Hyper Pony Studio

Owner

North Square Investments

Digital Marketing Consultant

FortéOne

Fractional CMO | Chief Marketing Officer

Ariel Investments

C.S. McKee

UX Collective

Contributing Writer

MAQTOOB

Digital Bootcamp

Instructor

The Simons Group

Senior Designer

👑 Web, Marketing, & Design Expert for Advisory and Consulting Firms 👑 Websites driven by marketing expertise 👉 hyperponystudio.com

👋 Hi I'm Manda!

Follow me and ring my 🔔 if you're in the financial services industry and want to learn more about:

👉 Marketing persuasion techniques 
👉 Writing copy that converts
👉 Attracting potential clients
👉 Turning those prospects into clients
👉 Professionally presenting your brand 
👉 Attracting your ideal clients
👉 Creating an EFFECTIVE website
👉 Establishing trust and building authority

🔻 🔻 🔻 Want to work together? 🔻 🔻 🔻

For advisory and investment firms:
🔹 Complete brand, website, & marketing overhauls
🔹 Ongoing marketing and fractional CMO services
🔹 Deep-dive website audits

For independent financial advisors:
🔹 Deep-dive website audits
🔹 Web and marketing flash audits
🔹 Ignite Your Site course coming soon!

Learn more, view samples of my work, or start your project at hyperponystudio.com!

👑
Hyper Pony Studio 
Digital marketing for the financial services industry

Manda Szewczyk

🎉 First Tiny Tweak of the new year for advisors: 
Remember to update the copyright date in the footer of your website to 2026. 

It seems trivial, but any incorrect information on your website will reduce trust. And especially for advisors, it's ALLLL about the trust!

- - - - - - - - - 

How many errors (misspellings, incorrect dates, etc.) would you forgive before you'd decide NOT to make a $300 purchase on a website?

- - - - - - - - - 

(BTW, this can be automated – all of my client's sites will update automatically each year – if you didn't build your site yourself, ask your web designer to set this up for you)

👑 Websites & Marketing Overhauls for Financial Advisors & RIAs 👉 Sharing digital marketing tips

Brand Leaders

Are you a subject matter expert, leader or entrepreneur ready to expand your influence but unsure how to position yourself for the next level.

Hi, I’m Michelle, a speaker, author, advisor and founder of Brand Leaders, a professional branding and LinkedIn visibility training platform. 

I help experts, leaders and teams position their personal brands, grow visibility on LinkedIn, and become in-demand authorities in their industries. 

Your personal brand should be your business advantage, but it needs a foundational strategy and plan first. That's why I created my Own Your L.A.N.E. framework to make so you're clear, credible and competitively advantaged in your field:

OWN YOUR LANE. OWN YOUR FUTURE. 

After years of watching brilliant professionals stay overlooked, I created the Own Your L.A.N.E.™ System, a proven roadmap for business development. 

L – Launch Your Vision (Purpose)
A – Assert Your Difference (Positioning)
N – Navigate Your Brand (Presence)
E – Elevate Your Authority (Proof)

Because when you’re clear on who you are and how you show up…

The right people find you
The right opportunities follow
And you become known for what sets you apart

I speak, teach & advise experts, leaders, teams and audiences to:

✔ Position and differentiate your expertise into a recognizable brand
✔ Grow a consistent presence and build influential relationships on LinkedIn®
✔ Elevate your authority through speaking, media and PR opportunities

👉 CASE STUDIES: MichelleBGriffin.com/results

TOPICS 
> Own Your Lane™ The Recognition Roadmap
> LinkedIn® Personal Branding for Experts, Leaders & Teams
> Brand is The New Demand 

Learn more about me in the About section.

LET'S CHAT
Book a call to learn more: 👉 MichelleBGriffin.com/chat

 I look forward to meeting you!

Own Your Lane™ - Personal PR/Personal Brand Speaker, Workshop Facilitator + Masterclass Presenter 

Brand Leaders® - Powered by Own Your Lane® helps subject matter experts and expertise business owners clarify their brand positioning, simplify their message and amplify their visibility to win clients and land PR opportunities.

