3x Founder | Xoogler | Design Thinking | Follow for daily tips on how to launch, grow, fundraise for and steer your startup.

TL;DR: I bring 15+ years of digital innovation, consultancy, startups and strategic thinking experience to help your startup thrive.

Are you looking to:

→ IDEATE: Zero in on innovative ideas that could disrupt the landscape?
→ BUILD: Build and validate concepts, FAST, using iterative design?
→ GROW: Fully launch and scale using end-to-end go-to-market planning?
→ RAISE: Nail upcoming rounds with a killer fundraising strategy and prep?

Let's chat.

━ 

ABOUT ME:

→ Advisor: Helped 20+ ventures launch, iterate, scale, fundraise, and unlock growth using innovation
→ Founder: Zero to 970k MAUs in 2 years (100% organic)
→ Google: Portfolios of $50M-$100M ARR, focused on bizdev, digital consulting and partnerships
→ Strategist: 100+ strategy and GTM workshops with the biggest global brands
→ Innovation: Stanford d.school bootcamp, IDEO.U, AJ&S, Design Sprint Master, and more.

━ 

Want daily strategies about how to run your startup?
→ Follow me on Linkedin.

Want some (out of the box) advice about your venture?
→ https://gxjzup7dc3p.typeform.com/to/I9QZmwcg

Want to know what other people think of Ruya Advisory?
→ https://testimonial.to/ruya-advisory/all

Majd Alaily

Fundraising with no revenue?
You can still manage that conversation. Here's how.

♻️ Re-share to your network if you found this relevant.

—

Based on every conversation I'm having these days.
Traction is becoming a non-negotiable for any form of investment today.

And the best thing to show an investor is revenue.
Puts you in a different league.

BUT.
Your build might be at pre-revenue stage.
Doesn't mean you can't showcase *some* traction.

These 8 metrics can showcase your potential,
from weakest to strongest:

1️⃣ Sign-ups:
The number of people who’ve signed up for your release.

2️⃣ Alpha/Beta Testers:
How many users are actively testing and providing feedback?

3️⃣ Registrations:
Count of users who have already registered on your live product.

4️⃣ User Growth:
DAUs, WAUs, MAUs – show growth in active user numbers.

5️⃣ Engagement & Retention:
Prove stickiness with retention rates and churn analysis.

6️⃣ CRM Database:
Size of the database collected for future sales outreach.

7️⃣ Letters of Intent (LOIs):
Preliminary commitments from potential buyers.

8️⃣ Pipeline:
The deals currently in negotiation with prospects.

Showcasing these KPIs in a structured way
can highlight your startup's potential
and help get over your "no revenue yet" hurdle.

What's the best pre-revenue KPI to show traction?

—

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3x Founder | ex-Google | Design Thinking | Let's Launch, Grow, Fundraise For Your Startup Together.

10 Sites every founder building in 2026 MUST bookmark today.
+ Bonus: They're all FREE.

♻️ Re-share to your network if you found this relevant.

---

Listen, you can learn everything on your own for months, or accelerate all of this with the right resources.

Here are 10 websites I used as a founder that made a BIG difference in my entrepreneurship journey:

(1) Y Combinator Startup Library
I can't sing the praises of Startup School enough.
I've pretty much recommended this program to every founder I talked to.
Start here.

(2) Product Hunt
The PH badge is one of the most sought after vanity goals in the ecosystem
(+ it gets you SOLID traffic when you're featured).

It's a trending chart of our industry.
Discover the latest products in the startup space.
Gain inspiration and feedback from a community of tech enthusiasts.

(3) Failory
Our industry focuses so much on success...
We forget 90% of startups fail.

Failory shares stories of startup failures and lessons learned, offering you valuable insights to avoid common pitfalls.

(4) Neil Patel
If you're a founder, you need to learn SEO (yes SEO works STILL).
NP is the best thing out there today to do that.
That's basically it.

(5) Exploding Topics
Identify emerging trends and niche markets, providing you with an ear to the ground of what's coming up in any industry.

(6) GrowthHackers
Fosters a community of growth-hackers, offering you strategies to accelerate your startup's growth.

(7) LinkedIn
My recent discovery these past 2 years.
SO MUCH is happening on linkedin.
Lots of excellent content by many valuable creators.
Make sure to build a shortlist to follow.

(And maybe follow Majd Alaily. Just sayin')

(8) Startup Digest
A great way to build community and network.
Startup Digest curates personalized content and events, keeping you informed with what is happening in our industry.

(9) Reddit, Inc. , r/entrepreneur
As a veteran lurker on reddit, I can't not put a sub from there.
Get real advice and read up on experiences from real people.
Getting rarer and rarer in our days.

(10) Techstars Startup Grind
Another community platform.
Does a really good job in local networking and connecting with global players.

These sites offer invaluable resources, strategies, and community support to help you navigate the startup world.

Friendly advice. All of this content is free + gold.
Make the most of what they have to offer.

Here’s your 1-2-3:
Open browser → Create “Founder Stack” folder → Add these 10 free sites.

What other resource would you add here?

---
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👉 Follow Majd Alaily for daily advice on building a great startup
👉 Subscribe to my newsletter for a weekly actionable strategy for founders

How do you split equity between co-founders?
This can make or break your startup. Here's how to do it.

