Mahrukh Imtiaz Consulting Inc.

Looking for a creative outlet that creates an extra revenue stream?

𝗕𝗼𝗼𝗸 𝗮 𝟭 𝗼𝗻 𝟭 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗖𝗮𝗹𝗹 𝘄𝗶𝘁𝗵 𝗠𝗲 𝘁𝗼 𝗟𝗲𝗮𝗿𝗻 𝗘𝘅𝗮𝗰𝘁𝗹𝘆 𝗛𝗼𝘄 𝗬𝗼𝘂 𝗖𝗮𝗻 𝗦𝘁𝗮𝗿𝘁 𝗮 𝗣𝗼𝗱𝗰𝗮𝘀𝘁 𝗧𝗼𝗱𝗮𝘆 𝘁𝗵𝗮𝘁 𝗔𝘁𝘁𝗿𝗮𝗰𝘁𝘀 𝗟𝗶𝘀𝘁𝗲𝗻𝗲𝗿𝘀, 𝗚𝗿𝗼𝘄𝘀 𝗬𝗼𝘂𝗿 𝗕𝗿𝗮𝗻𝗱 𝗮𝗻𝗱 𝗚𝗿𝗼𝘄𝘀 𝗬𝗼𝘂𝗿 𝗜𝗻𝗰𝗼𝗺𝗲

We'll get you exactly that through our 5-Step-Podcast-Road-Map

👉 Mindset blocks stopping you from leveling up
👉 Everything from basic equipment and software to recording tips
👉 Launching your show to the world

🎙️ Book it Now: https://calendly.com/mahrukh-m-imtiaz/free-podcast-coaching-and-strategy-session-2?month=2024-03

Founder

As a Remote Leader of HR Operations at EY, I manage a team of 6 and have led initiatives that resulted in significant cost savings and efficiency improvements. 

• Implemented Talent AI for FAQ automation, saving $50 million.
• Spearheaded initiatives resulting in a 61% reduction in unnecessary transactions.
• Managed over 100 stakeholders to ensure accountability and informed decision-making throughout the project.

Leader - HR Operations

In my role as a Senior Project Manager and Consultant at EY, I led initiatives to streamline HR operations, improve decision-making processes, and enhance project efficiencies. 

• Spearheaded a project to streamline the FICA tax escalation process, identifying gaps and facilitating data-driven discussions for improved efficiency.
• Collaborated on the I-9 E-Verification project, presenting recommendations to stakeholders and implementing a successful solution.
• Led project process improvements resulting in a 60% reduction in project risk.

Senior Project Manager and Consultant - HR Operations

• Systemized the Pro Bono process for Americas Corporate Responsibility team, saving $5 million.
• Developed a Diversity Program with a 96% success rate, enhancing engagement for diverse groups.
• Streamlined initiatives in the Talent Team Coordinator community, reducing unnecessary transactions by 47%.

Senior Project Manager and Consultant - Talent Specialist Team

• Led the design and development of the Talent Development Center of Excellence (TD COE) SharePoint site, increasing hits by 76% and enhancing collaboration.
• Supported the implementation of the new Talent strategy “Global Talent Review” with strong problem-solving skills, gaining 84% approval for program implementation.

Project Manager - Strategic Talent Management

• Developed offer letter and job posting templates to enhance recruiter efficiency.
• Led the successful launch of the E-Offers project in Canada.
• Supported the seamless migration to ServiceNow technology.

Associate - HR, Talent Shared Services

Talent Development Associate - HR, Diversity and Inclusion

International Tax Services - Staff 

Cricket Canada

Former player - Canadian Women's Cricket Team

I make Podcasts Fun, Easy, and Stress-Free for you🎙️✦ Project Manager by day ✦ Cricketer by evening 🏏 ✦ Top 10% of Podcasts in the 🌎 ✦ Speaker ✦ Podcast Coach for Busy Lives

A new solopreneur or an ambitious corporate side-hustler looking to start a podcast – you’re in the right place! 

Hey! I’m Mahrukh Imtiaz, owner and host of ‘Spicy Chai’ – a podcast for content creators.  🎙️

In Feb 2021, I aired the very first episode of ‘Spicy Chai’ – my podcast for content creators. 

Today, ‘Spicy Chai’ is ranked in the global 10% of all podcasts! A fantastic achievement at any time, but so much more amazing in just my first year. 