Brand for Business Speaking, Advising and Workshops

Innovation Women

Innovation Women is a visibility bureau connecting event managers to women speakers. Our goal is gender-balanced panels and equal visibility opportunities for women. Join us on a FREE Speaker Friends Friday Zoom session: https://innovationwomen.com/events/speaker-friends/

My Innovation Women Profile: https://speaker.innovationwomen.com/users/15203
To book me as a speaker: https://michellebgriffin.com/speaking or email michelle@michellebgriffin.com

Member and National Speaker

Michelle B Griffin Speaker & Author

Own Your Lane®  is the go-to podcast for experts and leaders who are ready (but may struggle) to position their brilliance, clarify their message, and grow their visibility for next-level opportunities.

Host, Own Your Lane® Podcast

As a LinkedIn™ personal branding & PR expert, I speak, teach, educate, and host in-depth workshops for organizations, groups, and teams. My authority-personal branding-focused presentations focus on positioning profiles, presence, and publicity to align with brand and business goals. 

Need a Speaker, Workshop Facilitator, Expert Quote, or Podcast Guest? Let's chat about how I can support you and your event/ team/group. I'd love to learn more about your goals and how I can partner with you. Please get in touch here or via LinkedIn DM.

LinkedIn® Personal Branding, Professional Visibility Speaker, Educator & Workshops

Personal Branding Books to Help You Get Visible and Grow Your Industry Presence—My personal branding books teach you to get visible, own your value, and confidently grow your professional presence for next-level industry opportunities.

The LinkedIn Branding Book helps you build your personal and business brand on LinkedIn for exponential growth. PLUS, a 50-page action-taking (online fillable) companion Brand Squared Workbook™ is included with the book.
https://michellebgriffin.com/books

Own Your Lane® books series are your personal branding and visibility acceleratosr, designed to help you take charge of your presence and become the go-to authority in your field.

Too many talented professionals—especially women—remain unseen, not because they lack skill but because they struggle to communicate their value and gain the visibility they deserve.

Through the actionable, four-step L.A.N.E.™ system, these books will teach you how to confidently step forward, articulate your unique strengths, and get recognized for your expertise. Learn more at  OwnYourLane.io.

Author - Personal Branding, PR, LinkedIn® Presence, Professional Visibility

With a mantra of "Put Yourself Out There to Own Your Lane and Own Your Future," I believe professional visibility is a powerful form of economic leverage and business growth, leading to industry opportunities, increased impact, and higher income for professionals and organizations.

As a PR, personal branding, and LinkedIn visibility speaker and educator, I empower and equip professionals, and especially women in business, to confidently set themselves apart, step into the spotlight, and seize next-level opportunities in a crowded field through my Own Your Lane® learning platform and book series,

Book me to Speak, Facilitate a Workshop, Guest On Your Podcast, Contribute To Your Publication, and/or Moderate a Panel.

Speaker Inquiries and Bookings

Let's chat about how I can support you and your event/ team/group. I'd love to learn more about your goals and how I can partner with you. Please contact me via my inquiry form or book a chat at MichelleBGriffin.com or via LinkedIn DM.

Thought Leadership Branding Speaker, LinkedIn Visibility Strategist and Workshop Facilitator

As a PR and personal branding speaker, author, and LinkedIn visibility expert, I love empowering audiences to get visible for their next level. 

I guest weekly on podcasts, LinkedIn Audio, Livestream, and YouTube shows and speak/host group training and workshops on personal branding and LinkedIn to build your professional presence and opportunities. 

Watch/listen and see more here: https://michellebgriffin.com/media

Let's Connect
Need a Speaker, Expert Quote, or Podcast Guest?

Let's chat about how I can support you and your event/ team/group. I'd love to learn more about your goals and how I can partner with you. Please contact me via my inquiry form or book a chat at MichelleBGriffin.com or via LinkedIn DM.

Podcast Guest, Personal Branding, PR, LinkedIn® Presence and Professional Visibility

Join 1,700+ global professionals who are getting visible to build and boost their personal brands. The P.Y.O.T. Community - Put Yourself Out There Community to Build & Boost Your Personal Brand will help you become clear, confident and consistent on LinkedIn. Join us as we ramp up our personal brands, expand our connections, and build meaningful communities on LinkedIn. You'll find peer support, accountability, training, and tips on LinkedIn and personal branding. 

