Leadsops.ai

Founder

Sales Ops

Co-Founder

Cash Labs

As a Fractional Growth Hacker at Cash Labs, I was instrumental in driving innovative growth strategies tailored to the unique challenges and opportunities within the Web3 space. My role encompassed a wide range of responsibilities, including:

→ Strategy Development: I designed and executed cutting-edge growth hacking strategies to drive user acquisition, engagement, and retention across various Web3 platforms and decentralized applications (dApps).

→ Data-Driven Insights: Leveraging analytics tools, I monitored key performance indicators, identified trends, and optimized campaigns based on data-driven insights to achieve optimal outcomes.

→ Content Creation: I collaborated with the content team to produce compelling, shareable content that resonated with our target audience, driving organic growth and increasing brand visibility.

→ Community Building: Engaging with the Web3 community through social media, forums, and other digital channels, I built strong relationships and fostered a loyal user base.

→ A/B Testing: Conducting A/B tests, I experimented with different growth tactics, analyzed the results, and iterated to improve campaign performance.

Throughout my tenure, I demonstrated a deep understanding of Web3 technologies, decentralized finance (DeFi), and blockchain ecosystems. My creative mindset and strategic approach enabled me to identify and capitalize on growth opportunities, driving significant impact on the growth and success of cutting-edge Web3 projects.

Fractional Growth Hacker

Viralize

Viralize is Martech that helps SMB generate social media content with just one click.  No more editing arts and creating texts every day. There is a way to create quality content while paying 90% less than traditional agencies.

Head of Growth

Legathum

Legathum is a web 3 startup based in Silicon Vally. Powered by neuroscience, artificial intelligence, and cryptography-based blockchain technologies allow any kind of cognition, experience, feeling, or perception to be preserved and shared. Forever.

- Worked cross-functionally with product, engineering, design, marketing, sales, and services to create and execute on growth projects
- Developed and executed integrated multi-channel marketing campaigns for major company initiatives;
- Made capital allocation decisions with partial, incomplete information. Identified the best sources for customer acquisition, optimal bidding strategies, and product launch strategies

Senior Growth Marketing Manager (Freelance)

Agribase inc

- Product marketing manager for a growing agtech business.
- Launched 3 new products in two years, for total 30% revenue net margin.
- Orchestrated successful promotional bootstrapping strategies, boosting customers from 0 to 600 in 12 months;
- Oversaw 12 successful marketing campaigns with ROAS of 500%.
- Managed more than $20k in paid media distributed among Google, Instagram and Facebook Ads

Co founder and Head of Growth

Growth Team LLC

- Planned marketing initiatives and leveraged referral network to promote business development;
- Met with current clients to assess needs and develop improvement plans;
- Built deep relationships with business owners and distribution partner sales teams by employing industry expertise and knowledge, strategies and sales tactics;
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.

Growth Manager

BuildIn

I was headhunted to become CEO at a new start-up backed by Constructech Ventures called Buldin. Constructech Ventures was a subsidiary of Softplan.

Buildin is an education and content company (Eadtech and content media) for the Real State civil construction market in South America.

Buldin was eventually folded into Softplan. I was head of operations while the company was at Venture Builder Construtech. Reported directly to Softplan's CEO and board.

- I led the team that grew the company's blog traffic by 20% each month by improving old content via on-page SEO.
- Increased product sales by 6 figures in 45 days by optimizing the sales funnel.
- Manage a cross-functional team of 4 marketing analysts and graphic designers
- Personally oversee the paid media strategy for key accounts, managing more than $30k in paid advertisements.

Chief Executive Officer

AEGRO

I was recruited to be an early member of the growth team at Aegro which turned out to become the largest Agtech software management business in South America. Aegro had just raised around $858k USD from SP Ventures and AB Seed when I join the company.

-  I led the team that grew the company's blog from 2k/month of unique visitors to 100k/month in just 12 months.
- I created/produced 25% more sales leads resulting in 15% MRR growth month-over-month. 
- In 12 months the company increased its customer base by 10X.
- I Evaluated customer and competitor data to improve targeted strategies and strategies communication, which resulted in a 404.74% growth rate of engagement on social media.
- Due to the rapid growth the VC Funder decided to follow-on with an additional ~$1M investment.

Associação Brasileira de Startups

1. Management of the largest agtech community in Brazil;
2. Relationship with startups, corporate and government;
3. Planning activities, events, meetings and meetups about startups and agtechs;
4. Monitoring partnerships between startups and corporate;
5. Connection with startups and corporate;
6. Market analysis and intelligence;
7. Construction of the committee's brand;
8. Content curation of the biggest agtech events in Latin America (Rede Globo; Agtech Forum and Agrifutura).