A podcast is an excellent choice if you’ve been looking for:

✔️ A creative outlet to help people with your knowledge

✔️ A way to diversify your income stream

✔️ An idea for a side hustle

Having my own podcast has helped me become a more confident speaker, brought me speaking opportunities, connected me to people with millions of followers and helped me clarify my message. 

50+ episodes in, I now want to inspire YOU to work up the courage to put YOUR voice, YOUR thoughts, and YOUR message out there!

But that’s not all. I thrive in fast-paced corporate environments too! As a remote leader for one of the top companies, I’ve launched an HR chatbot, driven process improvements in HR operations, and designed and implemented leadership and culture programs. 

Balancing a podcast and a demanding 9-5 has taught me how to execute and stay consistent, even with a packed schedule. 

In addition to podcasting:

🏏 I play cricket for Team Canada

🙊 I’m obsessed with my 5-year-old nephew (he’s my best friend)

🥘 I daydream about Pakistani Biryani a little too often!

A podcast isn’t for everyone but ready for your podcast to meet the world even though you are time-starved? I have a value-loaded, free training video where you can learn how to start a podcast today.

👉🏽𝐂𝐨𝐩𝐲 𝐚𝐧𝐝 𝐏𝐚𝐬𝐭𝐞 𝐭𝐡𝐢𝐬 𝐔𝐑𝐋 𝐭𝐨 𝐖𝐚𝐭𝐜𝐡 𝐭𝐡𝐞 𝐅𝐫𝐞𝐞 𝟏𝟑 𝐦𝐢𝐧 𝐏𝐨𝐝𝐜𝐚𝐬𝐭 𝐓𝐫𝐚𝐢𝐧𝐢𝐧𝐠 𝐕𝐢𝐝𝐞𝐨: https://bit.ly/3qE9wM2

🏳️‍🌈

Mahrukh Imtiaz (She/Her)

Luke Shalom

CEO @ Grow Solo I help the C-suite turn industry expertise into predictable pipeline

There are two ways agency founders try to turn LinkedIn into a reliable source of clients.

One is by guessing. Posting when there is time. Relying on referrals and hoping the next month is a good one.

The other is by building a system that creates steady conversations, even when client work gets busy.

Our clients choose the second.

→ Joya Dass (Founder, Women’s Leadership Lab)

The problem:

- She spent hours in the DMs to book a few calls.
- Content happened on weekends.
- When delivery picked up, sales stopped.

Some months were strong. Others were quiet.

Even in good months, there was stress about where the next client would come from.

What we did:

We built a simple LinkedIn content system she could run in house. No ghostwriter or agency retainer dependency.

We shifted her content from generic how to posts to insight driven thinking.

That changed the conversations. People in her network showed up aligned and ready to buy.

We added a content led outbound system powered by a setter we hited and trained. The system kept working while she focused on delivery.

Results:

- Revenue grew from $150k to $300k.
- Sales became predictable.
- The pressure eased.

→ Jonathan Crowder (Founder, Founders Ally)

The problem:

- No time for content.
- Unpredictable sales calls.
- Leads with no budget.
- No sales background. A 10 percent close rate.

What we did:

We removed Jonathan as the bottleneck. 

We built a content system using AI supported by his real thinking. It sounded like him, not software.

Trust was built before the call. Outbound went from 10% to 40% response rates.

We focused prospecting on real buying moments, like recent funding to catch buyers at the right time.

We simplified his sales process. Clear outcomes. Clear cost of inaction was communicated to his buyers.

Results:

- Meetings went from 3-5 a month to 10-15 sales qualifed leads a month.
- A visible pipeline. Increase to a 25 percent close rate.
- $300k in pipeline in 60 days.
- $30k in new revenue closed.

→ Brian Dukes (COO, Exit Wise)

The problem

- Ovelry dependent on referrals.
- No LinkedIn playbook.
- No time to write.

What we did

- We clarified positioning.
- Simplified the offer.
- Built a content engine.

Then we added outbound from the founder profile.

Everything was owned and run internally.

Results:

- Consistent posting machine.
- 500 to 6500 ICP followers.
- $740,000 in LinkedIn-driven revenue over two years.

We have helped 100+ founder led agencies replace unpredictable growth with systems they understand and control.

If this feels familiar, we should talk.

We help executives to build and monetize their brand on linkedin by scaling your content and turning it into leads, authority and thought leadership.

