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swashly

Growth Marketing Manager

AutoLeap

Senior Performance Marketing Manager | Google Ads Specialist

DemandHub

Google Ads Manager

IGIVU

Growth Marketer

FastForward.ai

Performance Marketing
Drove B2C user growth through paid social channels such as FB and Google.
Oversaw media planning, managing budget, and channel allocation, optimizing ROAS, and driving down CAC. Funnel creation & mapping.
Oversaw 20 to 50 LPV and CPA Campaigns.
Through consistent optimization of campaigns was able to achieve leads at a cost of as low as $0.12.
Assisted in interviewing, hiring, training, mentoring, developing, and evaluating team members
Defined & owned an innovative CRO roadmap backed with clear hypotheses, customer insights, and data points to improve performance across the marketing channels.
Analyzed the product through heuristic analysis, analytics, heatmap, session recordings, user testing, and feedback collection
Closely monitored the tests 
Reported the performance of the A/B or MVT tests
Worked closely with UX and Dev teams to deploy the winning version.
Monitored user behavior regularly, generating insight and updating the optimization roadmap.
Developed and implemented performance improvement strategies to promote continuous product improvement.
Experience with analytic tools such as Hot jar, Google optimizes Microsoft Clarity & Google Analytics, and Adjust.
Managing external media agency partners and publishers
Increased profit margins by 80% through new product introductions.
Key achievement: Contributed to an 85% increase in client campaigns performance over a year by revising pre-existing marketing strategies and optimizing their media buying

Paid Media Specialist | Performance Marketer 

Mauqa Online

Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Maintained documentation, detailing assignments, in-progress work, and completed project milestones.
Evaluated client websites for mobile performance and optimal search engine rankings
Managed external media agency partners and publishers.
Oversaw media planning, managing budget, and channel allocation with emphasis on optimizing ROAS and driving down CAC by 5%.
Key achievement: Worked with the CEO and co-founder to improve the company's marketing efforts and investment Portfolio.

Marketing Manager | Paid Media Specialist 

Soul Kitchen & Cafe

Growth Hacker

Byte (YC S20)

Performance Marketing Manager

Senior Media Marketer: Google Ads, Programmatic & AI Solutions | Vibe Marketing Enthusiast

I’m Maham, a Performance Marketing Manager passionate about turning data into growth. Over the past seven years, I’ve helped B2B, SaaS, and lead-gen companies across the UK, APAC, and North America scale efficiently through Google Ads, Meta, and DV360.

From CTV to Search and Display, I thrive on blending automation, analytics, and creativity to build campaigns that perform and evolve. Managing multi-million-pound budgets, I’ve driven measurable uplifts in ROI while maintaining brand integrity and user experience.

My early background in software development means I approach marketing with technical rigour, tracking, testing, and optimising every touchpoint to deliver outcomes that truly matter to the business.

Maham Ejaz (마함)

Confidential

Assistant Vice President

Sr. Manager Google Performance Marketing

OctaChat

PPC Consultant

Utopia.pk

PPC Manager

Daraz

-Managing Regional Google adwords accounts (Pakistan, Bangladesh, Nepal, Srilanka, Myanmar)
-Budgets handling experience 200K USD/month
-Executing tests, collecting and analyzing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns.
-Tracking, reporting and analyzing website analytics, pay-per-click (PPC) initiatives and campaigns.
-Managing campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
-Experience on following tools (Google Adwords, Google Analytics, Kenshoo, Adwords Editor, Hotjar, Crazyegg).

Channel Manager Google Search & Display Performance Marketing

Gaditek (a disrupt.com company)

•Creating and Managing PPC Campaigns on Google & Bing Search Engines.
•Responsible to manage budget up to US$ 30000/month.
•Monitoring the Keywords Positions in Search Engines. Analyzing Google Analytics and Webmasters Tools
•Conducting keyword research and selecting product-specific keywords for PPC campaigns
•Monitoring campaigns on a regular basis to measure and maximize the effectiveness of all PPC campaigns
•Composing and testing ad copy to produce optimal click through rates
•Providing regular project status and progress reports to CEOs and Managers
•Responsible for day-to-day management of paid search campaigns including keyword generation, ad copy writing and testing, bid management, landing page optimization, budget management etc.
•Conduct keyword research and selection for pay-per-click campaigns.
•Continually monitor, revise, and optimize ad text as necessary.
•Use different bid strategies based on analysis, monitoring and reviewing performance of the campaign.

