Hyper Pony Studio

Owner

North Square Investments

Digital Marketing Consultant

FortéOne

Fractional CMO | Chief Marketing Officer

Ariel Investments

C.S. McKee

UX Collective

Contributing Writer

MAQTOOB

Digital Bootcamp

Instructor

The Simons Group

Senior Designer

👑 Web, Marketing, & Design Expert for Advisory and Consulting Firms 👑 Websites driven by marketing expertise 👉 hyperponystudio.com

👋 Hi I'm Manda!

Follow me and ring my 🔔 if you're in the financial services industry and want to learn more about:

👉 Marketing persuasion techniques 
👉 Writing copy that converts
👉 Attracting potential clients
👉 Turning those prospects into clients
👉 Professionally presenting your brand 
👉 Attracting your ideal clients
👉 Creating an EFFECTIVE website
👉 Establishing trust and building authority

🔻 🔻 🔻 Want to work together? 🔻 🔻 🔻

For advisory and investment firms:
🔹 Complete brand, website, & marketing overhauls
🔹 Ongoing marketing and fractional CMO services
🔹 Deep-dive website audits

For independent financial advisors:
🔹 Deep-dive website audits
🔹 Web and marketing flash audits
🔹 Ignite Your Site course coming soon!

Learn more, view samples of my work, or start your project at hyperponystudio.com!

👑
Hyper Pony Studio 
Digital marketing for the financial services industry

Manda Szewczyk

While everyone else is hurrying to add AI to their platforms, this is the message I received when I clicked the chat/help option on the app I use for my proposals:

"Don't worry, we don't use AI, bots or canned replies. Just 3 guys in different parts of the world ready to help you use Better Proposals."

What a relief! Thank you Better Proposals!!

 - - - - - - - - - - 

🤔 So what's the lesson here?

If you're doing something different (or something better) SAY IT.

Don't expect people to notice on their own.

 - - - - - - - - - - 

👋 Hi I'm Manda - I share Tiny Tweaks to help financial advisors improve their marketing and level-up their websites.

👑 Websites & Marketing Overhauls for Financial Advisors & RIAs 👉 Sharing digital marketing tips

I'm noticing some disturbing behavior on Linkedin.

I've been away for a while, and I'm longing for the days when all there was to complain about was pitch-slapping in the DMs.

Here are some new LI tactics that I'm NOT loving...

- - - - - - 

🙄 People selling their services in the comments section of my posts

Not just chiming in or offering anything useful, but literally saying, "These are the services I offer" – like a little ad in the comments. Most of them are other marketers or web designers.

Not cool.

- - - - - - 

🤨 Adding me to their email newsletter list just because I accepted their connection request

Um, I agreed to connect. Not subscribe! As soon as someone does this, I lose all trust in them and their business tactics.

Unsubscribe. Unfollow. Goodbye.

- - - - - - 

😡 Sending me calendar invites when we've never communicated before

This one is the WORST! I'm getting meetings on my calendar and in Zoom from people I've NEVER met!! Some of them are for webinars, some are demos, some are pitches – but NONE of them are with people I've ever met or talked to.

What the actual...???

- - - - - - 

I get it. Building a business is hard. But come on!!

Have you experienced any of this? Or is it just me?

Quick tip for anyone creating a video. 

Take a pause every now and then, look at the camera, and smile. 

Because at some point, someone is going to have to go through that video and find a nice screenshot to use as an overlay. 

And, if you never stopped to smile, you're not going to like the options.

- - - - - - - - - - - - - - 

🛼 Hi I'm Manda - I share Tiny Tweaks to help financial advisors improve their marketing and level-up their websites.

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My least favorite part of Halloween? The commercials.

Even as an adult, ads for scary movies freak me out. 

As a kid? I'd have nightmares for weeks.

I don't like the images or the sounds – it messes with my nervous system.

And I'm sure I'm not the only one.

Why isn't there a law against showing ads for R-rated movies during G- or PG-rated programming?

I'd like to be able to opt out of the horror category in my streaming services too.

I know lots of people love those movies and that's great - but they're just not for me.

Anyone know who I can talk to about this?

- - - - - - - - - - 

BTW, my favorite part of Halloween? Half off candy the next day! I'm also a fan of toddlers dressed as Care Bears and older kids who make their own costumes. I always give extra candy for home-made creativity 🎃

What's your favorite/least favorite part of Halloween?

This is a rare post for the non-advisors who follow me.

One of my clients wrote a book, and for today, it's only 99 cents if you order the Kindle version. 

