Hyper Pony Studio

Owner

North Square Investments

Digital Marketing Consultant

FortéOne

Fractional CMO | Chief Marketing Officer

Ariel Investments

C.S. McKee

UX Collective

Contributing Writer

MAQTOOB

Digital Bootcamp

Instructor

The Simons Group

Senior Designer

👑 Web, Marketing, & Design Expert for Advisory and Consulting Firms 👑 Websites driven by marketing expertise 👉 hyperponystudio.com

👋 Hi I'm Manda!

Follow me and ring my 🔔 if you're in the financial services industry and want to learn more about:

👉 Marketing persuasion techniques 
👉 Writing copy that converts
👉 Attracting potential clients
👉 Turning those prospects into clients
👉 Professionally presenting your brand 
👉 Attracting your ideal clients
👉 Creating an EFFECTIVE website
👉 Establishing trust and building authority

🔻 🔻 🔻 Want to work together? 🔻 🔻 🔻

For advisory and investment firms:
🔹 Complete brand, website, & marketing overhauls
🔹 Ongoing marketing and fractional CMO services
🔹 Deep-dive website audits

For independent financial advisors:
🔹 Deep-dive website audits
🔹 Web and marketing flash audits
🔹 Ignite Your Site course coming soon!

Learn more, view samples of my work, or start your project at hyperponystudio.com!

👑
Hyper Pony Studio 
Digital marketing for the financial services industry

Manda Szewczyk

While everyone else is hurrying to add AI to their platforms, this is the message I received when I clicked the chat/help option on the app I use for my proposals:

"Don't worry, we don't use AI, bots or canned replies. Just 3 guys in different parts of the world ready to help you use Better Proposals."

What a relief! Thank you Better Proposals!!

 - - - - - - - - - - 

🤔 So what's the lesson here?

If you're doing something different (or something better) SAY IT.

Don't expect people to notice on their own.

 - - - - - - - - - - 

👋 Hi I'm Manda - I share Tiny Tweaks to help financial advisors improve their marketing and level-up their websites.

👑 Websites & Marketing Overhauls for Financial Advisors & RIAs 👉 Sharing digital marketing tips

I'm noticing some disturbing behavior on Linkedin.

I've been away for a while, and I'm longing for the days when all there was to complain about was pitch-slapping in the DMs.

Here are some new LI tactics that I'm NOT loving...

- - - - - - 

🙄 People selling their services in the comments section of my posts

Not just chiming in or offering anything useful, but literally saying, "These are the services I offer" – like a little ad in the comments. Most of them are other marketers or web designers.

Not cool.

- - - - - - 

🤨 Adding me to their email newsletter list just because I accepted their connection request

Um, I agreed to connect. Not subscribe! As soon as someone does this, I lose all trust in them and their business tactics.

Unsubscribe. Unfollow. Goodbye.

- - - - - - 

😡 Sending me calendar invites when we've never communicated before

This one is the WORST! I'm getting meetings on my calendar and in Zoom from people I've NEVER met!! Some of them are for webinars, some are demos, some are pitches – but NONE of them are with people I've ever met or talked to.

What the actual...???

- - - - - - 

I get it. Building a business is hard. But come on!!

Have you experienced any of this? Or is it just me?

Quick tip for anyone creating a video. 

Take a pause every now and then, look at the camera, and smile. 

Because at some point, someone is going to have to go through that video and find a nice screenshot to use as an overlay. 

And, if you never stopped to smile, you're not going to like the options.

- - - - - - - - - - - - - - 

🛼 Hi I'm Manda - I share Tiny Tweaks to help financial advisors improve their marketing and level-up their websites.

No alternative text description for this image

My least favorite part of Halloween? The commercials.

Even as an adult, ads for scary movies freak me out. 

As a kid? I'd have nightmares for weeks.

I don't like the images or the sounds – it messes with my nervous system.

And I'm sure I'm not the only one.

Why isn't there a law against showing ads for R-rated movies during G- or PG-rated programming?

I'd like to be able to opt out of the horror category in my streaming services too.

I know lots of people love those movies and that's great - but they're just not for me.

Anyone know who I can talk to about this?

