Adsela Marketing Solutions

Senior Media Buyer

• Develop effective media buying plans on all digital platforms.
• Analyze and report on the performance and efficiency of campaigns
• Conduct market research and analyze trends to identify new marketing opportunities
• Know how to plan, create, and implement a marketing strategy & campaign
• Knowing how to plan and having the ability to manage time
• Strategized, executed, and optimized campaigns to drive traffic, increase conversions, and maximize ROI.
• Successfully managed campaigns for various e-commerce accounts, including:
• Aldakheel-oud
• Golden Technology
• 100 Watt
• Ashwered
• Revolution Beauty
• Range Star
• Audit Home
• Plus Audit
• Home Sport
• Golden Baby
• Nuts City
• Mhmmi
• Lulu Water
• Hamad Perfume
• AZTC zakat & Tax Consultation

Media Buyer

ENWAN DEVELOPMENTS

•	Oversee all the company's social media accounts.
•	Social media Analysis and monthly reports.
•	Create and schedule content calendar.
•	Social media & Google Ads and optimize campaigns.
•	Control and create social media proposals.
Projects you worked on:
- Pixel Technology Plaza
- Oxygen Medical Tower
- Life Medical Tower
- Palms Residence

Digital Marketing Specialist

Ashrafco - أشرفكو

•	Oversee all the company's social media accounts.
•	Identify trends and insights, all marketing tools 
•	Control and create social media proposals.
•	Build and execute social media & Content strategy through competitive research and audience identification.
•	Create and optimize Social media & Google Ads campaigns.
•	Create Daily & monthly Reports

Teenager Startups Egypt

•	Manage all social media platforms
•	Create and schedule content calendar.
•	Use social media marketing tools 
•	Create and Manage ads

Gulf Gardens

•	Develop, implement and manage social media strategy
•	Manage and oversee social media content
•	Use social media marketing tools 
•	Control and create social media proposals.

Social Media Marketing Specialist

Golden House 

•	Oversee all the company's social media accounts.
•	Social media Analysis and monthly reports.
•	Create and schedule content calendar.
•	Social media & Google Ads and optimize campaigns.
•	Control and create social media proposals.

Arabesque Restaurant Bangkok 

•	Build and execute social media & Content strategy through competitive research and audience identification.
•	Manage Different social media platforms 
•	Use social media marketing tools 
•	Control and creatine social media proposals.

EITESAL NGO

Junior digital marketing

With 4 years of diverse experience, I have successfully worked across multiple industries, collaborated with various clients, and operated in diverse markets, especially Gulf Markets, specializing in media buying for e-commerce and others.
My results have earned me Experience. I'm constantly improving my skills and keeping up with the latest marketing trends. Passionate about delivering impactful campaigns and driving significant ROI, I'm committed to achieving excellence in the digital environment.

Mahmoud Gad

Kijamii

Senior Copywriter

I joined BAM team on the 4th of October 2020 and won Dasani -my first pitch- there on the 5th of October, and that was quite a start!
Started as a copywriter, and after my first year, I decided to broaden my area of expertise to be a creative strategist, to produce impactful pieces of creative content that follow the right strategy and fit each brand's persona.

Ever Since joining BAM, I have been handling extremely different accounts in many fields including:
F&B
FMCG
Real estate 
Entertainment
Cargo & Freight
Appliances
Financial Services
Education
Jewelry
Beauty and Cosmetics

For prestigious clients including:
Dasani 
El Ahly Sabbour
White Point العبد
Tiger
Mall of Arabia
Iram Jewelry
E-Khalis by E-Finance
Bab El Sham

Responsibilities:
-Conducting high-quality qualitative and quantitative research on the clients, their competitors, and the product.
-Setting the annual creative strategy for the brands 
-Coming up with original creative platforms and concepts for 360 advertising campaigns 
-Directing the art team in choosing the right art direction which fits the brand persona
-Brainstorming visual and copy ideas with other members of the creative team
-Writing copies for a variety of media including print, video, and online

Creative Strategist / copywriter

Big Buzz solutions

At the beginning of 2020 I decided to level up my career and joined Big Buzz Network as a copywriter for advertising.
Learned there the fundamentals of copywriting and how to come up with solid creative concepts
 from scratch.
After just a couple of weeks of showing dedication, my managers trusted me on handling some projects on my own under their supervision and managed to win my first pitch (Kiri) on my 3rd week!

Clients:
Kiri Egypt
La Vache Qui Rit Egypt
Always Egypt

And shadowed my supervisors in many more projects for prestigious clients including:
Gillette Egypt
Danette Egypt 
And many more

Responsibilities:
-Conducting high-quality research on the clients, their competitors
-Coming up with original creative platforms and concepts for 360 advertising campaigns 
-Brainstorming visual and copy ideas with other members of the creative team
-Writing copies for a variety of media including print, video, and online

Creative Copywriter

vanilla 

Started as a graphic designer but given the nature of the company as a startup of 4-10 employees, I played more than one role between doing the needed researching, planning the content ahead, coming up with the captions and TOV, and creating the needed visual.

After 6 months I became the content supervisor and managed to oversee and direct the rest of the team, while working on more than 15 brands, covering different fields.

Clients included:
Huawei ICT Academy-Egypt
NUK Egypt

Responsibilities:
-Researching the industry-related topics, and planning for the monthly calendars for each client accordingly 
-Developing, and managing clients' social media strategy to improve their online presence
-Coming up with concepts and brainstorming the creative ideas with other members
-Design the monthly posts and write the captions

Graphic Designer/Copywriter

It took me a good 28 years to truly understand the depth behind "You're not what you do," and one more year to let "You Do What You Are" sink in. 
Did this change what I'm doing?
 NEVER!
But what it did change is how I feel about it!

This is how my career goals in the advertising world shifted from dreaming about being an award-winning creative to becoming a curious copywriter who is searching for her own true voice within every brief because this is what it takes to create great campaigns… Campaigns that are truly authentic, meaningful, and impactful!

Hey there!
My name is Habiba Ghoraba, and I currently work as a Senior Creative Copywriter at Kijamii with more than five years of experience in the creative field, navigating between traditional advertising and the modern digital world.

taplio

The Battle

Mahmoud Gad

Habiba Ghouraba

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