Here are some of the things you'll find inside:

👉 Why the “4 percent rule” and other retirement myths could be sabotaging your future

👉 The Three Tax Buckets strategy that gives you control over your retirement income

👉 How to create a “retirement paycheck” that feels like real income rather than raiding savings

👉 Dynamic Income Planning with guardrails that adapt as your life evolves

👉 Why most estate plans fail, especially after the SECURE Act, and how to fix yours

It's a book about retirement, written for people who want to do their best to avoid mistakes and set themselves up for success – and who don't enjoy reading financial novels. This one is short, actionable, and free of financial jargon. 

If it sounds interesting, search for "From Work to What’s Next: Designing a Life you Don’t Want to Retire From" on Amazon, and choose the Kindle version.

All three of these tweaks come from real samples I found on a professionally designed advisor website.

Take a look and let me know which is your favorite, and if you're planning to make any of these changes to your own site.

- - - - - - - - - - - - - - 

🐙 Hi I'm Manda - I share Tiny Tweaks to help financial advisors improve their marketing and level-up their websites.

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Niki Clark Marketing

Niki Clark Marketing is not your typical marketing agency. Instead of the generic, one size fits all philosophy, Niki Clark Marketing is dedicated to your personal marketing success and creating the client relationships that are crucial for your growth.

Not your typical marketing agency - because who wants typical anyway?

Founder & CEO

1st Gen Entrepreneurs

Founding Member

Motherhood

FMG Suite

- Responsible for introducing new product and enhancing existing services
- Conduct thorough research and perform market research to understand what consumers look for in their ideal products and services

- Develop marketing strategies for clients 
- Develop and execute content strategy for monthly marketing initiatives 
- Train marketing consultants on best practices and trends
- Deeply care about customer satisfaction and engagement
- Define and refine customer experience
- Host the monthly webinars

Product Marketing Manager

As a member of FMG's DEI Council, I have been actively involved in driving diversity, equity, and inclusion (DEI) initiatives. I have collaborated with my colleagues to identify areas where our company can improve diversity and inclusivity, and have helped develop and implement strategies to address these issues. In addition, I have participated in employee resource groups and other DEI-related programs, where I have gained valuable insights into the experiences of underrepresented groups in our company. Through my involvement with DEI, I am committed to fostering a culture where all employees feel valued and supported, and where diversity is celebrated as a strength.

DEI Council

Twenty Over Ten

Marketing Success Coach

Client Service Associate

RGT Wealth Advisors

RGT Wealth Advisors is a Registered Investment Advisory firm located in Dallas, TX. We’ve been serving clients with the highest standards of integrity, excellence, and innovation since 1985. RGT simplifies the complex details of managing wealth so our clients can relax and enjoy their success. We formulate innovative strategies, develop integrated financial independence plans, and implement personal investment portfolios that grow and evolve with our clients’ ever-changing lives. RGT is an independent, fee-only firm that provides conflict-free advice – always in our clients’ best interests. At RGT, our Core Values guide every action we take as individuals and as a firm. Our Core Values are Service, Integrity, Teamwork, Performance, Strategic and Professionalism.

Marketing Assistant

Brand Ambassador

RGT Wealth Advisors is a Registered Investment Advisory firm located in Dallas, TX and Orange County, CA. We’ve been serving clients with the highest standards of integrity, excellence, and innovation since 1985. RGT simplifies the complex details of managing wealth so our clients can relax and enjoy their success. We formulate innovative strategies, develop integrated financial independence plans, and implement personal investment portfolios that grow and evolve with our clients’ ever-changing lives. RGT is an independent, fee-only firm that provides conflict-free advice – always in our clients’ best interests. At RGT, our Core Values guide every action we take as individuals and as a firm. Our Core Values are Service, Integrity, Teamwork, Performance, Strategic and Professionalism.

Receptionist & Brand Ambassador

Forever 21

Manage the store 
Responsible for opening/closing the store 
Recruit and hire new employees 
Coach and develop management 
Drive sales and upt 
Lead a staff of 80+ 
Visual Merchandise 
Process shipment 
Manage payroll and budget 
Meet with district manager to execute directives 
Recruit new applicants 
Coordinate with other store managers 
Perform visual merchandising standards 
Execute corporate directives 
Ensure proper marketing 
Enforce maximum selling

Store Manager

Manage the store 
Responsible for opening/closing the store 
Supply order 
Recruit and hire new employees 
Coach and develop management 
Drive sales and upt 
In charge of store funds 
Lead a team of 60+ staff members 
Visual merchandise 
Process shipment 
Manage payroll and budget 
Execute directives on a timely manner 
Assist customers in fast pace fashion

Co Manager

Fossil Watches

Assistant

Neiman Marcus

January 2008-June 2009                           Neiman Marcus            Dallas, TX
                        Department Manger Women’s Contemporary
                        Manage staff of 8+
                        Receive and merchandise incoming product
                        Attend product based meetings on a weekly basis
                        Meet and communicate with buyers and vendors on
                        a daily basis
                        Meet with executives on financial planning

Department Manager

Simplifying marketing for financial advisors I Saving you time so you can focus on your clients I Making sure you stay well connected with your clients and prospects

Hey there! So glad you stopped by!