Diretor do comitê de Agtech

Founder & CEO leadsops.ai | Gere 30-50 MQLs por semana investindo R$0 em anúncios | Reforge Member | +R$20M in sales

Marketing | Trafego Pago

I am an accomplished entrepreneur who has been fast-tracked by world-class acceleration programs, with support from renowned international VCs like Telefónica Ventures. As Head of Growth, I've played a pivotal role in exponentially propelling SaaS startups to 8-figure annual recurring revenue (ARR).

I have had the privilege to work with some of Latin America's largest VC funds, such as SP Ventures, Construtech Ventures, AB Seed, and Telefónica Ventures. My strategic insights and relentless drive have positioned me as both a leader and an innovator in the tech industry. Leveraging my in-depth understanding of the startup ecosystem, I continue to foster entrepreneurship and steer companies toward scalable success.

In addition to my other roles, I serve as a mentor in Latin America's main accelerators, specializing in business models, digital marketing, and growth hacking.

My diverse range of startup experiences spans growth, product, marketing, strategy, and business operations. I'm at my best when solving problems that reside at the intersection of various functions.

With over 10 years of hands-on experience, I have developed result-oriented go-to-market strategies that have consistently led to proven business growth. My multidimensional perspective and approach have fueled my ability to create tangible impact and innovation

WHAT IS MY SUPERPOWER?

Successful at driving qualified traffic to any type of website, including Saas B2B, or B2C.

Key Successes include:

- Growth marketer and product manager at Agribase, I orchestrated successful promotional bootstrapping strategies, boosting customer growth from 0 to 500 in 7 months with and ROAS of 500%

- As Growth Manager at Buldin, I grew product sales by 6 figures in 45 days by optimizing the sales funnel and SEM channel.

- As growth hacker at Aegro, I grew the company's blog from 2k unique visitors to 100k in 12 months. Additionally, I created/produced 25% more sales leads resulting in 15% MRR growth over 1 year (R$1.6M ARR).

HOW DO I DO THAT? 

I apply a customer-centric approach to absolutely everything, backing it up with data and research. I use a range of innovative digital and offline multichannel marketing strategies to support purpose-driven startups and businesses, guaranteeing sustainable growth with ambitious ROI goals.


SOME STRONG SKILLS YOU CAN EXPECT FROM ME

- Product Marketing
- Content marketing
- Creative problem solving
- Marketing automation
- User acquisition
- Analytical skills
- Social Media
- Paid Search Strategy
- Search engine marketing
- SEO

Maikon Schiessl

Yup Chat

Our company has been a pioneering force, transforming the relationship between companies and customers through intelligent tools. I work with the marketing team to direct active prospecting and acquisition strategies.

With an integrated platform offering a wide range of communication channels, including Email, SMS, WhatsApp, Chatbot, Voice, and Omnichannel Platform, we provide the necessary infrastructure for companies to connect effectively with their customers.

At Yup Chat, we are a passionate and committed team dedicated to simplifying and modernizing customer relationships in a digital transformation scenario. As a 100% Brazilian company, we are committed to bringing creative solutions to the national market, driving business, and promoting meaningful connections.

With 6 years of experience, over 1,000 satisfied clients, and 300 million messages sent per month.

Head of Marketing, Communication and Events

Conecta Suite

I work as an Advisor at Conecta Suite, where I am responsible for developing and implementing revenue marketing strategies, improving sales processes, and ensuring excellence in customer service. My work involves creating revenue-focused campaigns, continuously improving sales operations, and retaining and satisfying customers. I use data analysis to guide strategic decisions and promote collaboration between teams to ensure an integrated approach that drives company growth.

Advisor | Revenue

As the leader of the marketing team at Conecta Suite, I work with all areas to identify market opportunities and conduct competitive analyses. My central responsibility is to build the brand image, ensuring it is readily associated with the values and benefits offered.

I define analytical processes to guide the development of offerings that efficiently meet market demands. Additionally, I manage the relationship with clients and collaborators, ensuring a positive experience from the first contact to post-sale support.

I actively participate in the management committee, contributing strategic guidance and crucial decisions to promote customer satisfaction and loyalty. I highlight my leadership in strategic planning initiatives for new media and communication channels, strengthening the brand and providing an exceptional customer experience, resulting in a notable increase in demand generation.

I also lead initiatives aimed at simplifying and ensuring the secure management of corporate Google Workspace users, consolidating Conecta Suite as the preferred choice of more than 100,000 users in Latin America.

