Adsela Marketing Solutions

Senior Media Buyer

• Develop effective media buying plans on all digital platforms.
• Analyze and report on the performance and efficiency of campaigns
• Conduct market research and analyze trends to identify new marketing opportunities
• Know how to plan, create, and implement a marketing strategy & campaign
• Knowing how to plan and having the ability to manage time
• Strategized, executed, and optimized campaigns to drive traffic, increase conversions, and maximize ROI.
• Successfully managed campaigns for various e-commerce accounts, including:
• Aldakheel-oud
• Golden Technology
• 100 Watt
• Ashwered
• Revolution Beauty
• Range Star
• Audit Home
• Plus Audit
• Home Sport
• Golden Baby
• Nuts City
• Mhmmi
• Lulu Water
• Hamad Perfume
• AZTC zakat & Tax Consultation

Media Buyer

ENWAN DEVELOPMENTS

•	Oversee all the company's social media accounts.
•	Social media Analysis and monthly reports.
•	Create and schedule content calendar.
•	Social media & Google Ads and optimize campaigns.
•	Control and create social media proposals.
Projects you worked on:
- Pixel Technology Plaza
- Oxygen Medical Tower
- Life Medical Tower
- Palms Residence

Digital Marketing Specialist

Ashrafco - أشرفكو

•	Oversee all the company's social media accounts.
•	Identify trends and insights, all marketing tools 
•	Control and create social media proposals.
•	Build and execute social media & Content strategy through competitive research and audience identification.
•	Create and optimize Social media & Google Ads campaigns.
•	Create Daily & monthly Reports

Teenager Startups Egypt

•	Manage all social media platforms
•	Create and schedule content calendar.
•	Use social media marketing tools 
•	Create and Manage ads

Gulf Gardens

•	Develop, implement and manage social media strategy
•	Manage and oversee social media content
•	Use social media marketing tools 
•	Control and create social media proposals.

Social Media Marketing Specialist

Golden House 

•	Oversee all the company's social media accounts.
•	Social media Analysis and monthly reports.
•	Create and schedule content calendar.
•	Social media & Google Ads and optimize campaigns.
•	Control and create social media proposals.

Arabesque Restaurant Bangkok 

•	Build and execute social media & Content strategy through competitive research and audience identification.
•	Manage Different social media platforms 
•	Use social media marketing tools 
•	Control and creatine social media proposals.

EITESAL NGO

Junior digital marketing

With 4 years of diverse experience, I have successfully worked across multiple industries, collaborated with various clients, and operated in diverse markets, especially Gulf Markets, specializing in media buying for e-commerce and others.
My results have earned me Experience. I'm constantly improving my skills and keeping up with the latest marketing trends. Passionate about delivering impactful campaigns and driving significant ROI, I'm committed to achieving excellence in the digital environment.

Mahmoud Gad

• Sole recipient of the Backpack Excellence Scholarship for Women
• Led IMD Impact Investments Club, organizing 4 events featuring Seedstars and ResponsAbility
• International Consulting Project (Denmark): Worked with Kwera, a microfinance startup that gives loans to student in Malawi and Tanzania, Redesigned the business model reducing manual workflows, saving 35 FTE days
• Startup Project (Germany/Switzerland): Worked with Split Invest, managing alternative investment portfolios, with 19.2M$ across 346 assets. Helped with portfolio diversification incentives that increased 10% of dormant users

Master of Business Administration (MBA)

KCS Co. LTD

A tech company specializing in IVR and VAS solutions delivering services in Finance, Healthcare and Agriculture sectors.