- - - - - - - - - - 

BTW, my favorite part of Halloween? Half off candy the next day! I'm also a fan of toddlers dressed as Care Bears and older kids who make their own costumes. I always give extra candy for home-made creativity 🎃

What's your favorite/least favorite part of Halloween?

This is a rare post for the non-advisors who follow me.

One of my clients wrote a book, and for today, it's only 99 cents if you order the Kindle version. 

Here are some of the things you'll find inside:

👉 Why the “4 percent rule” and other retirement myths could be sabotaging your future

👉 The Three Tax Buckets strategy that gives you control over your retirement income

👉 How to create a “retirement paycheck” that feels like real income rather than raiding savings

👉 Dynamic Income Planning with guardrails that adapt as your life evolves

👉 Why most estate plans fail, especially after the SECURE Act, and how to fix yours

It's a book about retirement, written for people who want to do their best to avoid mistakes and set themselves up for success – and who don't enjoy reading financial novels. This one is short, actionable, and free of financial jargon. 

If it sounds interesting, search for "From Work to What’s Next: Designing a Life you Don’t Want to Retire From" on Amazon, and choose the Kindle version.

All three of these tweaks come from real samples I found on a professionally designed advisor website.

Take a look and let me know which is your favorite, and if you're planning to make any of these changes to your own site.

- - - - - - - - - - - - - - 

🐙 Hi I'm Manda - I share Tiny Tweaks to help financial advisors improve their marketing and level-up their websites.

Carousel

Moe Choice 

I spent 3 years trying to influence others to pay me

Funnels
Ads
Viral Content
Affiliates

All taking me time and money to put together

Meanwhile, my bank account whispered "Fùçk you"

Then, I discovered the SSSS framework

And everything changed

Not because it's magic. Because it's math


𝗦𝘁𝗮𝘁𝘂𝘀: I created an offer better than the competition

𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀: I showed people HOW to get results

𝗦𝗼𝗰𝗶𝗮𝗹 𝗣𝗿𝗼𝗼𝗳: I made sure I got shit tons

𝗦𝗶m𝗶𝗹𝗮𝗿𝗶𝘁y: I showed who I really am


Since then? 

People want to pay me
6 sold out cohorts in 2024
9 in 2025

101 solopreneurs
Real names
Real numbers

Why?

They didn't buy my promise
They were influenced by SSSS

All of it

Here's what I do now:

Old headline
"6-Figure Solopreneur" 

New headline
"Mentoring solopreneurs to $15k+"

Old Featured Section
"Viral content that got me 0 clients"

Featured Section
"Direct links to my biggest client wins"

Old DMs
"Interested in growing your business?"

New DMs
"Mel is a career coach like you.
We got her to $12k in 27 days"


The difference?

One makes claims
The other stacks factors for influence

Expertise doesn't matter on it's own
You'll need to add a dream offer with proof

And connect with your audience at a deeper level


Capeesh? 🤌


PS - The average person needs to see proof 7 times before believing

PPS - I show it 70 times because I'm shìt at maths

______________________________________________

Moe Choice

is mentoring solopreneurs to $15k+ months

SSSS Framework 

Human history can be summed up in three phases:

• Survive
• Innovate
• Make memes about the first two

We’ve come a long way from kings to coffee, from predators to podcasters

And somehow… we’re still posting through it


Gangsta shit 😎


PS – If aliens are watching us, these are probably the slides they watch at orientation

Shit I found on the Internet 

Most solopreneurs build backwards 

They go solo first 
Then try to figure it out later 

Sacha Awwa did the opposite 

She built the formula first 
Then built the business around it 

Years of data testing, failing, fine-tuning 

Across startups and enterprise brands 

Until she cracked what actually moves a company 

From "we're trying" to "we're thriving" 

The difference? 

She didn't go solo on emotion 

She went solo on evidence 

And that's why it works 

What's YOUR business built on? 

Fear or facts? 

Full breakdown in comments 👇 


Gangsta Shit 😎 


PS – Han went solo too Crashed into an asteroid field tho

_______________________________

$50k months are actually hard as fcuk

And that's the part nobody warns you about

I spent years dreaming about it
Visualizing the exact moment
Planning the celebration

Then it happens and I'm just... sitting there

• Eating the same muesli breakfast
• Wearing the same t-shirt
• Wondering if this is it

The anticlimax hits different:

What I expected: Life-changing euphoria
What I got: "Cool. Now what?"

