👑 Web, Marketing, & Design Expert for Advisory and Consulting Firms 👑 Websites driven by marketing expertise 👉 hyperponystudio.com

👋 Hi I'm Manda!

Follow me and ring my 🔔 if you're in the financial services industry and want to learn more about:

👉 Marketing persuasion techniques 
👉 Attracting your ideal clients
👉 Turning those prospects into clients
👉 Professionally presenting your brand 
👉 Creating an EFFECTIVE website
👉 Turning your website into a marketing machine

🔻 🔻 🔻 Want to work together? 🔻 🔻 🔻

I offer complete brand, website, & marketing overhauls for advisory firms and RIAs.

I'll be taking only one new client in 2026, starting in October. Please DM me if you're interested in taking that spot.

👑
Hyper Pony Studio 
Digital marketing for the financial services industry

Manda Szewczyk

Am I the only one who can't view posts with PDFs or PDF carousels?

Is this a LinkedIn thing, or a me thing? 

I haven't been able to see them for about a week. They just show up as a grey loading box.

They are working fine on mobile (in the app and the browser), but I can't see them at all when I'm on my laptop. 

I checked Reddit and it looks like it's not just me having this issue.

What about you? 

For those of you who use LinkedIn on a laptop or desktop computer, can you see PDF or PDF carousel posts in your feed?

👑 Websites & Marketing Overhauls for Financial Advisors & RIAs 👉 Sharing digital marketing tips

Can you see PDF or PDF Carousel Posts in your desktop LinkedIn feed?

Moe Choice

I don’t trust anyone who says “I’m not a dog person”

That’s not a personality trait
That’s a red flag

Dogs don’t hold grudges
They don’t fake laugh
They don’t schedule a “quick catch-up” that could’ve been a bark

They wake up
Commit to the vibe
And go full send

Eat the thing
Chase the thing
Love the human like they’ve just returned from war after taking the trash out

Meanwhile we’re out here
overthinking a text message for 47 minutes

Be more Labrador
Less Linkedin comment section

If your dog judges you
it’s because you deserve it


Capeesh 🤌 


P.S. I don’t always make good decisions…but at least I don’t lick my own face immediately after

_______________________________

is mentoring solopreneurs to $15k+ months

Shit I Found On The Internet 

Another 216 cohort

SOLD OUT

At this point it's less of an announcement
And more of a recurring calendar event

Some people join programs
Others collect bookmarks like Pokémon cards

The ones who signed up?

They didn't need a sign from the universe
They didn't wait for Mercury to stop doing whatever Mercury does
They just saw something that made sense and moved

Meanwhile, somewhere out there
Someone's still "sleeping on it"

Which is impressive
Because that's a very long nap

Here's the difference I keep seeing:

The action-takers get results
The overthinkers get really good at overthinking

Both take effort
Only one pays

Big up to the new crew who jumped in 👇

Bobbi Mullins 
Jill Russack
Judi Radice Hays 
Steve Ostermiller 
Tobias Mayer 
Vispi Shroff

Next cohort's coming

Link in the comments if you're ready to stop window shopping


Capeesh 🤌


PS — "I'll join the next one" is the solopreneur version of "I'll start Monday"

We both know how that ends

_______________________________

You have to be comfortable in your own skin to engage with me

Otherwise everything I say feels like a threat

When it's not
It's just an opinion
And my opinion isn't that important

Take what's useful
Leave what isn't

We're not trying to win
I'm not in competition with you
I'm in competition with who I was yesterday

Everything I build
Everything I say
Everything I refine
It's about waking up with fewer lies to maintain

That rattles people sometimes
I can tell when someone's performing. It's in the eyes. The over-explanation

The need to be liked
Someone who isn't doing that feels dangerous to them

It sounds arrogant to say
"I don't care what people think"
It isn't arrogance
It's freedom

I only listen to people who have built what I want. There aren't many

They've failed publicly
They've rebuilt
They don't flinch

And the ones who have?
They're usually the most comfortable in their own skin too

That's the prerequisite


Capeesh 🤌


PS — This isn't about you
PPS — Unless it is 

_______________________________

I've got nothing against ChatGPT

What I do have a problem with is people pasting its first draft into their actual Linkedin profile and calling it a day

Because if your bio still says

[insert quantifiable results]
[your email here]
[how can I help drive your success]

You didn't build a personal brand

You uploaded a template with the instructions still attached

That's not AI-powered
That's brain-optional behaviour

I'm not even asking you to be clever
Or funny
Or original

I'm asking you to do the bare minimum

Read what you're about to publish
Replace the brackets

Add one human thought

Because if the first thing a potential client sees is that you couldn't even finish filling in a robot's homework?