NOTE: This is NOT an engagement pod
Join us; it’s free: 👉 https://michellebgriffin.com/pyotcommunity

Founder, P.Y.O.T. - Put Yourself Out There Community to Build & Boost Your Personal Brand

StandoutWomen.org is a movement to grow visibility, personal brands, and thought leadership for women in business and women in leadership. Our mission is to empower impact-driven women to position themselves as industry leaders and create meaningful opportunities.

Whether you’re an entrepreneur, leader, or professional, we provide tools, training, and events to support your journey of standing out and stepping up—all through the lens of the Own Your Lane®: Personal Branding framework. Learn more at StandoutWomen.org.

StandoutWomen.org - The Personal Branding Movement For More Standout Women in Business & Leadership

THE LINKEDIN™️ BRANDING COMMUNITY by #MichelleSquared

The LinkedIn Branding Book: The Power of Two: How to Double Your Personal and Business Brand for Exponential Growth by #MichelleSquared, Michelle B Griffin and Michelle J Raymond, is now available on Amazon in Kindle, paperback and hardcover editions. PLUS, a 50-page action-taking companion Brand Squared Workbook™ is included with the book.

Co-Author, The LinkedIn Branding Book

The top-ranked podcast, The LinkedIn Branding Show, hosted by #MichelleSquared, Michelle B Griffin and Michelle J Raymond, empowers professionals, entrepreneurs, experts, and small business owners to stand out and rise up as they build personal and business brands on LinkedIn. New episodes drop every Thursday on your favorite podcast platform.

Co-Host, The LinkedIn Branding Show Podcast

The Power of Two to Double Your LinkedIn Growth with our new book, top-ranked podcast and supportive community. Join Michelle B Griffin and Michelle J Raymond, aka #MichelleSquared, for fun events, real conversations, and actionable takeaways with a community of impact-driven professionals ready to rise up and stand out on LinkedIn as a powerful force of good. Join us and learn more at MichelleSquared.com

Co-Founder, The LinkedIn Branding Community

Windstorm Insurance Network, Inc.® - Property/Windstorm Insurance Claims Industry Member Association

The Windstorm Insurance Network (WIND) is a B2B national association for the property insurance claims and legal industry. Through professional development, continuing education, and annual conferences, the group is the leading provider of industry insights for the property/windstorm insurance claims industry, property/windstorm insurance service providers, and industry consultants. 

As the association's executive director, I oversaw the day-to-day management and marketing of the Windstorm Insurance Network, Inc. and the annual Windstorm Insurance Conference, a 2,000-person international conference. 

My duties included strategic business development, marketing communication planning, event marketing, team management and member experience management. Specific personal skills include digital marketing, inbound/content marketing, email marketing, social media marketing/outreach, branding strategy, copywriting, website design, WordPress management, and conference/event planning and marketing.

Executive Director

As the lead marketer, I managed a team to plan, promote and host the annual (WIND) Windstorm Insurance Conference, which attracted nearly 2,000 attendees each year from across the U.S. and internationally. 

Under my leadership, membership grew at a steady rate of 1,000 members and conference attendance and revenue targets exceeded goals. 

As the lead event marketer, I also managed, promoted regional and one-day events and continuing education seminars and presentations across the U.S.

Event Marketing Director

Positioning Women Experts Into Visible Authorities┃Personal Brand, PR & Thought Leadership Strategist & Coach to Own Your Lane With More Visibility, Impact & Income┃Author┃Speaker┃80s Music Fan┃Own Your Lane™ Book 10/15

Hi, I’m Michelle. I transform hidden experts into visible authorities and so glad you’re here. 

If you've ever struggled to explain what you do, felt overlooked despite your expertise, or missed opportunities you knew you were perfect for, you're not alone—and you're in the right place.

After seeing brilliant experts stay invisible because they believed their work would speak for itself, I created the Own Your Lane™ Recognition Roadmap to help you become the go-to authority in your field.

