Hyper Pony Studio

Owner

North Square Investments

Digital Marketing Consultant

FortéOne

Fractional CMO | Chief Marketing Officer

Ariel Investments

C.S. McKee

UX Collective

Contributing Writer

MAQTOOB

Digital Bootcamp

Instructor

The Simons Group

Senior Designer

👑 Web, Marketing, & Design Expert for Advisory and Consulting Firms 👑 Websites driven by marketing expertise 👉 hyperponystudio.com

👋 Hi I'm Manda!

Follow me and ring my 🔔 if you're in the financial services industry and want to learn more about:

👉 Marketing persuasion techniques 
👉 Writing copy that converts
👉 Attracting potential clients
👉 Turning those prospects into clients
👉 Professionally presenting your brand 
👉 Attracting your ideal clients
👉 Creating an EFFECTIVE website
👉 Establishing trust and building authority

🔻 🔻 🔻 Want to work together? 🔻 🔻 🔻

For advisory and investment firms:
🔹 Complete brand, website, & marketing overhauls
🔹 Ongoing marketing and fractional CMO services
🔹 Deep-dive website audits

For independent financial advisors:
🔹 Deep-dive website audits
🔹 Web and marketing flash audits
🔹 Ignite Your Site course coming soon!

Learn more, view samples of my work, or start your project at hyperponystudio.com!

👑
Hyper Pony Studio 
Digital marketing for the financial services industry

Manda Szewczyk

While everyone else is hurrying to add AI to their platforms, this is the message I received when I clicked the chat/help option on the app I use for my proposals:

"Don't worry, we don't use AI, bots or canned replies. Just 3 guys in different parts of the world ready to help you use Better Proposals."

What a relief! Thank you Better Proposals!!

 - - - - - - - - - - 

🤔 So what's the lesson here?

If you're doing something different (or something better) SAY IT.

Don't expect people to notice on their own.

 - - - - - - - - - - 

👋 Hi I'm Manda - I share Tiny Tweaks to help financial advisors improve their marketing and level-up their websites.

👑 Websites & Marketing Overhauls for Financial Advisors & RIAs 👉 Sharing digital marketing tips

I'm noticing some disturbing behavior on Linkedin.

I've been away for a while, and I'm longing for the days when all there was to complain about was pitch-slapping in the DMs.

Here are some new LI tactics that I'm NOT loving...

- - - - - - 

🙄 People selling their services in the comments section of my posts

Not just chiming in or offering anything useful, but literally saying, "These are the services I offer" – like a little ad in the comments. Most of them are other marketers or web designers.

Not cool.

- - - - - - 

🤨 Adding me to their email newsletter list just because I accepted their connection request

Um, I agreed to connect. Not subscribe! As soon as someone does this, I lose all trust in them and their business tactics.

Unsubscribe. Unfollow. Goodbye.

- - - - - - 

😡 Sending me calendar invites when we've never communicated before

This one is the WORST! I'm getting meetings on my calendar and in Zoom from people I've NEVER met!! Some of them are for webinars, some are demos, some are pitches – but NONE of them are with people I've ever met or talked to.

What the actual...???

- - - - - - 

I get it. Building a business is hard. But come on!!

Have you experienced any of this? Or is it just me?

Quick tip for anyone creating a video. 

Take a pause every now and then, look at the camera, and smile. 

Because at some point, someone is going to have to go through that video and find a nice screenshot to use as an overlay. 

And, if you never stopped to smile, you're not going to like the options.

- - - - - - - - - - - - - - 

🛼 Hi I'm Manda - I share Tiny Tweaks to help financial advisors improve their marketing and level-up their websites.

No alternative text description for this image

My least favorite part of Halloween? The commercials.

Even as an adult, ads for scary movies freak me out. 

As a kid? I'd have nightmares for weeks.

I don't like the images or the sounds – it messes with my nervous system.

And I'm sure I'm not the only one.

Why isn't there a law against showing ads for R-rated movies during G- or PG-rated programming?

I'd like to be able to opt out of the horror category in my streaming services too.

I know lots of people love those movies and that's great - but they're just not for me.

Anyone know who I can talk to about this?

- - - - - - - - - - 

BTW, my favorite part of Halloween? Half off candy the next day! I'm also a fan of toddlers dressed as Care Bears and older kids who make their own costumes. I always give extra candy for home-made creativity 🎃

What's your favorite/least favorite part of Halloween?

This is a rare post for the non-advisors who follow me.

One of my clients wrote a book, and for today, it's only 99 cents if you order the Kindle version. 

