Andrew McConnell

I build companies and tools that help people close the gap between intention and action.

Currently, I am the Founder & CEO of Alively, the operating system for Healthspan. We are fixing the broken "Wellness Mall" model by using real-time biometrics and radical simplification to help the 80% of unengaged employees actually improve their health. We’ve also cracked the economic code, allowing employers to offer premium preventative care at a Net-Positive savings.

My background is in high performance and systems. I’m a former member of the USA Open Water National Team, a McKinsey alum, and a serial entrepreneur (previously Founder/CEO of Rented, acq. 2022). I also wrote a Wall Street Journal bestselling book on mindset, Get Out of My Head, and have spoken at TEDx.

Across all these efforts—business, athletics, and writing—my goal remains consistent: translating complex insights into simple tools that improve how we live and work.

Outside of work, I’m a father working to maintain a healthy dynamic equilibrium. I value deep connection, continuous improvement, and learning from people who are trying to build something that matters.

Mentor

As a mentor for Techstars, I help guide and nurture the next generation of entrepreneurs, particularly those dedicated to environmental sustainability and social entrepreneurship. This program, a beacon of innovation and community impact, aligns with my passion for leveraging business as a catalyst for positive change.

Key contributions and program highlights include:

•	Empowering Entrepreneurs: I provide hands-on mentorship to startups, sharing insights from my extensive experience in entrepreneurship and business strategy. My focus is on helping these emerging leaders refine their business models, enhance their market strategies, and scale their operations sustainably.

•	Fostering Social Impact: The accelerator is committed to driving significant community impact through innovative solutions. I contribute to this mission by mentoring companies that are not just commercially viable but also socially responsible, aligning with Cox Enterprises' vision of using business as a force for good.

•	Access to Resources: A key aspect of the program is facilitating access to funding and critical resources. My role involves connecting startups with potential investors and industry experts, thereby opening doors to opportunities that can accelerate their growth and impact.

•	Building a Sustainable Future: By focusing on startups in the environmental sustainability and social entrepreneurship sectors, the accelerator and my mentorship efforts contribute to creating a more sustainable and equitable future, aligning with global efforts to address pressing environmental and social challenges.

Volunteering as a mentor for Techstars Atlanta is an enriching experience that allows me to give back to the entrepreneurial community, fostering a new wave of businesses that prioritize both profit and purpose.

The wellness industry is splitting into two camps.

Camp 1: Track everything. HRV, glucose, sleep stages, resting heart rate, strain, recovery, steps, calories, macros.

Camp 2: Track nothing. The "over-optimization backlash." Ditch the wearable. Just listen to your body.

Both are wrong.

Here's the problem with Camp 1:

You can give someone 12 data points and 4 apps. They will open them for two weeks. Then they will stop. Dashboards are not outcomes. Information without action is noise.

Here's the problem with Camp 2:

"Listen to your body" is great advice for elite athletes who have spent decades building body awareness. For the average employee sitting 10 hours a day? Their body is telling them to eat a donut and skip the gym. That is the body talking. It is just saying the wrong things.

The answer is in the middle.
Guided data. Not more data.

Track the right metrics. Translate them into one action. Do that action.
Not 12 things to optimize. One thing to do today that will actually move the needle.

This is what we're building at Alively — and it's why our engagement numbers look nothing like traditional wellness programs.

The best wellness programs don't give people more data.They give people fewer, better decisions.

(See graphic below 👇)

Co-Founder & CEO Alively | Host of The Home of Healthspan Podcast | WSJ Bestselling Author | 3x TEDx Speaker | Advocate for Healthspan: Making It Easier For Everyone to Live Their Best Life Their Entire Lives

Everyone is asking how to get on GLP-1s.

Few are asking how to get off.

For the CFOs and HR leaders I speak with, this is the terrifying variable: "The Forever Cost."

The clinical data shows that without significant lifestyle intervention, most people revert to their starting weight once the medication stops.

That creates a lifetime subscription model for a drug that costs $10k+ a year per employee.

That is not a benefit. That is an unbounded liability.
So, how do we build an off-ramp?

We have to treat the medication as a bridge, not the destination.

The Off-Ramp Protocol requires three things while the drug is active:

💪🏼 Metabolic Defense: preserving muscle mass to keep the resting metabolic rate high.

🥗 Nutritional Re-Education: Learning how to fuel a body, not just starve it.

⚓️ Behavioral Anchoring: using the "quiet" period to hard-code new habits that survive after the prescription ends.

The drug opens the door. You still have to walk through it. 🚪

Kimberly Afonso

I am a partner and advisor to some of the most visible and influential CEOs, Founders, Entrepreneurs and Philanthro-Capitalists across the US, Europe, and Asia. Household names, Fortune 500s, Forbes Billionaires List, Entrepreneur of the Year winners, and those who aspire to be there. 

My team and I help them with their visibility, impact, and influence. Everything I do with my team is highly confidential and personalized. Most clients work with us for 5+ years. They call in times of triumph and crisis. We are by their side through it all. True partners to help them reach their goals and become the most well-known, influential entrepreneurs of our time.

Most of the work is by referral and invitation. I only take on a limited number of clients at a time to keep the work at an exceptional level. 

It's for those who know and benefit from the value of an extraordinary reputation. They are at the forefront of today's most important conversations in the media, at conferences, and online.

If this speaks to you, reach out for a coffee chat so that we can get to know each other.

CEO and Founder at The KA Consulting Group

We position CEOs, Founders, and C-Suite executives as industry thought leaders through best-in-class online profiles and thought-provoking content.

To schedule a call or learn more: www.thekaconsultinggroup.com

Great to be featured in Forbes Business Council's latest article amongst so many other esteemed leaders on "How to build B2B brand authority that drives brand growth".

I enjoyed reading Mark William Lewis' point on the importance of publishing bold thought leadership (couldn't agree more) and Scott Paddock's point of aligning brand differentiation and pipeline growth.

My contribution focuses on the importance of the CEO and Founder's brand - as we do business with people, focusing on their visibility directly ties to B2B sales and growth. 

Read the full article here:
https://lnkd.in/efNA9cim

CEO & Founder, The KA Consulting Group | Visibility Partner to Today’s Most Influential CEOs & Entrepreneurs | Forbes Business Council

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The Battle

Andrew McConnell

Kimberly Afonso

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Andrew McConnell's LinkedIn Performance

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