

💕 Reset my body & mind
💕 land that dream role &
💕 secure 2 brand partnerships

In under 30 days!!!


Will I win. Dk..
Will I fail loudly. May be..
Will I end this with a job, partnerships, both… or neither.

Honestly. No CLUEEEE.

But I will show up every day for myself…

And the support, messages, and love from you all yesterday
that’s the fuel..

So yeah. Follow along if you want.
Cheer. Lurk. Judge quietly. All welcome.

I’m going all in..!!

————

Hi, I’m Aghya, I got laid off right after closing the biggest deal in company history..

Now I’m on a mission to land a dream role & 2 brand partnerships in under 30 days!!

This is Day 1 

Layoff to lift-off ⭐️

Do you think I’ll hit it?

Helping high performing founders, coaches, consultants and SMBs win premium B2B/B2C clients with buyer-led selling, high trust closing and AI | Top 100 Sales DemandBase | Social Selling for Teams

Imagine a business that grows with ease, because your sales system actually fits you.

Clients you’re excited to work with.
Content that sparks real conversations.
Offers you can confidently sell without pressure
And consistent revenue that doesn’t depend on hustle or hacks.

That’s what I help coaches, consultants, fractionals and founders build, with The Elegant Sales System™ method.

Telling your business' story through right content 
Driving engagement that results in interest, engagement, messages and requests
Market in a way that warms an audience and places you at the front of mind
Keeping ROI in mind with a focus on conversion rather than views

→ You’re posting, but not converting
→ Getting DMs—but not decisions
→ Sales calls stall out or ghost
→ Your offer isn’t landing like it should
→ Leads feel random or hard to qualify

It’s not that you’re mediocre at sales.
You just don’t have a system built around how real people buy.

That’s what we fix inside The Client Acquisition Club.
I teach a no-pressure, sales process that combines:

✔️ Warm outbound
✔️ Buyer-led conversations
✔️ Follow-up flows that don’t drop the ball
✔️ AI to speed things up, not water them down
✔️ Real messaging that speaks to your client’s actual pain points
✔️ Scaling your business beyond $10K a month so you can focus your energy on what matters

Even if you're a consultant with big B2B cycles that are complex, we help you navigate the buyer matrix.

- Generate more leads, clients, and business without relying only on referrals or networking
- Create different income streams with courses, speaking + brand deals
- Magnetize your brand & build trust with premium buyers
- Consistently hit $20K+ months without working harder
- Shift from 1:1 to scalable hybrid group programs
- Sell with confidence & sell as you

I also work 1:1 with consultants and coaches who want deeper support and accountability as they grow into consistent 5-figure months (and beyond).

If you’re ready to build a sales process that finally matches your skill set and values…

I open 5 spots a month for a client acquisition audit: 

📩 DM me “CLUB” to get started or book a call here: 
https://calendly.com/charlotte-lloyd-sales/client-acquisition-club-introductory-call

🎧 Listen in or catch interviews here: https://linktr.ee/charlottelloyd

Charlotte Lloyd

I am the opposite of what success is 𝘴𝘶𝘱𝘱𝘰𝘴𝘦𝘥 to look like in my industry.
 
I didn’t start young. I started at 43.
 
I didn’t go to Oxford or Cambridge. (Leeds uni in fact)
I don’t have an MBA.  
I didn’t follow a neat, linear path.
 
And I still built an internationally recognised business.
People were generous with their advice:
 
“You’re too late for this.”  
“This industry doesn’t work online.”
I even tried to do it the “right” way.
 
I tried building a fashion business on Instagram.  
It failed. (Yes you can laugh!)
I've rebuilt it now though. (after growing here)
 
I didn't lack effort or want of trying.
The platform rewarded aesthetics over substance.
 
It pushed me to perform instead of think.  
To simplify instead of explain.  
To sell a vibe instead of value.
 
