15+ years hunting purple squirrels. They're out there.

Vic Mahillon

Product leader in Advertising, Addressability and eCommerce

After 20+ years in ad tech, consumer tech and CPG businesses, I started a Retail Media focused consulting company, Nextipedia, to help online marketplaces, retailers, publishers and data providers navigate the next generation of technology and transform their businesses at a time when businesses need to control more of their data and infrastructure to survive. We are a full-stack solution for building and re-buliding businesses, and our engagements include business transformation consulting, product strategy, technical re-platforming, all the way through to customer success. 

Additionally in 2024, I launched the Middlemen Podcast to make sure that all the discussions we are having with both clients and former colleagues about the changes we are seeing across walled gardens, retailer marketplaces and tech platforms like Shopify are available to you here on Linkedin.

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The Battle

Vic Mahillon

Tom Limongello

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