What I thought I'd feel: Validated
What I actually felt: More pressured

Here's the mindfuck:

• The problems don't disappear
• The anxiety just changes clothes
• The imposter syndrome gets a promotion

$50k months didn't fix anything
They just give me new things to worry about:

• Is this sustainable? What if it stops?
• I'm good for the next 6-months... is that enough?
• I have some money to invest now? What if I waste it?

The boring truth?
Big money days are just... days

With bigger numbers
And the same neuroses

I still doubt myself
I still procrastinate like a cnut
I still skip dinner because I need to work some more

The only difference:
My bank account doesn't hate you as much

Maybe that's enough
Maybe it isn't

But nobody tells you that achieving your year's goal 5 months early can feel this ordinary


Capeesh? 🤌


PS - Made $7,500 yesterday then spent 20 minutes looking for my car keys

PPS - Money didn't make me less of a disaster, just a well-funded one

_________________________________________________

10 titles that make me go 🤮 

𝚆𝙰𝚁𝙽𝙸𝙽𝙶: This may trigger offense

• Head Honcho
• Thought Leader
• Brand Alchemist
• Life-long Learner
• Social Media Ninja
• LinkedIn Top Voice
• Serial Entrepreneur
• Motivational Speaker
• CEO of {My First & Last Name} Coaching
• The {insert something normal} Whisperer


𝗕𝘂𝗹𝗹𝘀𝗵𝗶𝘁 𝘁𝗶𝘁𝗹𝗲𝘀 𝘁𝗵𝗮𝘁 𝗺𝗲𝗮𝗻 𝗻𝗼𝘁𝗵𝗶𝗻𝗴 𝘁𝗼 𝗲𝘃𝗲𝗿𝘆𝗼𝗻𝗲 𝗲𝗹𝘀𝗲


What have I missed?


Peace✌️


PS - Who was the guy on here who calls himself "The Overlord"?

Most solopreneurs delegate backwards

They hand off the stuff they don’t understand

Because it’s “not their zone of genius”

Then wonder why it all falls apart

Here’s the truth:
You can’t manage what you don’t understand

And you can’t hold someone accountable for a result you’ve never achieved yourself

If you’ve never sold, how do you know what good sales look like?

If you’ve never written, how do you judge good copy?

If you’ve never run ads, how do you spot a bad one?

You’ve got to earn the right to delegate

Master → Manage → Multiply

That’s the game

Watch my full conversation with Joe Rando and Carly Ries on The Aspiring Solopreneur Podcast

Linked in the comments 


Peace ✌️ 


PS – “Delegate” comes from Latin delegare, meaning “to send away”

Ironically, most people send away their power first

______________________________

$7,500 closed in just one day from 3 sales calls

From a Career coach who tried everything

✓ Courses
✓ Books  
✓ "Expert" advice

Meet Lori Lawrence 

She thought she knew the problem

But the problem was she missing the entire point of the sales call

She kept talking process instead of outcome

So I gave a her a challenge, and she accepted

What happened next?

3 calls
3 closes
Record sales in one day

No tricks
No scripts
No confusion

Just clarity

Here's what she does now:

1- Find out what they wanted
2- Help them put a value on it
3- Guarantee them the outcome

Lori messaged me that day:

"Fucking A!  It worked!  Selling the outcome—you will land your dream job with me!"

That's the difference between a "C" coach and an "A+" coach

Focusing on their dream outcome
NOT your 'process'


NO ONE CARES about your process

Now Lori has belief

"Moe's framework showed me I can actually be a solopreneur and run it all myself."


Capeesh? 🤌


PS - I've never met a broke person who guaranteed outcomes

Only broke people who guaranteed processes

____________________________________

The Internet is basically a museum now

Except everything’s on fire and the exhibits are arguing in the comments

Every scroll is a guided tour through human insanity

Memes, contradictions, questionable advice

So I did what any responsible adult would do:
I curated it

Welcome to another week of “Shit I found on the Internet”


Gangsta Shit 😎


PS – Somewhere, Socrates just threw his toga at the wall

_________________________________________________

Shit I Found On the Internet 

AI won’t make you smarter

It’ll just expose you faster

Like Gary Vee said about social media

It didn’t dumb us down

It just made the dumb visible

Same with AI

If your entire “value” can be replaced by a prompt?