Search Engine Marketing Specialist

Bentham Science Publishers

Working on Following Platforms:
 - Google Adwords
 - Google Analytics
 - Facebook.
 - YouTube.

•Core functions include: Campaign Set Up, Reporting, Daily Adjustments, Keyword Research & Competitor Analysis.
•Keyword Research and Forecasting.execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
•Research keywords with different tools like Google Adwords keyword planner, Google Trends, Keyword.io, Ubbersuggest.Similarweb , Alexa.
•Setting up conversion tracking,Google Analytics tracking code, ad scheduling and bid strategy.
•Responsible for execution and tracking of internet marketing campaigns and projects including web site content, Paid Search,email and social programs.
•Develop content, optimized for each social channel and intended audience, to keep brands actively engaging in Facebook, YouTube, and other platforms as prioritized.
•Develop and present social plans, implement tactics, optimize real-time results, report outcomes and present implications with recommendations’ Collaborate with email/social team members to share and replicate internal and external best practices.
•Develop and manage project plans ensuring social experiences are launched on time, in scope, and on budget.
•Develop and deliver social reports
 - Post-campaign
 - On-going quarterly
•Drive understanding and use of social media best practices and investment to meet brand strategic and operational objectives for marketing, consumer insight, sales, and customer service.
•Research and create Geo targeting for SEM campaigns.
•Optimize adcopy and landing pages for search engine marketing.
•Perform ongoing keyword discovery, expansion and optimization.
•Provide insights and analysis regarding campaign performance.
•Updating landing page content material modules.
•Track, report, and analyze website analytics and PPC initiatives and campaigns.
•Manage campaign expenses, staying on budget, estimating monthly costs.

Assistant Manager Search Engine Marketing

TradeKey

Job Functions:

Manage campaigns , set-up, execution, and optimization, e.g., keyword expansion efforts, ad copy and landing page testing, etc.

Conducting campaign reporting and analysis

Reserch keywords with different tools like Google adwords keyword planner , google trends , keyword.io , ubbersuggest.

Plan and implement SEM campaigns. Grow successful and profitable search engine marketing traffic acquisition opportunities.

Improve quality score and conversion rates via landing page optimization 

Provide analysis of search campaigns and report impact of search efforts to the identified success measures

Work with Senior Search Marketing Specialist to manage the annual investment of paid search expenditures.

Day-to-day management of paid search campaigns, general market and Hispanic, including oversight of bid recommendations, execution details, budgets.

Develop and troubleshoot keywords or text ads for acceptance into the search engines.

Search Engine Marketing Officer SEM / PPC

Tradekey (Pvt) Limited

Works in TradeKey.com the worlds leading and fastest growing online business-to-business (B2B) marketplace that connects small and medium businesses across the globe for international trade.Over over 5.7 million businesses from 240 countries and it welcomes visits of over 9.5 Million buyers and sellers every month.

- Plan, co-ordinate and control the activities of the customer service team to maintain and enhance customer relationships and meet organizational and operational objectives.

- Implement Quality Assurance checks and promote the effective use of Quality Assurance tools and       techniques and contribute to the presentation of reports to Mangement to ensure that performance is  appropriately measured against key performance indicators.

- Solid communication skills and strong ability to work within multiple teams.

- Work with supervisors and management to ensure that all Teams are meeting quality standards.

Sr.Officer Operations

A committed performance marketing specialist with experience managing multiple campaigns.


Jibran Ahmed

taplio

The Battle

Maham Ejaz (마함)

Jibran Ahmed

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