Hyper Pony Studio

Owner

North Square Investments

Digital Marketing Consultant

FortéOne

Fractional CMO | Chief Marketing Officer

Ariel Investments

C.S. McKee

UX Collective

Contributing Writer

MAQTOOB

Digital Bootcamp

Instructor

The Simons Group

Senior Designer

👑 Web, Marketing, & Design Expert for Advisory and Consulting Firms 👑 Websites driven by marketing expertise 👉 hyperponystudio.com

👋 Hi I'm Manda!

Follow me and ring my 🔔 if you're in the financial services industry and want to learn more about:

👉 Marketing persuasion techniques 
👉 Writing copy that converts
👉 Attracting potential clients
👉 Turning those prospects into clients
👉 Professionally presenting your brand 
👉 Attracting your ideal clients
👉 Creating an EFFECTIVE website
👉 Establishing trust and building authority

🔻 🔻 🔻 Want to work together? 🔻 🔻 🔻

For advisory and investment firms:
🔹 Complete brand, website, & marketing overhauls
🔹 Ongoing marketing and fractional CMO services
🔹 Deep-dive website audits

For independent financial advisors:
🔹 Deep-dive website audits
🔹 Web and marketing flash audits
🔹 Ignite Your Site course coming soon!

Learn more, view samples of my work, or start your project at hyperponystudio.com!

👑
Hyper Pony Studio 
Digital marketing for the financial services industry

Manda Szewczyk

While everyone else is hurrying to add AI to their platforms, this is the message I received when I clicked the chat/help option on the app I use for my proposals:

"Don't worry, we don't use AI, bots or canned replies. Just 3 guys in different parts of the world ready to help you use Better Proposals."

What a relief! Thank you Better Proposals!!

 - - - - - - - - - - 

🤔 So what's the lesson here?

If you're doing something different (or something better) SAY IT.

Don't expect people to notice on their own.

 - - - - - - - - - - 

👋 Hi I'm Manda - I share Tiny Tweaks to help financial advisors improve their marketing and level-up their websites.

👑 Websites & Marketing Overhauls for Financial Advisors & RIAs 👉 Sharing digital marketing tips

I'm noticing some disturbing behavior on Linkedin.

I've been away for a while, and I'm longing for the days when all there was to complain about was pitch-slapping in the DMs.

Here are some new LI tactics that I'm NOT loving...

- - - - - - 

🙄 People selling their services in the comments section of my posts

Not just chiming in or offering anything useful, but literally saying, "These are the services I offer" – like a little ad in the comments. Most of them are other marketers or web designers.

Not cool.

- - - - - - 

🤨 Adding me to their email newsletter list just because I accepted their connection request

Um, I agreed to connect. Not subscribe! As soon as someone does this, I lose all trust in them and their business tactics.

Unsubscribe. Unfollow. Goodbye.

- - - - - - 

😡 Sending me calendar invites when we've never communicated before

This one is the WORST! I'm getting meetings on my calendar and in Zoom from people I've NEVER met!! Some of them are for webinars, some are demos, some are pitches – but NONE of them are with people I've ever met or talked to.

What the actual...???

- - - - - - 

I get it. Building a business is hard. But come on!!

Have you experienced any of this? Or is it just me?

Quick tip for anyone creating a video. 

Take a pause every now and then, look at the camera, and smile. 

Because at some point, someone is going to have to go through that video and find a nice screenshot to use as an overlay. 

And, if you never stopped to smile, you're not going to like the options.

- - - - - - - - - - - - - - 

🛼 Hi I'm Manda - I share Tiny Tweaks to help financial advisors improve their marketing and level-up their websites.

No alternative text description for this image

My least favorite part of Halloween? The commercials.

Even as an adult, ads for scary movies freak me out. 

As a kid? I'd have nightmares for weeks.

I don't like the images or the sounds – it messes with my nervous system.

And I'm sure I'm not the only one.

Why isn't there a law against showing ads for R-rated movies during G- or PG-rated programming?

I'd like to be able to opt out of the horror category in my streaming services too.

I know lots of people love those movies and that's great - but they're just not for me.

Anyone know who I can talk to about this?

- - - - - - - - - - 

BTW, my favorite part of Halloween? Half off candy the next day! I'm also a fan of toddlers dressed as Care Bears and older kids who make their own costumes. I always give extra candy for home-made creativity 🎃

What's your favorite/least favorite part of Halloween?

