Andrew McConnell

I build companies and tools that help people close the gap between intention and action.

Currently, I am the Founder & CEO of Alively, the operating system for Healthspan. We are fixing the broken "Wellness Mall" model by using real-time biometrics and radical simplification to help the 80% of unengaged employees actually improve their health. We’ve also cracked the economic code, allowing employers to offer premium preventative care at a Net-Positive savings.

My background is in high performance and systems. I’m a former member of the USA Open Water National Team, a McKinsey alum, and a serial entrepreneur (previously Founder/CEO of Rented, acq. 2022). I also wrote a Wall Street Journal bestselling book on mindset, Get Out of My Head, and have spoken at TEDx.

Across all these efforts—business, athletics, and writing—my goal remains consistent: translating complex insights into simple tools that improve how we live and work.

Outside of work, I’m a father working to maintain a healthy dynamic equilibrium. I value deep connection, continuous improvement, and learning from people who are trying to build something that matters.

Mentor

As a mentor for Techstars, I help guide and nurture the next generation of entrepreneurs, particularly those dedicated to environmental sustainability and social entrepreneurship. This program, a beacon of innovation and community impact, aligns with my passion for leveraging business as a catalyst for positive change.

Key contributions and program highlights include:

•	Empowering Entrepreneurs: I provide hands-on mentorship to startups, sharing insights from my extensive experience in entrepreneurship and business strategy. My focus is on helping these emerging leaders refine their business models, enhance their market strategies, and scale their operations sustainably.

•	Fostering Social Impact: The accelerator is committed to driving significant community impact through innovative solutions. I contribute to this mission by mentoring companies that are not just commercially viable but also socially responsible, aligning with Cox Enterprises' vision of using business as a force for good.

•	Access to Resources: A key aspect of the program is facilitating access to funding and critical resources. My role involves connecting startups with potential investors and industry experts, thereby opening doors to opportunities that can accelerate their growth and impact.

•	Building a Sustainable Future: By focusing on startups in the environmental sustainability and social entrepreneurship sectors, the accelerator and my mentorship efforts contribute to creating a more sustainable and equitable future, aligning with global efforts to address pressing environmental and social challenges.

Volunteering as a mentor for Techstars Atlanta is an enriching experience that allows me to give back to the entrepreneurial community, fostering a new wave of businesses that prioritize both profit and purpose.

The wellness industry is splitting into two camps.

Camp 1: Track everything. HRV, glucose, sleep stages, resting heart rate, strain, recovery, steps, calories, macros.

Camp 2: Track nothing. The "over-optimization backlash." Ditch the wearable. Just listen to your body.

Both are wrong.

Here's the problem with Camp 1:

You can give someone 12 data points and 4 apps. They will open them for two weeks. Then they will stop. Dashboards are not outcomes. Information without action is noise.

Here's the problem with Camp 2:

"Listen to your body" is great advice for elite athletes who have spent decades building body awareness. For the average employee sitting 10 hours a day? Their body is telling them to eat a donut and skip the gym. That is the body talking. It is just saying the wrong things.

The answer is in the middle.
Guided data. Not more data.

Track the right metrics. Translate them into one action. Do that action.
Not 12 things to optimize. One thing to do today that will actually move the needle.

This is what we're building at Alively — and it's why our engagement numbers look nothing like traditional wellness programs.

The best wellness programs don't give people more data.They give people fewer, better decisions.

(See graphic below 👇)

Co-Founder & CEO Alively | Host of The Home of Healthspan Podcast | WSJ Bestselling Author | 3x TEDx Speaker | Advocate for Healthspan: Making It Easier For Everyone to Live Their Best Life Their Entire Lives

Everyone is asking how to get on GLP-1s.

Few are asking how to get off.

For the CFOs and HR leaders I speak with, this is the terrifying variable: "The Forever Cost."

The clinical data shows that without significant lifestyle intervention, most people revert to their starting weight once the medication stops.

That creates a lifetime subscription model for a drug that costs $10k+ a year per employee.

