Accenture

Business Architecture Manager

Digital Solution Architecture Principal

Digital Business Integration Manager

Anthill Agency

• Guide client Salesforce Marketing Cloud implementations; advisor on compliance-friendly technology for clients in the life sciences sector

• Work with cross-functional teams during rollouts across global markets (and help with facilitating process change management) for enterprise software

• Prepare data and technical context for presentations to be delivered to company board members

Senior Technical Services Consultant

• Supported successful rollouts of Anthill’s cloud-based SaaS product

• Conducted software demos for potential leads earlier in the sales cycle

• Onboarded client employees onto new cloud platforms and designed technology trainings

Technical Services Consultant

Vertic

For agency that built GE.com website and supports global Fortune 500 brands:

• Led the development of a large-scale content project, along with 1 other colleague, to deliver on a U.S. pharmaceutical client’s patient support campaign 

• Developed story-based presentations for client engagements

• Built campaign blueprints and client playbooks to assist their marketing operations

Content Strategist

Spark-Plug

• Founded consultancy helping startup teams and small business entrepreneurs through each stage of growth via bespoke strategic, branding, and technical advisory services

• Designed a webinar campaign for a career coaching business based in Brazil with focus on improving sign-ups & attendance, resulting in webinar attendance numbers increase by nearly 300%

• Coached 10s of clients over a 3 – 5 month period in the adoption of lean methodology principles (i.e. – the build, measure, learn loop)

• Authored "The Little Book on Big Data" to help apply big data in operation of brick and mortar businesses (top 10 in its category on Amazon in 2016)

Founder

MyDay

• Created on-demand platform to simplify access for general public to vetted, top fashion stylists and beauty service professionals:

• Conducted market research, performed customer development vitals, built website, designed branding, and developed marketing strategy.

Co-Founder

Schmid

• Led eCommerce marketing for boutique label that crafts handmade sneakers under the Schmid brand and handmade winter boots under the ZDAR brand:

• Developed strategies to increase exposure for Schmid while helping to shift the sneaker brand's image towards being urban high-end

• Resulted in involvement with celebrity and lifestyle events, relationships with media companies like Black Entertainment Television, creation of brand's first international look book, and talks with high-end department stores (Barneys in NYC)

• Advised on the decision to migrate away from one eCommerce platform to another and made website UI decisions to ensure consistent branding and a positive UX for visitors

Director of Marketing

mixsee

Mixsee is a Skunk Works/internal incubation project for Magnani Caruso Dutton and I was on the team building it during my time there:

• At the time, I was the only person at MCD who had ever placed an app into the Apple app store

• Performed usability testing, gained users through community outreach, developed and crafted site content, sourced and onboarded partner organizations

• Wrote Mixsee’s first marketing plan incorporating App Store Optimization (ASO) strategies, methods for generating organic search traffic to the main website (SEO) and designed targeted ways to reach quality businesses to develop win-win content marketing

• Produced 70% of initial app content, leading to a reduced time to launch

Creative Team Member | App Store Placement Consultant

Magnani Caruso Dutton

For interactive media agency that designs and executes digital campaigns for companies like Samsung, E*Trade, and Discover Card:

• Reported directly to Partner and Creative Director

• Served on team behind development of MCD's first in-house mobile application

• Wrote website copy in support of a project carried out for Samsung

Creative Intern

Languatica

Managed university partner accounts for language travel company; optimized SEO and streamlined CSS

Marketing Intern

Schaetz Aircraft Carousel Asia

For company providing small aircraft hangar design services to private pilots and flight schools, developed business plan to aim Singapore expansion. Company awarded 6-figure contract with Singapore government as a direct result

Business Development Consultant

I’m an American expert who hangs out where algorithms meet analogies. 

With a background in Salesforce (and their motto being “clicks not code”), I navigate the world of technology with a focus on clarity and simplicity. 

My experience has taught me the power of clear communication, a skill I continually hone through my involvement with Toastmasters. 

Here on LinkedIn, I share practical insights for fellow tech enthusiasts and public speaking tips for those looking to find their voice. 

Whether you’re a techie, a Toastmaster, or both, I hope my posts bring a bit of insight and inspiration to your day.

Mahogany B.

Personal brand strategy for CEOs & C-Suites | 10Xing Executive Brands to increase revenue, build authority, and attract unicorn talent | Top 50 LinkedIn Creator 11th Worldwide, 3rd US | +94K IG | NYS M/WBE

There are two ways to build a business, a career, or a legacy in 2026:

1. Blend in. Get replaced.
2. Lead. Build a brand that's irreplaceable.

Most are stuck in the first.