This is a rare post for the non-advisors who follow me.

One of my clients wrote a book, and for today, it's only 99 cents if you order the Kindle version. 

Here are some of the things you'll find inside:

👉 Why the “4 percent rule” and other retirement myths could be sabotaging your future

👉 The Three Tax Buckets strategy that gives you control over your retirement income

👉 How to create a “retirement paycheck” that feels like real income rather than raiding savings

👉 Dynamic Income Planning with guardrails that adapt as your life evolves

👉 Why most estate plans fail, especially after the SECURE Act, and how to fix yours

It's a book about retirement, written for people who want to do their best to avoid mistakes and set themselves up for success – and who don't enjoy reading financial novels. This one is short, actionable, and free of financial jargon. 

If it sounds interesting, search for "From Work to What’s Next: Designing a Life you Don’t Want to Retire From" on Amazon, and choose the Kindle version.

All three of these tweaks come from real samples I found on a professionally designed advisor website.

Take a look and let me know which is your favorite, and if you're planning to make any of these changes to your own site.

- - - - - - - - - - - - - - 

🐙 Hi I'm Manda - I share Tiny Tweaks to help financial advisors improve their marketing and level-up their websites.

Carousel

Moneta Copy

Moneta is a boutique copy and content agency that works with financial services professionals to make a positive impact. We execute inbound marketing strategies that attract our clients’ ideal prospects by producing engaging, educational, value-driven content and copy.

Owner | Personal Finance Copywriter

In 4-6 weeks, we’ll take you from directionless marketing with haphazard content creation to having a clear, data-driven content and marketing strategy that intentionally moves clients through the customer journey so you see consistent results.

This clarity comes from starting with a deep dive into surveys and interviews with your target audience and clients. It uses their responses to map out where to post, what to talk about, and why.

The result?
▪️ You spend less money on paid traffic.
▪️ You spend less time grinding out words no one sees.
▪️ You see more booked calls and conversions of the right clients.

Kick crappy finance content to the curb. Book your discovery call today!

Or check out the website for inclusions and pricing: https://monetacopy.com/content-strategy

💚 “Before I started working with Hillary, I had no idea what to do to brand and market my business. When I received my content strategy, I had an ‘aha’ moment. She understood my business and what I was looking for. Now I have clearly defined, measurable brand and marketing goals for my business.”  
~ Michael Collison, Financial Independence Coach at Your FIRE Journey

Content and Marketing Strategy

The bad news: You know your website isn’t speaking to your target audience and your blogs + articles aren’t getting traffic.

The good news — You don’t have to figure it out! We offer done-for-you copy & content services that’ll connect with your ideal clients, boost SEO, and increase your online visibility in as little as 3 weeks!

Here’s how we can help:

WEBSITE COPY 💻

You niched down long ago, but your generic website hasn’t kept up. You know it’s not speaking to your ideal clients, and it’s about time that changed.

With our Done-For-You Website Copy & Content package, we’ll relieve your overwhelm and remove the guesswork from rewriting your website. 

In as little as 3-4 weeks, you’ll have a website that sounds exactly like you and connects with your ideal clients.


OPT-INS + LEAD MAGNETS 🧲

Posting content on socials and blogs, but not seeing the volume of inquiries you expected? 

This is often the case when a marketing strategy lacks a way for ideal clients to build deeper relationships with you. 

We help our clients bridge this gap by turning your existing content into an invitation to join your email list. The most effective way to do this is to provide a free high-value resource in exchange for their email (i.e., a lead magnet).

In as little as 3-4 weeks, you’ll be st up to build your thought leadership, deepen relationships, and increase your revenue through a nurtured email list, starting with your opt-in + lead magnet.


BLOGS + ARTICLES 📰

You have a blog, but…
❌ it’s not getting visitors
❌ your visitors aren’t turning into leads
❌ you don’t have the time to keep up with it

You know there's potential to increase your online visibility and attract clients beyond referrals, so you don't want to abandon it.

This is where we come in. 

Every week, we’ll deliver original SEO content written in your voice designed to drive more traffic to your website and establish yourself as the go-to choice for your target audience.