So I stopped forcing it and moved to LinkedIn instead.
With zero expectations on how it would go.
That’s where things changed.
 
Nope, I didn't crack the algorithm 
My experience finally counted for something.
 
I stopped borrowing other people’s narratives and wrote my own.
 
I used age as leverage, not a liability.  
I trusted lived experience over credentials.  

I built in public where clarity mattered more than charisma.  

I modernised an industry that preferred tradition over progress.

Most limits aren’t real. They’re inherited.
 
You can wait for people to buy into your vision.
 
Or you can build it so clearly that opting out feels irrational.
 
I chose the second.
 
What’s the rule you’ve been following that no longer deserves your loyalty?

PS. If you want to follow me on instagram for more behind the scenes, here you go
https://lnkd.in/eBpBrsBG

📸 From the IG days pre LinkedIn.

I’m deliberately making my business harder to run this year.

More spend. (Less tax though!)
More payroll. (Hurts but worth it)
More decisions that don’t come with certainty. (Risk)

And no it's not recklessness. It’s leadership.

I’m launching TWO new offers:

• one is a 2.0 evolution of what already works
• one moves me into a completely different tier 
  
And I’ve already hired two people . 
We’re now a team of four.

That means commitment before comfort. 
Responsibility before guarantees.

Don’t avoid the part most people avoid.

If your business only grows when everything feels safe, 
It’s already capped.

Doubling doesn’t come from optimisation.
It comes from capacity.

So I’m funding the version of:

• The business I want to be running next year.
• Not protecting the one that got me here.

Same results require protection. 

Different results require backing yourself earlier than feels reasonable.

If that makes you uneasy, good. That’s usually the edge.

♻️Share if you’re making uncomfortable moves this year.

Most people get commitment wrong.

They think the options are: 
• never quit 
• or never really commit

Both lose.
On one end, you drift. You dabble. 
You keep options open so nothing ever really moves.

On the other, you cling. 
You keep going long after the signal has changed. 
You confuse persistence with wisdom.

The goal isn’t blind commitment. 
Nor quitting early.
It’s knowing when to deepen and when to walk away.

That’s the part most advice skips.
Real progress lives in the middle: 

When you commit long enough to get real data, 
But stay flexible enough to change course when the evidence is clear.

Not every setback is a sign to quit. 
Not every struggle is proof you should “push harder.”

Some things need patience. 
Some things need pruning. 
Some things need to be let go so better ones can grow.

The strongest leaders aren’t the ones who never quit. 
They’re the ones who adjust without ego.
They don’t ask: “Can I tough this out?”

They ask: 
“Is this still the right thing to be committed to?”
That’s not weakness. That’s judgment.

Judgment is what increases your odds of success.

Post inspo + image from Adam Grant.

Grab my insights into building a business + selling: 
https://lnkd.in/e_Tkkq4E

The “safe path” only feels safe until you realise who controls your time.
 
Someone took a risk.  
Built something.  
And now pays other people to protect it.
 
That’s the trade most people never question.
 
You either:
 
• take responsibility for uncertainty
• or get paid to absorb someone else’s risk
 
Both cost you something.
 
Risk is uncomfortable.  
So is waking up years later realising your life ran on someone else’s calendar.
 
You don’t need to leap.  
You don’t need to quit tomorrow.
 
But you do need to start choosing 𝘥𝘪𝘳𝘦𝘤𝘵𝘪𝘰𝘯 over comfort.
 
The biggest risk isn’t failing.
It’s staying put and calling it stability.

taplio

The Battle

Mandy McEwen

Charlotte Lloyd

Followers

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Performance ScoreMandy McEwen's LinkedIn Performance

Performance ScoreCharlotte Lloyd's LinkedIn Performance

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taplio

The Battle

Mandy McEwen

Charlotte Lloyd

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mandy McEwen's LinkedIn Performance

Performance ScoreCharlotte Lloyd's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMandy McEwen's LinkedIn Performance