You never had value in the first place

But if you’ve got real skills

AI removes the admin, the typing, the boring shit

So you can double down on what actually matters

That’s the difference between being exposed

And being enhanced


Todd Getts gets this better than most

Full chat is live now 👇


Links in comments


Peace ✌️


PS – Fun fact: the first chatbot was built in 1966 and people already thought it would replace therapists… still waiting
_________________________________________________

Heidi Taylor went from florist to coach

And actually made it work

We talked about:

• Why most solopreneurs fail (hint: they plant too much)
• Her pivot into healthcare coaching 
• LinkedIn + cold email combo that still crushes
• When to use AI vs staying human

The real growth hack she shared?

It'll change how you think about niching down

https://lnkd.in/euXAtBYC

Peace ✌️

PS – Dandelions are technically weed

Still manage to thrive everywhere

There’s a lesson in that

_______________

Everyone's chasing "job security"

That magic safety net that doesn't exist

You can get laid off before lunch

Your "permanent" contract can vanish by Monday

And your manager will tell you it's "nothing personal"


While HR reads from a script

You're not secure
You're temporarily tolerated

Because security doesn't come from your payslip

It comes from competence

Knowing how to position yourself
Knowing how to market what you do
Knowing how to persuade people to pay you for it

Those three skills?

That's your real pension plan

You learn that...


You'll stop worrying about being replaced by AI

That's the truth no job title will change


Capeesh? 🤌


PS – The word "career" comes from the Latin carrus, meaning "wheeled vehicle"

Which feels about right

_________________________________________________

How long are you gonna sit there broke, scared, and “thinking about it”?

Because bills get paid every month....
But investing in yourself? 

That’s “too risky”

People don’t freeze because they can’t afford it

They freeze because they’re scared they’ll waste it

Food, bills, Netflix... no problem

But a coach? 
A system?
A chance to flip the script?

Suddenly it’s “what if I lose it?”

Here’s the truth...

You’re already losing it by standing still


The pain is the pitch

And until you see the upside, you’ll keep paying for the downside


Peace ✌️ 


PS – People won’t risk £500 on growth

But will risk £5 on a kebab at 2am

_________________________________________________

Search results for Coaches on LinkedIn

About 4,930,000 results


Search results for Consultants on LinkedIn

About 27,400,000 results


Search results for Founders on LinkedIn

About 9,770,000 results


Pro tip: if your 'niche' has the word "AND" in it...

Then it ain't a niche


Try niches like this instead:

ICF Accredited Leadership Coaches
Registered Trade Mark Attorneys
Veterinary Surgeons


Capeesh? 🤌


PS - Gladiator: what a fucking movie

PPS - Gladiator II, not so much

Most solopreneurs are building their business backwards

They obsess over content and brand

Instead of cash and revenue


Business = money in
Profit out

That’s it

At the start, the ONLY question is:“How do I make money?”

Not:
❌ Do I have enough followers?
❌ Will this go viral?
❌ Should my logo be teal or navy?

You need THREE things:
→ Get attention
→ Get on calls  
→ Get paid

Everything else? Expensive procrastination.

That’s the foundation

Everything else is just wallpaper


Capeesh 🤌


PS – Wallpaper only matters if you’re running an Airbnb

And even then, it's probably covering damp

_________________________________________________

My research process for building a $15k/month business

Slide ➡️ if you dare


Peace ✌️


PS – One of these memes changed my life

I’m not telling you which

_________________________________________________

taplio

The Battle

Manda Szewczyk

Moe Choice

Followers

Posts

Engagements

Likes

Performance ScoreManda Szewczyk's LinkedIn Performance

Performance ScoreMoe Choice 's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Manda Szewczyk

Moe Choice

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Manda Szewczyk's LinkedIn Performance

Performance ScoreMoe Choice 's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreManda Szewczyk's LinkedIn Performance