3x Founder | Xoogler | Design Thinking | Follow for daily tips on how to launch, grow, fundraise for and steer your startup.

TL;DR: I bring 15+ years of digital innovation, consultancy, startups and strategic thinking experience to help your startup thrive.

Are you looking to:

→ IDEATE: Zero in on innovative ideas that could disrupt the landscape?
→ BUILD: Build and validate concepts, FAST, using iterative design?
→ GROW: Fully launch and scale using end-to-end go-to-market planning?
→ RAISE: Nail upcoming rounds with a killer fundraising strategy and prep?

Let's chat.

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ABOUT ME:

→ Advisor: Helped 20+ ventures launch, iterate, scale, fundraise, and unlock growth using innovation
→ Founder: Zero to 970k MAUs in 2 years (100% organic)
→ Google: Portfolios of $50M-$100M ARR, focused on bizdev, digital consulting and partnerships
→ Strategist: 100+ strategy and GTM workshops with the biggest global brands
→ Innovation: Stanford d.school bootcamp, IDEO.U, AJ&S, Design Sprint Master, and more.

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Want daily strategies about how to run your startup?
→ Follow me on Linkedin.

Want some (out of the box) advice about your venture?
→ https://gxjzup7dc3p.typeform.com/to/I9QZmwcg

Want to know what other people think of Ruya Advisory?
→ https://testimonial.to/ruya-advisory/all

Majd Alaily

A Journey towards Retail Excellence | Retail Management Solution | Doer-in-Chief | Start-up & Scale-up | Growth mindset | Lifelong learner

With over 13 years of experience supporting entrepreneurs and SMEs in their growth and scaling journey, Khalil is now back in the B2B marketing and scale-up world as CMO of Mass Analytics, where he leads marketing and growth for an AI-native marketing measurement platform. He previously served as Manager – Innovation & Experience Design at EY Tunisia, where he focused on ecosystem building and startup support across the MENA region. Before that, Khalil co-founded and led Vndit.io, a retail tech startup, and was Chief Growth Officer and CMO at Timsoft Group, where he drove diversification and international expansion through Salesforce and Microsoft Power Platform practices. A seasoned trainer and startup coach, Khalil brings deep expertise in business modeling, project management, and digital transformation. His career spans collaborations with leading organizations and reflects a strong commitment to innovation, growth, and impact.

Khalil Tarhouni

Just remembered a conversation I had with my brother, Seif Allah Tarhouni about gratefulness.
Not whether to be grateful — but for how long.

We talked about moments where gratitude shaped my decisions:

- AIESEC that taught me a lot early on. I gave back for years, then stepped back when I stopped learning — even though I once said I’d be “forever grateful.”
- My first job, with friends who took a risk on me. For a long time, I felt I shouldn’t ask for more because I owed them.
- An employer who supported me financially. Even when things stopped feeling right, gratitude kept me quiet.

At some point, I started asking myself uncomfortable questions:

- Does being grateful mean never moving on?
- Does it mean accepting misalignment?
- Is gratitude a lifetime contract — or a phase?

I don’t have a clean answer yet.

What I do know is that gratitude matters — deeply. But so do growth, boundaries, and honesty with oneself.

So I’m curious:
 👉 How long should gratitude last?
 👉 Is there a limit?
 👉 Can you be grateful and still choose differently?

Would love to hear your thoughts about this.

B2B SaaS Growth | From MMM to ESG Tech | Founder at Katx4

There’s a French saying that goes:
“Tell me who you spend time with, and I’ll tell you who you are.”

I like extending it to other things:
Show me what you eat.
Show me your garbage.
Show me your desk.

Recently, I added a new one:
Show me your bookmarks / favorites bar, and I’ll tell you who you are.

In a professional context, I genuinely believe that people who organize their browser so they can access their most-used tools, folders, and sites in a few seconds tend to perform better. Less friction, fewer distractions, less time lost searching.

You can even go one level deeper: renaming tabs and bookmarks so they’re short, clear, and take minimal space. Subtle, maybe. Obsessive, possibly. 

But I’m convinced your favorites bar says more about how you work than you might think.

Am I exaggerating… or does your browser reflect your mindset too?

Happy week friends!

I once joined a growing software group without a clear title or job description.

The mission was simple and vague: help organize and prepare the company for scale.

What followed was one of the most formative chapters of my career. Building a marketing function from the ground up. Hiring progressively. Learning fast. Making mistakes. Earning trust.

The biggest win wasn’t a campaign or a metric.
It was shifting how marketing was perceived: from execution to long-term investment.

If I had to redo one thing, it would be this: tie marketing earlier and more clearly to revenue.

Visibility matters. Activity matters. But contribution matters more.

taplio

The Battle

Majd Alaily

Khalil Tarhouni

Followers

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Performance ScoreKhalil Tarhouni's LinkedIn Performance

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taplio

The Battle

Majd Alaily

Khalil Tarhouni

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Khalil Tarhouni's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreKhalil Tarhouni's LinkedIn Performance