Why the fuçk would they trust you with their money?

Using ChatGPT to think things through? Fine

Using it to soundboard ideas? 
Great

Using it to vomit out a personality you never bothered to develop? 
Absolutely not

This is your personal profile
Not a Mad Libs for people afraid of thinking

If your bio still has brackets in it, that's not "busy founder energy"

That's just lazy


Peace ✌️


PS - Leaving the instructions in is the digital equivalent of wearing the size sticker on your hat

Everyone can see it
No one's impressed


_______________________________

If you knew enough, you wouldn't be here

That's what I tell people at the start

Sounds harsh
Sounds arrogant
Sounds like something you'd hear before getting kicked out of a meeting

But it's the truth

If you had the answers, you wouldn't need them from meIf you had the solutions, you wouldn't be searching

And most people accept that part

The part they don't accept?

You can't pick and choose what you think works

"I'm good at sales, I just need a better offer"

"I've got a great offer, I just need help with sales"

That's not how this works

You have to be prepared to question everything you believe is true

Fundamentally

Not just the tactics
Not just the strategy
The whole thing

Most people want to protect what they already know
They want validation, not evaluation

And that's exactly what's holding them back

If you show up defending the thing that isn't working

You leave with the same thing that isn't working

Simple as that


Gangsta Shit 😎


PS — If confidence were knowledge, Linkedin comments would be peer-reviewed research

_______________________________

Most people don't fail because they lack talent

They fail because everything feels volatile

That was Adina Samuels situation

Before we worked together, she couldn't see a realistic way to turn what she did into a business

Entrepreneurship felt risky
Income felt unpredictable
Nothing felt stable enough to trust

That's not a motivation problem
That's a structure problem

So we didn't add complexity
We stripped things back

Clear positioning
A simple outreach system
One way of going to market that could actually be repeated
Within weeks, the signal was obvious

The market needed what she offered
Her positioning was landing
Her outreach strategy worked

Her words:

"There hasn't been a shadow of a doubt that the system works"

That's the part that matters to me

Not the label
Not the headline
The certainty

Over time, that turned into confidence

Consistency

And a business Adina runs full-time, on her own terms

That's the difference between trying entrepreneurship

And building something you can actually trust


Capeesh? 🤌


PS — Shadows are proof that something solid is standing in the light

Or that it's sunny

One of the two
_______________________________

Solopreneur Manifesto


There are no shortcuts

You will never know enough

No one is coming to save you

Chase the "no" to get the "yes"

Failure is the prerequisite to success

You can only serve one master at a time

No one cares who you are or what you do
They care what you can do for them

Your offer is your master's desired outcome

Selling is not telling
Selling is listening

In God we trust
With everyone else, we follow up

The antidote to all your problems is endless prospects

It may not be your fault
But it is ALWAYS your problem

There is zero downside to building your personal brand

Perfection is the excuse
Excellence is the standard

There is no "answer"
There is only your next best step

The customer is always right
In THEIR model of the world

If you build it, they will NOT come
You have to go and get them


Peace ✌️


PS — Print this out
Tape it to your wall

PPS — Screenshot it
Because you’re not actually going to print it

_______________________________

Every post on X is either...

• accidentally profound
• deeply unwell
• or written at 2:47am

Sometimes all three


Gangsta Shit 😎


PS — Never trust a thought that didn’t survive sleep

_______

Shit I Found On the Internet 

I travel a lot
I'm a trusted dog sitter

Which means I've lived with a lot of dogs that people warn you about first

Different breeds
Different reputations
Very different realities

Here's what I've learned

The dogs people warn you about most are usually the ones who just don't perform on command

Same goes for Linkedin influencers

Today's breed: Benjamin D. 

The guy people call "too aggressive" or "too direct"

If Benjamin were a dog, he'd be a Border Terrier

Here's why

• Purpose-built for one job: go straight at the problem
• Doesn't care if you like it, only if it works
• Zero interest in tricks, trends, or performing for strangers• Calm when things get uncomfortable
• Surprisingly funny once you stop expecting it to behave
• Loyal to results, not reputation

Border Terriers aren't lap dogs

They're working dogs

Bred to go underground, flush things out, and finish the job

No wonder this one spends his time dragging cold calls into the light


Peace ✌️


PS — Border Terriers can run up to 30mph

Still slower than Benjamin replying “That’s not a real objection”

_______________________________

People want it cheap
They want it quick

And they want it personalised

That’s the line Lois Letchford dropped on my podcast

And it explains so much of what’s broken in expert-led work

Lois isn’t guessing
She’s not “trying something new”
She’s not watching a YouTube tutorial at 1.5x speed
She’s bringing 30 years of experience working with children

Designing programmes around actual humans
Not templates

And yet the question still comes up:

“Would you do it for $20 an hour?”