Here are some of the things you'll find inside:

👉 Why the “4 percent rule” and other retirement myths could be sabotaging your future

👉 The Three Tax Buckets strategy that gives you control over your retirement income

👉 How to create a “retirement paycheck” that feels like real income rather than raiding savings

👉 Dynamic Income Planning with guardrails that adapt as your life evolves

👉 Why most estate plans fail, especially after the SECURE Act, and how to fix yours

It's a book about retirement, written for people who want to do their best to avoid mistakes and set themselves up for success – and who don't enjoy reading financial novels. This one is short, actionable, and free of financial jargon. 

If it sounds interesting, search for "From Work to What’s Next: Designing a Life you Don’t Want to Retire From" on Amazon, and choose the Kindle version.

All three of these tweaks come from real samples I found on a professionally designed advisor website.

Take a look and let me know which is your favorite, and if you're planning to make any of these changes to your own site.

- - - - - - - - - - - - - - 

🐙 Hi I'm Manda - I share Tiny Tweaks to help financial advisors improve their marketing and level-up their websites.

Carousel

ATK Financial Prosperity, LLC.

• Financial education and planning to empower you during your financial journey.
• Financial Planning and Investment Management for Field Leaders in the Retail Industry.

Zurich North America

• Focus on process transformation and improvements, supporting the General Accounting department.
• Led various projects to implement new initiatives with appropriate accounting infrastructure within SAP.
• Spearheaded automation of accounting processes leveraging Alteryx and Power Platform (Power Automate, Power Apps and Power BI).
• Developed an analytics pipeline to assist with the monitoring of Balance Sheet reconciliations, providing insights to help prioritize risk areas. This resulted in a reduction of reconciling aging items by more than 45% and improved the quality of item classificaitons within the reconciliation software.
• Governance responsibilities over 3rd party vendors to ensure quality and service level agreements.

Project Leader - Financial Accounting & Reporting 

Northern Trust

• Preparation, analysis and review of financial statements in accordance to Statutory (STAT) and GAAP principles.
• Implemented SAP Financial Asset Management to support Insurance companies and their complex investment portfolios, covering fixed income, equities, alternatives and derivatives.

Manager - Investment Accounting and Reporting Services

• Supported institutional clients and their investment portfolios for defined benefit plans, defined contribution plans, foundations and endownments.
• Led a team of analysts, responsible for the audit and ongoing maintenance of financial reports for assets under custody. Assets consisted of equities, fixed income, alternatives and derivatives. 
• Managed the daily workflow and performance of the team and acted as the escalation point for clients and the Relationship Management team.
• Track record of successful projects delivery, consisting of both international and domestic assignments.

Team Leader - Financial Reporting (Client Valuation Reporting)

Financial Advisor to RETAIL Industry Leaders | Ongoing simplification of your personal finances | Founder at ATK Financial Prosperity, LLC

If you or somebody in your household has a career in the RETAIL industry, you have found the financial planning firm for you.

I do my best work with Retail professionals who are part of the following teams:

  • Field Operation Leaders, such as Store Management, District Leaders, Regional Leaders, VPs and SVPs.

Visit ATKFP.COM to learn more.

I have over 14 years in the financial services industry, mostly spent within the investments landscape supporting institutional clients.

  • ~ 11 years in financial reporting and accounting for complex investment portfolios such as 401Ks, pensions, general accounts, endowments and foundations. During this time, I was able to see all the moving parts of an investment portfolio, which led my passion for personal finance, investments and planning for a great future.

  • ~ 3 years working for a large multinational Insurance company within their corporate accounting department leading projects on technology based improvements.

It is the proactive financial planning that gave me the opportunity to be able to start my own firm. The financial stability that financial planning can bring provides more options to live life on your terms.

One of my core values is helping people. I also like numbers and analyzing data. As a financial planner (a lot of numbers and data), I get to help people with their financial prosperity. It is the perfect job for me!

I am horrible at selling. Since I have my own firm, that might be a bad thing since I need to "sell" my services. But this is good for my clients. They don't need to feel they are part of a salesy and pushy process. My firm focuses on building long-term relationships, so we can be your financial advisor throughout your financial journey.

Personal finance is not easy. It is a continuous journey with many moving parts. But you don't have to do it alone. Finding someone you can trust with your finances is a big task, which is why it is important that the engagement is focused on a long-term relationship and not a transaction.

Comprehensive financial planning brings clarity to everything money related in your life. It is the alignment of your financial capital with your values and goals. That alignment serves as the guide to take you to your financial prosperity destination. It helps you stay disciplined, overcome the challenges we will face but most of all, it lets you focus on life.

*Posts are for informational purposes only and are not advice.

taplio

The Battle

Manda Szewczyk

Alex Koynoff

Followers

Posts

Engagements

Likes

Performance ScoreManda Szewczyk's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Manda Szewczyk

Alex Koynoff

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Manda Szewczyk's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreManda Szewczyk's LinkedIn Performance