Digital Willow

Digital Media Buyer

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Community of top-class Google ads specialists

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swashly

Growth Marketing Manager

AutoLeap

Senior Performance Marketing Manager | Google Ads Specialist

DemandHub

Google Ads Manager

IGIVU

Growth Marketer

FastForward.ai

Performance Marketing
Drove B2C user growth through paid social channels such as FB and Google.
Oversaw media planning, managing budget, and channel allocation, optimizing ROAS, and driving down CAC. Funnel creation & mapping.
Oversaw 20 to 50 LPV and CPA Campaigns.
Through consistent optimization of campaigns was able to achieve leads at a cost of as low as $0.12.
Assisted in interviewing, hiring, training, mentoring, developing, and evaluating team members
Defined & owned an innovative CRO roadmap backed with clear hypotheses, customer insights, and data points to improve performance across the marketing channels.
Analyzed the product through heuristic analysis, analytics, heatmap, session recordings, user testing, and feedback collection
Closely monitored the tests 
Reported the performance of the A/B or MVT tests
Worked closely with UX and Dev teams to deploy the winning version.
Monitored user behavior regularly, generating insight and updating the optimization roadmap.
Developed and implemented performance improvement strategies to promote continuous product improvement.
Experience with analytic tools such as Hot jar, Google optimizes Microsoft Clarity & Google Analytics, and Adjust.
Managing external media agency partners and publishers
Increased profit margins by 80% through new product introductions.
Key achievement: Contributed to an 85% increase in client campaigns performance over a year by revising pre-existing marketing strategies and optimizing their media buying

Paid Media Specialist | Performance Marketer 

Mauqa Online

Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Maintained documentation, detailing assignments, in-progress work, and completed project milestones.
Evaluated client websites for mobile performance and optimal search engine rankings
Managed external media agency partners and publishers.
Oversaw media planning, managing budget, and channel allocation with emphasis on optimizing ROAS and driving down CAC by 5%.
Key achievement: Worked with the CEO and co-founder to improve the company's marketing efforts and investment Portfolio.

Marketing Manager | Paid Media Specialist 

Soul Kitchen & Cafe

Growth Hacker

Byte (YC S20)

Performance Marketing Manager

Senior Media Marketer: Google Ads, Programmatic & AI Solutions | Vibe Marketing Enthusiast

I’m Maham, a Performance Marketing Manager passionate about turning data into growth. Over the past seven years, I’ve helped B2B, SaaS, and lead-gen companies across the UK, APAC, and North America scale efficiently through Google Ads, Meta, and DV360.

From CTV to Search and Display, I thrive on blending automation, analytics, and creativity to build campaigns that perform and evolve. Managing multi-million-pound budgets, I’ve driven measurable uplifts in ROI while maintaining brand integrity and user experience.

My early background in software development means I approach marketing with technical rigour, tracking, testing, and optimising every touchpoint to deliver outcomes that truly matter to the business.

Maham Ejaz (마함)

Folio3 Software

Managing Performance Marketing of multiple B2B divisions at Folio3

Head of Performance Marketing

Institute of Business Management

Visiting Faculty

Optimyse

Managing Growth and Performance Marketing of 7-Figures SaaS Clients

Senior Manager - Performance Marketing

Gaditek

- Responsible for managing performance marketing projects under Cyber Security division. 
- Manage the implementation of digital initiatives to enhance PPC campaign effectiveness.
- Manage performance marketing spend to ensure achievement against business goals.
- Work closely with cross-functional teams with SEO, Growth, Finance, Design & Development. 
- Manage direct report in the performance marketing team. 
- Staying up to date with emerging marketing channels and digital trends.

PureVPN

- Manage the implementation of digital initiatives to enhance PPC campaign effectiveness.
- Manage performance marketing spend to ensure achievement against business goals.
- Work closely with cross-functional teams with SEO, Growth, Finance, Design & Development.
- Manage direct report in the performance marketing team.
- Staying up to date with emerging marketing channels and digital trends.

Ziauddin University

Facilitating Online Media Management & Digital Strategy Courses at Ziauddin College of Media Sciences.