My name is Niki and I am a marketing consultant, coach, and specialist for financial advisors. 

Sometimes, I’m simply a sounding board. 

Advisors need someone to talk to also!

In 2016 I got my FPQP designation because I find finance incredibly interesting. This designation and education allow me to serve you better.

I help with marketing strategies, building brand awareness, thought leadership, and growing your business.

Let's show the world what a great advisor you are!

As a woman in the finance industry, I am a strong advocate for amplifying the voices of females in finance! 

People always like to know a person’s “why.”

Here’s mine:

Working with financial advisors has to be one of the most fulfilling things I get to do.

Advisors are some of the most caring and selfless people I know. I see what they do each and every day and how much they care for their clients.

If I can help you with your marketing and business growth so you can take care of your clients better, everyone wins!

When not working, I am pestering my husband, learning about how to not annoy my pre-teen daughter, kissing all over our one-year-old baby boy. chasing after my dogs, and constantly taking pictures. 

On a quest to dive deeper into the bible and learn more about Jesus! Highly recommend the book Driven by Eternity! 

We live in an area surrounded by mountains, so there is a lot of time spent exploring, hiking, and searching for antiques in small, mountain towns. 

Hippie at heart!


Specialties:

⚫ Content strategy
⚫ Social media marketing
⚫ Campaign management 
⚫ Email marketing strategy
⚫ Advocate for relatable content
⚫ Brand awareness and recognition
⚫ Engagement and relationship management

And making finance fun!

Follow me for marketing tips and advice.

Niki Clark, FPQP

My homie with the extra chromie.

October is Down Syndrome Awareness month so I will use the platform to share with others about my little man and what he has taught us.

I knew a thing or two about people with Down Syndrome from all the work my mom did when I was a kid. She worked with the community so I was involved in some way or another learning about their lives.

One of my all-time favorite movies is called The Boys Next Door. I highly recommend it. I still quote it to this day.

Something that I have learned these last 21+ months is about Maxwell's development. It is no secret that those with Down Syndrome have a delay but I never knew the reasoning behind why Maxwell hasn't started walking (yet, he's so close!!) or why he doesn't say "dada" or "mama" regularly.

I will do my best to explain: because those with Down Syndrome have low muscle tone (this does not mean they are weak, it means we can't easily see their muscles), their body and brain has to work 10x harder to take that step or lift that toy. So while all the brain's energy is going to learning those movements and storing those memories, some other things have to take a backseat, such as saying "mama." 

That is why we say all progress is good progress because it shows us that there is something happening, just on Maxwell's timetable. And that is ok.

He is one happy little dude (except when he's tired, wants food, or we turn off Elmo).

Maxwell is a good reminder to keep doing what you need to do but don't try to overexert yourself to meet some goal set by society. Be unapologetically you. 💙 💛

Niki Clark, FPQP®

Non-Boring Marketing for Financial Advisors

Last year, our most popular blog was the Holiday Gift Guide - because who doesn't love a good gift! 🎁

Anyone here remember the old Sears Christmas Catalog?

I can still picture myself circling that toy dog that came with a leash. I was convinced no one would know it was fake. (Never got it...)

We love putting together a gift guide for financial advisors. Over the years we have helped firms find the right gifts and discovered some crowd pleasers along the way.

Our top recommendation: 🍭 Sugarwish endless options, easy gifting, and outstanding customer service. Shout out Elizabeth Parker!

It's early October, the perfect time to start planning your holiday gifting. 

🎄Cheers: https://lnkd.in/eN8kUt2q

Also, I realize the holidays aren't about gifts. But as someone who loves gift-giving in general, I love helping firms find meaningful gift ideas. 

Is there any company or item that you love gifting?

taplio

The Battle

Manda Szewczyk

Niki Clark, FPQP

Followers

Posts

Engagements

Likes

Performance ScoreManda Szewczyk's LinkedIn Performance

Performance ScoreNiki Clark, FPQP's LinkedIn Performance

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taplio

The Battle

Manda Szewczyk

Niki Clark, FPQP

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Manda Szewczyk's LinkedIn Performance

Performance ScoreNiki Clark, FPQP's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreManda Szewczyk's LinkedIn Performance