Director of Marketing • Inbound, Branding, and Events • CMO

Hubt - Online Menu and Ordering System for Restaurants

Planning and directing strategic campaigns for the Marketing and Customer Success area with a focus on the acquisition journey and customers for the company.

Hubt, a foodtech from Florianópolis dedicated to simplifying the management of bars and restaurants, is revolutionizing the dining experience.

With a free online menu and a complete ordering system, the startup offers a simple and intuitive solution for establishments looking to enhance their digital presence and optimize their operations to focus on what really matters: more sales and revenue.

Unlike traditional options, Hubt represents a significant advance by offering a "do it yourself" approach.

The platform allows establishments to operate without the need for prior technical knowledge or complex training, granting total autonomy to those at the forefront of the business.

Advisor | Marketing, Communication, and Customer Journey

PariPassu

Management of an incredible marketing team committed to the company's objective and purpose. Identify the behavioral profile, virtues and competencies in order to map individual and systemic strengths and development and contribute to the conduction of an appropriate driving plan. Gather data on the company's culture, generic strategy, desired results and team profile to compose the circumstances of development actions.

Planning and development of strategic marketing actions in Brazil and LATAM, inbound marketing, ABM, in-person and online events, development of online courses, brand positioning and internal communication, both online and offline.

Analysis of results and data in line with the company's goals, focusing on lead/customer nurturing, MRR sales increase, ROI management, CAC reduction and churn reduction.

I led the execution of large projects at PariPassu such as the development of more than 15 people in the marketing team (audiovisual creation, Academia PariPassu (course platform), Agrosafety, outbound and inbound projects, growth marketing and online and offline events), personas and ICP, rebranding of the group's brand (PariPassu and Agrosafety), construction of the website and more than 500 contents (blogposts, courses, events and rich content) and restructuring of the brand's tone of voice and communication.

PariPassu believes that the path to safe and quality food is the result of collaborative work by the entire agri-food chain. In this way, it seeks to walk side by side with customers and partners, understanding their demands and providing technology solutions for traceability, recall, quality management and performance indicators. As a result, it leverages results through tools, connecting all links in the supply chain with strategic information for better business management.

Marketing and Communications Coordinator | LATAM

Zurich Airport Brasil

Participation in the construction project of Florianópolis International Airport during the execution of the works until the final delivery and opening. Management, planning, development and execution of social media strategies at Floripa Airport and Boulevard 14/32. Content production, image capture, scripting and video editing. Relationship with the audience, analysis of channels and digital influencers.

Daily monitoring of Floripa Airport and Boulevard 14/32 digital channels, with performance analysis. Conducting publicity campaigns, monitoring demands and supporting strategies with the areas involved: design, programming, content, monitoring, paid traffic management (Google Adwords and Meta Ads) and organic traffic.

Zurich Airport Brasil, a company of the Zurich Airport group, which has 100% of the operation of the airports in Florianópolis, Macaé and Vitória, under concession contracts with a duration of 30 years. It has in its DNA a differentiated vision of airport infrastructure, based on the concept of being more than airports, also positioning itself as places for shopping, sightseeing, leisure and with high potential for sustainable real estate development. All administration and projects, however, maintain as a premise the appreciation of the specificities and culture of the places where the airports are located.

The Zurich Airport Group is currently involved in the operation of 9 airports worldwide. In addition to the Zurich airport, the company concentrates its investments in Latin America, where it operates in the airports of Bogotá, Curaçao, Florianópolis, Vitória, Macaé, Belo Horizonte and in the airports of Iquique and Antofagasta, in Chile. In Belo Horizonte, the Swiss group has been operating the Tancredo Neves International Airport with the CCR and Infraero groups since 2014. In 2019, the company also won the concession to build and operate the second airport in New Delhi, India.

Digital Media Analyst and Social Media Management

mobLee

Responsável por desenvolver e implementar uma estratégia abrangente de SEO e otimização de mecanismos de busca, desde o planejamento inicial até a execução de fases projetadas para melhorar a classificação nos principais motores de busca. O objetivo principal é assegurar um aumento significativo no tráfego orgânico para o site e o blog.

Minhas atribuições envolvem a elaboração de uma lista estratégica de palavras-chave, análise aprofundada das páginas de resultados dos motores de busca (SERPs), criação de conteúdo relevante, otimização completa do site para SEO, alinhamento com a intenção de pesquisa, construção de links relevantes e aprimoramento contínuo, incluindo a atualização regular do conteúdo.