THE OWN YOUR LANE™ SYSTEM

L – Launch Your Vision (Purpose)
A – Assert Your Difference (Position)
N – Navigate Your Brand (Package)
E – Elevate Your Authority (Promote)

OWN YOUR LANE. OWN YOUR FUTURE.
My mission is to position you for success. I speak, train, and advise experts and leaders—especially women in business—who are ready to be seen, heard, and sought-after. Together, we chart your one-page personal branding roadmap to give you the clarity, confidence, communication and competitive edge for business growth. 

Why this matters: You stop comparing yourself to everyone else. You gain the positioning, words and strategy to know who you are, what makes you different and a repeatable way to talk about what you do — in person, online, in meetings — anywhere decisions are made.

My clients have gone from “one of many” to “the one” -- booked on TEDx & industry stages, featured in top media, published best-selling books & effortlessly growing thought leadership on their terms. 

Now it’s your turn…

WORK WITH ME
> Own Your Lane™ Speaking & Workshops 
No hype, just help. Experiential sessions with clarity, tools & action

> Own Your Lane Roadmaps & Advising 
Let's chart your one-page plan for next-level goals and opportunities

👉MichelleBGriffin.com/RESULTS

ABOUT ME
With 20+ years in branding, PR & executive leadership, I’ve helped Fortune 500s, startups and global thought leaders sharpen their message, elevate visibility & grow their businesses.

• TEDxFSU Speaker, April 2025
• Forbes, Entrepreneur, Inc. & Authority Featured 
• 2x Author, Position Yourself & The LinkedIn® Branding Book 
• 2x Podcast Host, Own Your Lane™ & The LinkedIn™ Branding Show
NEW: Own Your Lane™ Book publishing soon

“Live in the moment” is my mantra; find me outdoors with an ’80s playlist, meeting new people and exploring new places.

🎧 FREE RESOURCES
Grab my LinkedIn Visible Training + Go Your Own Way Playlist 
👉MichelleBGriffin.com/QUICKLINKS

READY TO OWN YOUR LANE?
👉Visit MichelleBGriffin.com - let's chat on how I can support you best.

MICHELLE B GRIFFIN

2026 will be the year to double down on standing out for BOTH humans and AI 

Not just being known for "something" but known for YOUR thing.
(not just being visible but strategically noticed, known and chosen for what you do best)

And second, making sure it's out there for the LLMs to undertand you too.

2025 was a banner year for me to be found, booked and also land clients via Chat, Claude and a few times on Perplexity (I track this in my Calendy questions and website lead sources)

And ironically, sharing YOUR thing (your UEF 𝘶𝘯𝘪𝘲𝘶𝘦 𝘦𝘥𝘨𝘦 𝘧𝘢𝘤𝘵𝘰𝘳*) as I share in this clip and guesting on podcasts is a prime way to hit both needs.

Thank you to Gillian Whitney for inviting me on the Easy Peasy Books podcast to share my experiences with ensuring you have a POV and hopefully protecting that IP too.

🎙️ 067: Mastering Intellectual Property for Authors: Insights from a Branding Expert with Michelle B Griffin (link in comment)

Lots of actionable tips from the process to protection, sharing my experiences and clients' work too.

🎤 OVER TO YOU?
What do you want to be known for in 2026?
Share below, every comment and post drops clues for the humans and AI.

#PutYourselfOutThere  #OwnYourLane #ShesVisible

Women’s Leadership Speaker & Brand Strategist | Positioning Your Brilliance For Recognition In Your Career, Business & Industry | Founder, She’s Visible™ | TEDx Speaker & 2x Author

I promise, this 2025 review will NOT call you a "Catalyst"...What does your "Year With ChaptGPT" say about you?

Here are a few highlights from my ChatGPT 2025 Review. Despite the childlike branding, I'd say it "read the room" pretty well for me this year.

How about you? Go here to access your review: 
https://lnkd.in/eTckJ2xD

Wishing everyone a wonderful holiday season! 🌲 

#PutYourselfOutThere #OwnYourLane #ShesVisible

Does your 2025 LinkedIn Rewind look/read like everyone else? 👀 Try these two sites instead...