Adjunct Faculty

Dawn Media Group

- Manage 30 million impressions global ads inventory via Programmatic advertising. 
- Plan, execute and measure multi channel marketing campaigns for digital verticals. 
- Assist business development teams through web analytics, data-mining and analytical reports. 
- Identify new business development opportunities in digital segments. 
- Develop user flows, user experience, marketing collateral and eco-system of digital platforms. 
- Measure and report performance of digital marketing campaigns against goals (ROI and KPIs). 
- Promote DAWN digital products in nationwide exhibitions, events and seminars.
- Collaborate with agencies, vendors, design, development and editorial teams. 
- Manage digital partnerships with MNCs, SMEs and Technology Startups.

Category Manager

TradeKey

- Lead Paid Search Marketing Teams on Google, Bing and Baidu.
- Manage Strategic partnership with Google, Bing and other leading search engines. 
- Build Revenue generation projects via Search Marketing on Google, Linkedin and Baidu. 
- Develop and nurture new talent in paid search and social media. 
- Manage weekly, monthly and annual performance of SEM Teams.
- Ensure value delivery of SEM by building relationship with customers.

Achievements:
- Lead largest Google certified agency in Pakistan with 15+ Certified Professionals
- Developed ROI Model within B2B campaigns in major manufacturing industries. 
- SEM/PPC on Chinese Search Engines Baidu, Sogou, So360 and Google for Lead Generation. 
- Designed one-click Dashboard to manage payment/billing process of 2500+ SEM customers. 
- Post Pay Billing integration in Google Adwords to manage monthly budget through MDS.
- Channelize new business opportunities in China and Global Business Development departments.
- Triple Serving special approval from Google for serving 3 ads within single domain
- Integrated Customer Value delivery process by growing customer from smaller to larger budgets.
- Built fresh team with through technical training and nurturing process.   
- Awarded as Emerging Manager of 2013.

Head of Paid Search (SEM / PPC / Social Media)

- Advanced Keywords Research.
- New Campaigns setup and its optimization.
- Optimize campaign keywords with creative ad copy, landing pages & bidding strategies.
- Identify & report key performance indicators and opportunities for improvement.
- Multiple Google Adwords management & its reporting.
- Research innovative ideas & best practices of Search Engine Marketing.
- Mentoring team with Search Engine Marketing basics
- Stay updated with new advances in Google Adwords & SEM.
- Developing testing Plans, implementing new strategies and measuring the results
- Integrate strategies into other marketing channels such as SEO & Social Media.

Senior Executive (SEM / PPC)

- Industrial Content writing
- On-page optimization integration
- Off-page optimization research 
- Industrial Keyword research
- Competitors website analysis
- Business Industrial Keywords research & sampling
- Website traffic Stats analysis & reporting
- SEO Strategic ideas & Plan reporting
- SEO Copywriting 
- CMS based websites management on Wordpress & Joomla

SEO Executive - Web Marketing

Dewan Mushtaq Group

- Advise customers on the care and value of cars in accordance with OEM guidelines
- Handle telephone inquiries regarding appointments and work in process
- Implement effective Hyundai, KIA and Mitsubishi service marketing program.
- Cost Estimation of Parts and Labor after detailed inspection 
- Process entire daily job orders, invoices and sublets

Service Consultant - After Sales

Jez Creations

- Designed and developed Web 2.0 Websites for international clients.
- Optimized individual websites projects on performing SEO Keywords
- Lead web design & development teams in different outsourcing projects.
- Manage web hosting, email system, web analytics and server response Issues.
- Provided comprehensive SEO Analysis to clients for improving better visibility on Search Engines.

Lead Web Architect

Performance Marketing | Growth | User Acquisition | Digital Strategy

Growth Marketing Professional with more than 14 years of diversified experience in B2B Marketplace, News & Media, SaaS, Digital Agency and eCommerce startups. 

Core expertise includes Performance Marketing, Digital Strategy, SEO and Digital Analytics.

Specialties: 
» Performance Marketing
» Product Marketing
» Digital Analytics
» Ads Copywriting 
» Landing Page Optimization
» Conversion Rate Optimization (CRO)
» Search Engine Optimization (SEO)

taplio

The Battle

Maham Ejaz (마함)

Jahanzaib Khalid

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