Digital Willow

Digital Media Buyer

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Community of top-class Google ads specialists

PPC Hub Member

swashly

Growth Marketing Manager

AutoLeap

Senior Performance Marketing Manager | Google Ads Specialist

DemandHub

Google Ads Manager

IGIVU

Growth Marketer

FastForward.ai

Performance Marketing
Drove B2C user growth through paid social channels such as FB and Google.
Oversaw media planning, managing budget, and channel allocation, optimizing ROAS, and driving down CAC. Funnel creation & mapping.
Oversaw 20 to 50 LPV and CPA Campaigns.
Through consistent optimization of campaigns was able to achieve leads at a cost of as low as $0.12.
Assisted in interviewing, hiring, training, mentoring, developing, and evaluating team members
Defined & owned an innovative CRO roadmap backed with clear hypotheses, customer insights, and data points to improve performance across the marketing channels.
Analyzed the product through heuristic analysis, analytics, heatmap, session recordings, user testing, and feedback collection
Closely monitored the tests 
Reported the performance of the A/B or MVT tests
Worked closely with UX and Dev teams to deploy the winning version.
Monitored user behavior regularly, generating insight and updating the optimization roadmap.
Developed and implemented performance improvement strategies to promote continuous product improvement.
Experience with analytic tools such as Hot jar, Google optimizes Microsoft Clarity & Google Analytics, and Adjust.
Managing external media agency partners and publishers
Increased profit margins by 80% through new product introductions.
Key achievement: Contributed to an 85% increase in client campaigns performance over a year by revising pre-existing marketing strategies and optimizing their media buying

Paid Media Specialist | Performance Marketer 

Mauqa Online

Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Maintained documentation, detailing assignments, in-progress work, and completed project milestones.
Evaluated client websites for mobile performance and optimal search engine rankings
Managed external media agency partners and publishers.
Oversaw media planning, managing budget, and channel allocation with emphasis on optimizing ROAS and driving down CAC by 5%.
Key achievement: Worked with the CEO and co-founder to improve the company's marketing efforts and investment Portfolio.

Marketing Manager | Paid Media Specialist 

Soul Kitchen & Cafe

Growth Hacker

Byte (YC S20)

Performance Marketing Manager

Senior Media Marketer: Google Ads, Programmatic & AI Solutions | Vibe Marketing Enthusiast

I’m Maham, a Performance Marketing Manager passionate about turning data into growth. Over the past seven years, I’ve helped B2B, SaaS, and lead-gen companies across the UK, APAC, and North America scale efficiently through Google Ads, Meta, and DV360.

From CTV to Search and Display, I thrive on blending automation, analytics, and creativity to build campaigns that perform and evolve. Managing multi-million-pound budgets, I’ve driven measurable uplifts in ROI while maintaining brand integrity and user experience.

My early background in software development means I approach marketing with technical rigour, tracking, testing, and optimising every touchpoint to deliver outcomes that truly matter to the business.

Maham Ejaz (마함)

Senior Data Engineer

Metyis

Close interactions with clients.
Led a team of 2-3 Data Engineer
Delivered training on Python Best Practices in data Engineering projects.
Delivered 3 successful projects

Data Engineer

User journey analysis using Sankey Diagram
Automation of Key Performance Indicators (KPI) and maintenance of dashboard
Predictive modeling for user behavior
Recommendation engine for campaign/product customization specific to each user

Data Scientist

Responsibilities: 
- Work closely with product, marketing, and engineering team to strengthen data-driven
thinking in the culture
- Automation and maintenance of data analytics pipelines, reports, and dashboard
- Predictive modeling for user consumption behavior
- Bring algorithms and code to live production environments
- Transform large, complex data sets into pragmatic, actionable insights

Responsibilities: 
- Ensure the data services are operationally up and running and maintain existing scripts
-  Development and maintenance of Key Performance Indicators (KPI), reports, analyses, dashboards.
- Translate business requirements technically and create new reports based on the business need

Data Analyst

Ubiqum Code Academy

- Analysed customer buying patterns in electronics from 4 geographical regions and provided insights for improvement in online and offline sales
- Analysed 5-year data gathered with sub-meters to provide insights into consumption pattern to homeowners and smart home company

Data Analytics & Machine Learning

SEITA - Data-Driven Decision Software

Worked on developing machine learning methods for generating rolling and probabilistic forecasts of wind power and solar power generation for long time horizons (up to 120 hours ahead)

Data Science Intern

KIET Group of Institutions

Key job responsibilities included:
- delivering lectures on Basic Electronics, Signals & Systems to undergraduate engineering students
- Lab supervisions
- workshop and summer school organization

Assistant Professor

Data Engineer at Metyis, Amsterdam | ~5 years experience in cloud technologies; Azure, AWS | Proficient in PySpark, Python, and SQL | self-motivated, sincere and love to work in teams.

taplio

The Battle

Maham Ejaz (마함)

Kuldeep Jaimini

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