Even brilliant executives. Successful founders. Industry experts with decades of proof.

Here's what no one tells you: Having expertise and a personal brand isn't enough anymore. 

You need the end-to-end system; positioning, brand strategy, and authority offers, working together to make you the only choice in your market.

Right now, you're likely leaving $100K-$250K on the table because:

• Your positioning sounds like everyone else's "I help" statements
• Your brand and business strategy aren't aligned (the expensive gap)
• Your offers don't reflect your true value or market position
• These pieces operate in silos instead of as one powerful system

The real problem? You're treating brand as decoration when it should be your business strategy.

Imagine instead:

Having positioning so clear that ideal clients find YOU. 
A brand strategy that drives every business decision. 
Offers that practically sell themselves at premium rates. 

All working as one ecosystem that builds your authority, revenue, and the freedom to live how you choose.

That's where I come in.

I'm the brand strategist who transforms high-performing leaders into irreplaceable market authorities. Using my Value DNA™ framework, I help you build the complete system, brand strategy, premium positioning, and authority offers that make you uncopyable.

Whether you prefer the energy of group (VIB), private, or done-for-you, I help you:

→ Build brand strategy that becomes your business strategy
→ Position and differentiate yourself as the only choice (not the best choice)
→ Design offers that align with your premium market position
→ Create the ecosystem where every element amplifies your value

The result? You stop competing and start commanding your category.

If you're ready to build the positioning and brand strategy that makes you irreplaceable, and add $250K+ through an aligned ecosystem that actually works, let's talk.

Pick your path below.

Alana Sparrow

Caught myself in a massive lie yesterday.

“Woman, you’re biting off more than you can chew. You should choose delusional peace.”

You know, the kind we tell ourselves in business that sounds totally reasonable...

until it costs us growth.

Let's get uncomfortable for a minute.

Here are the expensive lies I've both told and heard:

"I need to perfect this before I can launch it"

Translation:
I'm afraid of judgment, so I'm hiding behind perfectionism.

"My audience isn't ready for premium pricing."

Translation:
I'm not confident in my value, so I blame it on the market.

"I'm just waiting for the right time."

Translation:
I'm scared of failing, so I call procrastination "strategy."

"I need to learn one more thing first."

Translation:
I'm avoiding taking action by staying in perpetual student mode.

"My market is different."

Translation:
I'm letting fear of competition keep me playing small.

Here's what stings….

Every time I've pushed past one of these lies, it's led to real growth.

Not because the timing was finally right but because I finally got out of my own damn way.

When I stop gaslighting myself, the results look like closing $80k deals in one call.

And I’m done negotiating with that voice. 

Because I’m most at home by the sea, I’m now working on building an 8-figure ecosystem, rooted in an ocean HQ…

built to serve 1M+ people with true autonomy (money, time, location, mission) over livelihood, career, or cause.

Would love to know…

What's the most expensive lie you've caught yourself telling lately? Drop it in the comments.

No alternative text description for this image

Took my hydration very seriously this weekend.

But....

Did I drink enough water? No.
Did I get enough sleep? No.
Did I eat well? Loosely defined, sure. Technically, no.
Did I exercise? I walked to the coffee maker with intention.
Did I go outside? I looked outside.
Did I limit screen time? I don't know what that means.
Did I connect with people? I was perceived by people.
Did I make any real plans? No.
Did I rest my nervous system? My nervous system has never rested a day in its life.

By every measurable standard of a functional human being, I did not thrive this week.

But.

I did audit my offer.
And I audited whether my positioning is actually making me findable for the right buyers.

And honestly? That might be the one.

Because here's the thing nobody puts on their wellness checklist:

You can drink all the water in the world and still have an offer that's dehydrated, passed out out on the floor.

Next week I'm running two live 45-minute workshops — $22 each — and they are, I am fully prepared to argue, the highest-ROI self-care available to you right now.

𝗧𝗵𝗲 𝗣𝗿𝗲𝗺𝗶𝘂𝗺 𝗢𝗳𝗳𝗲𝗿 𝗔𝘂𝗱𝗶𝘁 / Monday March 24 / 12pm EST
𝗧𝗵𝗲 𝗕𝗿𝗮𝗻𝗱 → 𝗕𝘂𝘆𝗲𝗿 𝗠𝗶𝗰𝗿𝗼 𝗔𝘂𝗱𝗶𝘁 / Thursday March 27 / 12pm EST
𝗕𝗼𝘁𝗵 𝗳𝗼𝗿 $𝟯𝟳 / because it's rarely just one thing and you know it.

Jump in here: https://lnkd.in/enYbNsSF

Go drink some water after.