How?

Engagement + DM flows = Qualified meetings. 

Done with you. Done for you.

Everyone is losing their minds over the new LinkedIn algorithm. 

But I’ll break down every change I’ve seen in 2026, 2 mins so you can gain an fair advantage:

1) Your profile, content and offer have to be aligned to drive reach
 
You used to be able to post about anything and get substantial reach. Now LinkedIn is looking to showcase authorities in specific niches. 

If your content doesn’t match the positioning on your profile, LinkedIn is more likely to label your content as “this person doesn’t usually talk about this so they can’t be an expert” and show less of it. 

How to fix this? 

Keeping everything aligned helps ensure your posts have the best possible chance of staying in the feed (cited from a Jodie Cook Forbes article and bolstered by Chris Donnelly).

2) Random pictures < relevant media
 
No longer can you post a random selfie to “boost reach”. It literally makes zero difference now. 

The real change? LinkedIn is now prioritising content with “relevant media”. This is essentially anything that aids the understanding of the post itself.
 
The litmus test here is simple. If your picture isn’t relevant to the post, it doesn’t need one.
 
3) Posts last 48 hours < posts last weeks in the feed
 
2024/25 saw posts hit peak velocity in 24–48 hours and then slowly decline. Now the algorithm has moved towards prioritising evergreen content. 

How do you adapt? 

Reduce your “recent news” content around events and increase your production of content that provides evergreen insight.

Get this right and you only need a few bangers to drive pipeline for the year. 

5 of my founder teardown posts made up about 20% of my monthly reach despite being posts from 6 months ago.
 
4) If AI can write it, it’s not good enough
 
Everyone is using Chat. And now everyone’s a writer. The problem is AI will always deviate towards the median of what it thinks “good content” should look like. 

That’s leading to a feed clogged with mediocre content. First rule, if AI can write your idea, it’s not good enough. 

The easiest shift is to stop generic how-to content and reframe everything through the lens of “How I do this”.
 
5) Prioritising the wrong CTAs for growth
 
It used to be follows and reshares that drove reach. Now it’s all about SAVES.

 How many people enjoyed your content enough to want to come back to it later. This signals higher dwell time too.  

This isn’t just about asking for saves though. It’s about how well your hook communicates the message of the post and how evergreen the structure is so people can actually use it later. 

But if you want a short-term plaster, simply asking for a save will still move the needle even if you don’t fix the content upstream.
 
-

If you enjoyed this post, make sure to hit “save” so you can come back to this laster”

Founder at Atticus | Predictable LinkedIn pipeline using a founder-led sales system I 100+ clients scaled | Be the next 👉 atticusagency.com

Stop sending DMs that get ignored. I booked 1,000+ sales calls from LinkedIn and made $1.3M doing. Steal the exact script ↓

Comment and I'll send it to you.

I used to spend hours crafting the "perfect" DM. Tweaking. Rewriting. Getting ghosted anyway and following up like a desperate ex.

Now I use a 5-message sequence I've tested for 3 years straight. Instead of 18 rejections out of 20, we are booking 20-40 calls a month.

Every conversation feels like it came from them.

Here's what's inside:

- DM 1: Open with context, not a pitch
- DM 2: Follow up without sounding desperate
- DM 3: Uncover their pain in natural conversation
- DM 4: Transition to a call without it feeling forced
- DM 5: Make it stupid easy to book the meeting
- The complete walkthrough...  all 5 messages in action
- 5 mistakes that kill your DM conversion rate
- How to customise the script for your ICP

BONUS: DM Personalisation Framework that gets 80% response rates.
It took me 2 years and 1,000+ DMs to build. Takes you 60 seconds to steal.

Stop using LinkedIn DMs like a cold email channel. 

Start using them like a trust-building machine.

How to get it: 

1/ Connect with me 2/ Comment below and I'll DM you everything

♻️ Repost to skip the queue. 

P.S. We must be connected... otherwise LinkedIn blocks the message.

P.SS The perplexity lead magnet will be coming over today/ tomorrow... keep those eyes peeled!

taplio

The Battle

Mahrukh Imtiaz (She/Her)

Luke Shalom

Followers

Posts

Engagements

Likes

Performance ScoreLuke Shalom's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Mahrukh Imtiaz (She/Her)

Luke Shalom

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Luke Shalom's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreLuke Shalom's LinkedIn Performance