♻️ Re-share to your network if you found this relevant.

—

How do you divide equity within the team?
This is one of the most challenging decisions founders face.
Early on in their journey.

And it’s not just about the numbers, it’s about fairness, commitment, and success.

Don't see this as a negotiation.
About how you can maximize your share.
And give the least amount possible to others.

A co-founder can eventually walk away if they feel undervalued.

Here's how to do it instead:

👉 Evaluate contributions, workloads, risk and experience
👉 Go for a dynamic split that values individual commitment
👉 Protects everyone by ensuring equity is earned over time
👉 Focus on being fair
👉 Have a "lead" founder (ideally)
 
Remember.
Being fair is NOT the same as being equal.

Equity discussions are about building trust
and ensuring everyone feels valued.

It’s not just a negotiation, it’s the foundation of a long-term partnership.
Manage it accordingly.

How would you divide equity between co-founders?

—

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Google

Boost business and brand growth with Google solutions

Google Ads/ Lead for Retail, Travel & Tourism, FMCG, Automotive, Telecom, Technology

Google Ads / MENA Sales Lead / Industries : Travel & Tourism, Automotive, Technology and FMCG

- Management of a sales/consulting team dedicated to FMCG across the Middle East and North Africa. 
- Building Digital capabilities and digital strategies with leading companies in these industries to assist clients in: building brands online, telling better brand stories online, increasing awareness, driving consideration and generating leads or sales when relevant. 
- Supporting clients and partners to elevate the Digital maturity of their organization (automation, assets, access, attribution, audience, following the BCG framework). 
- Building partnerships with media and creative ecosystem on specific digital projects dedicated to large international clients.
- Hired and trained more than 25 persons in the Dubai MENA office in the past 6 years. Received twice the hiring hero Award.
- Part of the Diversity Equity and Inclusion Leadership council for MENA.
- Cross functional lead for Customer satisfaction in MENA (2018- June 2020). 
- Managed the Google Dubai culture club in charge of the TGIT (weekly office gathering) :  editorial committee (2017-2019)

Industry Head FMCG  Middle East and North Africa

Created the first ever team dedicated to the Automotive industry in Middle East and North Africa. 
Worked with the largest automotive advertisers in MENA on innovative and world class digital strategies tailored to local markets.

Industry Head Automotive, Middle East and North Africa

- Developed the travel vertical in the Gulf region and worked with top leading companies in the travel and tourism industry (Emirates Group, Etihad Airways, Qatar Airways, Jumeirah Group, Abu Dhabi Tourism Authority, etc.). 
- Digital marketing evangelization. 
- Hiring and management of a team dedicated to large advertisers from the travel industry to assist them in implementing best-in-class digital media strategies to drive sales at an efficient cost of sales, drive consideration and increase awareness.

Industry Head Travel, Gulf region

Provided Travel clients and prospects digital solutions for sales & marketing objectives. Managed new and existing business customer relationships to develop Google's business via solid year long partnership.

Industry Manager : Travel Industry

Advertising Business Group

Founding and board member of the Advertising Business Group, registered under the Dubai Chamber of Commerce, launched on Nov 29, 2016.

Advertising Business Group, Treasurer, Board Member

Comité bougainville

Organization aiming to assist entrepreneurs in the Travel industry to develop their business and meet investors, business angels.

Deputy General Secretary

AIR FRANCE

Sales and Marketing for Airfrance.fr  (2008-2010)-  €600mn Rev.
- Developed B2C digital strategy to increase traffic and conversion on airfrance.fr
- Developed white label B2B partnership strategy to drive ancillary revenues
- Enhanced customer experience and increased satisfaction rate- Result: awarded the “Travel d’Or” for best transport site in France in 2010 for the 1st time.

Sales and Marketing Manager- www.airfrance.fr website

Managed international accounts portfolio 
Negotiated contracts with Purchase Managers
Increased AF KL market shares and client loyalty
Negotiated multi-market deals (USA, Italy, Belgium, Swiss & Netherlands)
Created a specific business Policy for a niche market
Developed an agreement to regulate medical transportation on Air France flights

Account Manager

AIR FRANCE KLM

1 year project to find synergies and opportunities for Air France and KLM on digital.
Result : the CEO of Air France KLM made “Digital Acceleration” one of the top 4 OKRs of the company in 2009 and 2010.

Air France KLM E-Commerce project

ISGI

Established company’s positioning and unique value proposition: X4 company revenue.
Defined communication, product, pricing and sales strategy. Hired and trained team.

Business Development Manager in a SMB

Mediacom

Worked on NOKIA, FINDUS, WOLKSWAGEN accounts.

Pinault Printemps Redoute Group- Retail Group

- Created a loyalty program with more than 30 partners 
- Managed the animation in point of sales of three stores + communication around these events (exhibitions, concerts, etc).

Operational Marketing manager for a new chain of stores

I deliver Sales growth (I've done this successfully for 20 years +).

I help people find their unique strength & talent.
I am learning Coaching with the Co-Active Institute.

I actively participate in the UAE ecosystem : founding member &  Board member of the Advertising Business Group.

I invest in seed stage start up and pre IPO tech companies (20+ companies)

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Majd Alaily

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