That is not a benefit. That is an unbounded liability.
So, how do we build an off-ramp?

We have to treat the medication as a bridge, not the destination.

The Off-Ramp Protocol requires three things while the drug is active:

💪🏼 Metabolic Defense: preserving muscle mass to keep the resting metabolic rate high.

🥗 Nutritional Re-Education: Learning how to fuel a body, not just starve it.

⚓️ Behavioral Anchoring: using the "quiet" period to hard-code new habits that survive after the prescription ends.

The drug opens the door. You still have to walk through it. 🚪

Quoth Capital

Purpose-driven capital: The power of empathy, energy, and impact.

General Partner

Model B

Model B is the evolution of the traditional digital agency – engineering growth and mechanizing influence for our clients through a novel, metrics-based process that combines the complementary knowledge of experienced digital marketers, serial entrepreneurs, data engineers, and brand gurus.

We represent a range of clients, from established enterprises seeking increased market influence to capitalized early-stage ventures seeking rapid revenue generation.  To learn more, visit our website or just reach out to us.

Partner, Head of Growth

Blueprint

Blueprint is on a mission to automate the advertising process. 

Blueprint's cookie-free advertising technology simplifies the process of achieving great results across the many forms and variations of digital advertising platforms. Through sophisticated artificial intelligence, it helps its users determine the best combination of their ads, landing pages, and the platforms that will produce their most meaningful results.

Co-Founder & Advisor

Ironclad Accounting & Finance

Ironclad AF equips business operators and ultra high net worth individuals with actionable financial insights. We are proven finance and accounting professionals that provide senior-level counselling, unparalleled strategic guidance, and flawless execution to elevate entrepreneurs, start-ups, innovators, and investors. We leverage our experience and our relationships to help clients chart a course from where they are today to where they want to be tomorrow.

Co-Founder & Advisor (Sold/Exited)

McBee Strategic Consulting

Vice President of Digital

Moore Simply

CEO & Co-Founder

ArtJamz LLC

Chief Technology Enabler (Sold/Exited)

Moore Enterprise Solutions

CEO & Founder

Ashtan Moore is fervently passionate about growth, especially yours. From his simple roots as a homeschooled Virginia transplant, Ashtan has “failed up” into an internationally-recognized entrepreneur, speaker, investor, and advisor. As co-founder and partner at Model B, an AI-powered performance ad agency, Ashtan has achieved notable results and driven powerful growth for brands that include Anheuser-Busch, Cognizant, Gilead Sciences, GN Store Nord, Planet Inc., SandboxAQ, ServiceNow, and SailPoint. 

Model B supports growth-minded companies to steadily scale top-line revenue through paid advertising. The agency provides the perfect blend of AI-driven media analytics and global-tier ad creatives to reach the right person with the right message in the right place. Model B is a foremost leader in helping companies reach their next round of funding or desired revenue milestone with impactful creative and data-driven paid media management.

Ashtan has served as a growth consultant for hundreds of successful companies. He’s also founded, invested in, and operated 10+ businesses of his own since his 21st birthday (when he was certain he knew everything and yet actually knew nothing). His goal is to help founders and executives who are genuinely committed to the growth of their organization. Ashtan facilitates this with his magical ingredient: effective, results-driven advertising.

“Help” is a word Ashtan uses a lot. Helping people, forging connections, coaching, and reading the heart of a business so that he may help realize its true potential. The secret to a successful business – and a successful human – is driving value.

Ashtan believes that none of the entrepreneurs who build our economy should have to do it alone, which is why his passion is bringing together the most talented people to create impactful and successful companies; none of this would be possible without his incredibly talented community of founders, executives, teammates, strategic partners, and friends. They are, as he says, his very own “secret sauce to success.”

When he’s not starting his own companies, propelling yours toward sustainable growth, helping entrepreneurs get it right, or brainstorming a right-fit marketing strategy, he serves on the boards of non-profit organizations, including the Entrepreneur’s Organization (EO) and Entrepreneurly; these non-profits support newer-to-market companies to seasoned entrepreneurs each on their own unique growth journey.

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