Alana Sparrow 

Making Leaders Irreplaceable | Brand Strategy & Premium Positioning for CEOs, Founders & Executives | Private + VIB Group Coaching + DFY Brand Strategy | Global Top 1% Brand Strategist | NYS M/WBE

70% reply to my first LinkedIn note.

No, it’s not “thanks for connecting.”

And no, I’m not warming them up for 3 weeks first.

I straight up ask why they want to connect. 

No apologies.
No tiptoeing.

Most people accept connections and ghost. 
Or worse, immediately pitch.

Both are leaving opportunity and maybe money on the table.

Here's my exact follow-up framework:

Step 1: Qualify before accepting 
Not everyone gets in. 
I look for: 

• Personal interest (they fascinate me) 
• Industry colleagues doing interesting things
• Engaged community members
• Clear ICP signals

Step 2: The message that works for ICPs

"Hi [Name], wonderful to meet you! Happy to connect.

[Insert specific thing from their profile that caught my attention]

I'm here meeting interesting people, paying my bills, and hopefully doing something good for society. You know, massive goals.

Always curious to know what people I'm connected to hope to get from this weird platform. So I'm all ears.

I'm curious to ask if you don't mind...and there's no wrong answer...

Are you just looking to expand your network or considering personal brand strategy for yourself?

Have a great rest of the week! 
Alana"

Why this works:

• It's genuine (I actually mean it
• Shows I looked at their profile
• Shares my goals in a light way
• No pressure, "no wrong answer"
• Clear but not pushy about what I do

The results:

70% response rate. 
+50% say "I'm interested in talking about my personal brand."

These are 7-8 figure founders.
Following me for a reason. 
Not because I'm aspirational.
Because they need what I have.

Here's the thing:

They're busy. 
They won't reach out first. 
But they're sending signals.

• Sharing company content only
• Posting without engagement
• Following personal brand strategists

That's not accidental. 
That's intent.

By reaching out this way:
• I show confidence
• I offer value 
• I move qualified prospects forward

Not doing this with every ICP connection?

You're missing the point.

And the opportunity.

This isn't about volume. 

It's about recognizing intent and having the confidence to start real conversations.

Will you give this a try?

Most experts have no idea why their best clients chose them.

They’ll say it was the offer. The timing. The referral. Maybe the free call that went well.

It wasn’t.

The clients who stay, who send people, who never really question your rates, they chose you because something in your presence told them you were built for this. Not trained for it. Built for it.

That thing has a name. Most people have just never been asked the right questions to find it.

Miss it, and you’ll keep guessing at what your best clients already felt.

We’re getting into it live at 12PM EST. 

https://lnkd.in/eSn5Cfi6

Meta stole my sacred Friday and I’m still pissed.

I protect my Fridays like they’re the last clean thing I own. Pedicure by noon. Coffee was perfect. Head was clear. I was ready.

Then Facebook decided I was a criminal.

Ad account locked. No warning. No explanation. Just gone. So I did what you do. Went to the chatbot. Which was exactly as bleak as you’d expect. Three hours. On hold, in a queue, down a rabbit hole into another rabbit hole. Every response was a door closing. I watched noon come and go.

Then it said goodbye.

Not sorry. Not try again. Goodbye. One word. A period. Then it sent me a link to review the community guidelines. Like I’d been running a cartel. I was trying to sell a coaching program.

The fix? Two settings. A profile permission. An email address. Account unlocked in seconds.
It knew the whole time.

And honestly? We’ve all been that chatbot. Given people process when they needed help. Made someone feel like a problem to be managed instead of a person.

The pedicure’s rescheduled. The grievance is immortalized. And Facebook still owes me a Friday.

After careful observation of my LinkedIn feed, I feel compelled to issue the following brand advisory.

Be authentic.

But make it a brand.


Be consistent. But never formulaic.

Post every day.

Only post when you have something to say.

You should always have something to say.

Never post just to post.


Charge your worth.

Never talk about money.

Talk about money, but make it a story.

Not that kind of story.

A vulnerable story.

Not that vulnerable.

Just vulnerable enough to close.


Having a methodology means you’ve been compromised.

Not having a methodology means you have no authority.

Name your methodology.

Do not call it a methodology.


Authority is gatekeeping.

Gatekeeping is bad.

Unless you’ve earned it.

Do not say you’ve earned it.

Post about almost quitting instead.

It performs better.


Reposting is desperate.

Your best content deserves a second life.

Do not let it be seen doing so.


Think for yourself.

Everyone is currently thinking for themselves.

It is, from where I’m standing, indistinguishable from not thinking for yourself.


The ones who’ve cracked it are selling a course.

You should take the course.

It will teach you to think for yourself.