• Spearheaded the development of VAS solutions in collaboration with MTN, ZAIN, and Sudani, leveraging E1 and SIP trunk technologies to establish communication infrastructure in post-conflict zones in Sudan.
• Led Khartoum’s public healthcare digitization, with partnership with the Ministry of Health implementing a nationwide patient records system across 3 public hospitals, improving access for 10,000+ patient
• Partnered with Hadhreen to deliver devices to 2 hospitals in two flood-affected states, benefiting 1,000+ patients
• Digitally integrated and pioneered patient data with diagnostic and pharmaceutical supply chains with partnership with Hadhreen, reducing diagnostic turnaround time by 30%
• Led mobile health solutions with MTN, ZAIN, and Sudani, launching telemedicine platforms using E1 and SIP trunk technologies, benefiting 100,000+ users in 6+ post-conflict areas in Western Sudan
• Led the operational rollout of a World Bank & Ministry of Finance-funded digital microfinance initiative, optimizing data workflows to analyze 80% of Sudan’s population, achieving a 98% success rate across 3 states
• Developed and scaled an ILO-commissioned rural e-learning platform, standardizing training in traditional agriculture practices for 4,000 post-conflict farmers, increasing their income by 30%
• Managed cross-functional teams to deploy AI-powered chatbot solutions for clients in FMCG, energy, and healthcare sectors, reducing response times by 30% and improving SOP compliance
• Delivered bi-monthly impact and financial reports to key stakeholders, detailing fund utilization, beneficiary reach, and efficiency metrics, securing a 20% funding increase and improved regulatory support

Co-Founder

ifa (Institut für Auslandsbeziehungen)

XOCO Unlimited: Empowering adolescent girls in Latin America, Africa and Asia for Entrepreneurship projects and Investments 
•Accelerated the Future of Impact Summit 2022, with 6 networking sessions and connecting entrepreneurs, investors, public sector and international ecosystem players from more than 25 different countries to discuss different topics in finance, climate & gender
•Directed 8 Circle Groups in entrepreneurship and impact investment through the gender lens with key stakeholders and policy makers focusing on emerging markets

XOCO Unlimited Consultant – IFA Fellow

Innovation and Entrepreneurship Community (IEC)

Strengthening the economic ecosystem through multi-stakeholder partnerships and development projects

Ministry of Health 
Designed and accelerated AI-driven health data models, reducing patient wait times by 40%, improving diagnostic accuracy, and enabling real-time healthcare tracking for 100,000+ patients
• Formed digital transformation in healthcare, mentoring 40+ HealthTech entrepreneurs through Startup Weekend to develop AI-powered diagnostics, patient record digitization, and remote monitoring tools
• Developed financial models for scaling HealthTech adoption, increasing cost efficiency by 30% in hospital diagnostics
and treatment pathways
Ministry of Finance – Investment Unit Projects
• Coordinated 20 incubation programs through PPP, defining project scope, managing $10M+ in budget allocation, resulting in supporting 1,000+ SMEs and improving their financial resilience and business sustainability
• Co-authored a multi-stakeholder report on Sudan’s entrepreneurial ecosystem, analyzing policy gaps, investment flows, and sector opportunities to inform strategic decision-making
Ministry of Labor - Policy and Planning Unit Projects
• Managed $1M+ in grants with USAID, GIZ, UNDP, JICA, ensuring targeted financial support and training for SMEs in rural and post-conflict zones, increasing business survival rates by 30% while reporting to key-stakeholders
• Executed the GIZ “Think and Act” project, overseeing resource planning and implementation to strengthen technical training in post-conflict areas, enhancing workforce readiness for 500+ individuals
Ministry of Social Welfare – Women’s Workforce Unit Projects
• Designed gender-focused project with collaboration of TechStars, increasing women’s workforce participation by 25%

Partnerships & Strategy Manager

Partnerships & Strategy Officer

I am a mission-driven professional with a deep commitment to advancing impact-driven investments across emerging markets. Growing up between the UAE and Sudan, and later leading initiatives in Sudan, Egypt, Germany, and Denmark, I’ve developed a unique cross-cultural lens and a passion for systems-level change.

My work bridges public-private partnerships (PPPs), blended finance, and digital innovation, with a strong emphasis on improving access to essential services like healthcare, finance, and agriculture.

✅ Strategic Investments & Blended Finance – Structuring financing for scalable development.
✅ Digital Transformation & PPPs – Expanding access to services through tech-driven solutions.
✅ Project Management & Operations – Delivering results in complex, multi-sector environments.
✅ Development in FCS – Navigating volatility to foster resilience and innovation.

I thrive at the intersection of strategy and execution, bridging sectors to unlock growth and impact. Let’s connect!

taplio

The Battle

Mahmoud Gad

Nadia Osman

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