Hyper Pony Studio

Owner

North Square Investments

Digital Marketing Consultant

FortéOne

Fractional CMO | Chief Marketing Officer

Ariel Investments

C.S. McKee

UX Collective

Contributing Writer

MAQTOOB

Digital Bootcamp

Instructor

The Simons Group

Senior Designer

👑 Web, Marketing, & Design Expert for Advisory and Consulting Firms 👑 Websites driven by marketing expertise 👉 hyperponystudio.com

👋 Hi I'm Manda!

Follow me and ring my 🔔 if you're in the financial services industry and want to learn more about:

👉 Marketing persuasion techniques 
👉 Writing copy that converts
👉 Attracting potential clients
👉 Turning those prospects into clients
👉 Professionally presenting your brand 
👉 Attracting your ideal clients
👉 Creating an EFFECTIVE website
👉 Establishing trust and building authority

🔻 🔻 🔻 Want to work together? 🔻 🔻 🔻

For advisory and investment firms:
🔹 Complete brand, website, & marketing overhauls
🔹 Ongoing marketing and fractional CMO services
🔹 Deep-dive website audits

For independent financial advisors:
🔹 Deep-dive website audits
🔹 Web and marketing flash audits
🔹 Ignite Your Site course coming soon!

Learn more, view samples of my work, or start your project at hyperponystudio.com!

👑
Hyper Pony Studio 
Digital marketing for the financial services industry

Manda Szewczyk

While everyone else is hurrying to add AI to their platforms, this is the message I received when I clicked the chat/help option on the app I use for my proposals:

"Don't worry, we don't use AI, bots or canned replies. Just 3 guys in different parts of the world ready to help you use Better Proposals."

What a relief! Thank you Better Proposals!!

 - - - - - - - - - - 

🤔 So what's the lesson here?

If you're doing something different (or something better) SAY IT.

Don't expect people to notice on their own.

 - - - - - - - - - - 

👋 Hi I'm Manda - I share Tiny Tweaks to help financial advisors improve their marketing and level-up their websites.

👑 Websites & Marketing Overhauls for Financial Advisors & RIAs 👉 Sharing digital marketing tips

I'm noticing some disturbing behavior on Linkedin.

I've been away for a while, and I'm longing for the days when all there was to complain about was pitch-slapping in the DMs.

Here are some new LI tactics that I'm NOT loving...

- - - - - - 

🙄 People selling their services in the comments section of my posts

Not just chiming in or offering anything useful, but literally saying, "These are the services I offer" – like a little ad in the comments. Most of them are other marketers or web designers.

Not cool.

- - - - - - 

🤨 Adding me to their email newsletter list just because I accepted their connection request

Um, I agreed to connect. Not subscribe! As soon as someone does this, I lose all trust in them and their business tactics.

Unsubscribe. Unfollow. Goodbye.

- - - - - - 

😡 Sending me calendar invites when we've never communicated before

This one is the WORST! I'm getting meetings on my calendar and in Zoom from people I've NEVER met!! Some of them are for webinars, some are demos, some are pitches – but NONE of them are with people I've ever met or talked to.

What the actual...???

- - - - - - 

I get it. Building a business is hard. But come on!!

Have you experienced any of this? Or is it just me?

Quick tip for anyone creating a video. 

Take a pause every now and then, look at the camera, and smile. 

Because at some point, someone is going to have to go through that video and find a nice screenshot to use as an overlay. 

And, if you never stopped to smile, you're not going to like the options.

- - - - - - - - - - - - - - 

🛼 Hi I'm Manda - I share Tiny Tweaks to help financial advisors improve their marketing and level-up their websites.

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My least favorite part of Halloween? The commercials.

Even as an adult, ads for scary movies freak me out. 

As a kid? I'd have nightmares for weeks.

I don't like the images or the sounds – it messes with my nervous system.

And I'm sure I'm not the only one.

Why isn't there a law against showing ads for R-rated movies during G- or PG-rated programming?

I'd like to be able to opt out of the horror category in my streaming services too.

I know lots of people love those movies and that's great - but they're just not for me.

Anyone know who I can talk to about this?