Head de Conteúdo Digital • Especialista em Tráfego Orgânico e SEO

Responsible for creating and developing an SEO and search engine optimization strategy, from the planning process, description and implementation of steps designed to improve the ranking of the main search engines. Positioning to get healthy organic website and blog traffic.

This involves everything from building a keyword list, to analyzing SERPs, creating content, optimizing the web for SEO, optimizing according to search intent, building links to the page, and improving and updating content. .

Production of rich materials, such as ebooks and infographics, conducting analysis to improve strategies and expand the reach of content. Development of nurturing flows to obtain leads/customers and metrics monitoring management.

mobLee was born in 2011 with a clear objective: to bring the benefits of the digital environment to the world of in-person and digital events. It offers event organizers a simple and uncomplicated digital platform, bringing together solutions for online advertising, ticket sales, engagement and business generation with events.

Head of Content and SEO

Uatt?

Creation of the layout of standard packaging, PROCON labels, package inserts, tags, printed and virtual peripheral pieces of campaigns, creation of collections and visual identities, among others. Reference research, layout, image processing, final artwork and prototype assembly.

The Uatt? is the largest creative gifts company in the multi-brand market, it left the garage at Rafael's house for an administrative headquarters with a factory, which includes more than 150 employees, launching more than one product per day, with resale in more than 4 thousand points throughout the Brazil.

Graphic Design and Innovation

Intelbras

Responsible for creating the layout of standard packaging, PROCON labels, package inserts, tags, printed and virtual peripheral parts of campaigns, creation of collections and visual identities, reference research, diagramming, image processing, final artwork and prototype assembly.

Intelbras is a company that for 45 years has been offering innovative solutions in security, networks, communication and energy. Intelbras has certifications such as ISO 14001 at the Headquarters, São José Branch and Manaus, which ensures operational control over its environmental aspects and impacts, and ISO 9001, also at the Headquarters, São José Branch, in Manaus and at the MG Branch ( certified by the BVC). In addition, with more than 3 thousand employees, Intelbras is among the best companies to work for in Brazil.

Interaction and Graphic Design

NSC Communication

Participation in the construction of commercial projects, media plan and assistance to the sales team in sponsorships. Support in the execution of digital strategies and in-person actions on CBN Floripa, Atlântida, Itapema radios.

A brand that endorses the Santa Catarina information and entertainment market. NSC Comunicação renews its commitment to amplify voices and empower communities in Santa Catarina. It is formed by the television station NSC TV, an affiliate of Rede Globo; through the NSC Total news portal, a reference in information on digital platforms; by the newspapers Diário Catarinense, A Notícia, Jornal de Santa Catarina and Hora de Santa Catarina; and by radio stations CBN Floripa, Atlântida, Itapema and CBN Joinville.

The multiple platforms' mission is to bring quality content to the state and to those who, from other corners of the world, follow what happens here. With a versatile and integrated portfolio, NSC also offers the best communication solutions for brands that want to connect with people from Santa Catarina.

Planning and Marketing

Imaginarium Group

Responsible for creating the layout of standard packaging, PROCON labels, package inserts, tags, printed and virtual peripheral parts of campaigns, creation of collections and visual identities, reference research, diagramming, image processing, final artwork and prototype assembly.

Imaginarium belongs to the Uni.co Group and has 250 franchises across the country. We launch around 400 products a year. We won 19 Seals of Excellence in Franchising from ABF. We are a 5-star franchise network, according to the ranking of Pequenas Empresas Grandes Negócios magazine.

Design and Creation

Head of Multichannel Marketing • PUCRS Professor & more ♡ • Speaker • Columnist at Economia SC • Mentor at Awalé and Abstartups • Branding • Design • Communication • Events • Journey and Experience • Management

Go. And put your heart into everything.

With a background in Photography, Design, and Gastronomy, she holds an MBA in Digital Media Marketing and a Master's in Marketing and Corporate Communication, with a specialization in Journalism and Multichannel Marketing. Additionally, she is a consultant for technology companies and a professor at institutions such as PUCRS and UOL EdTech.

Her experience includes over 12 years in the technology market with the development of marketing plans, demand generation, and strategic brand positioning in the B2B2C scenario, as well as market analysis, market studies, organization of online and offline events, customer journey, and the preparation of courses and communication and branding plans. She has worked at companies such as Zurich Airport Brazil, mobLee, Imaginarium, NSC Comunicação, Uatt?, Intelbras, PariPassu, Hubt, Conecta Suite, and Yup.Chat.

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Maikon Schiessl

Júlia Vidigal Munhoz

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