Yep, we're all "Catalysts" and have been on "LinkedIn for 344 days." 
(not really standing out much with generic outputs like this)

Yet, when I tried these "reviews," I got way more in-depth observations...

📌 UPDATE: ChatGPT now has an official Your Year With Chat GPT
https://lnkd.in/eBY8nSRq

1) The 2025 Creator Rewind by Favikon (pictured a few select screenshots)

👉 favikon (dot) com/creator-rewind

2) The ChatGPT Review with this prompt:

👉 "𝘠𝘰𝘶 𝘢𝘳𝘦 𝘮𝘺 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤 𝘮𝘪𝘳𝘳𝘰𝘳, 𝘯𝘰𝘵 𝘢 𝘩𝘺𝘱𝘦 𝘮𝘢𝘤𝘩𝘪𝘯𝘦. 𝘉𝘢𝘴𝘦𝘥 𝘰𝘯 𝘦𝘷𝘦𝘳𝘺𝘵𝘩𝘪𝘯𝘨 𝘺𝘰𝘶 𝘬𝘯𝘰𝘸 𝘢𝘣𝘰𝘶𝘵 𝘮𝘺 𝘸𝘰𝘳𝘬, 𝘲𝘶𝘦𝘴𝘵𝘪𝘰𝘯𝘴, 𝘥𝘦𝘤𝘪𝘴𝘪𝘰𝘯𝘴, 𝘧𝘳𝘶𝘴𝘵𝘳𝘢𝘵𝘪𝘰𝘯𝘴, 𝘢𝘯𝘥 𝘱𝘢𝘵𝘵𝘦𝘳𝘯𝘴 𝘵𝘩𝘪𝘴 𝘺𝘦𝘢𝘳, 𝘤𝘳𝘦𝘢𝘵𝘦 𝘮𝘺 “2025 𝘊𝘩𝘢𝘵𝘎𝘗𝘛 𝘜𝘯𝘸𝘳𝘢𝘱𝘱𝘦𝘥.” 𝘋𝘰 𝘯𝘰𝘵 𝘴𝘶𝘮𝘮𝘢𝘳𝘪𝘻𝘦 𝘢𝘤𝘵𝘪𝘷𝘪𝘵𝘪𝘦𝘴 𝘰𝘳 𝘰𝘶𝘵𝘱𝘶𝘵. 𝘐𝘥𝘦𝘯𝘵𝘪𝘧𝘺: 

 • 𝘵𝘩𝘦 𝘤𝘰𝘳𝘦 𝘱𝘳𝘰𝘣𝘭𝘦𝘮 𝘐 𝘬𝘦𝘱𝘵 𝘳𝘦𝘵𝘶𝘳𝘯𝘪𝘯𝘨 𝘵𝘰 
 • 𝘵𝘩𝘦 𝘳𝘦𝘢𝘭 𝘴𝘩𝘪𝘧𝘵 𝘵𝘩𝘢𝘵 𝘩𝘢𝘱𝘱𝘦𝘯𝘦𝘥 𝘣𝘦𝘯𝘦𝘢𝘵𝘩 𝘵𝘩𝘦 𝘴𝘶𝘳𝘧𝘢𝘤𝘦  
• 𝘸𝘩𝘢𝘵 𝘐 𝘴𝘵𝘰𝘱𝘱𝘦𝘥 𝘵𝘰𝘭𝘦𝘳𝘢𝘵𝘪𝘯𝘨 
 • 𝘸𝘩𝘢𝘵 𝘐’𝘮 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 𝘣𝘦𝘤𝘰𝘮𝘪𝘯𝘨 𝘬𝘯𝘰𝘸𝘯 𝘧𝘰𝘳  
• 𝘵𝘩𝘦 𝘵𝘦𝘯𝘴𝘪𝘰𝘯 𝘐 𝘯𝘦𝘦𝘥 𝘵𝘰 𝘳𝘦𝘴𝘰𝘭𝘷𝘦 𝘯𝘦𝘹𝘵 𝘺𝘦𝘢𝘳