- - - - - - - - - - 

BTW, my favorite part of Halloween? Half off candy the next day! I'm also a fan of toddlers dressed as Care Bears and older kids who make their own costumes. I always give extra candy for home-made creativity 🎃

What's your favorite/least favorite part of Halloween?

This is a rare post for the non-advisors who follow me.

One of my clients wrote a book, and for today, it's only 99 cents if you order the Kindle version. 

Here are some of the things you'll find inside:

👉 Why the “4 percent rule” and other retirement myths could be sabotaging your future

👉 The Three Tax Buckets strategy that gives you control over your retirement income

👉 How to create a “retirement paycheck” that feels like real income rather than raiding savings

👉 Dynamic Income Planning with guardrails that adapt as your life evolves

👉 Why most estate plans fail, especially after the SECURE Act, and how to fix yours

It's a book about retirement, written for people who want to do their best to avoid mistakes and set themselves up for success – and who don't enjoy reading financial novels. This one is short, actionable, and free of financial jargon. 

If it sounds interesting, search for "From Work to What’s Next: Designing a Life you Don’t Want to Retire From" on Amazon, and choose the Kindle version.

All three of these tweaks come from real samples I found on a professionally designed advisor website.

Take a look and let me know which is your favorite, and if you're planning to make any of these changes to your own site.

- - - - - - - - - - - - - - 

🐙 Hi I'm Manda - I share Tiny Tweaks to help financial advisors improve their marketing and level-up their websites.

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Chelle Station

Co-created and lead the LinkedIn™ Rockstar Academy, a transformative 6-week accelerator program designed to empower early-stage consultants, coaches, and entrepreneurs. We guide them to convert their LinkedIn presence into a powerful client-attraction platform.

Through a proven framework and hands-on guidance, the Academy helps participants go from feeling invisible to in-demand, attracting warm, aligned clients without relying on cold outreach or ad spend. Key areas of focus include:

- Strategic Brand & Profile Optimization: Building a highly visible brand that clearly communicates unique value.

- Consistent Visibility & Engagement Systems: Developing intentional strategies to build trust and authority.

- Warm Lead Generation Frameworks: Growing a network of ideal clients and converting aligned connections into paying opportunities.

Co-Founder & Lead Strategist, LinkedIn™ Rockstar Academy

Tired of LinkedIn feeling like noise? I help purpose-driven coaches (like you!) craft compelling profiles and boost your LinkedIn engagement in an authentic way that cultivates a loyal network AND attracts ideal opportunities. 

Here's what a client, Sharisse, shared: "Chelle made me feel confident and adventurous... My profile still feels like me, just with a much clearer sense of how to use the platform to be my authentic self. My confidence definitely got a boost!"

Ready to attract aligned clients with confidence and amplify your coaching impact? Let's chat.

LinkedIn™ Coach & Cheerleader

Empowering professionals, entrepreneurs, and students to strategically leverage LinkedIn for career advancement, personal branding, and client attraction. I design and deliver engaging and interactive workshops for universities and organizations, transforming LinkedIn from a static profile into a dynamic tool for visibility, networking, and opportunities.

My workshops focus on concrete strategies to:

- Build a Magnetic Personal Brand: Crafting a compelling online presence that attracts ideal connections and opportunities.

- Implement Consistent Visibility & Engagement: Developing actionable systems for showing up authentically and building trust.

- Grow a Network & Convert Connections: Learning to find, connect with, and nurture relationships that lead to career success and new business.

Through practical, no-nonsense guidance, I help attendees go from feeling invisible to confidently in-demand, ensuring every moment spent on LinkedIn is effective and purpose-driven.

LinkedIn™ Trainer & Discussion Moderator

X3 Published Author - Trauma, Healing, Lifestyle & Personal Development

As a purpose-driven coach, your unique voice and expertise are your greatest assets. "Operation Separation" was a weekly live event designed to help you separate from the noise and distractions of the online world to reconnect with the core of your authentic message and how to powerfully share it on platforms like LinkedIn.

We explored:
- Separating from Generic Marketing: Discovering how to share your unique perspective without feeling inauthentic.

- Separating from the Fear of Being Seen: Building the confidence to show up fully and attract aligned clients.