DFY Copy and Content

Industry-leading personal finance platforms + publications need huge volumes of SEO-optimized content, but that usually comes with the headache of managing dozens of contracts or large payroll costs.

The thing is…it doesn’t have to. 

You CAN outsource your content creation to a single agency that delivers high-quality SEO content on any personal finance topic with zero missed deadlines.

Our team has delivered on:
▪️ Contracts of 50+ articles per month (just ask MarketWatch!)
▪️ Detailed (and not so detailed) briefs
▪️ Stringent style guides
▪️ Authoritative sourcing requirements

Not to brag, but we get results, like…
📈 We helped Five Pines Wealth Management increase its website traffic by 30%. 
🥇 We helped Financial Fitness Coaching secure the #1 spot in Google’s SERP for “business financial coach”

Ready to ditch the babysitting gig and work with us instead? Book your discovery call today.

Corporate Content Bundles

My dad was a CPA with a big heart for his client’s well-being and success. Even as a youngster, I saw the profound impact financial pros can have on their clients’ lives — impacts well beyond reaching their financial goals. 

But to have those impacts, your ideal clients need to be able to find you. Referrals and traditional outreach strategies can only take you so far. You also need online visibility to grow your business and expand your impact.

Let me ask you this:

▪️ Did you create your website before you niched and now it doesn’t resonate?
▪️ Do you create content only when you feel inspired or simply have spare time?
▪️ Do you have inactive accounts on every social platform because you rarely post?
▪️ Does your blog have few visitors, and is it generating even fewer leads?
▪️ Are you totally overwhelmed by marketing, but don’t know where to start?

If you said yes to one or more of these questions, your visibility is holding back your business growth and the impact you could be making. 

But guess what? You’re in luck! 

My team and I help niched finance pros like you build online visibility through strategy-driven marketing so you attract (and convert!) your ideal clients.

We’ve written high-quality SEO-optimized content for industry leaders, like…

💸 MarketWatch
💸 Wealthtender
💸 Global Financial Planning Institue
💸 clever girl finance
💸 and a whole host of financial professionals working solo or with small teams

…and we’d love to support you too!

CONTENT + MARKETING STRATEGY
In 4-6 weeks, we’ll take you from directionless marketing with haphazard content creation to having a clear, data-driven content and marketing strategy. 

Ultimately, you’ll know what to post, where to post it, and why you’re posting it.

DFY COPY + CONTENT
We take the frustration and overwhelm out of building your online visibility and creating content by providing done-for-you services, such as:

▪️ New Websites + Website Revamps
▪️ Opt-ins + Lead Magnets
▪️ Emails
▪️ Social Media Posts
▪️ SEO Blogs + Articles

💚 “Their expertise in crafting compelling and engaging content, seamlessly integrated with SEO and keywords, has played a pivotal role in boosting our online visibility and driving organic traffic to our blog platform.” 
~ Jennifer Carranza, Senior Marketing Specialist at Lafayette Federal Credit Union

Kick crappy finance content to the curb! 

Book your free consult to get started: https://monetacopy.com/contact-us

Hillary P. Gale Meehan

🎯 Tomorrow we go live!

If you've been thinking about joining us for The 4 Steps to Easier, More Effective Referrals, this is your last chance to grab your spot.

Tomorrow at 9 AM PT / 12 PM ET, Niki Clark, FPQP®, Whit Lanier, and I are going live to teach:

✅ The 4 steps to make referrals easier and more consistent
✅ How to remove the friction that stops clients from referring
✅ The integral role reviews play in making you more referable
✅ A 3-minute checklist to ensure your referral asks are free of friction

Have a question about what causes your best clients to hesitate over referrals?

Send me a DM and we'll answer it during the live Q+A!

Hillary Gale Meehan

The go-to email gal for finance pros | Helping you turn your email list into your best source of new clients | Finance Marketing Strategist | Finance Copywriter | 🎙 Host of The Finance Marketing Podcast

taplio

The Battle

Manda Szewczyk

Hillary P. Gale Meehan

Followers

Posts

Engagements

Likes

Performance ScoreManda Szewczyk's LinkedIn Performance

Performance ScoreHillary P. Gale Meehan's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Manda Szewczyk

Hillary P. Gale Meehan

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Manda Szewczyk's LinkedIn Performance

Performance ScoreHillary P. Gale Meehan's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreManda Szewczyk's LinkedIn Performance