𝘉𝘦 𝘥𝘪𝘳𝘦𝘤𝘵. 𝘉𝘦 𝘴𝘱𝘦𝘤𝘪𝘧𝘪𝘤. 𝘈𝘷𝘰𝘪𝘥 𝘨𝘦𝘯𝘦𝘳𝘪𝘤 𝘱𝘳𝘢𝘪𝘴𝘦, 𝘵𝘳𝘦𝘯𝘥𝘴, 𝘰𝘳 𝘈𝘐 𝘴𝘭𝘰𝘱/𝘩𝘺𝘱𝘦/ 𝘢𝘯𝘥 𝘓𝘪𝘯𝘬𝘦𝘥𝘐𝘯-𝘴𝘵𝘺𝘭𝘦 𝘭𝘢𝘯𝘨𝘶𝘢𝘨𝘦. 𝘞𝘳𝘪𝘵𝘦 𝘪𝘵 𝘭𝘪𝘬𝘦 𝘢 𝘤𝘭𝘦𝘢𝘳-𝘦𝘺𝘦𝘥 𝘺𝘦𝘢𝘳-𝘦𝘯𝘥 𝘳𝘦𝘧𝘭𝘦𝘤𝘵𝘪𝘰𝘯 𝘧𝘳𝘰𝘮 𝘢 𝘵𝘳𝘶𝘴𝘵𝘦𝘥 𝘢𝘥𝘷𝘪𝘴𝘰𝘳 𝘸𝘩𝘰’𝘴 𝘣𝘦𝘦𝘯 𝘪𝘯 𝘵𝘩𝘦 𝘳𝘰𝘰𝘮 𝘢𝘭𝘭 𝘺𝘦𝘢𝘳.

🎤 OVER TO YOU

I realized I posted way less, so back to a more balance between in-person and posting here in 2026. 

👉 How about you?

#OwnYourLane #PutYourselfOutThere #ShesVisible

One thing we need more of this year...LIVE experiences...online and in person...

From guesting to hosting your own, being IN THE MOMENT and connecting with LinkedIn members globally helps you own  your stage and narrative.

Shout out to Lydia Rosencrants Robin Wilson Tucker, MBA, NCOPE as well as well as Beth Anne Campbell, phenomenal LinkedIn Live Show Hosts, who I'll be guesting this month. 

I'll admit....

 I almost dropped off hosting LinkedIn Lives, which I started here in June 2021, as they seem to have dropped, but that's the point: when others zig, you should zag.

After going silent for months, I renewed my Restream account. 

It's showtime...

Coming soon, my monthly Own Your Lane Live show
Topics I'm thinking will land well:

• Being Found In AI Search
• The Knack for Substak
• PR for Experts/Personal Brands
• How We Landed Our TEDx Talk
• How We Branded This. 
• How To Be a Great Podcast Guest
• And Your Ideas, too?

🎤 OVER TO YOU:
👉 Please share the hosts who are livestreaming. 
I'd love to watch and learn. 
Or suggest topics you'd love to see LIVE


Happy 2026!
💛 Michelle

 #PutYourselfOutThere  #OwnYourLane #ShesVisible  




I

I Help Professionals & Organizations Streamline Systems, Elevate Visibility on LinkedIn, and Increase Profit Through Process Excellence

View Robin Wilson Tucker, MBA, NCOPE’s profile

Join Lydia Rosencrants and me as we kick off the New Year with the January edition of #LinkedInLeaders. Our special guest will be MICHELLE B GRIFFIN, Women’s Leadership Visibility Speaker & Branding Strategist & Creator of The Recognition Roadmap™.

LinkedIn Leaders Achieving Remarkable Success with Michelle B. Griffin

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The Battle

Manda Szewczyk

MICHELLE B GRIFFIN

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Performance ScoreManda Szewczyk's LinkedIn Performance

Performance ScoreMICHELLE B GRIFFIN's LinkedIn Performance

Ready to grow your LinkedIn presence?

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The Battle

Manda Szewczyk

MICHELLE B GRIFFIN

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Posts

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Manda Szewczyk's LinkedIn Performance

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Performance ScoreManda Szewczyk's LinkedIn Performance