- Separating from Overwhelm: Creating a sustainable approach to LinkedIn that feels aligned with your well-being.

- Separating from the Pressure to Be Everywhere: Focusing your energy on intentional engagement that leads to quality connections.

- Separating Your Message for Clarity: Articulating your value proposition in a way that resonates deeply with your ideal clients.

While the live event is currently on pause, the core principles remain vital for coaches looking to make a real impact on LinkedIn.

Catch the replays and stay tuned for updates on future episodes and explore my profile for resources to help you separate from the noise and amplify your authentic coaching voice.

Host of Operation Separation - Leading Conversations for Change

Host of High Vibe Conversations

SamNova, Incorporated

LinkedIn Coach and Strategist | Guiding SamNova Clients to Confidently Connect

Sign Expo

Elevated client relationships AND colleague morale by bringing designs and visions to life and providing reinforcement for on-site installations.

MEMORABLE HIGHLIGHTS:
⛯ Working with my team to design and transform Rev Run's family basketball court and bring his vision to life. (See Video Below)
⛯ Going Behind the Scenes on the set of White Collar to meet Matt Bomer and Tim DeKay and see how our props and fabrications are being used.

→ If you'd like to know more about my day-to-day contributions, please message me directly.

Personal Branding Specialist and Operational Support

The Gazelle Group

Visual Layout Designer

International Rescue Committee

Content Creator & Community Engagement Intern

University of Miami

Information Technology Support Specialist

Supporting Wellness Coaches to Become LinkedIn-Valuable ✨ Actionable Marketing Strategy to Stand Out on LinkedIn and Attract More Aligned Clients in 3 Months | Wellbeing & Personal Development Author X3

Coaches, if not you, then who will guide your clients to transformation?

As a purpose-driven coach (PQ, mindset, trauma-informed, life, somatic healing, etc.), you've dedicated years to accumulating the expertise to create profound transformations. Your ideal clients are seeking your guidance, but navigating the online world to connect can feel overwhelming.

Imagine a LinkedIn world where your ideal clients can easily find you, eager to engage in meaningful discussions about their journeys. This reality is within your reach through intentional engagement.

I help coaches cut through the LinkedIn noise and shine authentically by crafting strategies for intentional engagement that attract their ideal clients.

The results?
☑ Clarity on the conversations to pursue
☑ Knowledge of where to find them
☑ Connections with the right people.
🤝 More high-quality discussions lead to engaged clients and deeper relationships, maximizing your impact.

Feeling overwhelmed by the LinkedIn landscape? That's where I step in as your LinkedIn Cheerleader and supportive guide. I specialize in building authentic connections within a safe space, ensuring you can share your expertise without the mental exhaustion.

Success on this platform isn’t just about tactics; it’s about fostering trust, building real connections, and creating a space where you can be yourself while prioritizing your well-being. Remember: your well-being is your superpower.

You don’t have to navigate LinkedIn alone. If you're a purpose-driven coach feeling lost in the noise and ready to shine authentically and amplify your impact, let's connect. I'll show you how to engage intentionally, build meaningful relationships, and grow your practice without the overwhelm.

Ready for a supportive boost? Book a chat here:
https://chellestation.hbportal.co/public/64cd3fc008fd7f0f7b143755 

--
Here's what some of my clients are saying...

"When all the nooks and crannies of LinkedIn become overwhelming, Chelle is right there to show you how to do it. Her marketing mind is always working in your best interest, helping to come up with ideas to get yourself out there in the best light possible to really make you shine!" -- Cindy T.

"I was a little apprehensive about maximizing LinkedIn, Chelle created a comforting positive environment."  -- Bradley C.

"Chelle really is a cheerleader to her clients. She identified areas to improve my LinkedIn engagement. Presence is one thing but engagement was a game changer. Chelle showed me how to do this, and within 2 sessions, my impressions increased by 50%." -- Claire O.

taplio

The Battle

Manda Szewczyk

Chelle Shapiro

Followers

Posts

Engagements

Likes

Performance ScoreManda Szewczyk's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Manda Szewczyk

Chelle Shapiro

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Manda Szewczyk's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreManda Szewczyk's LinkedIn Performance