Sure
Someone will
They might help
They might not

That’s the part people skip

You’re not paying for time
You’re paying for fewer mistakes
Less trial and error

And not having to roll the dice on something that actually matters

This episode is about what expertise really costs

And why racing to the bottom is the most expensive strategy there is


Peace ✌️


PS — If cheap + quick + personalised were easy, Amazon would be running schools

I was working harder than ever
Making less than ever

Couldn't figure out why I wasn't hitting the BIG bucks

Then I spotted the two ingredients I was missing

Discipline

To stay focused on one chosen path

ONE niche. ONE offer.

I was jumping between 3 different offers wondering why none were landing

Consistency

Reaching out every single day
With that offer ONLY

Not when I felt like it

Not when the algorithm rewarded me

Every. Single. Day.

That's it

No secret hack

Just two things most people know but don't do


Capeesh? 🤌


PS — What does a cannibal life coach value in their clients?

Consistency

$10,000 for one swing of a sledgehammer

A German bakery's machinery broke down


They were losing hundreds of thousands every hour

Called in an expert engineer

He walked in
Looked at the machine
Asked for a sledgehammer
Hit it once

Machine started working

Invoice: $10,000

The owner lost his mind

"$10,000 for hitting it with a hammer?!"

So the engineer itemized it:
• $1,000 — For the visit and physical work
• $9,000 — For knowing exactly where to hit

Here's what most solopreneurs get wrong:

You're not selling hours
You're selling years

Years of learning
Years of failing
Years of figuring out where to hit

The bakery owner didn't want the engineer to take 10 hours just to justify the bill

Every hour wasted cost him more money

Speed is the feature

Your expertise isn't expensive
It's efficient

Stop apologizing for solving problems fast
Start charging for the decades it took to make it look easy


Capeesh? 🤌


PS — If they want someone who takes longer, they can hire someone who knows less

That's always an option

_______________________________

Everyone told me not to record my calls

Sales calls
One-to-ones
Complaints
Delivery
Testimonials

"You can't do that"
"People won't be comfortable"
"They'll pull out"

So I asked the obvious question:

Why?

No one had a real answer
I ignored their advice 

I recorded everything

I've got over 4,000 videos now
Conversations spanning years
Patterns I couldn't see at the time Language I didn't know would matter later

Because now?

Those recordings are gold

Not because I planned some clever AI play

But because I documented reality instead of guessing

With AI today I can feed in years of real conversations

Real objections
Real confusion
Real buying decisions

And it shows me what I couldn't see before

Like how 80% of my closes happened after the exact same hesitation

Or how the people who ghosted all asked the same question I never answered properly

Patterns I would've missed if I'd trusted memory instead of tape

Here's the lesson:

Most advice only makes sense for the moment it was given

Technology moves
Context changes
Fear stays the same

If I'd listened I'd have less data
Less leverage
And a lot more opinions instead of evidence

Record everything
Future you will thank you


Peace ✌️


PS — We’re in the golden age of “I never said that” immediately followed by… yes you did

On 4K
With subtitles

_______________________________

You've got 17 tabs open and 4 half-built offers

Plus a Google Doc titled “new business idea FINAL FINAL v3”?


Cute.

Now let’s fix your sh!t


LIVE Masterclass with Meee
Wednesday 11th March @ 19:00 UK
REGISTER FREE


In less than 60 minutes, we’ll cover

• How to escape the “freelancer treadmill of doom”
• Why your Dream Offer isn’t optional—it’s oxygen
• The surprisingly non-woo route to $15K months


No hype
No soft jazz intro
No funnels that look like spaghetti


Just a proven system


Delivered by a guy who’s been in the trenches,
made the mistakes, and lived long enough to rant about it


Show up burnt out. Leave booked out

(Also bring snacks. Transformation is hungry work, dontchaknow)


Link in the comments, you chaotic genius


Peace ✌


PS - Did you know Jazz was once considered more dangerous than spaghetti?

One was blamed for moral decay. The other just stains your white T-shirt.

Both are still fire!

View event: How To Make $15,000 A Month With JUST Your LinkedIn Profile

How To Make $15,000 A Month With JUST Your LinkedIn Profile

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The Battle

Manda Szewczyk

Moe Choice

Followers

Posts

Engagements

Likes

Performance ScoreManda Szewczyk's LinkedIn Performance

Performance ScoreMoe Choice's LinkedIn Performance

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taplio

The Battle

Manda Szewczyk

Moe Choice

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Manda Szewczyk's LinkedIn Performance

Performance ScoreMoe Choice's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreManda Szewczyk's LinkedIn Performance