I have done most of this.

The parts that worked, I kept quiet about.

The parts I kept quiet about built the business.


The most qualified people in every room I have ever entered are doing none of this.

I do not know how to explain this.

I am choosing not to at this time.


I am not suggesting you abandon strategy.

I am suggesting you stop performing it.


I trust this brings clarity to what we should and should not be doing at this time.

You’re welcome.​​​​​​​​​​​​​​​​

———
Follow Alana Sparrow for all the brand insight you need 6:30am EST, M-F.

“Sir, this is a Wendy’s.”










Come to the right window.

LinkedIn Live:
BUILT ON PURPOSE
How Your Why Drives Your Market Position
Thursday, March 19 / 12 PM EST

Link in comments.

Somebody told me recently that if they ever got the chance, they’d ride a bull.
 
Just flatly. Like the only thing standing between them and 1,000 pounds of chaos was access to livestock.

This wasn’t the first time.
 
I called bullshit.
 
Not because they couldn’t.

Because if you really wanted to ride a bull, you’d be a lot closer to one by now.
 
You’d have Googled it.  
Asked around.  
Found a ranch.  
Booked the thing.  
Signed the waiver.
 
People who want the thing don’t just talk about it.  
They start moving toward it.
 
What he wanted wasn’t the bull.
 
He wanted the story.  
The identity.  
The version of himself who’s wild enough to do it.
 
That guy is cool.
 
That guy is also incredibly convenient.
 
He gets to sound brave without ever being tested.
 
I know because I’ve done the same thing.
 
For years, I had a podcast concept.  
Mapped episodes. Clear angle. Plenty of reasons to do it.
 
I talked about it like it was real while quietly avoiding the things that would make it real.
 
That’s the trap.
 
There’s a version of every goal that lives entirely in your mouth.
 
All the identity.  
None of the cost.
 
And that version never gets paid.
 
The bull doesn’t care what you’d do.
 
Neither does the market.
 
If you want in on 7-Figure Purpose, The Podcast when it drops, join the waitlist in the comments.

PS: I grew up in the desert southwest, but I have never rode a bull... just old lazy horses.

Have you ever tried to explain what you do… and the person across from you just doesn’t quite get it?

Or maybe they get it, but aren’t interested.

And the cost shows up in your bottom line, not your ego.

We need to fix that.

Here’s the problem. If you can’t say what you fix across a table it’s likely you’re not saying it in your offer either.

Get this right, and you have the right offer. The strongest expert businesses own one lane. They solve a specific expensive problem with a unique process. 

So here’s how I think about it.

First, get clear on the offer itself.

Not just something you could sell.
The premium offer that actually reflects your depth, the transformation you provide, and the kind of business you want to build.

Then you position it.

That’s where you define the lane you’re actually claiming. Then get clear on who you help. People we want to work with. People we know we can help. People who can pay.

What makes your work hard to compare.

And how to say it so the right people get it immediately.

Then your messaging has something solid to stand on.

Because messaging without a clear offer and positioning is usually just a lot of words doing too much work.

That’s exactly why I’m opening two live rooms right now.

One will help you create the right premium offer.

The other will help you sharpen the positioning and messaging around it.

If you want details, comment or DM me:

OFFER
AUTHORITY
or BOTH

and I’ll point you in the right direction.

PS: do you find messaging hard?

Consider this your personal invitation.

I'm doing a limited LinkedIn Live series, a mini-podcast, basically, where I show up, talk straight about brand and positioning at a level most people don't have access to, and then open it up for real conversation. No slides. No deck. No pitch. Just thirty to forty minutes of the kind of thinking that actually moves something.

This episode is BUILT ON PURPOSE, How Your Why Drives Your Market Position.

Most people build their brand around what they do and never ask why. That gap, between what you do and what's actually driving you, is almost always what's making everything harder than it needs to be. The wrong clients, the rates that feel impossible to hold, the exhausting sense that you're always explaining yourself.

We're going to close it.

I'll share how I've done it, how I've helped others do it, and give you something concrete to walk away with. Then we open it up, questions welcome, but keep them on the theme.

See you inside.

BUILT ON PURPOSE, How Your Why Drives Your Market Position

I’m testing a new LinkedIn Live that’s basically a mini-podcast: 30–40 minutes of CEO-level brand + positioning thinking (with a little attendee or guest Q&A at the end). I want the first few episodes to be built around what you actually need most right now, so vote on what you want me to cover first.

The author can see how you vote. Learn more

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The Battle

Mahogany B.

Alana Sparrow

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The Battle

Mahogany B.

Alana Sparrow

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Alana Sparrow's LinkedIn Performance

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